According to a new market report published by Lucintel, the future of the global
automotive seat massage system market looks promising with opportunities in the luxury car, SUV & crossover, mid-size car, small car, and light commercial vehicle markets. The global automotive seat massage system market is expected to decline in 2020 due to global economic recession led by COVID-19. However, market will witness recovery in the year 2021 and it is expected to grow with a CAGR of 8% to 10% from 2020 to 2025.. The major drivers for this market are growth in luxury vehicles and increasing demand for a higher level of comfort and safety features.
In this market, seat massage systems are installed in the driver and passenger seats to provide comfort to the driver and passengers during long journeys. Lucintel forecasts that front seat massage system will remain the largest segment as these systems prevent the front seat driver from excessive physical exertion.
Within the automotive seat massage system market, luxury cars will remain the largest end use segment over the forecast period. Seat massage systems for mid-size car segment is expected to witness the highest growth over the forecast period as OEMs are enhancing comfort features like lower lumbar support, and seat massage systems in their vehicle models.
Europe will remain the largest region and is expected to witness significant growth over the forecast period due to the growing demand for luxury cars and increasing preference of customers for vehicle comforts and convenience.
Emerging trends, which have a direct impact on the dynamics of the industry, include the development of pro-active motion seating technology in the seat massage system and the introduction of smart seat for seat massage system. Kongsberg Automotive, Continental, Erickson Auto Trim, Inseat Solutions, Champion Seat Systems, and Alfmeier Group are the major automotive seat massage system manufacturers.
Lucintel, a leading global strategic consulting and
market research firm, has analyzed growth opportunities in the global automotive seat massage system market by type, vehicle type, sales channel and region, and has compiled a comprehensive research report titled “
Growth Opportunities in the Global Automotive Seat Massage System Market 2020-2025: Trends, Forecast, and Opportunity Analysis.” The Lucintel report serves as a catalyst for growth strategy, as it provides a comprehensive data and analysis on trends, key drivers, and directions. The study includes a forecast for the growth opportunities in the global automotive seat massage system market by type, vehicle type, sales channel, and region as follows:
By Type [$M and Million Units shipment analysis for 2014 – 2025]:
-
Front Seat Massage Systems
-
Back Seat Massage Systems
By Vehicle Type [$M and Million Units shipment analysis for 2014 – 2025]:
-
Luxury Cars
-
SUVs
-
Mid-size Cars
-
Small Cars
-
LCVs
By Sales Channel [$M and Million Units shipment analysis for 2014 – 2025]:
By Region [$M and Million Units shipment analysis for 2014 – 2025]:
-
North America
-
The USA
-
Mexico
-
Canada
-
Europe
-
The UK
-
Russia
-
Germany
-
Norway
-
Asia Pacific
-
China
-
India
-
Japan
-
The Rest of the World
-
Brazil
About Lucintel
