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Automotive Seat Massage System Market Trends and Forecast
The future of the global automotive seat massage system market looks promising with opportunities in the luxury car, SUV & crossover, mid-size car, small car, and light commercial vehicle markets. The global automotive seat massage system market is expected to decline in 2020 due to global economic recession led COVID -19. However, market will witness recovery in the year 2021 and it is expected to grow with a CAGR of 5.3% from 2021 to 2027. The major drivers for this market are growth in luxury vehicles and increasing demand for a higher level of comfort and safety features.
 
Emerging Trends in the Automotive Seat Massage System Market
Emerging trends, which have a direct impact on the dynamics of the industry, include the development of pro-active motion seating technology in the seat massage system and introduction of smart seat for seat massage system.
A total of 93 figures / charts and 73 tables are provided in this 250 page report to help in your business decisions. Sample figures with resultant insights are shown below. To learn the scope of, benefits, companies researched and other details of automotive seat massage system market report download the report brochure.
Automotive Seat Massage System Market by Type, Vehicle, Sales Channel
Automotive Seat Massage System Market by Segments

Automotive Seat Massage System Market by Segments
Lucintel forecasts that front seat system will remain the largest segment, and it is also expected to witness the highest growth over the forecast period. The study includes trends and forecast for the global automotive seat massage system market by type, vehicle type, sales channel, and region as follows:
Automotive Seat Massage System Market by Type [Value ($ Million) and Volume (Million Units) from 2016 to 2027]:
  • Front Seat Massage Systems                   
  • Back Seat Massage Systems                                           
Automotive Seat Massage System Market by Vehicle Type [Value ($ Million) and Volume (Million Units) from 2016 to 2027]:
  • Luxury Cars
  • SUVs 
  • Mid-size Cars
  • Small Cars
  • LCVs
Automotive Seat Massage System Market by Sales Channel [Value ($ Million) and Volume (Million Units) from 2016 to 2027]:
  • OEMs
  • Aftermarket                                                                           
Automotive Seat Massage System Market by Region [Value ($ Million) and Volume (Million Units) from 2016 to 2027]:
  • North America
    • The USA
    • Mexico
    • Canada
  • Europe
    • The TUK
    • Russia
    • Germany
    • Norway
  • Asia Pacific
    • China
    • India
    • Japan
  • The Rest of the World
    • Brazil
List of Automotive Seat Massage System Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies automotive massage seat system companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the automotive massage seat system companies profiled in this report includes. 
Automotive Seat Massage System Market Insights
  • Lucintel forecasts that luxury cars will remain the largest end use segment over the forecast period. Seat massage systems for mid-size car segment is expected to witness the highest growth over the forecast period as OEMs are enhancing comfort features like seat massage system in their vehicles models.
  • Europe will remain the largest region and is expected to witness significant growth over the forecast period due to the growing demand for luxury cars and increasing preference of customers towards vehicle comforts and convenience.
Features of the Global Automotive Seat Massage System Market
  • Market Size Estimates: Global automotive seat massage system market size estimation in terms of value ($M) and volume (million units) shipment.
  • Trend and Forecast Analysis: Market trends (2016-2021) and forecast (2022-2027) by various segments.
  • Segmentation Analysis: Global automotive seat massage system market size by various segments, such as by type, end user, and vehicle type in terms of value and volume.
  • Regional Analysis: Global automotive seat massage system market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different segments by a type and regions for the global automotive seat massage system market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the global automotive seat massage system market.
  • Analysis of competitive intensity of the industry based on Porter’s Five Forces model 
FAQ
Q1. What is the automotive seat massage system market size?
Answer: The global automotive seat massage system market is expected to reach an estimated $0.74 billion by 2027.
Q2. What is the growth forecast for automotive seat massage system market?
Answer: The automotive seat massage system market is expected to grow at a CAGR of 5.3% from 2021 to 2027.
Q3. What are the major drivers influencing the growth of the automotive seat massage system market?
Answer: The major drivers for this market are growth in luxury vehicles, and increasing demand for a higher level of comfort and safety features..
Q4. What are the major type or end use industries for automotive seat massage system?
Answer: Front seat massage system is the major segment by type for automotive seat massage system.
Q5. What are the emerging trends in automotive seat massage system market?
Answer: Emerging trends, which have a direct impact on the dynamics of the industry, include the development of pro-active motion seating technology in the seat massage system and introduction of smart seat for seat massage system.
Q6. Who are the key automotive seat massage system companies?
Answer: Some of the key automotive seat massage system companies are as follows:
Q7.Which automotive seat massage system vehicle type segment will be the largest in future?
Answer: Lucintel forecasts that luxury cars will remain the largest end use segment over the forecast period. Seat massage systems for mid-size car segment is expected to witness the highest growth over the forecast period as OEMs are enhancing comfort features like seat massage system in their vehicles models.
Q8: In automotive seat massage system market, which region is expected to be the largest in next 5 years?
Answer: Europe will remain the largest region and is expected to witness significant growth over the forecast period due to the growing demand for luxury cars and increasing preference of customers towards vehicle comforts and convenience.
Q9. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.
 
 This report answers following 11 key questions
Q.1 What are some of the most promising growth opportunities for the global automotive sear massage system market by type (front seat, and back seat massage system), vehicle type (small cars, mid-size cars, luxury cars, LCVs, and SUVs), sales channel (OEMs, and aftermarket), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2 Which segments will grow at a faster pace and why?
Q.3 Which region will grow at a faster pace and why?
Q.4 What are the key factors affecting market dynamics? What are the drivers and challenges, and business risks in this market?
Q.5 What are the business risks and competitive threats in this market?
Q.6 What are the emerging trends in this market and the reasons behind them?
Q.7 What are some of the changing demands of customers in the market?
Q.8 What are the new developments in the market and which companies are leading these developments?
Q.9 Who are the major players in this market? What strategic initiatives are being taken by key players for business growth?
Q.10 What are some of the competing products in this market and how big of a threat do they pose for loss of market share by product substitution?
Q.11 What M&A activity has occurred in the last five years?
 
Report Scope

Key Features Description
Base Year for Estimation 2021
Trend Period
(Actual Estimates)
2016-2021
Forecast Period 2022-2027
Pages 200
Market Representation Revenue in US $ Million and Volume in Million Units
Report Coverage Market Trends & Forecasts, Competitor Analysis, New Product Development, Company Expansion, Merger Acquisitions & Joint Venture, and Company Profiling
Market Segments By Type, By Sales Channel, By Vehicle Type, and Region
Regional Scope North America (The USS, Mexico, Canada), North America (The UK, Russia, Germany, Norway), Asia (China, India, Japan), and ROW (Brazil)
Customization 10% Customization Without any Additional Cost
 
Related Keywords: automotive seat massage market, automotive seat massage, automotive seat market, auto seat massage system aftermarket, automotive seat massage kits, automotive seating industry

Table of Contents
 
1. Executive Summary
 
2. Market Background and Classifications 
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges
 
3. Market Trends and Forecast Analysis from 2016 to 2027
3.1: Macroeconomic Trends (2016-2021) and Forecast (2022-2027)
3.2: Global Automotive Seat Massage System Market Trends (2016-2021) and Forecast (2022-2027)
3.3: Global Automotive Seat Massage System Market by Type
3.3.1: Front Seat Massage Systems
3.3.2: Rear Seat Massage Systems
3.4: Global Automotive Seat Massage System Market by Vehicle Type
3.4.1: Small Cars
3.4.2: Mid-size Cars
3.4.3: Luxury Cars
3.4.4: LCVs
3.4.5: SUV
3.5: Global Automotive Seat Massage System Market by Slaes Channel 
3.5.1: OEMs
3.5.2: Atermarket 
 
4. Market Trends and Forecast Analysis by Region from 2016 to 2027
4.1: Global Automotive Seat Massage System Market by Region
4.2: North American Automotive Seat Massage System Market
4.2.1: Market by Type: Front Seat Massage System, and Rear Seat Massage System
4.2.2: Market by Vehicle Type: Small Cars, Mid-size Cars, Luxury Cars, LCVs, and SUVs
4.2.3: Market by Sales Channel: OEMs, and Aftermarket
4.2.4: The US Automotive Seat Massage System Market
4.2.5: Canadian Automotive Seat Massage System Market
4.2.6: Mexican Automotive Seat Massage System Market
4.3: European Automotive Seat Massage System Market
4.3.1: Market by Type: Front Seat Massage System, and Rear Seat Massage System 
4.3.2: Market by Vehicle Type: Small Cars, Mid-size Cars, Luxury Cars, LCVs, and   SUVs
4.3.3: Market by Sales Channel: OEMs, and Aftermarket
4.3.4: The United Kingdom Automotive Seat Massage System Market
4.3.5: Russian Automotive Seat Massage System Market
4.3.6: German Automotive Seat Massage System Market
4.3.7: Norway Automotive Seat Massage System Market
4.4: APAC Automotive Seat Massage System Market
4.4.1: Market by Type: Front Seat Massage System, and Rear Seat Massage System
4.4.2: Market by Vehicle Type: Small Cars, Mid-size Cars, Luxury Cars, LCVs, and SUVs
4.4.3: Market by Sales Channel: OEMs, and Aftermarket
4.4.4: Chinese Automotive Seat Massage System Market
4.4.5: Indian Automotive Seat Massage System Market
4.4.6: Japanese Automotive Seat Massage System Market
4.5: ROW Automotive Seat Massage System Market
4.5.1: Market by Type: Front Seat Massage System, and Rear Seat Massage System
4.5.2: Market by Vehicle Type: Small Cars, Mid-size Cars, Luxury Cars, LCVs, and SUVs
4.5.3: Market by Sales Channel: OEMs, and Aftermarket 
4.5.4: Brazilian Automotive Seat Massage System Market
 
5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Market Share Analysis
5.3: Operational Integration
5.4: Geographical Reach
5.5: Porter’s Five Forces Analysis
 
6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global Automotive Seat Massage System Market by Type
6.1.2: Growth Opportunities for the Global Automotive Seat Massage System Market by Vehicle Type
6.1.3: Growth Opportunities for the Global Automotive Seat Massage System Market by Sales Channel
6.1.4: Growth Opportunities for the Global Automotive Seat Massage System Market by Region
6.2: Emerging Trends in the Global Automotive Seat Massage System Market
6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion in the Global Automotive Seat Massage System Market
6.3.3: Mergers and Acquisitions in the Global Automotive Seat Massage System Market
6.3.4: Certification and Licensing
6.3.5: Technology Development
 
7. Company Profiles of Leading Players
7.1: Kongsberg Automotive
7.2: Erickson Trim Auto
7.3: Continental
7.4: InSeat Solution  
7.5: Champion Seat Systems
7.6: Alfmeier Group
 

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115 figures/charts and 86 tables are provided in this 250 - page report
Lucintel has been in the business of market research and management consulting since 2000 and has published over 600 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted in the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts in the automotive seat massage system market. The major automotive seat massage system manufacturers are Kongsberg Automotive Inc., Continental AG, Erickson Auto Trim, Inseat Solutions LLC, and others.
 
Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
 

 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process.
 

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