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Automotive Seat Massage System Market Trends and Forecast

The future of the global automotive seat massage system market looks promising with opportunities in the luxury car, SUV & crossover, mid-size car, small car, and light commercial vehicle markets. The global automotive massage seat system market is expected to grow at a CAGR of 3.7% from 2022 to 2028. The major drivers for this market are growth in luxury vehicles and increasing demand for a higher level of comfort and safety features.
  • Lucintel forecasts that luxury cars will remain the largest end use segment over the forecast period. Seat massage systems for mid-size car segment is expected to witness the highest growth over the forecast period as OEMs are enhancing comfort features like seat massage system in their vehicles models.
  • Europe will remain the largest region and is expected to witness significant growth over the forecast period due to the growing demand for luxury cars and increasing preference of customers towards vehicle comforts and convenience.
 
Automotive Seat Massage System Market


Europe will remain the largest region in the Automotive Seat Massage System Market

  1. United States: Companies like Faurecia and Magna International are leading innovations in automotive seat massage systems, with Faurecia announcing advancements in personalized massage features. US government supports automotive technology development through initiatives like the Advanced Technology Vehicles Manufacturing (ATVM) loan program. 
  2. Germany: German firms like Brose and Continental AG are investing in seat massage technology, with Brose introducing massage functions for luxury vehicle seating. German government promotes automotive technology research through programs like the Federal Ministry for Economic Affairs and Energy (BMWi).
  3. Japan: Japanese companies like Panasonic and Toyota Boshoku are driving innovations in automotive seat massage systems, with Panasonic announcing collaborations for advanced massage functionality. Japanese government supports automotive technology innovation through initiatives like the Japan Revitalization Strategy.
  4. South Korea: Korean firms like LG Electronics and Hyundai Mobis are expanding their presence in the automotive seat massage market, with LG Electronics unveiling new massage features for vehicle seating. South Korean government promotes automotive technology development through initiatives like the Korean New Deal. 

Emerging Trends in the Automotive Seat Massage System Market

Emerging trends, which have a direct impact on the dynamics of the industry, include the development of pro-active motion seating technology in the seat massage system and introduction of smart seat for seat massage system.
A total of 93 figures / charts and 73 tables are provided in this 250 page report to help in your business decisions. Sample figures with resultant insights are shown below. 
Automotive Seat Massage System Market by Segments

Automotive Seat Massage System Market by Segments

Lucintel forecasts that front seat system will remain the largest segment, and it is also expected to witness the highest growth over the forecast period. The study includes trends and forecast for the global automotive seat massage system market by type, vehicle type, sales channel, and region as follows:

Automotive Seat Massage System Market by Type [Value ($ Million) and Volume (Million Units) from 2017 to 2028]:

  • Front Seat Massage Systems                   
  • Back Seat Massage Systems                                           

Automotive Seat Massage System Market by Vehicle Type [Value ($ Million) and Volume (Million Units) from 2017 to 2028]:

  • Luxury Cars
  • SUVs 
  • Mid-size Cars
  • Small Cars
  • LCVs

Automotive Seat Massage System Market by Sales Channel [Value ($ Million) and Volume (Million Units) from 2017 to 2028]:

  • OEMs
  • Aftermarket                                                                           

Automotive Seat Massage System Market by Region [Value ($ Million) and Volume (Million Units) from 2017 to 2028]:

  • North America
    • The USA
    • Mexico
    • Canada
  • Europe
    • The TUK
    • Russia
    • Germany
    • Norway
  • Asia Pacific
    • China
    • India
    • Japan
  • The Rest of the World
    • Brazil

List of Automotive Seat Massage System Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies automotive massage seat system companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the automotive massage seat system companies profiled in this report includes. 

Automotive Seat Massage System Market Insights

  • Lucintel forecasts that luxury cars will remain the largest end use segment over the forecast period. Seat massage systems for mid-size car segment is expected to witness the highest growth over the forecast period as OEMs are enhancing comfort features like seat massage system in their vehicles models.
  • Europe will remain the largest region and is expected to witness significant growth over the forecast period due to the growing demand for luxury cars and increasing preference of customers towards vehicle comforts and convenience.

Features of the Global Automotive Seat Massage System Market

  • Market Size Estimates: Global automotive seat massage system market size estimation in terms of value ($M) and volume (million units) shipment.
  • Trend and Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments.
  • Segmentation Analysis: Global automotive seat massage system market size by various segments, such as by type, end user, and vehicle type in terms of value and volume.
  • Regional Analysis: Global automotive seat massage system market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different segments by a type and regions for the global automotive seat massage system market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the global automotive seat massage system market.
  • Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the automotive seat massage system market size?
Answer: The global automotive seat massage system market is expected to reach an estimated $0.90 billion by 2028.
Q2. What is the growth forecast for automotive seat massage system market?
Answer: The automotive seat massage system market is expected to grow at a CAGR of 3.7% from 2022 to 2028.
Q3. What are the major drivers influencing the growth of the automotive seat massage system market?
Answer: The major drivers for this market are growth in luxury vehicles, and increasing demand for a higher level of comfort and safety features.
Q4. What are the major type or end use industries for automotive seat massage system?
Answer: Front seat massage system is the major segment by type for automotive seat massage system.
Q5. What are the emerging trends in automotive seat massage system market?
Answer: Emerging trends, which have a direct impact on the dynamics of the industry, include the development of pro-active motion seating technology in the seat massage system and introduction of smart seat for seat massage system.
Q6. Who are the key automotive seat massage system companies?
Answer: Some of the key automotive seat massage system companies are as follows:

Q7.Which automotive seat massage system vehicle type segment will be the largest in future?
Answer: Lucintel forecasts that luxury cars will remain the largest end use segment over the forecast period. Seat massage systems for mid-size car segment is expected to witness the highest growth over the forecast period as OEMs are enhancing comfort features like seat massage system in their vehicles models.
Q8. In automotive seat massage system market, which region is expected to be the largest in next 5 years?
Answer: Europe will remain the largest region and is expected to witness significant growth over the forecast period due to the growing demand for luxury cars and increasing preference of customers towards vehicle comforts and convenience.
Q9. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.
 
This report answers following 11 key questions
Q.1 What are some of the most promising growth opportunities for the global automotive seat massage system market by type (front seat, and back seat massage system), vehicle type (small cars, mid-size cars, luxury cars, LCVs, and SUVs), sales channel (OEMs, and aftermarket), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2 Which segments will grow at a faster pace and why?
Q.3 Which region will grow at a faster pace and why?
Q.4 What are the key factors affecting market dynamics? What are the drivers and challenges, and business risks in this market?
Q.5 What are the business risks and competitive threats in this market?
Q.6 What are the emerging trends in this market and the reasons behind them?
Q.7 What are some of the changing demands of customers in the market?
Q.8 What are the new developments in the market and which companies are leading these developments?
Q.9 Who are the major players in this market? What strategic initiatives are being taken by key players for business growth?
Q.10 What are some of the competing products in this market and how big of a threat do they pose for loss of market share by product substitution?
Q.11 What M&A activity has occurred in the last five years?
 
For any questions related to automotive seat massage system market or related to automotive seat massage system companies, automotive seat massage system market size, automotive seat massage system market share, automotive seat massage system analysis, write Lucintel analyst at email:
helpdesk@lucintel.com  we will be glad to get back to you soon.

Report Scope

Key Features Description
Base Year for Estimation 2022
Trend Period
(Actual Estimates)
2017-2022
Forecast Period 2023-2028
Pages 200
Market Representation Revenue in US $ Million and Volume in Million Units
Report Coverage Market Trends & Forecasts, Competitor Analysis, New Product Development, Company Expansion, Merger Acquisitions & Joint Venture, and Company Profiling
Market Segments By Type, By Sales Channel, By Vehicle Type, and Region
Regional Scope North America (The USS, Mexico, Canada), North America (The UK, Russia, Germany, Norway), Asia (China, India, Japan), and ROW (Brazil)
Customization 10% Customization Without any Additional Cost
 

Table of Contents
 
 
1. Executive Summary
 
2. Market Background and Classifications 
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges
 
3. Market Trends and Forecast Analysis from 2016 to 2027
3.1: Macroeconomic Trends (2017-2022) and Forecast (2023-2028)
3.2: Global Automotive Seat Massage System Market Trends (2017-2022) and Forecast (2023-2028)
3.3: Global Automotive Seat Massage System Market by Type
3.3.1: Front Seat Massage Systems
3.3.2: Rear Seat Massage Systems
3.4: Global Automotive Seat Massage System Market by Vehicle Type
3.4.1: Small Cars
3.4.2: Mid-size Cars
3.4.3: Luxury Cars
3.4.4: LCVs
3.4.5: SUV
3.5: Global Automotive Seat Massage System Market by Sales Channel 
3.5.1: OEMs
3.5.2: Aftermarket 
 
4. Market Trends and Forecast Analysis by Region from 2017 to 2028
4.1: Global Automotive Seat Massage System Market by Region
4.2: North American Automotive Seat Massage System Market
4.2.1: Market by Type: Front Seat Massage System, and Rear Seat Massage System
4.2.2: Market by Vehicle Type: Small Cars, Mid-size Cars, Luxury Cars, LCVs, and SUVs
4.2.3: Market by Sales Channel: OEMs, and Aftermarket
4.2.4: The US Automotive Seat Massage System Market
4.2.5: Canadian Automotive Seat Massage System Market
4.2.6: Mexican Automotive Seat Massage System Market
4.3: European Automotive Seat Massage System Market
4.3.1: Market by Type: Front Seat Massage System, and Rear Seat Massage System 
4.3.2: Market by Vehicle Type: Small Cars, Mid-size Cars, Luxury Cars, LCVs, and   SUVs
4.3.3: Market by Sales Channel: OEMs, and Aftermarket
4.3.4: The United Kingdom Automotive Seat Massage System Market
4.3.5: Russian Automotive Seat Massage System Market
4.3.6: German Automotive Seat Massage System Market
4.3.7: Norway Automotive Seat Massage System Market
4.4: APAC Automotive Seat Massage System Market
4.4.1: Market by Type: Front Seat Massage System, and Rear Seat Massage System
4.4.2: Market by Vehicle Type: Small Cars, Mid-size Cars, Luxury Cars, LCVs, and SUVs
4.4.3: Market by Sales Channel: OEMs, and Aftermarket
4.4.4: Chinese Automotive Seat Massage System Market
4.4.5: Indian Automotive Seat Massage System Market
4.4.6: Japanese Automotive Seat Massage System Market
4.5: ROW Automotive Seat Massage System Market
4.5.1: Market by Type: Front Seat Massage System, and Rear Seat Massage System
4.5.2 Market by Vehicle Type: Small Cars, Mid-size Cars, Luxury Cars, LCVs, and SUVs
4.5.3: Market by Sales Channel: OEMs, and Aftermarket 
4.5.4: Brazilian Automotive Seat Massage System Market
 
5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Market Share Analysis
5.3: Operational Integration
5.4: Geographical Reach
5.5: Porter’s Five Forces Analysis
 
6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global Automotive Seat Massage System Market by Type
6.1.2: Growth Opportunities for the Global Automotive Seat Massage System Market by Vehicle Type
6.1.3: Growth Opportunities for the Global Automotive Seat Massage System Market by Sales Channel
6.1.4: Growth Opportunities for the Global Automotive Seat Massage System Market by Region
6.2: Emerging Trends in the Global Automotive Seat Massage System Market
6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion in the Global Automotive Seat Massage System Market
6.3.3: Mergers and Acquisitions in the Global Automotive Seat Massage System Market
6.3.4: Certification and Licensing
6.3.5 Technology Development
 
7. Company Profiles of Leading Players
7.1: Kongsberg Automotive
7.2: Erickson Trim Auto
7.3: Continental
7.4: InSeat Solution  
7.5: Champion Seat Systems
7.6: Alfmeier Group
 

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115 figures/charts and 86 tables are provided in this 250 - page report
Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
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  • Detailed secondary research from competitors’ financial statements and published data 
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  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
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