Customer Analysis

Successful businesses have extensive knowledge about their customers and their competitors. Getting accurate and specific information about customers and competitors is a critical first step in market investigation and development of a marketing plan. Accurate market assessment and development of an effective plan is critical to the success of both new and existing businesses. The market impacts and directs all aspects of the company's activities and ultimately will lead to success or failure of the business. In developing a market plan, the primary functions are to understand the customers’ needs and desires select or develop a product or service to meet those needs, develop promotional material to reach the customer, and ensure product or service delivery.

  • Who is the customer?
  • What are they buying?
  • What are their needs?
  • What are the gaps in the market?
  • Who are the competitors?
  • Where do they get the information for buying different products?

Lucintel Corporate Customers

Market Entry, M & A, Opportunity Screening,...

Private Equity Customers

Buy Side Services (target screening, due diligence, ..)

Market Research Reports

Aerospace & Defense [60]
Chemical [606]
Composites & Advanced Materials [250]
Construction & Industrial [127]
Consumer and Retail [284]
Economic Analysis [79]
Energy & Utility [95]
Finance & Services [11]
Healthcare [317]
Media & Entertainment [16]
Metals & Mining [17]
Technology & Telecommunication [585]
Transportation [255]

Customer Quotes

"With more than 20 years experience in the industry, this is the first time we have come across such an extensive market analysis for our industry." Ven Cote, CEO, ZCL

"The insights we gained from Lucintel work helped with our business plan…a wonderful professional job…" Mike Jackson, Stahlin

"The report from Lucintel is useful not only for business planners, but also for the technology officers wanting to create a roadmap …" Dr. Giulio Ranzo, Booz Allen

"The information is so comprehensive, it has allowed us to identify & focus our business development efforts. It saved months of leg-work." Bill Barz, L&L Products

"We bought Lucintel report because it is the best report about our industry…a complete and appropriate analysis." Cesare Andrenacci, Ferretti

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