Competitive Assessment

Competitive assessment allows organizations to identify the competitors in their market and how they can compete against them.

The following points are important while performing a competitive assessment:

  • Identify similar products/services in the market that are direct competitors to a client’s product/service.
  • Compare the product/service to competitors' products/services (features, service, quality, price, distribution, brand,).
  • Describe the companies that produce these products/services.
  • Describe the concentration within the market (such as large number of small players or small number of large players).
  • Describe the current competitive intensity within the market (cutthroat competition or live and let-live).
  • Describe the ease of entry of competitors into this market (can competitors easily enter the market and drive prices down).
  • Describe how clients will compete against these competitors and their products – (low cost, niche market, product differentiation,)

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