Table of Contents
1. Executive Summary
2. Market Definition and Scope
3. Market Opportunity
4. Competitive Benchmarking (Financial and Market)
Company Profile on Following Parameters
Company Overview
Benchmarking (Financial & Market)
SWOT Analysis
Product Positioning
Marketing Strategy and Tactics
Corporate Strategy
5. Company Profile on Colgate-Palmolive Company
6. Company Profile on Henkel AG & Co. KGaA
7. Company Profile on Reckitt Benckiser Group plc
8. Company Profile on Procter & Gamble
9. Company Profile on Unilever Plc
List of Figures
Chapter 3. Market Opportunity
Figure 3.1: Supply chain for home care products manufacturers market
Figure 3.2: Global home care products manufacturers industry annual trend 2006-2011 (US $B)
Figure 3.3: Global home care products manufacturers industry regional trend 2006-2011 (US $B)
Figure 3.4: Global home care products manufacturers industry regional trend 2006-2011 (%)
Figure 3.5: Global home care products manufacturers industry opportunity by region
Chapter 4. Competitive Benchmarking (Financial and Market)
Figure 4.1: Top five home care products manufacturers companies – financial benchmarking
Figure 4.2: Global top five home care products manufacturers companies gross profit and net profit analysis – 2011
Figure 4.3: Financial analysis – growth leadership quadrant (2011)
Figure 4.4: Market share of top players 2006
Figure 4.5: Market share of top players 2011
Figure 4.6: 2006 Market share analysis
Figure 4.7: 2011 Market share analysis
Figure 4.8: Global market share analysis 2011
Figure 4.9: Global market fragmentation 2011
Figure 4.10: Market value North America (US $B)
Figure 4.11: Market value Europe (US $B)
Figure 4.12: Market value Asia Pacific (US $B)
Figure 4.13: Market value ROW (US $B)
Figure 4.14: Regional revenue evaluation 2011 (US $M)
Figure 4.15: Regional revenue evaluation 2011 (%)
Figure 4.16: North American revenue trend for top players 2007-2011 (US $B)
Figure 4.17: Europe revenue trend for top players 2007-2011 (US $B)
Figure 4.18: Asia Pacific revenue trend for top players 2007-2011 (US $B)
Figure 4.19: Row revenue trend for top players 2007-2011 (US $B)
Figure 4.20: Lucintel triad - top five major players
Chapter 5. Company Profile of Colgate-Palmolive Company
Figure 5.1: Colgate-Palmolive Company’s revenue by business structure 2011
Figure 5.2: Lucintel Triad – Colgate-Palmolive Company
Figure 5.3: Financial benchmarking Colgate-Palmolive Company against top three and top five industry players’ average
Figure 5.4: Financial benchmarking of Colgate-Palmolive Company against Top Five best
Figure 5.5: Global industry revenue trend Vs Colgate-Palmolive Company (2007-2011) in US $B
Figure 5.6: Global market share trend for Colgate-Palmolive Company (2007-2011) in (%)
Figure 5.7: North American industry revenue trend Vs Colgate-Palmolive Company 2007-2011 in(US $B)
Figure 5.8: European industry revenue trend Vs Colgate-Palmolive Company 2007-2011 in (US $B)
Figure 5.9: APAC industry revenue trend Vs Colgate-Palmolive Company 2007-2011 in (US $B)
Figure 5.10: ROW industry revenue trend Vs Colgate-Palmolive Company 2007-2011 in (US $B)
Figure 5.11: North American market share trend Vs Colgate-Palmolive Company 2007-2011 in (%)
Figure 5.12: European market share trend Vs Colgate-Palmolive Company 2007-2011 in (%)
Figure 5.13: APAC market share trend Vs Colgate-Palmolive Company 2007-2011 in (%)
Figure 5.14: ROW market share trend Vs Colgate-Palmolive Company 2007-2011 in (%)
Figure 5.15: Colgate-Palmolive Company trend in R&D expenses 2007-2011 in US $B
Figure 5.16: Colgate-Palmolive Company trend in R&D expenses percentage of totalrevenue
Figure 5.17: Comparison of Colgate-Palmolive Company R&D expenditure Vs top three & top five players average 2011
Figure 5.18: Colgate-Palmolive Company productivity 2007-2011 (US $M)
Figure 5.19: Colgate-Palmolive Company fixed asset value 2007-2011 (US $M)
Figure 5.20: Strategic execution
Chapter 6. Company Profile of Henkel AG & Co. KGaA
Figure 6.1: Henkel AG & Co. KGaA revenue by business structure 2011
Figure 6.2: Lucintel triad - Henkel AG & Co. KGaA
Figure 6.3: Financial benchmarking of Henkel AG & Co. KGaA against top three and top five industry players’ average
Figure 6.4: Financial benchmarking of Henkel AG & Co. KGaA against Top five best
Figure 6.5: Global industry revenue trend Vs Henkel AG & Co. KGaA (2007-2011) in (US $B)
Figure 6.6: Global market share trend for Henkel AG & Co. KGaA (2007-2011) in (%)
Figure 6.7: North American industry revenue trend Vs. Henkel AG & Co. KGaA 2007-2011 in (US $B)
Figure 6.8: European industry revenue trend Vs Henkel AG & Co. KGaA 2007-2011 in (US $B)
Figure 6.9: APAC industry revenue trend Vs Henkel AG & Co. KGaA 2007-2011 in (US $B)
Figure 6.10: ROW industry revenue trend Vs Henkel AG & Co. KGaA 2007-2011 in (US $B)
Figure 6.11: North American market share trend Vs Henkel AG & Co. KGaA 2007-2011 in (%)
Figure 6.12: European market share trend Vs Henkel AG & Co. KGaA 2007-2011 in (%)
Figure 6.13: APAC market share trend Vs Henkel AG & Co. KGaA 2007-2011 in (%)
Figure 6.14: ROW market share trend Vs Henkel AG & Co. KGaA 2007-2011 in (%)
Figure 6.15: Henkel AG & Co. KGaA trend in R&D expenses 2007-2011 in US $B
Figure 6.16: Henkel AG & Co. KGaA trend in R&D expenses percentage of totalrevenue
Figure 6.17: Comparison of Henkel AG & Co. KGaA R&D expenditure Vs top three & top five players average 2011
Figure 6.18: Henkel AG & Co. KGaA productivity 2007-2011 in (US $M)
Figure 6.19: Henkel AG & Co. KGaA fixed asset value 2007-2011 in (US $M)
Figure 6.20: Strategic execution
Chapter 7. Company Profile of Reckitt Benckiser Group plc
Figure 7.1: Reckitt Benckiser Group plc revenue by business structure 2011
Figure 7.2: Lucintel triad – Reckitt Benckiser Group plc
Figure 7.3: Financial benchmarking of Reckitt Benckiser Group plc against top three and top five industry players’ average
Figure 7.4: Financial benchmarking of Reckitt Benckiser Group plc against Top five best
Figure 7.5: Global industry revenue trend Vs Reckitt Benckiser Group plc (2007-2011) in (US $B)
Figure 7.6: Global market share trend for Reckitt Benckiser Group plc (2007-2011) in (%)
Figure 7.7: North American industry revenue trend Vs Reckitt Benckiser Group plc (2007-2011) in (US $B)
Figure 7.8: European industry revenue trend Vs Reckitt Benckiser Group plc (2007-2011) in (US $B)
Figure 7.9: APAC industry revenue trend Vs Reckitt Benckiser Group plc (2007-2011) in (US $B)
Figure 7.10: ROW industry revenue trend Vs Reckitt Benckiser Group plc (2007-2011) in (US $B)
Figure 7.11: North American market share trend Vs Reckitt Benckiser Group plc (2007-2011) in (%)
Figure 7.12: European market share trend Vs Reckitt Benckiser Group plc l (2007-2011) in (%)
Figure 7.13: APAC market share trend Vs Reckitt Benckiser Group plc (2007-2011) in (%)
Figure 7.14: ROW market share trend Vs Reckitt Benckiser Group plc (2007-2011) in (%)
Figure 7.15: Henkel AG & Co. KGaA trend in R&D expenses 2007-2011 in US $B
Figure 7.16: Henkel AG & Co. KGaA trend in R&D expenses percentage of total revenue
Figure 7.17: Comparison of Henkel AG & Co. KGaA R&D expenditure Vs top three & top five players average 2011
Figure 7.18: Reckitt Benckiser Group plc productivity 2007-2011 in (US $M)
Figure 7.19: Reckitt Benckiser Group plc fixed asset value 2007-2011 in (US $M)
Figure 7.20: Strategic execution
Chapter 8. Company Profile of Procter & Gamble
Figure 8.1: Procter & Gamble revenue by business structure 2011
Figure 8.2: Lucintel triad – Procter & Gamble
Figure 8.3: Financial benchmarking of Procter & Gamble against top three and top five industry players’ average
Figure 8.4: Financial benchmarking of Procter & Gamble against Top five best
Figure 8.5: Global industry revenue trend Vs Procter & Gamble (2007-2011) in (US $B)
Figure 8.6: Global market share trend for Procter & Gamble (2007-2011) in (%)
Figure 8.7: North American industry revenue trend Vs Procter & Gamble (2007-2011) in (US $B)
Figure 8.8: European industry revenue trend Vs Procter & Gamble (2007-2011) in (US $B)
Figure 8.9: APAC industry revenue trend Vs Procter & Gamble (2007-2011) in (US $B)
Figure 8.10: ROW industry revenue trend Vs Procter & Gamble (2007-2011) in (US $B)
Figure 8.11: North American market share trend Vs Procter & Gamble (2007-2011) in (%)
Figure 8.12: European market share trend Vs Procter & Gamble (2007-2011) in (%)
Figure 8.13: APAC market share trend Vs Procter & Gamble (2007-2011) in (%)
Figure 8.14: ROW market share trend Vs Procter & Gamble (2007-2011) in (%)
Figure 8.15: Procter & Gamble trend in R&D expenses 2007-2011 in US $B
Figure 8.16: Procter & Gamble trend in R&D expenses percentage of total revenue
Figure 8.17: Comparison of Procter & Gamble R&D expenditure Vs top three & top five players average 2011
Figure 8.18: Procter & Gamble productivity 2007-2011 in (US $M)
Figure 8.19: Procter & Gamble fixed asset value 2007-2011 in (US $M)
Figure 8.20: Strategic execution
Chapter 9. Company Profile of Unilever Plc
Figure 9.1: Unilever Plc revenue by business structure 2011
Figure 9.2: Lucintel triad – Unilever Plc
Figure 9.3: Financial benchmarking of Unilever Plc against top three and top five industry players’ average
Figure 9.4: Financial benchmarking of Unilever Plc against Top five best
Figure 9.5: Global industry revenue trend Vs Unilever Plc (2007-2011) in (US $B)
Figure 9.6: Global market share trend for Unilever Plc (2007-2011) in (%)
Figure 9.7: North American industry revenue trend Vs Unilever Plc (2007-2011) in (US $B)
Figure 9.8: European industry revenue trend Vs Unilever Plc (2007-2011) in (US $B)
Figure 9.9: APAC industry revenue trend Vs Unilever Plc (2007-2011) in (US $B)
Figure 9.10: ROW industry revenue trend Vs Unilever Plc (2007-2011) in (US $B)
Figure 9.11: North American market share trend Vs Unilever Plc (2007-2011) in (%)
Figure 9.12: European market share trend Vs Unilever Plc (2007-2011) in (%)
Figure 9.13: APAC market share trend Vs Unilever Plc (2007-2011) in (%)
Figure 9.14: ROW market share trend Vs Unilever Plc (2007-2011) in (%)
Figure 9.15: Unilever Plc trend in R&D expenses 2007-2011 in US $B
Figure 9.16: Unilever Plc trend in R&D expenses percentage of total revenue
Figure 9.17: Comparison of Unilever Plc R&D expenditure Vs top three & top five players average 2011
Figure 9.18: Unilever Plc productivity 2007-2011 in (US $M)
Figure 9.19: Unilever Plc fixed asset value 2007-2011 in (US $M)
Figure 9.20: Strategic execution
List of Tables
Chapter 3. Market Opportunity
Table 3.1: Industry parameters of global home care products manufacturers industry
Table 3.2: Relative market attractiveness by region
Table 3.3: Regional revenue growth rate
Table 3.4: Segment revenue growth rate
Chapter 4. Competitive Benchmarking (Financial and Market)
Table 4.1: Financial benchmarking of top five global home care products manufacturers companies
Table 4.2: Key financial parameters for top five home care products manufacturers companies
Table 4.3: Regional revenue (US $M)
Table 4.4: Regional revenue (%)
Table 4.5: Competitors based on markets served
Table 4.6: Lucintel triad - Top five major players
Chapter 5. Company Profile of Colgate-Palmolive Company
Table 5.1: Market served: Colgate-Palmolive Company
Table 5.2: Lucintel triad – Colgate-Palmolive Company
Table 5.3: Financial Benchmarking of Colgate-Palmolive Company against best and against Top three and Top five industry players’ average
Table 5.4: Strategic execution – product positioning by segment
Table 5.5: Strategic execution – perceived customer value / quality
Table 5.6: Strategic execution – promotion / communications
Table 5.7: Strategic execution – product distribution by region
Chapter 6. Company Profile of Henkel AG & Co. KGaA
Table 6.1: Market served – Henkel AG & Co. KGaA
Table 6.2: Lucintel triad – Henkel AG & Co. KGaA
Table 6.3: Financial benchmarking of Henkel AG & Co. KGaA against best and against Top three and Top five industry players’ average
Table 6.4: Strategic execution – product positioning by segment
Table 6.5: Strategic execution – perceived customer value / quality
Table 6.6: Strategic execution – promotion / communications
Table 6.7: Strategic execution – product distribution by region
Chapter 7. Company Profile of Reckitt Benckiser Group plc
Table 7.1: Market served – Reckitt Benckiser Group plc
Table 7.2: Lucintel triad – Reckitt Benckiser Group plc
Table 7.3: Financial benchmarking of Reckitt Benckiser Group plc against best and against Top three and Top five industry players’ average
Table 7.4: Strategic execution – product positioning by segment
Table 7.5: Strategic execution – perceived customer value / quality
Table 7.6: Strategic execution – promotion / communications
Table 7.7: Strategic execution – product distribution by region
Chapter 8. Company Profile of Procter & Gamble
Table 8.1: Market served – Procter & Gamble
Table 8.2: Lucintel triad – Procter & Gamble
Table 8.3: Financial Benchmarking of Procter & Gamble against best and against Top three and top five industry players’ average
Table 8.4: Strategic execution – product positioning by segment
Table 8.5: Strategic execution – perceived customer value / quality
Table 8.6: Strategic execution – promotion / communications
Table 8.7: Strategic execution – product distribution by region
Chapter 9. Company Profile of Unilever Plc
Table 9.1: Markets Served – Unilever Plc
Table 9.2: Lucintel triad – Unilever Plc
Table 9.3: Financial Benchmarking of Unilever Plc against best and against Top three and top five industry players’ average
Table 9.4: Strategic execution – product positioning by segment
Table 9.5: Strategic execution – perceived customer value / quality
Table 9.6: Strategic execution – promotion / communications
Table 9.7: Strategic execution – product distribution by region