Texture Coating in Australia Trends and Forecast
The future of the texture coating market in Australia looks promising with opportunities in the residential, commercial, and industrial markets. The global texture coating market is expected to grow with a CAGR of 4.4% from 2025 to 2031. The texture coating market in Australia is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the increasing demand for eco-friendly construction materials, the advancements in technology that enhance product performance, and the rising consumer preference for textured finishes in interior design.
• Lucintel forecasts that, within the type category, smooth is expected to witness the highest growth over the forecast period.
• Within this application category, residential is expected to witness the highest growth.
Emerging Trends in the Texture Coating Market in Australia
Australia’s texture coating industry is being re-shaped by increasing demand for environmental protection, design demands, and technological development. Energy efficiency and sustainability are affecting novel formulations, while changing design trends necessitate customizable finishes. The industry also enjoys smart coating integration and increasing investments in infrastructure. These trends are reshaping performance expectations and new competitive dynamics. As residential and commercial projects put higher expectations on coatings about durability, appearance, and performance, the market quickly responds through product innovation and strategic differentiation by major manufacturers and suppliers.
• Low-VOC and sustainable coatings gain popularity: Sustainable building practices are driving demand for low-VOC and water-based texture coatings. They minimize indoor pollution and enable green building certifications for the buildings. Manufacturers are focusing on sustainability through the utilization of bio-based materials and optimization of application processes to reduce waste. The trend is in line with national policy and end-user demand that increasingly supports environmentally friendly alternatives. The effect is more stringent adherence to green regulations and enhancing consumer image, resulting in greater uptake across commercial and residential building segments.
• Decorative finishes with greater texture gain popularity: A renewed interest among consumers in appearance has hastened applications of designer texture finishes that simulate nature surfaces such as concrete or stone. Such solutions have a high visual quality for surfaces and provide better weather resistance. Textured finishes are being chosen by both homeowners and architects to gain a distinctive, luxurious appearance without the expense associated with high-end materials. This has widened the product range among suppliers and positioned textured finishes as a value-driven option within luxury new builds and renovations.
• Integration of smart coatings promotes functionality: Technological innovation is driving texture coatings with self-cleaning, anti-microbial, and heat-reflective capabilities. Such intelligent coatings deliver functional advantages such as lower maintenance and energy efficiency, particularly valuable in Australia’s sun-kissed climate. Builders are integrating such functional coatings with greater concerns about building envelope performance, achieving regulatory standards, and providing value-added benefit. The trend is driving R&D collaboration and patent applications, which will define the next generation of competitive offerings.
• Quick-application system shift expedites projects: Time-saving coating solutions for texture, such as spray-on systems and pre-mixed products, are gaining ground in Australia. A shortage of labour and need for quicker turnaround of projects have ensured ease-of-application to become a key selection criterion. On-site labour time is saved and finish consistency is enhanced by these innovations. The trend serves to advantage commercial and residential developers alike by reducing delays and ensuring cost-effectiveness, especially for large-scale development and remote-area developments.
• Increasing renovation work is driving demand in residential segment: Home renovations and renovations are driving demand for texture paints in older housing structures. Texture paints are favored because they can cover surface blemishes while creating aesthetic appeal. Government subsidies on energy-efficient renovations and popularity of home renovation culture further reinforce this trend. Regional players are increasing product offerings for this segment, with older substrate formulation specificity and consumer-friendly application formats.
These new trends are transforming the texture coating market in Australia by raising consumer expectations, focusing on sustainable and intelligent solutions, and improving project efficiency. The combination of aesthetics, technology, and green responsibility is placing the market in a position for rapid growth and innovation on both new and redevelopment projects.
Recent Developments in the Texture Coating Market in Australia
The Australian texture coating market has undergone significant recent shifts with heightened infrastructure investment, regulatory reforms, and changing consumer expectations. New formulations are being introduced by manufacturers, supply chain resilience is being enhanced, and automation of production is being adopted. These changes are transforming the competitive dynamics by focusing on quality, compliance, and service flexibility. With increased emphasis on durability and application efficiency, the market is reacting to public sector work as well as to the growth in the home renovation market, positioning itself for extended development and change.
• Introduction of eco-compatible coating lines: Several local and overseas producers have introduced new environmentally friendly texture coating ranges with lower levels of solvent. These conform to national standards for interior air quality and are designed to help Australia achieve its wider emissions reduction targets. This response meets both market needs for healthier indoor environments and regulatory pressure. Through this, such coatings are increasingly being sought out in commercial and public sector tenders, enabling producers to access environmentally aware consumers and project stakeholders.
• Strategic supply alliances with hardware stores: Leading brands in texture coating have signed exclusive distribution deals with hardware chains to grow market penetration. The arrangements are making products more available and accessible to professional applicators and DIY consumers. Improved logistics and stock control at retail levels are enhancing service levels and customer satisfaction. The trend is increasing volume sales and enabling greater regional coverage, particularly in suburban and rural areas where texture coating demand is growing due to new residential construction activity.
• AI integration in formulation design: Companies are leveraging artificial intelligence software to simulate and forecast best-in-class coating formulations by performance and environmental parameters. This technology enables the shortening of R&D time and guarantees coatings can withstand local climate conditions like exposure to UV radiation and fluctuations in humidity. Such sophisticated formulations result in enhanced adhesion, heat resistance, and surface hardness. AI incorporation enhances product development pipelines and enables manufacturers to remain competitive with faster, more intelligent innovation cycles.
• Increasing production capacity locally: In an effort to minimize supply chain disruption and cut lead times, some companies are increasing manufacturing activity within Australia. Just-in-time delivery is facilitated by this action, as well as support for locally produced products. Greater domestic production also minimizes environmental footprint due to transport. By strengthening national supply chains, companies are improving responsiveness to project schedules and generating economic gains through employment and regional industrial development.
• Expansion in customization and digital colour-matching technology: To accommodate increased needs for bespoke aesthetics, companies have invested in digital color-matching technology enabling customers to preview real-time texture finishes. This innovation enables custom orders and enhances satisfaction levels through visual realism. Builders, architects, and homeowners can make better decisions more quickly, enhancing project success. The transition to digital design tools brings added value to the sales process and aligns with the overall digital revolution observed in construction and interior design industries.
Recent trends in Australia’s texture coating market are improving product quality, increasing access, and driving innovation. By resolving regulatory, environmental, and consumer considerations, these trends are facilitating steady market growth and establishing Australia as a progressive leader in the international coatings industry.
Strategic Growth Opportunities for Texture Coating Market in Australia
The texture coating market in Australia is fast-paced with growing construction activities, increased consumer demand for aesthetics, and increased emphasis on energy efficiency. Texture coatings are being embraced by multiple applications because of their durability, design flexibility, and protective capabilities. Texture coatings are gathering pace in residential and commercial uses, as well as in infrastructure developments. Strategic opportunities are arising as the sector transitions to performance-based solutions, eco-friendly materials, and new application methods to address particular project requirements within an open market environment.
• Home renovations and refurbishments: Growing home renovation work is driving demand for texture coatings that provide appearance value and repair benefits on the surface. Pre-war homes throughout Australia need finishes that can hide wall defects while providing weather resistance and contemporary attraction. Texture coatings fill this need effectively, particularly in suburban areas with older housing stock. Consumers and builders are turning towards these coatings because they are simple to apply and economical. Companies are creating easy-to-use and environmentally friendly products specifically for residential applications, driving volume sales and increasing the coatings market in the home remodeling industry.
• High-rise and commercial developments: Urban expansion and vertical development in Australian cities are propelling the use of texture coatings in commercial buildings and high-rise developments. The coatings give long-term durability, insulation assistance, and aesthetic appeal to concrete and exterior substrates. Low maintenance and high weather resistance in exposed city conditions make texture finishes popular with project managers for exposure. Commercial developers are finding these coatings a priority because they deliver on both design requirements and performance demands. The challenge is to provide hard-wearing, energy-saving coatings that can be applied quickly and consistently over a variety of architectural substrates.
• Infrastructure and public buildings: Government investment in infrastructure is creating new opportunities for texture coatings, particularly for transport terminals, education campuses, and civic buildings. These are large-scale structures demanding durable, weather-resistant coatings for long-term performance under heavy traffic and environmental exposure. Texture coatings are employed to minimize maintenance cycles along with enhancing surface resilience and appearance. Companies that match products to government compliance and environmental regulations are winning public sector contracts. This application segment is anticipated to grow reliably as public expenditure on infrastructure remains ongoing throughout Australia.
• Upgrades to retail and hospitality sectors: Texture coatings are emerging as a favored finish for retail stores, hotels, and restaurants seeking brand identity and experiential atmosphere. These markets look for finished products that are custom to the corporate appearance yet provide durability and cleanliness. Decorative texture paints aid the trend by allowing designers to provide innovative, textured surfaces that are functional as well as visually unique. As hospitality and retail are being remodeled to provide a better customer experience, demand for quick-application, low-maintenance coating systems is on the increase, opening the door to customized product offerings and partner services.
• Green buildings and energy-efficient building constructions: Australia’s transition to green building practices has increased the demand for texture coatings that are energy-efficient. Low-emission and heat-reflecting texture coatings are used to enhance building insulation and satisfy green certification standards. These coatings not only reduce energy consumption but also carbon footprint in the long term. Builders and developers looking to meet environmental regulations are embracing these solutions in new residential and commercial developments. Product innovation within this segment is providing immense market opportunity to manufacturers dedicated to green construction practices.
These strategic opportunities for growth are changing the texture coating industry in Australia by positioning product offerings according to precise project requirements in residential, commercial, public, and sustainable construction markets. By emphasizing durability, design versatility, and environmental performance, the industry is poised for ongoing growth and innovation in a variety of applications.
Texture Coating Market in Australia Driver and Challenges
The Australian texture coating market is driven by various technological, economic, and regulatory factors. With the growth of the construction industry and changing consumer preferences, there is increasing demand for functional and visually attractive finishes. Technological advancement is bringing sophisticated coating formulations, while economic forces like raw material costs and supply chain disruptions impact market stability. Regulatory shifts concerning sustainability and safety standards are driving manufacturers to innovate. Still, challenges exist, such as skilled labor shortages and compliance complexities that may hamper adoption in some segments.
The factors responsible for driving the texture coating market in Australia include:
• Increased demand for sustainable and energy-efficient products: There is a growing taste for coatings that minimize environmental effects and contribute to energy conservation. Consumers, developers, and builders are choosing low-VOC and heat-reflective texture paints to help meet national emission levels and lower operating expenses. This is making manufacturers invest in research and development and provide compliant, performance-based products. These paints are extensively used in new buildings as well as in retrofits. With sustainability becoming a necessity instead of an option, environmentally aligned texture paints will witness growth in terms of market share in residential and commercial applications.
• Growth in residential and infrastructure building: Australia is facing a consistent increase in housing and infrastructure developments, driven by government spending and urban growth. Texture coatings are preferable for their endurance and visual adaptability in such developments. This has driven a regular demand among metro and regional markets. Builders prefer these coatings due to their potential to improve structure appearance and lifespan. Market players are creating locally targeted product lines to address different climatic and substrate conditions, driving local sales and penetration of the market.
• New technological developments in formulation and application technology: Manufacturers are rolling out fast-application systems, enhanced binders, and intelligent functionalities like thermal insulation and water resistance. These technologies save application time and provide improved coating performance, which is attractive to contractors and project developers. Automated spraying and pre-mixed products also contribute to efficiency. Technology-led coatings achieve tough quality standards and gain increased application across contemporary architecture. Ongoing investments in formulation technology are facilitating differentiation and competitive advantage, particularly on large-scale and specialty projects.
• Urbanisation and commercial space expansion: Urban development is fueling commercial property construction such as shopping malls, offices, and hotels. The development of these properties demands coatings that are resilient with design adaptability. Texture coatings address both design and performance requirements for urban building applications. Urban development growth is generating long-term demand for high-performance texture coatings that match current design aesthetics and deliver proven exterior protection. Suppliers offering these urban developments specialized solutions are gaining greater market space.
• Increased awareness and acceptance in the do-it-yourself market: Homeowners are increasingly performing renovations and maintenance, and so there is a growing demand for simple-to-apply, pre-mixed textured coatings. Simple products with little preparation and easy methods of application are being embraced by DIY buyers. Retail chains are broadening their ranges in this segment, assisted by guides and color-choosing aids. This retail-driven demand is creating new streams of revenue for manufacturers with a focus on home improvement solutions. With the growth in DIY culture, suppliers are launching more products specifically designed for non-professional usage.
Challenges in the texture coating market in Australia are:
• Volatility of raw material cost and input prices: World price fluctuations for resins, pigments, and additives are impacting production costs and price stability. Dependence on imports of some components exposes the Australian market to global supply threats. This affects profit margins and may restrict the competitiveness of manufacturers. Companies are seeking local sourcing and material substitutes to minimize risk. The problem lies in harmonizing cost efficiency with product quality and performance.
• Shortage of skilled workers in application workforce: Texture coatings tend to need trained personnel for repeatable performance. A national shortage of skilled workers is leading to project delays and compromised finish quality. This inhibits some contractors from using these coatings for their advantages. The industry is combating this issue by making the application processes more straightforward and providing training courses. Labor availability remains a bottleneck nonetheless, especially in rural or high-demand areas.
• Adherence to evolving regulatory requirements: Emerging building codes and environmental legislation are forcing coating manufacturers to reformulate products. Compliance with fire protection, emissions, and performance requirements entails additional testing and certification expenses. Products that are not compliant are being phased out, limiting market choice. Compliance is necessary, but speed of change is hard for small businesses to cope with. Strategic co-ordination with policy evolution is vital to ensure continued market access and customer confidence.
Australia’s texture coating market is defined by powerful drivers like sustainability, urban expansion, and product innovation, which provide opportunities for growth. Labor shortages, material prices, and compliance with regulations are challenges that need to be balanced with caution. Together, these drivers are sharpening the direction of the market, forcing businesses to innovate and be agile and responsive to industry needs.
List of Texture Coating Market in Australia Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, texture coating companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the texture coating companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
Texture Coating Market in Australia by Segment
The study includes a forecast for the texture coating market in Australia by type and application.
Texture Coating Market in Australia by Type [Analysis by Value from 2019 to 2031]:
• Smooth
• Sand
• Coarse
• Others
Texture Coating Market in Australia by Application [Analysis by Value from 2019 to 2031]:
• Residential
• Commercial
• Industrial
Features of the Texture Coating Market in Australia
Market Size Estimates: Texture coating in Australia market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Texture coating in Australia market size by type and application in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different type and application for the texture coating in Australia.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the texture coating in Australia.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What are the major drivers influencing the growth of the texture coating market in Australia?
Answer: The major drivers for this market are the increasing demand for eco-friendly construction materials, the advancements in technology that enhance product performance, and the rising consumer preference for textured finishes in interior design.
Q2. What are the major segments for texture coating market in Australia?
Answer: The future of the texture coating market in Australia looks promising with opportunities in the residential, commercial, and industrial markets.
Q3. Which texture coating market segment in Australia will be the largest in future?
Answer: Lucintel forecasts that smooth is expected to witness the highest growth over the forecast period.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the texture coating market in Australia by type (smooth, sand, coarse, and others), and application (residential, commercial, and industrial)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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