Sparkling Wine Market Trends and Forecast
The future of the global sparkling wine market looks promising with opportunities in the supermarket & hypermarket, independent retailer, and online retailer markets. The global sparkling wine market is expected to grow with a CAGR of 3.4% from 2025 to 2031. The major drivers for this market are the increasing demand for premium beverages, the growing popularity of social celebrations, and the rising consumption among millennials.
• Lucintel forecasts that, within the type category, normal sparkling wine is expected to witness higher growth over the forecast period.
• Within the application category, supermarket & hypermarket is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.
Gain valuable insights for your business decisions with our comprehensive 150+ page report. Sample figures with some insights are shown below.
Emerging Trends in the Sparkling Wine Market
Sparkling wine trade is transforming at a fast pace with changing consumer lifestyles, advances in production technology, and increased emphasis on health and sustainability. In addition to its historical position as a celebration beverage, sparkling wine is being increasingly marketed as a convenience wine for everyday consumption across a wider age group. With these new trends, product innovation, marketing practices, and consumption habits are all being transformed on the global stage.
• Depersonalization and Casual Consumption: This trend reflects a move from sparkling wine being saved only for special occasions to being an every-day treat. Consumers are increasingly consuming sparkling wines as an aperitif, with food, or as a casual social occasion wine. This depersonalization is propelled by the popularity of cheaper consumer options such as Prosecco and Cava, and creative marketing campaigns making sparkling wine an affordable luxury item, both widening its appeal and driving consistent volume sales.
• Premiumization and Craft Appeal: In spite of the spread of economy, there is a robust upsurge in premiumization with consumers turning towards high-end, artisanal, and boutique sparkling wines. This includes an emphasis on traditional fermentation, individual terroir, and limited production. The consumers are willing to pay for sparkling wines with better craftsmanship, distinctive flavors, and genuine branding, expressing an aspirational for differentiated experiences and a greater appreciation for the art of winemaking.
• Expansion of Low-Alcohol and No-Alcohol Sparkling Wines: In conformity with worldwide health and wellness trends, the low-alcohol and no-alcohol (Nol) sparkling wine market is growing steadily. Customers are in search of alternatives that enable them to appreciate the social aspect of sparkling wine but with fewer alcoholic content. This is fueled by health-conscious individuals, moderation practitioners, as well as designated drivers. Producers are making investments in advanced de-aldolization methods to create Nol alternatives that maintain desirable flavor and fizz.
• Packaging and Format Innovation: In addition to classic bottles, the sparkling wine industry is experiencing major innovation in formats and packaging. This encompasses the increasing trend of canned sparkling wine, single-serve bottles, and even bag-in-box for larger events. All these formats are leaning towards convenience, portability, and portion control, reaching out to younger buyers and those that desire ease of consumption when engaging in outdoor activities or in social gatherings without fuss, opening up accessibility and occasions for sparkling wine consumption.
• Sustainability and Organic Production: The sparkling wine industry is becoming more driven by consumer demand for sustainably made and organic wines. The trend includes environmentally responsive viticulture methods, lower carbon footprints in production, and open sourcing. Wineries are using organic, biodynamic, and sustainable certifications as a means to attract environmentally responsive consumers, reflecting commitment to responsible production and bolstering brand reputation in a market placing greater emphasis on ethical consumption.
These new trends are essentially redefining the Sparkling Wine Market by facilitating its depersonalization, encouraging demand for premium and Nol versions, inspiring innovative packaging, and demanding sustainable production. This combined shift is expanding the market’s consumer base, diversifying product ranges, and embedding sparkling wine more naturally within varying lifestyle choices, ensuring its sustained expansion and applicability in the world beverage market.
Recent Development in the Sparkling Wine Market
The sparkling wine industry has seen a number of major recent innovations, fueled by changing consumer tastes, production innovations, and strategic maneuvers by market leaders. They speak to a vibrant sector constantly responding to world trends, growing its use beyond traditional celebratory occasions, and servicing a more diverse, health-oriented consumer base.
• Growth of Alternative Sparkling Wine Segments: A significant recent trend is the huge increase in popularity of alternative sparkling wine segments like Prosecco and Cava, which are increasingly encroaching into Champagne’s territory. These lower priced and more accessible products have expanded sparkling wine’s penetration, inducing its consumption for every-day occasions instead of celebrations alone. This has democratized sparkling wine, making it more available to a broader group of consumers and driving overall market growth.
• Expansion in Low and No-Alcohol Products: In line with the global health and wellness trend, a key trend is the fast development of low-alcohol and no-alcohol (Nol) sparkling wines. Producers are investing in sophisticated de-aldolization processes to produce products that are a likeness in taste and carbonation of regular sparkling wine but without the full alcohol. This appeals to health-focused consumers, designated drivers, and those inclined toward moderation, creating new market segments.
• Single-Serve and Packaging Innovation: The past few years have witnessed significant innovation in the packaging of sparkling wine. Canned sparkling wines, single-serve bottles, and mini formats (200ml) have become increasingly popular. This trend responds to consumer needs for convenience, portability, and portion control, positioning sparkling wine for picnics, casual parties, and mobile consumption, particularly among younger consumers and broader occasions for consumption.
• More Emphasis on Organic and Sustainable Production: There is an increasing recent trend toward organic and sustainable methods in the sparkling wine sector. Wineries are using sustainable viticulture practices, lowering their carbon footprint, and pursuing organic or biodynamic certifications. This is a result of consumer demand for responsibly produced products as well as proactive action by producers to global warming and environmental issues, building brand reputation and appealing to ecologically friendly consumers.
• Rise of Sparkling Rosé as a Leading Trend: Sparkling Rosé has experienced a tremendous increase in popularity over the past few years, emerging as a leading trend in the sparkling wine industry. Its desirable color, fruit-forward flavor profile, and versatility are reasons why it is desirable to sip on different occasions. Most prominent sparkling wine regions, such as Prosecco DOC, have gained official approval for Rosé production, resulting in an array of high-quality sparkling Rosé from various producers globally.
These new trends are all working together to collectively shape the sparkling wine market by expanding its consumer base, making it more diverse in its products, and putting it into sync with current lifestyle and consumption habits. The emergence of alternative categories, Nol beverages, creative packaging, environmentally friendly practices, and the increasing popularity of sparkling Rosé are all helping to create a vibrant and growing world market.
Strategic Growth Opportunities in the Sparkling Wine Market
The sparkling wine market provides several strategic growth opportunities through a series of key applications, fueled by shifting consumer attitudes, expanding perceptions of its consumption, and new product innovation. Pinpointing and utilizing these particular application markets enables manufacturers and suppliers to customize their product portfolios, increase market penetration, and reinforce their competitive foothold. The emphasis is on growing sparkling wine’s presence beyond the conventional celebratory occasions and into lifestyle choices.
• Daily Drinking and Aperitif Situations: One key strategic expansion potential is in more actively promoting sparkling wine for daily consumption and for aperitif use. Marketing must emphasize its ability to be used as a revitalizing beverage to have with meals or for informal entertaining, going beyond the image of being only for special occasions. This includes providing a wide variety of friendly, everyday-price sparkling wines, along with innovative recipe suggestions for cocktails and food, to trigger more regular purchases.
• Gastronomy and Food Pairing: Strategic expansion may be achieved by highlighting sparkling wine’s superior food pairing abilities. Informing consumers and the hospitality sector on how diverse sparkling wines pair with various cuisine, ranging from everyday to haute cuisine, offers a valuable opportunity. Partnering with chefs, issuing food pairing guides, and organizing tasting sessions can establish sparkling wine as an upscale and versatile drink option for more diverse gastronomic occasions.
• Health and Wellness Segment (Nol and Organic): Riding the health and wellness wave is an important strategic growth driver through the creation and marketing of low-alcohol, no-alcohol (Nol), and organic sparkling wines. R&D investment in de-aldolization processes that preserve taste integrity and acquisition of organic certifications will be essential. Marketing efforts must appeal to health-oriented consumers and those interested in responsible consumption, highlighting the natural ingredients and lifestyle appeal of such alternatives.
• Direct-to-Consumer (DTC) and E-commerce Channels: Growth through direct-to-consumer sales and through e-commerce channels is a key strategic growth driver. Creating strong online retailing presences, subscription models, and digital marketing can access more consumers, especially younger, digitally engaged consumers. DTC provides better messaging control and direct access to customers, building loyalty and valuable consumer information.
• On-Premise Growth (Bars, Restaurants, Hotels): Despite obstacles, there are tremendous growth opportunities in enhancing sparkling wine’s visibility in on-premise channels. This includes working with bars, restaurants, and hotels to enlarge their sparkling wine lists, providing more by-the-glass choices, and developing signature sparkling wine cocktails. Educating staff in sparkling wine facts and pairing ideas can improve customer experience, stimulating sales and consolidating sparkling wine’s place in social occasions.
These strategic expansion opportunities will shape the sparkling wine market with far-reaching effects by increasing its occasions for consumption, broadening its product range to fulfill wellness and lifestyle trends, and reinforcing its distribution channels. By targeting daily enjoyment, food pair ability, Nol and organics, direct-to-consumer sales, and on-premise segments, producers can tap into new revenue streams and assure long-term growth and further integration of sparkling wine into consumer practices worldwide.
Sparkling Wine Market Driver and Challenges
Sparkling wine industry is driven by a multifaceted interplay of numerous technological, economic, and regulatory drivers. This ever-changing context poses considerable growth opportunities as well as strong challenges that the stakeholders have to overcome. It is important to know these drivers and challenges to design proper market strategies and ensure long-term growth. The development of the market is greatly influenced by shifting consumer tastes, production requirements, and the world economy.
The factors responsible for driving the sparkling wine market include:
1. Depersonalization of Consumption: A key stimulant is the continued migration away from sparkling wine being an exclusively celebratory beverage and towards one that can be enjoyed on a routine basis. This depersonalization results from effective marketing efforts positioning sparkling wine as an everyday luxury, appropriate for aperitifs, everyday meals, and social engagement. This wider acceptance radically increases the consumption occasions and frequency, leading to steady market expansion beyond holiday rebounds.
2. Value and Accessibility of Non-Champagne Segments: More widespread availability and consumer acceptance of less expensive sparkling wine styles such as Prosecco, Cava, and Crémant are key drivers. These alternatives provide great value and easy-to-understand taste profiles, making sparkling wine more accessible to a broader audience. Their success has exposed more consumers to the category, with many subsequently seeking out premium or other sparkling wines, increasing overall size of the market.
3. Increasing Disposable Incomes and Premiumization Trends: Increasing disposable incomes worldwide, especially in the middle class in emerging markets, are leading to a premiumization trend in alcoholic drinks. Consumers are more ready to spend money on high-quality, artisanal, and authentic sparkling wines, searching for distinctive experiences and prestige. This drives demand for higher-priced segments such as Champagne and premium independent producers.
4. Impact of Social Media and Shifting Lifestyles: The widespread reach of social media websites and shifting lifestyle patterns are major drivers. The visual beauty of sparkling wine makes it ideal for social sharing, and the connection to brunch culture, al fresco occasions, and everyday luxury appeals to young consumers. Online promotion and influencer endorsements are important drivers of preferences and demand.
5. Increase in Tourism and Hospitality Industry: The revival and growth in the international tourism and hospitality industry, such as high-end dining, hotels, and event spaces, contribute a great deal to the demand for sparkling wine. Sparkling wine is a mainstay in these establishments, tied in with celebrations, high-end experiences, and varied cuisine. Growth in the industry directly relates to on-premise consumption and sales.
Challenges in the sparkling wine market are:
1. Severe Competition from Other Spirits Segments: One major challenge is that sparkling wine is highly competitive with a broad range of other alcoholic segments, such as still wines, spirits, beer, and the fast-developing ready-to-drink (RTD) cocktail segment. There are many alternatives, and sparkling wine needs to keep re-positioning itself to retain and expand market share in a variety of choices.
2. Impact of Climate Change on Grape Yield and Production: Climate change already threatens grape production, especially for traditional wine-producing areas that depend on certain climatic conditions to achieve perfect ripeness and acidity of grapes. Severe weather patterns such as droughts, hailstorms, and frosts will directly affect grape yield and quality, driving supply fluctuations and potentially more expensive production of sparkling wine.
3. Multilayered Regulation and Trade Barriers: The market for sparkling wine is threatened by multilayered and frequently conflicting regulatory environments in various countries, such as exacting labeling regulations, import taxes, and trade deals. These barriers may make international trade more difficult, raise costs for manufacturers, and restrict access to markets, particularly for small wineries attempting to sell abroad.
The sparkling wine industry is seeing vigorous expansion, fueled by its depersonalization, the availability of cheaper substitutes, increased disposable incomes, the power of social media, and an exploding tourism industry. Yet that growth is being countered at the same time by fierce competition from other alcoholic drinks, the powerful effects of climate change on grape yields, and the intricacies of operating in an expansive and frequently severe global regulatory climate. Effectively overcoming these issues will be key to long-term growth and innovation for the sparkling wine sector.
List of Sparkling Wine Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies sparkling wine companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the sparkling wine companies profiled in this report include-
• E & J Gallo Winery
• Henkell & Co. Sektkellerei
• Freixenet
• Moet & Chandon
• Rotkappchen-Mumm Sektkellereien
• Cecchi
• Martini & Rossi
• Mionetto Prosecco
• Maranello Wines
• Juvé & Camps
Sparkling Wine Market by Segment
The study includes a forecast for the global sparkling wine market by type, application, and region.
Sparkling Wine Market by Type [Value from 2019 to 2031]:
• Normal Sparkling Wine
• Semi-sparkling Wine
Sparkling Wine Market by Application [Value from 2019 to 2031]:
• Supermarkets & Hypermarkets
• Independent Retailers
• Online Retailers
Sparkling Wine Market by Region [Value from 2019 to 2031]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Sparkling Wine Market
The international market for sparkling wine is now undergoing dynamic expansion and diversification due to changing consumer tastes that look beyond traditional festive occasions. Consumers increasingly view sparkling wine as a daily luxury, an everyday beverage to go with a wide range of cuisine, and an expression of modern lifestyles. Such changing consumer behavior is driving innovation in terms of product offerings, packaging, and marketing approaches, with specific focus on accessibility, sustainability, and diversity of distinctive taste profiles per region of the world.
• United States: United States sparkling wine is booming, with consumption moving from special events to daily occasions. This is primarily fueled by value-driven alternatives such as Prosecco and Cava, combined with brunch culture popularity and aperitif cocktails. Millennials and Gen Z are among the drivers, with diverse varietals and formats such as canned wines. The market is also experiencing growth in premiumization, with consumers interested in high-quality, artisanal, and sustainably made sparkling wines.
• China: The sparkling wine market in China is proving to be a rare beacon of growth in an otherwise shrinking alcohol market. On the whole, still wine sales declined in 2024 and into 2025, but imports of sparkling wine grew strongly over these periods. Behind this increase lies a movement towards lighter, friendlier drinks among younger consumers, especially in coastal towns such as Shanghai. Cheap sparkling alternatives to costly champagne in some establishments, and the increasing role of online sales channels, are major recent trends.
• Germany: Germany is a strong and stable market for sparkling wine, supported by robust domestic consumption. Traditional bottle-fermented sparkling wines retain prestige, but non-alcoholic sparkling wine shows considerable growth reflecting consumer wellness trends worldwide. The market is competitive, and Prosecco continues to take market share from Champagne in some outlets because it is affordable and fruit-driven. German producers are also targeting high quality standards and extended yeast storage times for their upper segment products.
• India: The Indian sparkling wine market is witnessing a dramatic change, shifting from a luxury niche product to a more mainstream drink. This is influenced by growing disposable incomes, evolution of lifestyle choices among urban young consumers, and a growing wine awareness, education, and tourism. Local brands such as Sula Vineyards and Chandon India are aggressively introducing new products, such as sweeter varieties, in order to cater to changing local tastes. The import duty is still a hindrance, yet there is robust growth potential in the market, particularly in urban areas.
• Japan: Japan’s sparkling wine market reflects solid demand, with imports of sparkling wines persistently high, especially from France, Spain, and Italy. Champagne commands a high percentage, more commonly used for business entertaining and prestige. A greater appreciation is, nevertheless, developing for good-quality Cava and an embryonic interest in locally made sparkling wines produced in accordance with traditional practices. Prosecco has developed more gradually than in some other markets, but total demand for quality, longer-aged sparkling wines is still robust.
Features of the Global Sparkling Wine Market
Market Size Estimates: Sparkling wine market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Sparkling wine market size by type, application, and region in terms of value ($B).
Regional Analysis: Sparkling wine market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the sparkling wine market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the sparkling wine market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the growth forecast for sparkling wine market?
Answer: The global sparkling wine market is expected to grow with a CAGR of 3.4% from 2025 to 2031.
Q2. What are the major drivers influencing the growth of the sparkling wine market?
Answer: The major drivers for this market are the increasing demand for premium beverages, the growing popularity of social celebrations, and the rising consumption among millennials.
Q3. What are the major segments for sparkling wine market?
Answer: The future of the sparkling wine market looks promising with opportunities in the supermarket & hypermarket, independent retailer, and online retailer markets.
Q4. Who are the key sparkling wine market companies?
Answer: Some of the key sparkling wine companies are as follows:
• E & J Gallo Winery
• Henkell & Co. Sektkellerei
• Freixenet
• Moet & Chandon
• Rotkappchen-Mumm Sektkellereien
• Cecchi
• Martini & Rossi
• Mionetto Prosecco
• Maranello Wines
• Juvé & Camps
Q5. Which sparkling wine market segment will be the largest in future?
Answer: Lucintel forecasts that, within the type category, normal sparkling wine is expected to witness higher growth over the forecast period.
Q6. In sparkling wine market, which region is expected to be the largest in next 5 years?
Answer: In terms of region, APAC is expected to witness the highest growth over the forecast period.
Q7. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the sparkling wine market by type (normal sparkling wine and semi-sparkling wine), application (supermarkets & hypermarkets, independent retailers, and online retailers), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Sparkling Wine Market, Sparkling Wine Market Size, Sparkling Wine Market Growth, Sparkling Wine Market Analysis, Sparkling Wine Market Report, Sparkling Wine Market Share, Sparkling Wine Market Trends, Sparkling Wine Market Forecast, Sparkling Wine Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.