Rotogravure Printing Machine Market in Thailand

Rotogravure Printing Machine in Thailand Trends and Forecast

The future of the rotogravure printing machine market in Thailand looks promising with opportunities in the packaging, commercial, and publication markets. The global rotogravure printing machine market is expected to grow with a CAGR of 3.6% from 2025 to 2031. The rotogravure printing machine market in Thailand is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the increasing need for flexible packaging, the growing interest in printed packaging, and the rising demand for printing of superior quality.

• Lucintel forecasts that, within the substrate type category, plastic will remain the largest segment over the forecast period due to its resilience to moisture and robustness.
• Within the end use category, packaging is expected to witness the highest growth due to its ability to print on the substrate‘s two sides.

Emerging Trends in the Rotogravure Printing Machine Market in Thailand

Thailand’s rotogravure printing machine market is undergoing significant changes as local packaging manufacturers modernize operations to cater to both domestic and ASEAN-wide demand. The rise of sustainable packaging, rapid urban consumption, and the government’s push for Industry 4.0 are prompting companies to adopt smarter and greener printing technologies. As food exports and flexible packaging continue to expand, rotogravure solutions must evolve in speed, versatility, and compliance. The following trends illustrate how Thai converters are strategically shifting their printing infrastructure to meet global expectations and enhance competitiveness.

• Growth of Multi-SKU Print Flexibility Requirements: With increasing product variation across food, FMCG, and export packaging, Thai manufacturers are prioritizing rotogravure machines that enable rapid switching between SKUs. This includes the use of quick-change cylinders, programmable logic controllers, and smart registration systems. The aim is to reduce downtime and waste, ensuring efficient runs of short to mid-volume packaging jobs while maintaining consistent print quality.
• Digitalization of Quality Assurance Processes: Thailand’s converters are integrating digital vision systems and sensor networks into rotogravure lines for real-time defect detection and print quality control. These systems automatically flag print anomalies and track performance metrics, reducing manual inspections. The move supports higher accuracy, faster corrective action, and long-term data analytics that improve process optimization.
• Shift Toward Lightweight Packaging Films: As raw material costs and environmental concerns rise, Thai firms are transitioning to thinner flexible films that reduce material usage. Rotogravure machines are being adapted with precise tension controls and tailored drying systems to accommodate these substrates. This trend supports cost-saving and sustainability targets while ensuring mechanical performance in transport and shelf life.
• Emphasis on Energy-Efficient Drives and Components: Energy consumption is becoming a major focus in Thailand’s manufacturing ecosystem. New rotogravure systems are being fitted with variable frequency drives (VFDs), regenerative braking units, and low-friction rollers. These upgrades contribute to reduced electricity usage without compromising printing speed. The trend reflects both cost containment and Thailand’s increasing adherence to green manufacturing standards.
• Rise of Government-Supported Tech Adoption Programs: Thailand’s government is encouraging digital transformation in mid-sized packaging companies through grants and tax incentives. This support has led to increased adoption of semi-automated gravure machines with remote diagnostics, centralized control systems, and modular expansion capability. These government-backed initiatives accelerate modernization across regional printing hubs, strengthening Thailand’s print manufacturing competitiveness.

Emerging trends in Thailand’s rotogravure printing market reflect a clear shift toward efficiency, agility, and smart manufacturing. From flexible print handling to digital quality control and lightweight substrates, Thai converters are equipping themselves for faster, leaner, and more sustainable operations. These trends are positioning the country as a key regional player in high-quality flexible packaging production.

Recent Developments in the Rotogravure Printing Machine Market in Thailand

The rotogravure printing machine market in Thailand has recently seen a wave of strategic upgrades focused on automation, environmental compliance, and export readiness. As Thailand strengthens its packaging export base, particularly for food, healthcare, and electronics, investments are being made to improve machine precision, reliability, and support infrastructure. These developments are aligning with global standards while enhancing domestic production capabilities. The following key updates demonstrate how the industry is upgrading its printing operations in a fast-evolving landscape.

• Deployment of Centralized Color Management Systems: Large packaging facilities in Thailand are now using centralized systems that synchronize ink recipes across multiple machines and jobs. These platforms reduce waste, ensure consistent output, and streamline prepress workflows. The development is key for enterprises handling diverse client portfolios that require repeat accuracy in color reproduction and fast production turnaround.
• Launch of Retrofitting Initiatives for Legacy Machines: Rather than replacing older gravure systems, Thai firms are opting for retrofitting with modern controls, servo motors, and IoT-based diagnostics. These upgrades extend machine life and reduce investment costs while bringing legacy equipment up to current performance benchmarks. This approach is popular among SMEs working with budget constraints but aiming for efficiency gains.
• Expansion of Gravure Machine Exports from Thai OEMs: Local equipment manufacturers have begun exporting competitively priced rotogravure presses to other Southeast Asian countries. This development not only boosts the local economy but also strengthens regional industry collaboration. Exportable designs feature modularity and support for multiple substrates, helping Thai OEMs establish a regional footprint in flexible packaging machinery.
• Integration of Operator Safety Enhancements: New safety features such as interlocking guards, heat shields, and emergency stops have been added to both new and existing presses. These measures align with Thailand’s updated industrial safety laws and increase worker confidence. Improved ergonomics and hazard reduction also contribute to reduced injury rates and better machine maintainability.
• Implementation of Remote Troubleshooting and Support Services: Rotogravure machine suppliers in Thailand are offering remote maintenance and diagnostic solutions using cloud-based systems. These allow for real-time support, firmware updates, and error tracking without requiring on-site visits. The approach minimizes downtime and enhances service reach, especially for facilities in less urban areas with limited technical support access.

Recent developments in Thailand’s rotogravure printing machine market underscore a pragmatic yet forward-looking approach to industrial modernization. From color consistency to machine retrofitting and export expansion, Thailand is reinforcing its capabilities across the entire value chain. These actions are ensuring the country remains a resilient and scalable hub for high-quality packaging production in the region.

Strategic Growth Opportunities for Rotogravure Printing Machine Market in Thailand

Thailand’s manufacturing and packaging sectors are undergoing rapid transformation due to rising consumer demand, export expansion, and innovation in food, pharma, and personal care. Rotogravure printing machines are becoming essential in these industries for delivering high-quality, consistent, and large-volume packaging. As the country aligns itself with global standards, companies are adopting modern printing solutions to improve efficiency and aesthetics. Rotogravure printing offers an ideal mix of scalability and precision, creating strong growth potential across diverse applications in Thailand’s evolving economic environment.

• Processed Food and Snack Packaging: Thailand’s food processing industry is expanding with strong demand for packaged snacks and convenience foods. Rotogravure printing machines provide superior print quality on flexible films used in wrappers, pouches, and multilayer bags. These machines enable high-speed runs while ensuring accurate branding, clear labeling, and visual consistency. As consumer interest in packaged foods rises, particularly among urban populations, manufacturers are investing in rotogravure systems to meet large-scale production needs and deliver attractive, safe packaging that enhances product visibility on retail shelves.
• Pharmaceutical and Health Supplement Labeling: Thailand’s pharmaceutical sector is growing due to health awareness and increased exports of generic drugs and supplements. Rotogravure technology ensures precise and reliable print application on blister packs, sachets, and foil wraps. It supports regulatory requirements for traceability, dosage clarity, and multilingual labeling. As compliance becomes more critical in international trade, especially within ASEAN and global markets, rotogravure machines help pharmaceutical firms meet packaging mandates while delivering high-speed efficiency and secure print quality for sensitive medical applications.
• Personal Care and Beauty Product Packaging: Thailand’s cosmetics and personal care market is witnessing strong growth driven by beauty-conscious consumers and exports. Rotogravure printing enables packaging with high-resolution graphics, metallic finishes, and tactile textures that enhance brand appeal. Flexible pouches, sample sachets, and bottles benefit from premium print applications. Companies are choosing rotogravure machines to maintain brand consistency across various packaging formats. With demand increasing for both mass-market and luxury products, the technology supports scalable production and creative design execution that aligns with evolving consumer preferences.
• Agricultural and Chemical Product Bags: Thailand is a key exporter of fertilizers, seeds, and agrochemicals. These products require durable, informative packaging that can withstand handling and transport. Rotogravure printing enables sharp, resistant labeling on laminated woven sacks and multilayer bags used for bulk agricultural applications. Machines support fast turnaround and multilingual print formats, helping producers meet varied regional requirements. As agriculture remains a vital economic sector, rotogravure technology helps enhance packaging functionality and ensures compliance with international shipping and safety standards.
• Retail and FMCG Private Label Expansion: Thailand’s retail sector is expanding its private-label offerings across supermarkets and e-commerce platforms. These products depend heavily on impactful packaging for brand recognition. Rotogravure printing supports long runs of private-label packaging with consistent quality, vivid imagery, and secure information placement. As FMCG brands increase investment in differentiation, rotogravure enables retailers and manufacturers to offer packaging that enhances product credibility and visual appeal. This contributes to building consumer loyalty while reducing packaging production costs at scale.

The rotogravure printing machine market in Thailand is growing due to rising demand in food, pharma, cosmetics, agriculture, and retail. Companies are adopting these systems for their ability to deliver precise, large-volume, and regulation-ready packaging. These opportunities are positioning rotogravure as a vital technology for enhancing quality, consistency, and competitiveness in Thailand’s dynamic packaging industry.

Rotogravure Printing Machine Market in Thailand Driver and Challenges

The rotogravure printing machine market in Thailand is shaped by dynamic industrial development, expanding exports, and evolving consumer preferences. Technological advancements and policy support for modernized packaging are driving adoption. Demand for safe, attractive, and regulation-compliant packaging in sectors such as food, healthcare, and retail is boosting growth. However, firms also face rising energy costs, workforce limitations, and competition from other technologies. Balancing cost-efficiency with innovation is key for sustaining momentum in Thailand’s growing rotogravure printing ecosystem.

The factors responsible for driving the rotogravure printing machine market in Thailand include:
• Growth in Export-Oriented Manufacturing: Thailand’s focus on export-led growth has increased demand for standardized, high-quality packaging. Rotogravure machines help ensure that packaging meets global standards for durability, clarity, and branding. As Thai products enter new markets in Asia, Europe, and the Middle East, consistent and regulation-compliant packaging becomes essential. Rotogravure supports this with high-speed production and precise print quality, enabling manufacturers to efficiently scale their operations and deliver export-ready goods that meet both aesthetic and safety requirements.
• Surge in Consumer Packaged Goods Consumption: Rising urbanization and income levels are driving consumption of packaged foods, cosmetics, and household products. Consumers expect packaging that is attractive, informative, and convenient. Rotogravure printing machines deliver vibrant graphics and legible labeling on multilayer films, pouches, and wraps. This enhances product appeal and shelf presence. As manufacturers respond to changing consumer habits, rotogravure enables rapid production of visually engaging packaging that supports marketing efforts and increases product value perception in a competitive retail environment.
• Government Incentives for Industrial Modernization: Thailand’s government has introduced policies encouraging automation and smart manufacturing. Programs under Thailand 4.0 support investment in advanced machinery, including printing technology. Rotogravure machines, integrated with digital control systems and eco-friendly components, qualify for such incentives. These policies reduce the financial burden of equipment upgrades and promote sustainable production practices. As companies align with national modernization goals, rotogravure adoption rises, supporting higher productivity and better alignment with international standards for packaging performance.
• Advancements in Flexible Packaging Technology: Flexible packaging is gaining ground due to its convenience, lower material use, and cost efficiency. Rotogravure machines are ideal for printing on flexible substrates like polyethylene, polypropylene, and laminated films. Their ability to print with minimal distortion and high fidelity across complex designs makes them well suited for this trend. As flexible formats dominate food, pharma, and personal care packaging, rotogravure ensures durable branding and extended print integrity, strengthening its role in Thailand’s packaging innovation landscape.
• Rise of E-commerce and Direct-to-Consumer Channels: Thailand’s growing e-commerce sector requires packaging that protects products during delivery and offers strong visual impact during unboxing. Rotogravure printing enables the creation of protective, attractive, and brand-consistent packaging for online orders. From resealable pouches to printed inserts and wraps, the technology supports a range of needs. As more brands embrace digital retail models, rotogravure helps maintain packaging standards that enhance customer experience and reinforce brand identity throughout the supply chain.

Challenges in the rotogravure printing machine market in Thailand are:
• High Equipment and Cylinder Costs: Rotogravure machines involve significant initial investment, particularly for engraving cylinders used in each design. These costs can be prohibitive for small and mid-sized companies with limited budgets. Additionally, setup times and tooling expenses reduce flexibility. While rotogravure offers benefits for long-run jobs, it remains less accessible for firms requiring frequent design changes or short production runs. This financial barrier slows technology adoption and limits access to its benefits across the broader industrial landscape.
• Limited Skilled Workforce: Operating and maintaining rotogravure equipment requires specialized technical knowledge. Thailand faces a shortage of skilled operators, especially in rural manufacturing zones. This results in inconsistent quality, longer maintenance cycles, and machine downtime. While automation addresses some gaps, manual oversight remains crucial for quality control. Without targeted workforce training programs or institutional support, firms may struggle to optimize their investment in rotogravure systems, affecting productivity and return on capital.
• Competition from Flexographic and Digital Printing: Flexographic and digital printing systems are increasingly attractive due to shorter setup times and lower entry costs. These alternatives are more suitable for short runs, frequent changes, and niche packaging needs. While rotogravure excels in high-volume consistency, its limited agility presents a disadvantage in fast-paced or low-volume applications. As packaging diversification continues, some segments may prefer more adaptive technologies, reducing rotogravure’s share in specific markets unless hybrid solutions or cost-efficiency improvements are implemented.

Thailand’s rotogravure printing machine market is advancing through strategic opportunities in food, pharma, cosmetics, agriculture, and retail packaging. Key drivers include export growth, consumer trends, government incentives, and flexible packaging expansion. Despite challenges such as cost, skill shortages, and emerging competition, firms investing in automation and high-quality output are well positioned to benefit. The market’s trajectory highlights rotogravure’s continued relevance as a high-performance printing solution in Thailand’s modern packaging sector.

List of Rotogravure Printing Machine Market in Thailand Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, rotogravure printing machine companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the rotogravure printing machine companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10

Rotogravure Printing Machine Market in Thailand by Segment

The study includes a forecast for the rotogravure printing machine market in Thailand by substrate type, ink type, and end use.

Rotogravure Printing Machine Market in Thailand by Substrate Type [Analysis by Value from 2019 to 2031]:

• Plastic
• Paper & Paperboard
• Metal
• Others

Rotogravure Printing Machine Market in Thailand by Ink Type [Analysis by Value from 2019 to 2031]:

• Water-Based ink
• Solvent-Based ink

Rotogravure Printing Machine Market in Thailand by End Use [Analysis by Value from 2019 to 2031]:

• Packaging
• Commercial
• Publication
• Others

Features of the Rotogravure Printing Machine Market in Thailand

Market Size Estimates: Rotogravure printing machine in Thailand market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Rotogravure printing machine in Thailand market size by substrate type, ink type, and end use in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different substrate type, ink type, and end use for the rotogravure printing machine in Thailand.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the rotogravure printing machine in Thailand.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

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FAQ

Q1. What are the major drivers influencing the growth of the rotogravure printing machine market in Thailand?
Answer: The major drivers for this market are the increasing need for flexible packaging, the growing interest in printed packaging, and the rising demand for printing of superior quality.
Q2. What are the major segments for rotogravure printing machine market in Thailand?
Answer: The future of the rotogravure printing machine market in Thailand looks promising with opportunities in the packaging, commercial, and publication markets.
Q3. Which rotogravure printing machine market segment in Thailand will be the largest in future?
Answer: Lucintel forecasts that plastic will remain the largest segment over the forecast period due to its resilience to moisture and robustness.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 10 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the rotogravure printing machine market in Thailand by substrate type (plastic, paper & paperboard, metal, and others), ink type (water-based ink and solvent-based ink), and end use (packaging, commercial, publication, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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