Lucintel anticipates that Asia Pacific will be the fastest growing region in the automotive augmented reality market

   October 18, 2019
According to a new market report by Lucintel, the future of the automotive augmented reality market looks promising with opportunities in the passenger vehicle, light commercial vehicle, and electric vehicle markets. The automotive augmented reality market is expected to grow with a CAGR of 18% from 2019 to 2024. The major drivers for this market are increasing demand for connected vehicles, growing awareness of road safety, and rising investments in the augmented reality market.

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Within the automotive augmented reality market, radar, lidar, image sensor and sensor fusion are the major technologies used to gather the data on a single platform. Sensor fusion is the largest technology segment for automotive augmented reality market.

Augmented reality head up display navigation, adaptive cruise control, lane departure warning, and advanced augmented reality head up display are the major function type segments of the automotive augmented reality market.

Asia Pacific will remain the largest region over the forecast period due to increased awareness of safety, growing urbanization, and increasing aftermarket industry.

Robert Bosch, Denso Corporation, Continental, Panasonic Corporation, Pioneer Corporation Harman International, Garmin, Texas Instruments and Visteon Corporation are among the major players in the automotive augmented reality market.

Lucintel, a leading global strategic consulting and market research firm, has analyzed growth opportunities in the automotive augmented reality market by function, sensor technology, display technology, level of autonomous driving, vehicle type, and region. Lucintel has prepared a comprehensive research report titled "Automotive Augmented Reality Market 2019-2024: Trends, Forecast, and Opportunity Analysis". This Lucintel report serves as a catalyst for growth strategies, as it provides comprehensive data and analysis on trends, key drivers, and directions. The study includes trends and forecast for the automotive augmented reality market by function, sensor technology, display technology, level of autonomous driving, end use, and region as follows:

By Function [$M shipment analysis for 2013 – 2024]

  • AR HUD based Navigation

  • AR HUD based Adaptive Cruise Control (ACC)

  • AR HUD based Standard Functions 

  • AR HUD based Lane Departure Warning  (LDW)

  • Advanced AR HUD

By Sensor Technology [$M shipment analysis for 2013 – 2024]

  • Radar

  • LiDar

  • CCD/CMOS image sensor

  • Sensor fusion

By Display Technology [$M shipment analysis for 2013 – 2024]


  • Other advanced technologies

By Level of Autonomous Driving [$M shipment analysis for 2013 – 2024]

  • Conventional

  • Semi-autonomous

By End Use [$M shipment analysis for 2013 – 2024]

  • Passenger Car

    • Small cars

    • Compact cars

    • Mid-Sized cars

    • Luxury cars

    • SUVs & Crossovers            

  • Light Commercial Vehicles

  • Electric vehicles

By Region [$M shipment analysis for 2013 – 2024]

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • Germany

    • Russia

    • France

    • United Kingdom

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Indonesia

  • The Rest of the World

    • Turkey

    • Brazil

This 150-page research report will enable you to make confident business decisions in this globally competitive marketplace. For a detailed table of contents, contact Lucintel at +1-972-636-5056 or click on this link or

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