Poultry Market Trends and Forecast
The future of the global poultry market looks promising with opportunities in the layers, fattened, and reproduction markets. The global poultry market is expected to grow with a CAGR of 3.5% from 2025 to 2031. The major drivers for this market are increasing demand for protein-rich diets, rising consumption of processed poultry products, and growing fast food & restaurant industry.
• Lucintel forecasts that, within the type category, chick is expected to witness higher growth over the forecast period.
• Within the application category, fattened is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.
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Emerging Trends in the Poultry Market
The poultry market is being shaped by several key trends that reflect a global shift towards greater efficiency, sustainability, and consumer-centric products. These trends are driven by technological advancements, changing consumer values, and a focus on animal welfare. The market is moving towards a more sophisticated and responsible production model.
• Focus on Animal Welfare: A significant trend is the increasing consumer demand for improved animal welfare standards. This includes free-range, cage-free, and organic poultry. The impact is a rise in premium product segments and a push for more humane farming practices, compelling producers to invest in better housing, nutrition, and overall animal care to meet consumer expectations and certifications.
• Shift to Value-Added Products: The market is seeing a major shift from raw poultry to value-added products like pre-cooked, marinated, and ready-to-eat meals. This trend is driven by consumer desire for convenience and time-saving solutions. The impact is higher profit margins for producers and a diversified product portfolio that caters to modern, busy lifestyles and a growing food service sector.
• Technological Integration in Farming: The adoption of advanced technologies like AI, IoT sensors, and automation is a key trend in poultry farming. These technologies monitor bird health, optimize feeding schedules, and improve biosecurity. The impact is enhanced production efficiency, reduced labor costs, and better disease prevention, leading to a more stable and resilient supply chain that can meet high-volume demand.
• Sustainable and Circular Practices: The poultry industry is increasingly focused on sustainability. This includes efforts to reduce its carbon footprint, improve water management, and explore alternative feed sources like insect protein. The impact is a more environmentally responsible industry, which not only meets regulatory requirements but also appeals to eco-conscious consumers, strengthening brand reputation and long-term viability.
• E-commerce and Direct-to-Consumer: The growth of e-commerce and direct-to-consumer sales is an emerging trend. Online platforms allow producers to connect directly with consumers, offering fresh, traceable, and sometimes customized products. The impact is a streamlined distribution channel, increased market transparency, and new opportunities for smaller producers to bypass traditional retail channels and build strong brand loyalty.
These trends are fundamentally reshaping the poultry market by making it more consumer-centric, technologically advanced, and sustainable. The shift towards value-added products, ethical sourcing, and digital platforms ensures the market’s continued growth and relevance. These developments are positioning the industry as a dynamic and responsive sector that can meet the complex demands of modern food consumption.
Recent Development in the Poultry Market
The poultry market is marked by recent developments that are significantly influencing its growth and trajectory. These advancements are driven by a confluence of rising consumer awareness, technological innovation in agriculture, and a shift towards convenience. The market is evolving to meet the demands of a more health-conscious and time-constrained consumer base.
• Vertical Integration of Supply Chains: A key development is the increasing vertical integration of poultry supply chains, where companies control every stage from breeding to processing and distribution. This enhances efficiency and quality control. This development’s impact is a more stable and traceable supply chain, which is crucial for ensuring food safety and meeting the high standards of retailers and consumers.
• Rise of Plant-Based Alternatives: A recent development is the rapid growth of plant-based and alternative protein markets, which are directly competing with traditional poultry. This has prompted the poultry industry to innovate and market its products more effectively. This development’s impact is a heightened focus on the nutritional benefits and affordability of poultry, compelling the industry to improve its sustainability and animal welfare practices to maintain its market share.
• Focus on Biosecurity and Disease Prevention: Following recent disease outbreaks, there has been a major development in biosecurity measures. Companies are investing heavily in advanced farm management, surveillance, and sanitation protocols to prevent and contain diseases like avian influenza. This development’s impact is a more resilient and secure supply chain, reducing the risk of widespread culling and ensuring a consistent supply of poultry products.
• Innovation in Feed Formulations: Recent developments include the use of new feed formulations and additives to improve bird health, growth, and feed conversion ratios. This includes incorporating new ingredients and supplements to reduce the need for antibiotics. This development’s impact is improved efficiency and lower production costs, making poultry an even more competitive protein source while also addressing consumer concerns about antibiotic use.
• Expansion of Ready-to-Eat Segment: There has been a notable development in the expansion of the ready-to-eat and ready-to-cook product segment. Consumers are demanding convenient, pre-portioned, and pre-marinated poultry to save time. This development’s impact is a diversification of the market into higher-value products, increasing profit margins for producers and catering to the fast-paced lifestyles of urban consumers.
These recent developments are collectively impacting the poultry market by making it more resilient, efficient, and responsive to consumer needs. The focus on supply chain integration, biosecurity, and product innovation is ensuring its continued growth and relevance. These advancements are solidifying poultry’s position as a crucial and versatile source of protein in the global food industry.
Strategic Growth Opportunities in the Poultry Market
The poultry market offers several strategic growth opportunities across key applications, driven by the material’s unparalleled strength, lightweight, and heat resistance. These opportunities are rooted in the need for high-performance materials in safety-critical and performance-driven sectors. Strategic players are focusing on key applications that are experiencing rapid growth and are well-suited for the unique properties of aramid fibers.
• Ready-to-Eat Meals and Snacks: The ready-to-eat and snack segment is a major growth opportunity. Poultry is a versatile ingredient for products like chicken nuggets, strips, and salads that cater to on-the-go consumption. This application’s impact is the expansion of the market into the convenience food sector, providing new revenue streams and meeting the demands of modern consumers who prioritize quick and easy meal solutions.
• Foodservice and Quick-Service Restaurants: The foodservice industry, particularly quick-service restaurants (QSRs), offers a significant growth opportunity. Poultry is a staple in many QSR menus due to its affordability, versatility, and broad appeal. This application’s impact is a large and consistent demand for poultry products, driven by global urbanization and a growing culture of dining out and ordering in.
• Organic and Free-Range Products: The organic and free-range segment represents a compelling growth opportunity. Health-conscious consumers are willing to pay a premium for poultry produced under higher animal welfare and environmental standards. This application’s impact is the creation of a high-margin niche market that allows producers to differentiate their products and build strong brand loyalty based on ethical and sustainable practices.
• Frozen and Processed Poultry: The frozen and processed poultry market is a key growth area, especially in regions with limited cold chain infrastructure. Frozen products offer a longer shelf life and better-controlled quality. This application’s impact is increased market penetration in developing regions and a reduction in food waste, as consumers can store and use products over a longer period.
• Health-Focused and Fortified Products: The market for health-focused and fortified poultry products offers a new opportunity. This includes low-sodium, high-protein, and vitamin-enriched poultry items. This application’s impact is a diversification of the market into the health and wellness sector, catering to consumers who are actively managing their diets and seeking products with specific nutritional benefits.
These strategic growth opportunities are reshaping the poultry market by expanding its presence into high-growth, high-value sectors. By focusing on applications like ready-to-eat meals, organic products, and health-focused innovations, manufacturers can capitalize on evolving consumer trends. These opportunities highlight the versatility and value of poultry, ensuring its continued importance in the global food industry.
Poultry Market Driver and Challenges
The poultry market is influenced by a dynamic interplay of major drivers and challenges, which include technological, economic, and regulatory factors. The market’s growth is propelled by its affordability and nutritional value, while its expansion is constrained by factors like disease outbreaks and rising feed costs. Understanding these forces is crucial for navigating the market’s future.
The factors responsible for driving the poultry market include:
1. Affordability and Nutritional Value: A primary driver is poultry’s position as an affordable and highly nutritious source of protein compared to beef and pork. This makes it a preferred choice for consumers with varying income levels. This factor ensures consistent and widespread demand across different socioeconomic segments and regions globally.
2. Rising Global Population and Income: The continuous growth of the global population and rising disposable incomes in emerging economies are major drivers. As more people enter the middle class, they are able to increase their protein consumption, with poultry often being the first choice due to its accessibility and low cost.
3. Rapid Urbanization and Lifestyles: Rapid urbanization and fast-paced lifestyles are key drivers. As people move to cities, they seek convenient, easy-to-prepare meal options. This has led to a surge in demand for processed, ready-to-cook, and ready-to-eat poultry products, which cater to urban living.
4. Technological Advancements in Farming: Advancements in technology, including automation, precision farming, and genetic selection, are major drivers. These innovations have led to significant improvements in feed conversion rates, reduced mortality, and higher yields, making poultry production more efficient and cost-effective.
5. Favorable Government Policies: Governments worldwide are implementing policies to support the poultry sector, including subsidies and trade agreements. These policies aim to ensure food security, boost domestic production, and facilitate international trade, which creates a stable and supportive environment for market growth.
Challenges in the poultry market are:
1. Disease Outbreaks: One of the primary challenges is the constant threat of disease outbreaks, such as avian influenza. These outbreaks can lead to mass culling of flocks, significant economic losses, and disruptions to the supply chain. This requires heavy investment in biosecurity measures and research.
2. Volatility in Feed Prices: The cost of feed, particularly corn and soybean, accounts for a large portion of production expenses. Volatility in global grain prices, driven by weather patterns or geopolitical events, can severely impact the profitability of poultry producers. This poses a significant risk to market stability.
3. Competition from Alternative Proteins: The market faces increasing competition from plant-based and lab-grown meat alternatives. As these products become more widely available and affordable, they pose a long-term challenge to the traditional poultry market, especially among consumers with ethical or environmental concerns.
The poultry market’s growth is strongly driven by its affordability, nutritional value, and technological innovation. However, its high dependency on global grain prices and the constant threat of disease outbreaks present significant challenges. The market’s ability to overcome these hurdles through strategic management and a commitment to sustainability will be crucial for its sustained growth and widespread consumer acceptance.
List of Poultry Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies poultry companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the poultry companies profiled in this report include-
• JBS
• Tyson Foods
• CP Group
• Wens Foodstuff Group
• Sanderson Farms
• Industrias Bachoco
• Koch Foods
• BRF
• New Hope Liuhe
• Perdue Farms
Poultry Market by Segment
The study includes a forecast for the global poultry market by type, application, and region.
Poultry Market by Type [Value from 2019 to 2031]:
• Chicks
• Eggs
Poultry Market by Application [Value from 2019 to 2031]:
• Layers
• Fattened
• Reproduction
Poultry Market by Region [Value from 2019 to 2031]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Poultry Market
The poultry market is a cornerstone of the global food system, providing an affordable and versatile source of protein. Recent developments are driven by evolving consumer preferences for health-conscious, convenient, and ethically sourced products. The industry is responding with technological innovations, a focus on sustainability, and a shift towards value-added products to meet the demands of a diverse and growing global population.
• United States: The U.S. market continues its dominance, with recent developments focusing on consumer demands for transparency and convenience. There’s a notable increase in sales of ready-to-cook and pre-marinated products, reflecting busy lifestyles. Additionally, labels such as "antibiotic-free" and "all-natural" are gaining market share, as health-conscious consumers drive demand for premium poultry.
• China: China’s market, the world’s largest, is characterized by rapid modernization and a shift towards large-scale, automated production. Recent developments include increased investment in high-efficiency farming to meet rising domestic demand and reduce reliance on imports. Despite facing challenges like oversupply and low profitability, the industry is adapting by focusing on diverse product offerings, including traditional yellow-feathered birds.
• Germany: Germany’s market is a key European player, with a strong focus on high animal welfare standards and sustainability. Recent developments are centered on improving environmental performance and on-farm practices. The market is also seeing a slight decline in poultry production due to high feed and energy costs, which is impacting the supply chain and leading to higher retail prices.
• India: India’s market is experiencing robust growth, driven by a burgeoning middle class and rapid urbanization. Recent developments include a significant shift from traditional "wet markets" to organized retail and e-commerce for poultry products. Consumers are increasingly seeking processed, hygienic, and ready-to-cook options, reflecting a change in lifestyle and a growing awareness of protein’s nutritional benefits.
• Japan: Japan’s market is a high-value niche, with recent developments focused on product innovation and safety. There is a strong demand for ready-to-eat and pre-cooked poultry products that align with the convenience-oriented lifestyle. Japan is also strengthening its trade relationships with major exporters like Brazil to ensure a stable supply of high-quality poultry meat.
Features of the Global Poultry Market
Market Size Estimates: Poultry market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Poultry market size by type, application, and region in terms of value ($B).
Regional Analysis: Poultry market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the poultry market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the poultry market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the growth forecast for poultry market?
Answer: The global poultry market is expected to grow with a CAGR of 3.5% from 2025 to 2031.
Q2. What are the major drivers influencing the growth of the poultry market?
Answer: The major drivers for this market are increasing demand for protein-rich diets, rising consumption of processed poultry products, and growing fast food & restaurant industry.
Q3. What are the major segments for poultry market?
Answer: The future of the poultry market looks promising with opportunities in the layers, fattened, and reproduction markets.
Q4. Who are the key poultry market companies?
Answer: Some of the key poultry companies are as follows:
• JBS
• Tyson Foods
• CP Group
• Wens Foodstuff Group
• Sanderson Farms
• Industrias Bachoco
• Koch Foods
• BRF
• New Hope Liuhe
• Perdue Farms
Q5. Which poultry market segment will be the largest in future?
Answer: Lucintel forecasts that, within the type category, chick is expected to witness higher growth over the forecast period.
Q6. In poultry market, which region is expected to be the largest in next 5 years?
Answer: In terms of region, APAC is expected to witness the highest growth over the forecast period.
Q7. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the poultry market by type (chicks and eggs), application (layers, fattened, and reproduction), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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