Packaging Adhesive Market in Thailand

Packaging Adhesive in Thailand Trends and Forecast

The future of the packaging adhesive market in Thailand looks promising with opportunities in the case & carton, corrugated packaging, labeling, flexible packaging, folding cartons, and specialty packaging markets. The global packaging adhesive market is expected to reach an estimated $26.5 billion by 2031 with a CAGR of 5.1% from 2025 to 2031. The packaging adhesive market in Thailand is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the increasing awareness among consumers in developing nations about the importance of food safety, the growing consumer appetite for packaged food and beverage products, and the rapidly rising e-commerce industry across the globe.

• Lucintel forecasts that, within the technology category, water-based will remain the largest segment over the forecast period because they are water-soluble and has better moisture resistance than other adhesives, as well as water-based technology is becoming increasingly favored among manufacturers of packaging adhesives owing to heightened environmental awareness and more stringent VOC regulations.
• Within the application category, labelling will remain the highest growing segment over the forecast period because these adhesives are crafted from natural and soluble synthetic polymers and are employed for labeling and bonding purposes owing to their eco-friendliness.

Emerging Trends in the Packaging Adhesive Market in Thailand

The packaging adhesive market in Thailand is experiencing a significant transformation, driven by evolving consumer preferences, regulatory changes, and technological advancements. As the demand for sustainable and efficient packaging solutions grows, manufacturers are adapting to new materials and innovative adhesive technologies. The rise of e-commerce, increased focus on food safety, and the push for eco-friendly products are shaping the competitive landscape. These trends are not only influencing product development but also impacting supply chains and business strategies, making it essential for industry players to stay informed and agile in this dynamic market.

• Shift towards eco-friendly adhesives: Growing environmental awareness and stricter regulations are prompting manufacturers to develop adhesives with reduced volatile organic compounds (VOCs) and biodegradable components. This shift is driven by consumer demand for sustainable packaging and the need to comply with global and local environmental standards. As a result, companies are investing in research and development to create products that minimize environmental impact while maintaining performance, leading to a broader adoption of green adhesives across various packaging applications.
• Increased adoption of water-based adhesives: Water-based adhesives are gaining popularity due to their lower toxicity, reduced odor, and improved safety compared to solvent-based alternatives. This trend is particularly prominent in food and beverage packaging, where health and safety concerns are paramount. The move towards water-based solutions is also supported by regulatory bodies encouraging safer workplace environments. As a result, manufacturers are increasingly switching to water-based adhesives to meet both regulatory requirements and consumer expectations for safer packaging materials.
• Growth in demand from e-commerce packaging: The rapid expansion of e-commerce in Thailand has led to a surge in demand for durable and reliable packaging adhesives. Online retail requires packaging that can withstand handling, transportation, and varying environmental conditions. Adhesive manufacturers are responding by developing products with enhanced bonding strength and flexibility. This trend is driving innovation in adhesive formulations, ensuring that packages remain secure throughout the delivery process and enhancing the overall customer experience in the booming e-commerce sector.
• Technological advancements in adhesive formulations: Continuous innovation in adhesive technology is enabling the development of products with improved performance characteristics, such as faster curing times, higher heat resistance, and better compatibility with diverse substrates. These advancements are helping manufacturers address the evolving needs of the packaging industry, including the demand for lightweight and recyclable materials. By leveraging new technologies, companies can offer more efficient and versatile adhesive solutions, supporting the industry‘s shift towards smarter and more sustainable packaging practices.
• Emphasis on food safety and compliance: With increasing concerns about food safety, there is a growing emphasis on adhesives that meet stringent regulatory standards for direct and indirect food contact. Manufacturers are focusing on developing formulations that are free from harmful chemicals and contaminants. This trend is particularly significant in Thailand‘s food packaging sector, where compliance with both local and international food safety regulations is critical. The focus on safe adhesives is enhancing consumer trust and supporting the growth of the packaged food industry.

These emerging trends are fundamentally reshaping the packaging adhesive market in Thailand. The shift towards sustainability, adoption of safer and more efficient adhesive technologies, and the growing influence of e-commerce and food safety regulations are driving innovation and competitiveness. As manufacturers adapt to these changes, the market is becoming more dynamic, with a greater emphasis on environmental responsibility, product safety, and performance. These developments are expected to create new opportunities for growth and collaboration, positioning Thailand as a key player in the evolving global packaging adhesive industry.

Recent Developments in the Packaging Adhesive Market in Thailand

The packaging adhesive market in Thailand is experiencing a significant transformation, driven by evolving consumer preferences, technological advancements, and regulatory changes. As the demand for sustainable and efficient packaging solutions rises, manufacturers and suppliers are adapting to new trends and challenges. Recent developments in the sector reflect a focus on innovation, environmental responsibility, and strategic partnerships. These changes are shaping the competitive landscape and influencing the future direction of the market, making it essential for stakeholders to stay informed about the latest trends and their implications.

• Shift towards eco-friendly adhesives: Thai packaging companies are increasingly adopting eco-friendly adhesives to meet both regulatory requirements and consumer demand for sustainable products. This shift is driven by growing environmental awareness and stricter government policies on chemical usage. Manufacturers are investing in research and development to create bio-based and waterborne adhesives that reduce carbon footprints and minimize harmful emissions. The adoption of these adhesives not only enhances brand reputation but also opens up new market opportunities, especially among environmentally conscious consumers and international clients seeking green supply chains.
• Technological advancements in adhesive formulations: The market has witnessed significant technological progress, with companies introducing advanced adhesive formulations that offer improved bonding strength, faster curing times, and greater versatility. These innovations enable packaging producers to enhance product durability and efficiency while reducing production costs. The integration of smart adhesives, which can respond to environmental changes or provide tamper evidence, is also gaining traction. Such advancements are helping Thai manufacturers stay competitive in both domestic and export markets, catering to diverse packaging needs across various industries.
• Strategic partnerships and mergers: Leading adhesive producers in Thailand are forming strategic alliances and pursuing mergers to expand their market presence and capabilities. These collaborations facilitate knowledge sharing, access to advanced technologies, and broader distribution networks. By joining forces, companies can accelerate product development, optimize supply chains, and better serve the evolving needs of the packaging industry. This trend is fostering a more consolidated and competitive market landscape, enabling participants to achieve economies of scale and respond more effectively to market demands.
• Increased investment in automation and digitalization: To enhance productivity and maintain quality standards, Thai packaging adhesive manufacturers are investing heavily in automation and digital technologies. Automated production lines and digital monitoring systems help streamline operations, reduce human error, and ensure consistent product quality. These investments also support real-time data analysis, enabling companies to make informed decisions and quickly adapt to market changes. The move towards Industry 4.0 practices is positioning Thai manufacturers as leaders in efficiency and innovation within the regional packaging sector.
• Expansion into high-growth end-user segments: The packaging adhesive market in Thailand is expanding into high-growth sectors such as food and beverage, e-commerce, and pharmaceuticals. Rising demand for packaged goods, driven by urbanization and changing consumer lifestyles, is fueling this trend. Adhesive suppliers are developing specialized products tailored to the unique requirements of these industries, such as food-safe adhesives and solutions for tamper-evident packaging. This targeted approach is helping companies capture new business opportunities and diversify their customer base, contributing to overall market growth.

These recent developments are collectively reshaping the packaging adhesive market in Thailand, driving innovation, sustainability, and competitiveness. The focus on eco-friendly solutions, technological advancements, strategic collaborations, automation, and sector-specific expansion is enabling the industry to meet evolving market demands and regulatory standards. As a result, Thai manufacturers are better positioned to compete globally, attract new customers, and contribute to the growth of the country’s packaging sector.

Strategic Growth Opportunities for Packaging Adhesive Market in Thailand

The packaging adhesive market in Thailand is experiencing dynamic growth, driven by evolving consumer preferences, technological advancements, and expanding end-use industries. As businesses seek innovative solutions to enhance product safety, sustainability, and efficiency, strategic opportunities are emerging across various applications. These developments are reshaping the competitive landscape, offering manufacturers and suppliers new avenues for expansion. By focusing on key growth areas, stakeholders can capitalize on market trends, address regulatory requirements, and meet the rising demand for high-performance adhesives. The following points highlight five strategic growth opportunities shaping the future of Thailand’s packaging adhesive market.

• Sustainable Solutions: The increasing demand for eco-friendly packaging is driving the adoption of bio-based and recyclable adhesives. This shift not only aligns with global sustainability goals but also helps companies comply with stricter environmental regulations, enhancing brand reputation and opening new market segments.
• E-commerce Expansion: The rapid growth of e-commerce in Thailand is fueling the need for robust, tamper-evident, and quick-setting adhesives. These solutions ensure product integrity during transit, reduce returns, and improve customer satisfaction, making them essential for online retail packaging.
• Food Safety Compliance: Adhesives that meet stringent food safety standards are gaining traction in the food and beverage sector. Innovations in low-migration and non-toxic adhesives are enabling safer packaging, reducing contamination risks, and supporting the export potential of Thai food products.
• Flexible Packaging Growth: The rise of flexible packaging formats is creating demand for versatile adhesives that offer strong bonding, heat resistance, and compatibility with various substrates. This trend supports lightweight, cost-effective packaging solutions, catering to diverse consumer needs and reducing material waste.
• Automation and Efficiency: The adoption of automated packaging lines is increasing the need for adhesives with fast curing times and consistent performance. These advancements streamline production, minimize downtime, and lower operational costs, giving manufacturers a competitive edge in a rapidly evolving market.

These strategic growth opportunities are transforming Thailand’s packaging adhesive market by fostering innovation, improving sustainability, and enhancing operational efficiency. As companies embrace these trends, they are better positioned to meet regulatory demands, satisfy evolving consumer expectations, and expand their market presence. The cumulative impact of these developments is driving robust market growth, increased competitiveness, and a more resilient packaging industry in Thailand.

Packaging Adhesive Market in Thailand Driver and Challenges

The packaging adhesive market in Thailand is shaped by a complex interplay of technological advancements, economic trends, and regulatory frameworks. As consumer preferences evolve and industries demand more efficient, sustainable, and cost-effective packaging solutions, adhesive manufacturers are compelled to innovate and adapt. At the same time, the market faces significant challenges, including compliance with environmental standards, fluctuating raw material prices, and the need for continuous technological upgrades. Understanding these drivers and challenges is crucial for stakeholders aiming to capitalize on growth opportunities and navigate potential risks in Thailand’s dynamic packaging adhesive sector.

The factors responsible for driving the packaging adhesive market in Thailand include
• Technological Advancements: The adoption of advanced adhesive technologies, such as hot-melt and water-based adhesives, is significantly enhancing product performance and application efficiency. These innovations enable faster production speeds, improved bonding strength, and compatibility with a wider range of substrates. As a result, manufacturers can meet the diverse requirements of the packaging industry, including food safety, recyclability, and lightweight packaging. The integration of automation and digitalization in adhesive application processes further streamlines operations, reduces waste, and ensures consistent quality, making technological progress a key growth driver in Thailand’s packaging adhesive market.
• Growth in E-commerce and Retail Sectors: The rapid expansion of e-commerce and organized retail in Thailand has led to increased demand for secure, durable, and tamper-evident packaging. Adhesives play a critical role in ensuring the integrity and safety of packages during transit and storage. As online shopping becomes more prevalent, the need for reliable packaging solutions that can withstand handling and logistics challenges grows. This trend is driving adhesive manufacturers to develop products tailored to the specific needs of e-commerce packaging, such as quick-setting and high-strength adhesives, thereby fueling market growth.
• Rising Environmental Awareness and Sustainability Initiatives: Growing consumer and regulatory emphasis on sustainability is prompting packaging companies to seek eco-friendly adhesive solutions. Manufacturers are investing in the development of bio-based, solvent-free, and recyclable adhesives to reduce environmental impact and comply with stringent regulations. These sustainable products not only help companies meet their corporate social responsibility goals but also appeal to environmentally conscious consumers. The shift towards green packaging solutions is thus a significant driver, encouraging innovation and differentiation in the Thai packaging adhesive market.
• Expansion of the Food and Beverage Industry: Thailand’s robust food and beverage sector is a major consumer of packaging adhesives, particularly for flexible packaging, labeling, and carton sealing. The industry’s growth, driven by rising domestic consumption and export opportunities, is increasing the demand for adhesives that meet food safety standards and offer superior performance. Adhesive manufacturers are responding by developing products with low migration, high thermal resistance, and compliance with international food safety regulations, further boosting market expansion.

The challenges in the packaging adhesive market in Thailand are
• Stringent Environmental Regulations: Increasingly strict environmental regulations regarding volatile organic compound (VOC) emissions and hazardous chemical usage pose significant challenges for adhesive manufacturers. Compliance requires substantial investment in research and development to formulate safer, low-emission products. Additionally, companies must upgrade production processes and implement rigorous quality control measures to meet regulatory standards. These requirements can increase operational costs and limit the use of certain raw materials, potentially impacting product availability and market competitiveness in Thailand.
• Fluctuating Raw Material Prices: The packaging adhesive market is highly sensitive to fluctuations in the prices of key raw materials, such as resins, solvents, and additives. Price volatility can be driven by global supply chain disruptions, changes in crude oil prices, and geopolitical factors. These fluctuations affect production costs and profit margins, making it challenging for manufacturers to maintain stable pricing for their customers. Companies may need to adopt strategic sourcing, long-term supplier agreements, or alternative formulations to mitigate the impact of raw material price instability.
• Intense Market Competition and Technological Obsolescence: The Thai packaging adhesive market is characterized by intense competition among local and international players. Continuous innovation is necessary to stay ahead, but rapid technological advancements can render existing products obsolete. Smaller manufacturers may struggle to keep pace with larger competitors in terms of R&D investment and product development. This competitive pressure can lead to price wars, reduced profitability, and the need for constant upgrades, posing significant challenges for market participants.

Overall, the packaging adhesive market in Thailand is propelled by technological innovation, sectoral growth, and sustainability trends, but faces hurdles from regulatory compliance, cost volatility, and fierce competition. Stakeholders must balance investment in new technologies and sustainable solutions with strategies to manage costs and regulatory risks. Successfully navigating these dynamics will be essential for capturing growth opportunities and maintaining a competitive edge in Thailand’s evolving packaging adhesive landscape.

List of Packaging Adhesive Market in Thailand Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, packaging adhesive companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the packaging adhesive companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10

Packaging Adhesive Market in Thailand by Segment

The study includes a forecast for the packaging adhesive market in Thailand by technology and application.

Packaging Adhesive Market in Thailand by Technology [Analysis by Value from 2019 to 2031]:

• Solvent-Based
• Water-Based
• Hot Melt
• Others

Packaging Adhesive Market in Thailand by Application [Analysis by Value from 2019 to 2031]:

• Case & Carton
• Corrugated Packaging
• Labeling
• Flexible Packaging
• Folding Cartons
• Specialty Packaging
• Others

Features of the Packaging Adhesive Market in Thailand

Market Size Estimates: Packaging adhesive in Thailand market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Packaging adhesive in Thailand market size by technology and application in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different technology and application for the packaging adhesive in Thailand.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the packaging adhesive in Thailand.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

FAQ

Q.1 What are the major drivers influencing the growth of the packaging adhesive market in Thailand?
Answer: The major drivers for this market are increasing awareness among consumers in developing nations about the importance of food safety, growing consumer appetite for packaged food and beverage products, and rapidly rising e-commerce industry across the globe.
Q2. What are the major segments for packaging adhesive market in Thailand?
Answer: The future of the packaging adhesive market in Thailand looks promising with opportunities in the case & carton, corrugated packaging, labeling, flexible packaging, folding cartons, and specialty packaging markets.
Q3. Which packaging adhesive market segment in Thailand will be the largest in future?
Answer: Lucintel forecasts that water-based will remain the largest segment over the forecast period because they are water-soluble and has better moisture resistance than other adhesives, as well as, water-based technology is becoming increasingly favored among manufacturers of packaging adhesives owing to heightened environmental awareness and more stringent VOC regulations.
Q4 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 10 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the packaging adhesive market in Thailand by technology (solvent-based, water-based, hot melt, and others) and application (case & carton, corrugated packaging, labeling, flexible packaging, folding cartons, specialty packaging, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Packaging Adhesive Market in Thailand, Packaging Adhesive Market in Thailand Size, Packaging Adhesive Market in Thailand Growth, Packaging Adhesive Market in Thailand Analysis, Packaging Adhesive Market in Thailand Report, Packaging Adhesive Market in Thailand Share, Packaging Adhesive Market in Thailand Trends, Packaging Adhesive Market in Thailand Forecast, Packaging Adhesive Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.