Motor Non-Oriented Silicon Steel in Thailand Trends and Forecast
The future of the motor non-oriented silicon steel market in Thailand looks promising with opportunities in the home appliance, power generator, and new energy vehicle markets. The global motor non-oriented silicon steel market is expected to grow with a CAGR of 5.0% from 2025 to 2031. The motor non-oriented silicon steel market in Thailand is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the increasing demand for energy-efficient motors and the advancements in electric vehicle technology.
• Lucintel forecasts that, within the type category, hot rolled is expected to witness higher growth over the forecast period.
• Within the application category, home appliance is expected to witness the highest growth.
Emerging Trends in the Motor Non-Oriented Silicon Steel Market in Thailand
Thailand‘s motor non-oriented silicon steel market is witnessing dynamic transformation, driven by shifts in energy policy, industrial modernization, and growing domestic and export demand for energy-efficient systems. As the country pushes forward with smart manufacturing and electric mobility goals, the need for high-performance electrical steel is expanding. Key trends include the localization of EV supply chains, investments in renewable energy, and a greater focus on regulatory alignment and technology integration. These developments reflect a broader commitment to sustainability, competitiveness, and industrial innovation, setting the stage for notable change in Thailand‘s electrical steel ecosystem.
• Expansion of Electric Vehicle Production: Thailand is emerging as a Southeast Asian hub for electric vehicle manufacturing. This expansion is driving demand for traction motors, which heavily depend on motor non-oriented silicon steel. Local and foreign automakers are ramping up production of electric and hybrid models, spurring the need for energy-efficient magnetic materials. Steel producers are responding by enhancing product quality to meet automotive performance requirements. This trend positions Thailand to become a central player in the regional EV ecosystem, while also stimulating investments in domestic material processing and value-added electrical steel production.
• Growth in Renewable Energy Integration: Thailand‘s increasing use of renewable energy sources, such as wind and solar, is creating more demand for motors and generators that rely on non-oriented silicon steel. As the country targets cleaner power generation and grid upgrades, energy-efficient steel becomes vital for improving the performance and reliability of renewable systems. Steelmakers are aligning their offerings with sustainability goals, offering products with better magnetic permeability and lower core loss. This trend contributes to long-term infrastructure improvement and strengthens the alignment between energy and industrial policies.
• Investment in Smart Industrial Systems: Thailand‘s transition toward Industry 4.0 is boosting demand for intelligent manufacturing systems and automation technologies. These systems often incorporate high-performance motors using non-oriented silicon steel for precise, efficient operation. Applications in robotics, smart assembly lines, and automated logistics require materials that perform consistently across various speeds and temperatures. Steel manufacturers are innovating to meet these technical demands through tighter tolerances and better surface treatments. This trend not only enhances production quality in Thailand but also supports the global competitiveness of its industrial exports.
• Strengthening of Local Supply Chains: With global supply chain disruptions prompting a shift toward regional self-reliance, Thailand is strengthening its local capabilities in steel processing and motor component manufacturing. Domestic demand for motor non-oriented silicon steel is being met increasingly by regional players focused on timely delivery and product customization. This localization reduces reliance on imports, enhances operational flexibility, and encourages strategic investments in new rolling and annealing technologies. The trend ensures Thailand‘s manufacturers are more resilient and responsive to market changes, while supporting employment and economic diversification.
• Alignment with Energy Efficiency Regulations: Thailand is progressively adopting international energy efficiency standards in appliances, motors, and industrial equipment. These regulations increase the need for advanced non-oriented silicon steel that supports reduced energy losses and quieter motor operation. Manufacturers and OEMs are redesigning products to meet new efficiency labels and certification benchmarks. Steel producers who offer compliant materials with consistent magnetic properties are gaining a competitive edge. This trend ensures that Thailand remains aligned with global sustainability efforts, while improving product quality and consumer satisfaction across key application sectors.
These emerging trends from EV growth and renewable integration to smart systems, supply chain localization, and efficiency regulation are redefining Thailand‘s motor non-oriented silicon steel market. The industry is moving toward higher-value products, better performance standards, and closer alignment with international expectations. As Thailand strengthens its role in regional manufacturing and sustainability, these trends will continue to shape the evolution of materials, processes, and partnerships within the sector.
Recent Developments in the Motor Non-Oriented Silicon Steel Market in Thailand
Thailand is undergoing rapid transformation in its motor non-oriented silicon steel market due to the convergence of electrification, smart industry adoption, and a pivot toward sustainable production. Domestic policy initiatives promoting electric vehicles, renewable energy, and energy efficiency are reshaping demand for electrical steels. Local manufacturers and global suppliers are adapting by enhancing material properties, streamlining supply chains, and integrating modern technology. These recent shifts have led to new manufacturing methods, localization of production, and strategic collaborations. The following five key developments illustrate the evolving dynamics within Thailand’s motor electrical steel sector.
• Expansion of Ultra Thin Electrical Steel for EV Motors: Thailand’s growing EV manufacturing push, amplified by policy incentives, is accelerating demand for ultra thin non oriented silicon steel used in high-efficiency traction motors. Producers are supplying thinner-gauge steel with lower core loss tailored for electric motor applications. This enhances vehicle performance and energy usage, and positions Thailand as a regional EV component hub. The development encourages local steelmakers to invest in precision rolling and grading capabilities. As EV production scales, this niche steel will become a competitive asset for Thailand’s downstream mobility industries.
• Investment in Smart Manufacturing and Automation: Thai steel mills are adopting automation, AI-driven quality control, and IoT monitoring systems to improve production consistency and reduce scrap. Real-time monitoring systems detect micro defects in laminations, ensuring precise magnetic performance. Manufacturers are also using data analytics to fine-tune processing parameters and optimize yield. This digital transformation results in greater responsiveness to customer specifications and cost efficiencies. Smart manufacturing prepares Thailand’s steel sector to compete on quality and flexibility, supporting advanced motor applications domestically and across Southeast Asia.
• Strengthening Local Supply Chains: The ASEAN push for nearshoring and pandemic-induced disruptions have prompted Thailand to reinforce its domestic supply chain for motor grade steel. Local rolling and finishing capacity is being expanded to reduce import dependency. Efforts include partnerships with OEMs and regional producers to ensure reliable material availability. Secure regional sourcing enhances just-in-time delivery and customization. This approach mitigates geopolitical risks and aligns with EV and electronics manufacturers relocating to Thailand. Building strong supply ecosystems will enhance competitiveness and support growth in motor applications.
• Emphasis on Sustainable Production: Responding to both ASEAN and global environmental pressures, Thai producers are incorporating green steelmaking techniques, including recycling scrap, adopting cleaner energy sources, and improving water management. Emphasis on circular economy principles reduces resource consumption and carbon output. Steel with sustainability certifications is increasingly preferred by OEMs in EV, appliance, and energy sectors. This enhances brand reputation and access to eco focused markets. The shift toward eco friendly production helps Thai manufacturers align with international ESG standards and strengthens their positioning in global supply chains.
• Collaboration for R&D and Process Innovation: Joint initiatives between Thai mills, research institutes, and OEMs are facilitating R&D in alloy design and process engineering . These collaborations focus on refining silicon steel composition, developing improved insulation coatings, and enhancing magnetic performance for diverse motor applications. Through technology transfer and knowledge-sharing, Thai producers are accelerating innovation cycles and gaining technical autonomy. This fosters development of value added grades that meet stringent motor and transformer requirements. Greater R&D capacity ensures the steel industry remains competitive and adaptable to evolving customer needs.
Thailand’s motor non-oriented silicon steel market is being reshaped by advances in ultra-thin materials, smart manufacturing, supply chain strengthening, sustainability focus, and collaborative innovation. These developments enhance product performance, operational efficiency, and regulatory alignment. They position Thailand to serve both domestic electrification initiatives and regional industrial expansion. As these trends mature, Thai steel producers will be better placed to compete globally, support high-value motor industries, and play a crucial role in Southeast Asia’s clean energy and mobility transition.
Strategic Growth Opportunities for Motor Non-Oriented Silicon Steel Market in Thailand
Thailand’s motor non-oriented silicon steel market is evolving with new opportunities emerging across sectors driven by electrification, automation, and energy transition. As the country advances its industrial development agenda and strengthens its position in regional supply chains, demand for high-efficiency motor applications is rising. Key areas such as electric vehicles, industrial automation, energy infrastructure, HVAC systems, and home appliances present strategic growth avenues. These applications require precision-engineered electrical steels, enabling performance improvements and energy savings. The following five growth opportunities illustrate how the market is expanding and adapting to meet Thailand’s changing industrial and energy needs.
• Electric Vehicles (EVs): The shift toward electrification of transport in Thailand presents a major growth opportunity for motor non-oriented silicon steel. Traction motors in EVs require steels with low core loss and excellent magnetic performance. With government incentives and foreign investments supporting EV production, demand for high-grade steel for drive motors is surging. Local manufacturers are responding by investing in advanced production technologies. This growth area is driving value-added production, encouraging material innovation, and positioning Thailand as a significant EV component hub within Southeast Asia’s emerging electric mobility ecosystem.
• Industrial Automation and Robotics: Thailand’s transition to Industry 4.0 is leading to increased deployment of automated systems, robots, and high-efficiency industrial motors. These applications depend on non-oriented silicon steel that supports dynamic performance and reduced energy consumption. Smart factories, precision manufacturing, and logistics systems are creating consistent demand for durable and low-noise motor materials. Steelmakers are capitalizing on this trend by developing materials tailored for industrial motor speed and torque stability. The growing integration of automation across the Thai industry enhances domestic productivity and supports the export potential of electrical machinery built with high-quality steel cores.
• Renewable Energy Systems: Expanding investments in renewable energy, particularly wind and solar, require motors and generators with optimized energy conversion efficiency. These systems rely heavily on non-oriented silicon steel for their electromagnetic cores. Grid-tied systems, energy storage, and distributed generation are all dependent on efficient rotating machinery. As Thailand continues to decarbonize its energy mix, the need for robust and efficient steel materials becomes central to grid stability and performance. This growth opportunity supports both energy transition goals and domestic steel sector modernization, focused on sustainability and performance.
• HVAC Systems and Building Technologies: Urban growth and rising demand for energy-efficient infrastructure are creating new applications for motor non-oriented silicon steel in HVAC systems. Motors used in air conditioning, ventilation, and refrigeration must comply with stringent efficiency and environmental standards. Electrical steel with superior thermal and magnetic properties enables quieter and more efficient operation. As green building standards and smart home technologies gain ground in Thailand, demand for such materials is increasing. This segment represents a steady and scalable growth opportunity for steelmakers supplying to OEMs in the residential and commercial equipment sectors.
• Home Appliances and Consumer Electronics: Thailand’s appliance manufacturing sector is expanding as regional and global brands leverage the country’s cost-effective production base. Motors used in appliances such as washing machines, fans, and kitchen equipment require consistent performance and energy savings, making motor non-oriented silicon steel a critical material. As consumers prioritize energy-efficient products, appliance makers seek advanced steel grades that offer magnetic stability and low noise. Growth in this application strengthens local steel demand and promotes further innovation in lightweight, high-frequency-capable motor steel.
These strategic growth opportunities across electric vehicles, automation, renewable energy, HVAC, and consumer appliances are transforming Thailand’s motor non-oriented silicon steel market. Each application fosters the need for performance-enhanced, energy-efficient steel materials that meet evolving industrial and environmental demands. As Thailand strengthens its domestic capabilities and aligns with global trends, the market is set to experience sustained innovation, increased investment, and expanded regional influence across critical motor-driven sectors.
Motor Non-Oriented Silicon Steel Market in Thailand Driver and Challenges
The motor non-oriented silicon steel market in Thailand is being shaped by a range of technological, economic, and regulatory influences. These include the acceleration of electric vehicle production, increased demand for energy-efficient appliances, modernization of industrial systems, and strong governmental policies supporting green growth. However, the market also faces notable challenges such as limited high-grade steel processing capabilities, supply chain vulnerabilities, and price instability of raw materials. As Thailand aligns its industrial strategy with global trends, the ability to address these dynamics will determine the competitiveness and sustainability of its motor steel market.
The factors responsible for driving the motor non-oriented silicon steel market in Thailand include:
• Electrification of Transportation: Thailand is rapidly advancing electric vehicle development, creating a strong demand for motor non-oriented silicon steel used in high-performance traction motors. The government has introduced measures to incentivize both domestic production and adoption of EVs. As these vehicles require efficient motor cores, steelmakers are seeing increased interest in advanced electrical steels. This trend not only drives innovation in material processing but also boosts local industry alignment with the regional mobility transition. Electrification is therefore a pivotal driver expanding the scope of application for high-grade motor steel in Thailand.
• Growth in Energy-Efficient Appliances: The increasing demand for energy-efficient home appliances is a significant growth factor for non-oriented silicon steel. These materials are critical in motors for refrigerators, washing machines, and HVAC systems. As Thai consumers become more energy-conscious, manufacturers are prioritizing designs that reduce power consumption and noise. The resulting shift pushes producers to supply better quality steel with precise magnetic and structural properties. This driver encourages technological advancements in steel production and supports Thailand‘s ambition to become a regional hub for smart and sustainable consumer electronics.
• Industrial Automation Expansion: Thailand’s adoption of Industry 4.0 has led to wider integration of automation in factories, requiring advanced motors for robotics and industrial machinery. These motors rely on non-oriented silicon steel for high efficiency, reliability, and thermal stability. As automation spreads across automotive, electronics, and packaging sectors, demand for this steel type is rising. This driver promotes investments in R&D and manufacturing upgrades, allowing steel producers to offer specialized materials for precision applications. Industrial automation strengthens the strategic value of motor steel in modern manufacturing processes.
• Development of Renewable Energy Systems: Thailand’s investment in renewable energy infrastructure, especially wind and solar, increases the need for efficient electrical machines. Generators and energy storage systems in these sectors rely heavily on motor non-oriented silicon steel for effective energy conversion. These applications require consistent magnetic performance under fluctuating loads. As energy transition policies gain momentum, the role of advanced electrical steels becomes critical. This driver aligns environmental policy with industrial development, offering long-term market stability and reinforcing the importance of sustainable steel solutions in power systems.
• Government Support for Local Manufacturing: Government initiatives promoting local production of critical industrial materials, including electrical steel, serve as a major growth facilitator. Policies encouraging domestic value addition and reduced reliance on imports are pushing steelmakers to enhance local capabilities. These measures include tax incentives, public-private partnerships, and infrastructure investment. This creates a favorable environment for expanding the electrical steel sector, enabling Thailand to better serve its automotive, electronics, and energy industries. State-driven support provides both security and opportunity for manufacturers investing in higher-value product segments.
Challenges in the motor non-oriented silicon steel market in Thailand are:
• Limited Processing Capability for High-Grade Steel: One major challenge in Thailand’s motor steel market is the limited domestic capacity to produce high-performance, ultra-thin, low-loss non-oriented silicon steel. Most advanced grades are still imported due to technological and quality gaps in local mills. This dependence restricts flexibility, raises procurement costs, and affects lead times for OEMs. Without significant investment in precision rolling and metallurgical innovation, Thailand may struggle to meet rising quality expectations in advanced motor applications. Bridging this gap is essential for unlocking the full market potential.
• Volatile Raw Material Prices: The price fluctuations of key raw materials such as silicon, iron ore, and energy inputs directly impact production costs for motor steel. These fluctuations make it difficult for manufacturers to plan long-term and maintain price stability for customers. Smaller players in particular are vulnerable to cost pressures, limiting their ability to invest in quality improvement or R&D. Such unpredictability in the supply chain also affects the competitiveness of domestic producers against established international suppliers with better cost control mechanisms.
• Supply Chain Disruptions and Import Dependence: Thailand’s reliance on imported high-grade electrical steel leaves the market exposed to external disruptions. Events like geopolitical tensions, shipping delays, and global shortages can severely hinder production timelines and increase operational risks. This vulnerability is especially problematic for sectors requiring just-in-time delivery, such as automotive and electronics. The lack of a resilient local supply base limits Thailand’s autonomy in responding to demand shifts and undermines strategic growth. Building a more integrated and local value chain is critical for overcoming this challenge.
Thailand’s motor non-oriented silicon steel market is evolving amid strong drivers including electrification, automation, renewable energy expansion, and government policy support. However, challenges like limited processing capabilities, raw material volatility, and import dependence must be strategically addressed. The balance between these forces will define how effectively Thailand can scale its motor steel industry. Proactive investment in local production, innovation, and supply chain resilience is needed to fully capture emerging opportunities and strengthen the market’s long-term competitiveness and sustainability.
List of Motor Non-Oriented Silicon Steel Market in Thailand Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, motor non-oriented silicon steel companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the motor non-oriented silicon steel companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
Motor Non-Oriented Silicon Steel Market in Thailand by Segment
The study includes a forecast for the motor non-oriented silicon steel market in Thailand by type and application.
Motor Non-Oriented Silicon Steel Market in Thailand by Type [Analysis by Value from 2019 to 2031]:
• Hot Rolled
• Cold Rolled
Motor Non-Oriented Silicon Steel Market in Thailand by Application [Analysis by Value from 2019 to 2031]:
• Home Appliances
• Power Generator
• New Energy Vehicles
• Others
Features of the Motor Non-Oriented Silicon Steel Market in Thailand
Market Size Estimates: Motor non-oriented silicon steel in Thailand market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Motor non-oriented silicon steel in Thailand market size by type and application in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different type and application for the motor non-oriented silicon steel in Thailand.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the motor non-oriented silicon steel in Thailand.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What are the major drivers influencing the growth of the motor non-oriented silicon steel market in Thailand?
Answer: The major drivers for this market are the increasing demand for energy-efficient motors and the advancements in electric vehicle technology.
Q2. What are the major segments for motor non-oriented silicon steel market in Thailand?
Answer: The future of the motor non-oriented silicon steel market in Thailand looks promising with opportunities in the home appliance, power generator, and new energy vehicle markets.
Q3. Which motor non-oriented silicon steel market segment in Thailand will be the largest in future?
Answer: Lucintel forecasts that hot rolled is expected to witness the higher growth over the forecast period.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the motor non-oriented silicon steel market in Thailand by type (hot rolled and cold rolled), and application (home appliances, power generator, new energy vehicles, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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