Menswear Market Trends and Forecast
The future of the global menswear market looks promising with opportunities in the supermarkets & hypermarket, exclusive store, multi-brand retail outlet, and online store markets. The global menswear market is expected to grow with a CAGR of 6.2% from 2025 to 2031. The major drivers for this market are the increasing demand for trendy & casual styles and the growing preference for sustainable fashion choices.
• Lucintel forecasts that, within the type category, shirt & t-shirt is expected to witness higher growth over the forecast period.
• Within the distribution channel category, supermarkets & hypermarket is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.
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Emerging Trends in the Menswear Market
The menswear market is being reshaped by a series of emerging trends that reflect a fundamental shift in consumer values. These trends are moving the industry beyond traditional, conservative garments to a model that emphasizes sustainability, personalization, and a seamless integration of technology and lifestyle.
• Athleisure and Crossover Wear: This trend is breaking down the traditional boundaries of mens attire. Brands are designing apparel that is both functional for the gym and stylish enough for casual wear. This shift is driven by a younger, more diverse demographic and is impacting the market by expanding its consumer base beyond traditional daily-wear products.
• Sustainability and Eco-Conscious Materials: This trend is driven by growing environmental awareness. Consumers are demanding apparel made from recycled polyester, organic cotton, and other eco-friendly materials. This shift impacts product development by pushing brands to adopt circular fashion models, reduce waste in production, and gain consumer trust through transparent supply chains.
• Technological Integration in Apparel: New technologies are being incorporated into menswear. This includes smart fabrics that wick moisture and provide UV protection. More advanced developments include built-in sensors that track biometrics and performance data. This trend appeals to tech-savvy consumers and offers a new level of performance and data-driven feedback.
• Personalization and Customization: Brands are offering consumers the ability to customize their menswear with unique colors, designs, and fits. This trend taps into the desire for individuality and allows customers to create a product that is truly their own. It also helps brands to build stronger customer relationships and gather valuable data on consumer preferences.
• Inclusivity and Broader Sizing: While the market has traditionally catered to a specific demographic, a significant trend is the increasing focus on a more inclusive approach. Brands are expanding their size ranges and designing apparel for a wider variety of body types, including specific lines for women and younger players. This trend is a response to the growing body positivity movement and the demand for more accessible and appealing products.
These emerging trends are collectively reshaping the menswear market by expanding its applications, enhancing its fashion appeal, and aligning it with modern consumer values. The focus on sustainability, comfort, and personalization is pushing brands to innovate, creating a more dynamic and diverse product landscape.
Recent Development in the Menswear Market
The menswear market is experiencing significant evolution, driven by shifts in consumer preferences, technological advancements, and a growing emphasis on ethical consumption. These recent developments are transforming a once-simple product category into a diverse and innovative segment of the global apparel industry, impacting everything from product design to distribution strategies.
• Advanced Material Innovation: Recent developments include the use of advanced, performance-driven materials. Manufacturers are utilizing cutting-edge synthetic fabrics that offer superior moisture-wicking, breathability, and UV protection. This innovation meets the dual demand for superior performance and comfort, attracting a broader and more discerning customer base.
• Data-Driven Sizing Technology: A key development is the use of data and AI to solve the perennial problem of finding a perfect fit. Brands are creating online tools and mobile apps that use a customers measurements and preferences to recommend the ideal size and style. This technology reduces return rates and significantly enhances the online shopping experience.
• Rise of the D2C Model: The proliferation of e-commerce has led many menswear brands to adopt a direct-to-consumer (D2C) model. This development allows companies to bypass traditional retail channels, gain full control over their brand messaging, and establish a direct relationship with their customers. This strategy can lead to higher profit margins and more personalized marketing efforts.
• Strategic Collaborations and Partnerships: A notable development is the increase in collaborations between menswear brands and professional athletes, fashion designers, and fitness influencers. These partnerships generate significant media buzz and brand visibility, and they help brands reach new consumer demographics by blending high fashion with functional outdoor gear.
• Focus on Inclusive Sizing and Designs: A key development is the industry-wide shift towards more inclusive sizing. Brands are expanding their product lines to offer a wider range of sizes and fits, catering to diverse body types. This development directly addresses the long-standing issue of body image in the sports industry, making menswear more accessible and appealing to a broader consumer base.
These developments are collectively impacting the menswear market by expanding its potential applications and consumer segments. By focusing on innovation in materials, technology, and distribution, brands are successfully transforming the product from a simple commodity into a dynamic and highly differentiated footwear category.
Strategic Growth Opportunities in the Menswear Market
The menswear market, once defined by functionality, now presents significant strategic growth opportunities driven by evolving consumer lifestyles and technological integration. These opportunities extend beyond traditional applications, allowing companies to innovate and capture new market segments by focusing on specific consumer needs and behaviors.
• Targeting the Plus-Size Market: This market segment is largely underserved and presents a significant growth opportunity. By creating dedicated product lines that are not just larger sizes but are also designed with the specific fit and support needs of plus-size men in mind, brands can capture a loyal and growing customer base.
• Expansion into Emerging Markets: Countries like India and China, with their growing affluent populations, represent a major growth opportunity. By establishing a strong presence in these markets and localizing their marketing, brands can tap into a new generation of consumers. Strategic partnerships with local distributors and sports organizations can enhance their success.
• Developing Smart Training Apparel: The demand for performance-enhancing technology presents a major opportunity. Companies can develop smart apparel with embedded sensors and data-tracking capabilities for training. This innovation can create a premium product category, attracting tech-savvy athletes and positioning the brand as a leader in wearable technology.
• Building a Lifestyle Brand: A strategic opportunity exists in elevating menswear to a lifestyle brand. By designing stylish apparel that can be worn both for everyday use and for special events, brands can appeal to the broader "athleisure" trend. This approach extends the products usability beyond the daily necessity and creates a more consistent revenue stream.
• Focus on Niche Communities: Instead of targeting the mass market, a strategic opportunity is to focus on niche communities like athletes, travelers, or those with specific health needs. By designing specialized apparel and building a strong brand presence within these communities, companies can create a loyal customer base and become a trusted authority in that specific category.
These strategic growth opportunities are impacting the menswear market by encouraging diversification and innovation. By moving beyond a single-use product, companies can build more robust and resilient business models that cater to a wider range of consumer needs and market conditions, leading to sustainable long-term growth.
Menswear Market Driver and Challenges
The menswear market is a dynamic industry shaped by a combination of major drivers and challenges that influence its growth trajectory. The major drivers include various technological and economic factors, such as the rising demand for high-performance apparel and the expansion of e-commerce. Conversely, key challenges such as high product cost and intense competition can hinder market growth.
The factors responsible for driving the menswear market include:
1. Growing Fashion Consciousness: A primary driver is the increasing awareness among men about personal style and grooming. This is leading to a greater demand for a wider variety of apparel, from formal wear to casual wear. This expanding fashion consciousness creates a consistent and expanding market for menswear, from basics to high-fashion pieces.
2. Technological Advancements in Fabrics: Product innovation is a key driver. Manufacturers are constantly developing new materials and designs for menswear to enhance performance, durability, and comfort. These advancements, such as moisture-wicking and UV protection, attract serious enthusiasts who are willing to invest in high-quality gear.
3. Influence of Athleisure Trends: The "athleisure" trend has a major influence on the menswear market. This driver is blurring the lines between sportswear and casual fashion, allowing brands to create versatile clothing that can be worn for various activities, thereby expanding the markets consumer base and applications beyond purely functional needs.
4. Growth of E-commerce Platforms: The rapid expansion of online retail has significantly driven market growth. E-commerce platforms offer a vast selection of products, competitive pricing, and convenience, making it easier for consumers to access a wide range of menswear from various brands. This channel is crucial for new brands and for reaching customers in diverse geographic locations.
5. Rising Disposable Incomes: In key markets, particularly in Asia-Pacific, rising disposable incomes are enabling consumers to spend more on premium, innovative apparel. This economic driver is particularly important for the menswear market, as high-quality, specialized products often come with a significant price tag.
Challenges in the menswear market are:
1. High Product Cost: The premium pricing of high-quality menswear is a significant challenge. The specialized materials and complex manufacturing processes drive up costs, which can be a deterrent for many potential customers, especially in price-sensitive markets. This limits the markets accessibility to a broader consumer base.
2. Intense Market Competition from Non-Specialized Brands: The menswear market is highly competitive, with a growing number of non-specialized sportswear and fashion brands entering the space. This saturation makes it difficult for traditional menswear-specific brands to maintain market share and forces them to differentiate their products through innovation and marketing.
3. Body Image and Sizing Issues: A significant challenge is the lack of standardized sizing across brands and the lingering body image issues in the market. Many men find it difficult to find apparel that fits them perfectly, which can lead to customer frustration and returns, making a streamlined shopping experience difficult for brands to achieve.
The menswear markets growth is propelled by powerful drivers like technological innovation and the influence of athleisure, which are expanding its market appeal and accessibility. However, it must contend with significant challenges, including high product costs and intense competition. Navigating these forces requires strategic innovation in product development and marketing to ensure sustained growth and market relevance.
List of Menswear Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies menswear companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the menswear companies profiled in this report include-
• Adidas
• Burberry Group
• Gap
• Giorgio Armani
• H&M Hennes & Mauritz
• Kering
• Levi Strauss & Co.
• Nike
• Prada
• PVH
Menswear Market by Segment
The study includes a forecast for the global menswear market by type, season, distribution channel, and region.
Menswear Market by Type [Value from 2019 to 2031]:
• Trousers
• Denims
• Shirts & T-Shirts
• Ethnic Wear
• Others
Menswear Market by Season [Value from 2019 to 2031]:
• Summer Wear
• Winter Wear
• All-Season Wear
Menswear Market by Distribution Channel [Value from 2019 to 2031]:
• Supermarkets & Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others
Menswear Market by Region [Value from 2019 to 2031]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Menswear Market
The global menswear market is undergoing a significant transformation, moving beyond traditional, conservative styles to a more modern, performance-driven, and fashion-conscious segment. This evolution is fueled by a growing demographic of younger, more diverse consumers and a fusion of athletic wear with high fashion. Brands are innovating with advanced technical fabrics, sustainable practices, and digital engagement to meet these changing consumer demands.
• United States: The U.S. market is leading the charge in menswear innovation. Recent developments include a strong push towards "athleisure" and fashion-forward designs that blur the lines between on-course and everyday wear. Brands are using advanced materials with moisture-wicking and UV protection, and there is a significant rise in direct-to-consumer sales and personalized product offerings.
• China: China’s menswear market is experiencing explosive growth, driven by a burgeoning middle class with an interest in luxury and rising disposable incomes. E-commerce platforms are the primary sales channel, with brands leveraging social media and livestreaming to engage with a digitally-savvy consumer base. The market is also seeing a rise in high-end, exclusive collections.
• Germany: The German market is characterized by a strong emphasis on product quality, durability, and a clean, functional aesthetic. There is a growing preference for eco-friendly and sustainably produced menswear. Recent developments include a focus on technically advanced outerwear and layering systems that can withstand varied weather conditions while maintaining a minimalist design.
• India: India’s menswear market is in a nascent stage but is poised for significant growth. The establishment of local brands and events is raising the sport’s profile, creating a rising demand for both functional and fashionable menswear. The market is seeing an increased availability of both local and international brands through online retail channels.
• Japan: Japans market is a historical powerhouse that continues to evolve with a focus on both performance and design. There is a strong demand for high-quality, technologically advanced fabrics that offer superior comfort, aerodynamics, and unique aesthetics. The market is also seeing a growing interest in specialized, niche brands that cater to specific player needs.
Features of the Global Menswear Market
Market Size Estimates: Menswear market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Menswear market size by type, season, distribution channel, and region in terms of value ($B).
Regional Analysis: Menswear market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different types, seasons, distribution channels, and regions for the menswear market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the menswear market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the growth forecast for menswear market?
Answer: The global menswear market is expected to grow with a CAGR of 6.2% from 2025 to 2031.
Q2. What are the major drivers influencing the growth of the menswear market?
Answer: The major drivers for this market are the increasing demand for trendy & casual styles and the growing preference for sustainable fashion choices.
Q3. What are the major segments for menswear market?
Answer: The future of the menswear market looks promising with opportunities in the supermarkets & hypermarket, exclusive store, multi-brand retail outlet, and online store markets.
Q4. Who are the key menswear market companies?
Answer: Some of the key menswear companies are as follows:
• Adidas
• Burberry Group
• Gap
• Giorgio Armani
• H&M Hennes & Mauritz
• Kering
• Levi Strauss & Co.
• Nike
• Prada
• PVH
Q5. Which menswear market segment will be the largest in future?
Answer: Lucintel forecasts that, within the type category, shirt & t-shirt is expected to witness higher growth over the forecast period.
Q6. In menswear market, which region is expected to be the largest in next 5 years?
Answer: In terms of region, APAC is expected to witness the highest growth over the forecast period.
Q7. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the menswear market by type (trousers, denims, shirts & t-shirts, ethnic wear, and others), season (summer wear, winter wear, and all-season wear), distribution channel (supermarkets & hypermarkets, exclusive stores, multi-brand retail outlets, online stores, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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