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The marine audio manufacture landscape is diverse and continually evolving. Major players in marine audio market have diversified product portfolios, strong geographical reach, and have made several strategic initiatives. The dynamics of the marine audio market extends beyond routine macro-economic elements of supply and demand. It is the relationship between buyer's needs and seller's capabilities as well as the macroeconomic forces at work that affect the market. It is how well and how efficiently the sellers meet the needs of the buyers that determine long-term success. 

Over the years, the level of demand for marine audio has increased due to the rising demand for cruises in the emerging markets and increasing customer demand for better quality multimedia entertainment products. Marine audio includes products such as speaker, subwoofer, stereo receiver, and amplifier that are used in various types of boats, including inboard, outboard, sterndrive, and others and is forecast to grow at a CAGR of 2.5%. The major growth drivers for this market are the growth in recreational boats production and increasing customer demand for better quality sound systems.

Firms that produce marine audio are approaching market opportunities with starkly different strategies. Lucintel, a leading global management consulting and market research firm, has analyzed the global marine audio suppliers and has come up with a comprehensive research report, “Lucintel Leadership Quadrant and Strategic Positioning of Marine Audio Suppliers”. Using its proprietary research methodology, Lucintel has developed a comparative analysis tool, the ‘Lucintel Leadership Quadrant,’ which identifies leaders, contenders, visionaries, and specialists in the marine audio market and rates each marine audio producer.

This report also offers a full competitive analysis from target markets to product mapping, from selling strategies to production capabilities. In this research study, eight companies such as SONY, Harman, Clarion, JVC, Pioneer, Fusion, Rockford, JL Audio were analyzed and profiled because they are the top revenue producers for marine audio. The eight profiled manufacturers are grouped in the quadrant. The leadership quadrant analyzes the relative strength among these players. The leadership quadrant addresses the need in the market for manufacturer evaluation based on objective data and metrics.

A total of 60 figures / charts and 6 tables are provided in this 140-pages report to help in your business decisions.  Sample figures with some insights are shown below. To learn the scope of, benefits, companies researched and other details of this report, download the report brochure.




 


 




Collected from a series of primary vendor interviews and secondary sources, Lucintel provides its own scorecard for determining which of these companies is better aligned with future market opportunities and which has the ability to gain additional market share.

Using its proprietary research methodology, Lucintel has developed a comparative analysis tool, the ‘Lucintel Leadership Quadrant,’ which identifies leaders and challengers in the marine audio market and rates each marine audio producer on two primary criteria as shown below:
  • Alignment with market opportunity
  • Ability to gain market share
 
In addition to the Lucintel Leadership Quadrant, this comprehensive research report also offers for consumers of marine audio as well as the investment community content-rich comparative analysis detailing which producers have the production capacity, service capabilities and vision to deliver fully on its promises.

Some of the features of this research study are as follows:

Leadership and competitive analysis:
  • Product mapping of leading players
  • Benchmarking of financial strength of leading players
  • Leadership quadrant / strategic positioning of players
    • Leaders
    • Contenders
    • Visionaries
    • Specialists
Market shares of leading players in various regions:
  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World
Profiles of leading players in terms of below parameters:
  • Product positioning
  • Market positioning
  • Financial strength
  • Revenue breakdown by market segments
  • Revenue breakdown by regions
  • Organizational capabilities
  • Innovation and market leadership
 
Designed for the industry professionals, financial services firms, and users of marine audio, this report titled “Lucintel Leadership Quadrant and Strategic Positioning of Marine Audio Suppliers” is the industry’s comprehensive examination of the marine audio producers’ competitive landscape.

This unique report from Lucintel will provide you with valuable information, insights, and tools needed to identify new growth opportunities and operate your business successfully in this market. This report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business in this market. This report answers following key questions:
  • What are the market shares of suppliers in various boat type segments such as in inboard, outboard, sterndrive, and others market?
  • Who are the market leaders in various regions and what are their market shares?
  • Which companies are more aligned with market opportunities and which companies have ability to gain market share?
  • What are the key differentiators for major suppliers?
  • Which company has the widest product range and how the product mapping looks among various players?
  • Which companies will gain market share?
Table of Contents

1. Leadership Analysis
1.1: Market Description
1.2: Scoring Criteria
1.3: Leadership Quadrant Analysis
1.3.1: Leaders (Top Right)
1.3.2: Contenders (Bottom Right)
1.3.3: Visionaries (Top Left)
1.3.4: Specialists (Lower Left)

2. Competitive Benchmarking
            2.1: Product Portfolio Analysis
            2.2: Financial Strength
            2.3: Market Share Analysis
                        2.3.1: Market Share in Various Segments
                        2.3.2: Market Share in Various Regions

3. SONY Profile
3.1: Company Overview
3.1.1: SONY Company Description and Business Segments
3.1.2: SONY Company Statistics
3.2: Marine Audio Business Overview
3.2.1: Marine Audio Business Segment
3.2.2: Global Marine Audio Operations
3.2.3: Key Differentiators and Strengths
3.3: Products and Product Positioning
3.3.1: Product Line Overview
3.3.2: Marine Audio Product Mapping
3.3.3: Product Positioning in Market Segments
3.4: Markets and Market Positioning
3.4.1: Market Position in Global Marine Audio Business
3.5: Revenue Breakdown by Market Segments
3.6: Revenue Breakdown by Regions
3.7: Production
3.7.1: Global Manufacturing Operations
3.8: Innovation and Market Leadership
3.9: Marketing, Sales, and Organizational Capabilities
3.9.1: Marketing and Sales
3.9.2: Management Commitment and Track Record
3.10: Financial Strength

4. Harman Profile
4.1: Company Overview
4.1.1: Harman Company Description and Business Segments
4.1.2 Harman Company Statistics
4.2: Marine Audio Business Overview
4.2.1: Marine Audio Business Segment
4.2.2: Global Operations in Marine Audio 
4.2.3: Key Differentiators and Strengths
4.3: Products and Product Positioning
4.3.1: Product Line Overview
4.3.2: Marine Audio Product Mapping
4.3.3: Product Positioning in Market Segments
4.4: Markets and Market Positioning
4.4.1: Market Position in Global Marine Audio Business
4.5: Revenue Breakdown by Market Segments
4.6: Revenue Breakdown by Regions
4.7: Production
4.7.1: Global Manufacturing Operations
4.8: Innovation and Market Leadership
4.9: Marketing, Sales, and Organizational Capabilities
4.9.1: Marketing and Sales
4.9.2: Management Commitment and Track Record
4.10: Financial Strength

5. Clarion Profile
5.1: Company Overview
5.1.1: Clarion Company Description and Business Segments
5.1.2: Clarion Company Statistics
5.2: Marine Audio Business Overview
5.2.1: Marine Audio Business Segment
5.2.2: Global Marine Audio Operations
5.2.3: Key Differentiators and Strengths
5.3: Products and Product Positioning
5.3.1: Product Line Overview
5.3.2: Product Mapping
5.3.3: Product Positioning in Market Segments
5.4: Markets and Market Positioning
5.4.1: Market Position in Global Marine Audio Business
5.5: Revenue Breakdown by Market Segments
5.6: Revenue Breakdown by Regions
5.7: Production
5.7.1: Global Manufacturing Operations
5.8: Innovation and Market Leadership
5.9: Marketing, Sales, and Organizational Capabilities
5.9.1: Marketing and Sales
5.9.2: Management Commitment and Track Record
5.10: Financial Strength

6. JVC Profile
6.1: Company Overview
6.1.1: JVC Company Description and Business Segments
6.1.2: JVC Company Statistics
6.2: Marine Audio Business Overview
6.2.1: Marine Audio Business Segment
6.2.2: Global Marine Audio Operations
6.2.3: Key Differentiators and Strengths
6.3: Products and Product Positioning
6.3.1: Product Line Overview
6.3.2: Marine Audio Product Mapping
6.3.3: Product Positioning in Market Segments
6.4: Markets and Market Positioning
6.4.1: Market Position in Global Marine Audio Business
6.5: Revenue Breakdown by Market Segments
6.6: Revenue Breakdown by Regions
6.7: Production
6.7.1: Global Manufacturing Operations
6.8: Innovation and Market Leadership
6.9: Marketing, Sales, and Organizational Capabilities
6.9.1: Marketing and Sales
6.9.2: Management Commitment and Track Record
6.10: Financial Strength

7. Pioneer Profile
7.1: Company Overview
7.1.1: Pioneer Company Description and Business Segments
7.1.2: Pioneer Company Statistics
7.2: Marine Audio Business Overview
7.2.1: Marine Audio Business Segment
7.2.2: Global Marine Audio Operations
7.2.3: Key Differentiators and Strengths
7.3: Products and Product Positioning
7.3.1: Product Line Overview
7.3.2: Marine Audio Product Mapping
7.3.3: Product Positioning in Market Segments
7.4: Markets and Market Positioning
7.4.1: Market Position in Global Marine Audio Business
7.5: Revenue Breakdown by Market Segments
7.6: Revenue Breakdown by Regions
7.7: Production
7.7.1: Global Manufacturing Operations
7.8: Innovation and Market Leadership
7.9: Marketing, Sales, and Organizational Capabilities
7.9.1: Marketing and Sales
7.9.2: Management Commitment and Track Record
7.10: Financial Strength

8. Fusion Profile
8.1: Company Overview
8.1.1: Fusion Company Description and Business Segments
8.1.2: Fusion Company Statistics
8.2: Marine Audio Business Overview
8.2.1: Marine Audio Business Segment
8.2.2: Global Marine Audio Operations
8.2.3: Key Differentiators and Strengths
8.3: Products and Product Positioning
8.3.1: Product Line Overview
8.3.2: Marine Audio Product Mapping
8.3.3: Product Positioning in Market Segments
8.4: Markets and Market Positioning
8.4.1: Market Position in Global Marine Audio Business
8.5: Revenue Breakdown by Market Segments
8.6: Revenue Breakdown by Regions
8.7: Production
8.7.1: Global Manufacturing Operations
8.8: Innovation and Market Leadership
8.9: Marketing, Sales, and Organizational Capabilities
8.9.1: Marketing and Sales
8.9.2: Management Commitment and Track Record
8.10: Financial Strength

9. Rockford Profile
9.1: Company Overview
9.1.1: Rockford Company Description and Business Segments
9.1.2: Rockford Company Statistics
9.2: Marine Audio Business Overview
9.2.1: Marine Audio Business Segment
9.2.2: Global Marine Audio Operations
9.2.3: Key Differentiators and Strengths
9.3: Products and Product Positioning
9.3.1: Product Line Overview
9.3.2: Marine Audio Product Mapping
9.3.3: Product Positioning in Market Segments
9.4: Markets and Market Positioning
9.4.1: Market Position in Global Marine Audio Business
9.5: Revenue Breakdown by Market Segments
9.6: Revenue Breakdown by Regions
9.7: Production
9.7.1: Global Manufacturing Operations
9.8: Innovation and Market Leadership
9.9: Marketing, Sales, and Organizational Capabilities
9.9.1: Marketing and Sales
9.9.2: Management Commitment and Track Record
9.10: Financial Strength
 
10. JL Audio Profile
10.1: Company Overview
10.1.1: JL Audio Company Description and Business Segments
10.1.2: JL Audio Company Statistics
10.2: Marine Audio Business Overview
10.2.1: Marine Audio Business Segment
10.2.2: Global Marine Audio Operations
10.2.3: Key Differentiators and Strengths
10.3: Products and Product Positioning
10.3.1: Product Line Overview
10.3.2: Marine Audio Product Mapping
10.3.3: Product Positioning in Market Segments
10.4: Markets and Market Positioning
10.4.1: Market Position in Global Marine Audio Business
10.5: Revenue Breakdown by Market Segments
10.6: Revenue Breakdown by Regions
10.7: Production
10.7.1: Global Manufacturing Operations
10.8: Innovation and Market Leadership
10.9: Marketing, Sales, and Organizational Capabilities
10.9.1: Marketing and Sales
10.9.2: Management Commitment and Track Record
10.10: Financial Strength
.

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Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process. 
 

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