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Over the last five years, suppliers have focused on new product developments which are affordable in order to penetrate greater range of consumers. The suppliers have grown strategically in the last five years. Amazon is the pioneer in smart speaker technology which provides them advantage over other competitors to hold a position

of market leader. Also, Alphabet Inc. (Google) is a strong competitor of Amazon and a leading global supplier for the smart speaker industry. The first ever smart speaker was launched by Amazon in the year 2014. The suppliers have also made partnerships, agreements, and contracts with various online and offline distributers around the world.
 
The companies producing smart speaker are exploring market opportunities with starkly different strategies. Lucintel, a leading global management consulting and market research firm, has analyzed the global smart speaker market and has come up with a comprehensive research report, “Lucintel Leadership Quadrant and Strategic Positioning of Smart Speaker Suppliers.” This report offers a full competitive analysis from target markets to product mapping, from selling strategies to production capabilities. This report has examined and profiled the world’s leading smart speaker producers.
 
A total of 56 figures / charts and 6 tables are provided in this 116-page report to help in your business decisions. Sample figures with some insights are shown below. To learn the scope of, benefits, companies researched and other details of this report, download the report brochure. 

 
smart speaker

 
smart speaker


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Lucintel built profiles of each competitor based on the following criteria:
Company overview
  • Company Description and Business Segments
  • Corporation Statistics
Smart Speaker business overview
  • Smart Speaker Business Segments
  • Key Differentiators and Strengths 
Products and product positioning
  • Smart Speaker Product Line Overview 
  • Product Positioning in Market Segments
Markets and market positioning 
  • Market Positioning in the Global Smart Speaker business
  • Volume Breakdown by Market Segments
  • Volume Breakdown by Region
Production
  • Global Manufacturing Operations
  • Production Capacities
Innovation and market leadership
Marketing, sales and organizational capabilities
  • Marketing and Sales
  • Management Commitment and Track Record
The resulting research report represents the most comprehensive strategic and tactical assessment of the smart speaker producers and competitive landscape available. In terms of the total revenue generated by leading smart speaker producers, Amazon (Home) ranks number one, followed by Alphabet Inc./Google (Echo). Apple Inc.(HomePod), Alibaba Group (Tmall Genie), Xiaomi Corporation (Mi AI), and Sonos (One) all of which are included in the report..
 
The detailed analysis of each company offers a critical view into key strategic areas, including:
  • A smart speaker producer target markets
  • Key differentiators, strengths, competitors, and other insights
Designed for the electrical and electronics industry professionals, financial services firms, and users of smart speaker, Lucintel's “Lucintel Leadership Quadrant and Strategic Positioning of Smart Speaker Suppliers” is the industry’s comprehensive examination of the smart speaker producers’ competitive landscape.
 
This unique report from Lucintel will provide you with valuable information, insights, and tools needed to identify new growth opportunities and operate your business successfully in this market. This report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business in this market. In today’s stringent economy, you need every advantage that you can find.
 
The dynamics of the smart speaker market extends beyond routine macro-economic elements of supply and demand. It is the relationship between buyer's needs and seller's capabilities as well as the macroeconomic forces at work that affect the market. It is how well and how efficiently the sellers meet the needs of the buyers that determine long-term success. 
 
In Lucintel's newest competitive research study on the world's leading smart speaker producers-
“Lucintel Leadership Quadrant and Strategic Positioning of Smart Speaker Suppliers” we thoroughly profile the top five companies with detailed competitive assessments.
 
The detailed analysis of each company offers a critical view into key strategic areas, including:
  • Smart speaker producer’s target markets
  • Key differentiators and strengths
  • Product line overview, positioning, and mapping
  • Market position in global smart speaker business
  • Revenue breakdown by market segment and region
  • Global manufacturing operations
  • Current production capacities
  • Innovation and market leadership
  • Marketing, sales, and organizational capabilities
  • Management commitment and track record
  • Financial strength
Collected from a series of primary vendor interviews and secondary sources, Lucintel also provides its own scorecard for determining which of these companies is better aligned with future market opportunities and which has the ability to gain additional market share.
 
Using its proprietary research methodology, Lucintel has developed a comparative analysis tool, the ‘Lucintel Leadership Quadrant,’ which identifies leaders and challengers in the smart speaker market and rates each smart speaker producer on two primary criteria as shown below: 
  1. Alignment with market opportunity
  2. Ability to gain market share
Ability to gain market share was analyzed using following parameters:
  • Product portfolio
  • Financial strength
  • Asset position
  • Execution skill
  • Customer experience
Alignment with market opportunity was analyzed using following parameters:
  • Target growth markets
  • New product development
  • Corporate and functional strategy
  • Presence within the industry
In addition to the Lucintel Leadership Quadrant, this comprehensive research report also offers for consumers of smart speaker as well as the investment community content-rich comparative analyses detailing which producers have the production capacity, service capabilities and vision to deliver fully on its promises.
 
Table of Contents
 
1.LEADERSHIP ANALYSIS
1.1: Market Description
1.2: Scoring Criteria
1.3: Leadership Quadrant Analysis
1.3.1: Leaders (Top Right)
1.3.2: Contenders/Challengers (Bottom Right)
1.3.3: Visionaries (Top Left)
1.3.4: Specialists (Lower Left)
 
2. COMPETITIVE BENCHMARKING
2.1: Product Portfolio Analysis
2.2: Financial Strength
2.3: Market Share Analysis
2.3.1: Market Share in Various Segments
2.3.2: Market Share in Various Regions
 
3. AMAZON (HOME) PROFILE
3.1: Company Overview
3.1.1: Product Portfolio
3.1.2: Key Differentiators and Strengths
3.1.3: Key Competitors
3.2 Products and Product Positioning
3.2.1: Product Line Overview
3.2.2: Product Positioning in Market Segments
3.3 Markets and Market Positioning
3.3.1: Revenue Breakdown by Region
3.3.2: Market Position in the Global Smart Speaker Business
3.3.3: Revenue Breakdown by Market Segments
3.4 Production / Geographic footprint
3.5 Marketing and Sales
3.6 Strategic Initiatives
 
4. ALPHABET INC./GOOGLE (ECHO) PROFILE
4.1. Alphabet Inc. (Google)
4.1.1: Product Portfolio
4.1.2: Key Differentiators and Strengths
4.1.3: Key Competitors
4.2: Products and Product Positioning
4.2.1: Product Line Overview
4.2.2: Product Positioning in Market Segments
4.3: Markets and Market Positioning
4.3.1: Market Position in the Global smart speaker 
4.3.2: Revenue Breakdown by Market Segments
4.3.3: Revenue Breakdown by Region
4.4: Production / Geographic footprint
4.5: Marketing and Sales
4.6: Strategic Initiatives
 
5. APPLE INC. (HOMEPOD) COMPANY PROFILE
5.1: Apple Inc.
5.1.1: Product Portfolio
5.1.2: Key Differentiators and Strengths
5.1.3: Key Competitors
5.2: Products and Product Positioning
5.2.1: Product Line Overview
5.2.2: Product Positioning in Market Segments
5.3: Markets and Market Positioning
5.3.1: Market Position in the Global Smart Speaker Business
5.3.2: Revenue Breakdown by Market Segments
5.3.3: Revenue Breakdown by Region
5.4: Production / Geographic footprint
5.5: Marketing and Sales
 
6. ALIBABA GROUP HOLDING LIMITED COMPANY (TMALL GENIE) PROFILE
6.1: Alibaba Group Holding Limited
6.1.1: Product Portfolio
6.1.2: Key Differentiators and Strengths
6.1.3: Key Competitors
6.2: Products and Product Positioning
6.2.1: Product Line Overview
6.2.2: Product Positioning in Market Segments
6.3: Markets and Market Positioning
6.3.1: Market Position in the Global smart speaker Business
6.3.2: Revenue Breakdown by Market Segments
6.3.3: Revenue Breakdown by Region
6.4: Production / Geographic footprint
6.5: Marketing and Sales
6.6: Strategic Initiatives
 
7. XIAOMI CORPORATION (MI AI) PROFILE
7.1: Xiaomi Corporation
7.1.1: Product Portfolio
7.1.2: Key Differentiators and Strengths
7.1.3: Key Competitors
7.2: Products and Product Positioning
7.2.1: Product Line Overview
7.2.2: Product Positioning in Market Segments
7.3: Markets and Market Positioning
7.3.1: Market Position in the Global Smart Speaker Business
7.3.2: Revenue Breakdown by Market Segments
7.3.3: Revenue Breakdown by Region
7.4: Production / Geographic footprint
7.5: Marketing and Sales
7.6: Strategic Initiatives
 
8. SONOS (ONE)
8.1: Sonos
8.1.1: Product Portfolio
8.1.2: Key Differentiators and Strengths
8.1.3: Key Competitors
8.2: Products and Product Positioning
8.2.1: Product Line Overview
8.2.2: Product Positioning in Market Segments
8.3: Markets and Market Positioning
8.3.1: Market Position in the Global Smart Speaker Business
8.3.2: Revenue Breakdown by Market Segments
8.3.3: Revenue Breakdown by Region
8.4: Production / Geographic footprint
8.5: Marketing and Sales
8.6: Strategic Initiatives
 
9. CONCLUSION
 
List of Figures
 
Chapter 1. LEADERSHIP ANALYSIS
Figure 1.1: Relative positions of each smart speaker manufacturer in four quadrants
 
Chapter 2. COMPETITIVE BENCHMARKING
Figure 2.1: Industry-wide Smart Speaker Product Map based on Price Range
Figure 2.2: Industry-Wide smart speaker Product Map based on Application
Figure 2.3: Smart Speaker Leaders Revenue ($M) 2018
Figure 2.4: Gross Profits of Major Smart Speaker Suppliers
Figure 2.5: Operating Profits of Major Smart Speaker Suppliers
Figure 2.6: Smart Speaker Manufacturers Market Share in 2018
Figure 2.7: Market Share Analysis of Smart Speaker Suppliers in Low Price Range Segment in 2018
Figure 2.8: Market Share Analysis of Smart Speaker Suppliers in Medium Price Range Segment in 2018
Figure 2.9: Market Share Analysis of Smart Speaker Suppliers in Premium Price Range Segment in 2018
Figure 2.10: Market Share Analysis of Smart Speaker Suppliers in North America in 2018
Figure 2.11: Market Share Analysis of Smart Speaker Suppliers in Europe in 2018
Figure 2.12: Market Share Analysis of Smart Speaker Suppliers in APAC and ROW in 2018
Figure 2.13: Smart Speaker Leaders Market Coverage
 
Chapter 3. AMAZON (HOME) PROFILE
Figure 3.1: Amazon’s Smart Speaker Product Line by Application Type
Figure 3.2: Amazon’s Smart Speaker Product Line Offering by Price Range
Figure 3.3: Revenue Breakdown of Amazon’s Smart Speaker Market by Region
Figure 3.4: Market Share of Amazon’s Smart Speaker by Region in 2018
Figure 3.5: Revenue Breakdown of Amazon's Smart Speaker Market by Segment
Figure 3.6: Market Share of Amazon's Smart Speaker by Market Segment in 2018
Figure 3.7: Amazon’s Smart Speaker Manufacturing Location
 
Chapter 4. ALPHABET INC./GOOGLE (ECHO) PROFILE
Figure 4.1: Alphabet Inc.’s Smart Speaker Product Line by Application Type
Figure 4.2: Alphabet Inc.’s Smart Speaker Product Line Offering by Price Range
Figure 4.3: Revenue Breakdown of Alphabet Inc.’s Market by Segment
Figure 4.4: Market Share of Alphabet Inc.’s smart speaker by Market Segment in 2018
Figure 4.5: Revenue Breakdown of Alphabet Inc.’s smart speaker Market by Region
Figure 4.6: Market Share of Alphabet Inc.’s smart speaker by Region in 2018
Figure 4.7: Alphabet Inc.’s Smart Speaker Manufacturing Location
 
Chapter 5. APPLE INC. (HOMEPOD) COMPANY PROFILE
Figure 5.1: Apple Inc. Smart Speaker Product Line by Application Type
Figure 5.2: Apple Inc. Smart Speaker Product Line Offering by Price Range
Figure 5.3: Revenue Breakdown of Apple Inc. Company’s Smart Speaker Market by Segment
Figure 5.4: Market Share of Apple Inc. Company’s Smart Speaker Market Segment in 2018
Figure 5.5: Revenue Breakdown of Apple Inc. Company’s Smart Speaker Market by Region
Figure 5.6: Market Share of Apple Inc. Company’s Smart Speaker by Region in 2018
Figure 5.7: Apple’s Smart Speaker Manufacturing Location
 
Chapter 6. ALIBABA GROUP HOLDING LIMITED COMPANY (TMALL GENIE) PROFILE
Figure 6.1: Alibaba Group Smart Speaker Product Line by Application Type
Figure 6.2: Alibaba Group Smart Speaker Product Line Offering by Price Range
Figure 6.3: Revenue Breakdown of Alibaba Group’s Smart Speaker Market by Segment
Figure 6.4: Market Share of Alibaba Group’s Smart Speaker by Market Segment in 2018
Figure 6.5:Revenue Breakdown of Alibaba Group’s Smart Speaker Market by Region
Figure 6.6:Market Share of Alibaba Group’s Smart Speaker by Region in 2018
Figure 6.7: Alibaba’s Smart Speaker Manufacturing Location
 
Chapter 7. XIAOMI CORPORATION (MI AI) PROFILE
Figure 7.1: Xiaomi Smart Speaker Product Line by Application
Figure 7.2: Xiaomi Corporation Smart Speaker Product Line Offering by Price Range
Figure 7.3: Revenue Breakdown of Xiaomi Corporation’s Smart Speaker Market by Segment
Figure 7.4: Market Share of Xiaomi Corporation’s Smart Speaker Market Segment in 2018
Figure 7.5: Revenue Breakdown of Xiaomi Corporation’s Smart Speaker Market by Region
Figure 7.6: Market Share of Xiaomi Corporation’s smart speaker by Region in 2018
Figure 7.7: Xiaomi’s Smart Speaker Manufacturing Locations
 
Chapter 8. SONOS (ONE)
Figure 8.1: Sonos Smart Speaker Product Line by Application Type
Figure 8.2: Sonos Smart Speaker Product Line Offering by Price Range
Figure 8.3: Revenue Breakdown of Sonos’s Smart Speaker Market by Segment
Figure 8.4: Market Share of Sonos’s Smart Speaker by Market Segment in 2018
Figure 8.5: Revenue Breakdown of Sonos’s Smart Speaker Market by Region
Figure 8.6: Market Share of Sonos’s Smart Speaker by Region in 2018
Figure 8.7: Sonos’s Smart Speaker Manufacturing Locations
 
List of Tables
 
Chapter 1. LEADERSHIP ANALYSIS
Table 1.1: Major parameters for Lucintel’s leadership quadrant analysis
 
Chapter 2. COMPETITIVE BENCHMARKING
Table 2.1: Ranking of smart speaker suppliers based on parent company revenue in 2018
Table 2.2: Rankings of suppliers based on smart speaker revenue
Table 2.3: Ranking of leaders in low price (less than $100), medium price ($101 to $200), and premium price (above $200) market
Table 2.4: Ranking of leaders in North America, Europe, and APAC & ROW
Table 2.5: Smart Speaker Leaders Manufacturing Facilities
 
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56 figures/charts and 6 tables are provided in this roughly 116- page report
Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process. 
 

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