Live Streaming Market in Thailand

Live Streaming in Thailand Trends and Forecast

The future of the live streaming market in Thailand looks promising with opportunities in the media & entertainment, esport, event, education, retail, and government markets. The global live streaming market is expected to reach an estimated $175.7 billion by 2031, with a CAGR of 20.3% from 2025 to 2031. The live streaming market in Thailand is also forecasted to witness strong growth over the forecast period. The major drivers for this market are growing acceptance of live streaming technology as a means of improving customer reach and brand interaction, surging popularity of e-sports and video games, as well as increasing smartphone usage combined with faster internet.

• Lucintel forecasts that, within the component category, services will remain the larger segment over the forecast period due to increasing demand for content generation, advertising, customer service, video production, and subscription services.
• Within the end use category, media & entertainment will remain the largest segment.

Emerging Trends in the Live Streaming Market in Thailand

The live streaming market in Thailand is experiencing rapid growth, driven by the increasing use of mobile devices, high-speed internet, and a vibrant youth demographic eager for interactive content. The rise of mobile-first live streaming platforms and the growing influence of social media have reshaped how Thai audiences consume content. With the integration of e-commerce, gaming, and entertainment into live streaming, these trends are transforming Thailand media landscape, offering opportunities for both creators and businesses to connect with viewers in innovative ways.

• Surge in Mobile-First Live Streaming Platforms: Mobile-first streaming platforms are gaining popularity in Thailand, as smartphones dominate content consumption. Apps like LINE TV, Facebook Live, and Instagram Live offer accessible live streaming features that allow creators and brands to engage with audiences in real time. The mobile-centric nature of these platforms provides Thai users with convenience, enabling them to watch and interact with content from anywhere. This trend is facilitating the growth of the live streaming market, offering brands and influencers new ways to connect with younger, mobile-first viewers.
• Explosion of E-Commerce Integration in Live Streams: E-commerce is increasingly integrated with live streaming in Thailand, creating the rise of live shopping events. Platforms like Shopee and Lazada are using live streaming for product launches, promotions, and influencer partnerships, allowing viewers to purchase products in real-time. The trend has revolutionized retail by combining entertainment with commerce, creating a more engaging shopping experience. This development offers brands an interactive way to increase customer engagement and boost sales, driving the convergence of live streaming and e-commerce in the Thai market.
• Growth of Live Streaming in the Gaming Community: Gaming live streaming is thriving in Thailand, with platforms like Twitch and YouTube Gaming leading the charge. Thai gamers are using live streaming to showcase their skills, interact with fans, and participate in gaming tournaments. This trend has resulted in the rise of professional e-sports leagues and live-streamed gaming events that attract large audiences. The gaming community is a major driver of live streaming engagement in Thailand, offering an interactive experience that resonates with the younger, tech-savvy demographic and expanding the live streaming market.
• Rise of Influencer-Led Live Streaming: In Thailand, influencer-led live streaming is becoming a dominant trend, especially across platforms like Instagram, Facebook, and YouTube. Influencers are using live streaming to engage with their followers, showcase products, and host Q&A sessions. This trend allows brands to collaborate with influencers to create authentic, engaging content that resonates with their target audience. Influencer-led live streaming is enhancing brand visibility and enabling real-time consumer interaction, making it a powerful marketing tool in Thailand digital ecosystem.
• Increased Use of Live Streaming for Education: Live streaming in Thailand is increasingly being adopted for educational purposes, especially in the wake of the COVID-19 pandemic. Educational institutions, tutoring services, and online learning platforms are utilizing live streaming to conduct lessons, workshops, and webinars. This trend is making education more accessible and flexible, particularly for students in remote or underserved areas. Live streaming also facilitates real-time interaction between instructors and students, enhancing engagement and improving the quality of learning.

Emerging trends in Thailand live streaming market are transforming the way content is created, consumed, and monetized. Mobile-first streaming, the integration of e-commerce, and the rise of influencer-led live streams are reshaping the industry, particularly among the younger audience. The gaming community and educational use of live streaming are also driving market growth, creating new opportunities for both creators and businesses. As these trends continue to evolve, Thailand is positioning itself as a hub for live streaming innovation in Southeast Asia.

Recent Developments in the Live Streaming Market in Thailand

Thailand live streaming market is undergoing rapid transformation, driven by technological advancements, the growing popularity of e-commerce, and the increasing demand for real-time, interactive content. These developments are expanding the live streaming ecosystem across entertainment, retail, gaming, and education, creating new avenues for consumer engagement. With mobile penetration high and internet speeds improving, Thailand is becoming a leading market for live streaming in Southeast Asia.

• Introduction of 5G Technology: The roll-out of 5G technology in Thailand is providing faster, more reliable connections, which is having a significant impact on live streaming. 5G enables high-quality, low-latency streaming experiences, enhancing both mobile and home-based live streaming. Consumers can now access uninterrupted HD streams on their mobile devices, improving user engagement. This development is crucial for the future of live streaming in Thailand, enabling smoother experiences, especially for mobile-first platforms, and boosting the popularity of real-time interactive content.
• Growth of Regional Streaming Platforms: Regional streaming platforms like WeTV and TRUE ID are expanding their live streaming offerings in Thailand, providing localized content tailored to Thai audiences. These platforms have gained significant traction by offering Thai-language content, including movies, TV shows, and live sports events. By focusing on regional content, these platforms are increasing consumer loyalty and attracting a growing base of subscribers. The success of local streaming services highlights the demand for more tailored, culturally relevant content in the Thai market.
• Integration of E-Commerce and Livestreaming Events: The integration of e-commerce into live streams is rapidly transforming the retail landscape in Thailand. Brands and influencers are hosting live shopping events on platforms like Shopee Live and Lazada Live, where they can showcase products, offer exclusive deals, and engage directly with consumers in real-time. This shift is changing the way Thai consumers shop, making it more interactive and social. The growing popularity of live shopping is driving higher conversion rates, and brands are increasingly turning to live streams to boost their e-commerce sales.
• Increased Investment in E-Sports Live Streaming: Thailand is becoming a key player in the global e-sports scene, with an increasing number of live streaming events centered around competitive gaming. Platforms like Twitch and YouTube Gaming are broadcasting Thai gaming tournaments and e-sports competitions to a global audience. The investment in e-sports live streaming is growing, as sponsors and brands see the potential in targeting the young, engaged, and tech-savvy gaming community. This development is not only boosting the live streaming market but is also fostering a new wave of gaming content creators and influencers.
• Expansion of Live Streaming in Education; Education has seen a significant shift towards live streaming in Thailand, especially since the onset of the pandemic. Schools, universities, and private tutoring platforms are adopting live streaming tools like Zoom and Microsoft Teams to facilitate online learning. This development is helping to bridge the education gap by offering flexible learning solutions. The trend of live streaming in education is likely to persist, offering new opportunities for educators to engage students in real-time and create a more interactive and collaborative learning experience.

Recent developments in Thailand live streaming market are creating a vibrant, dynamic ecosystem that spans e-commerce, education, entertainment, and e-sports. The expansion of 5G, investment in regional platforms, and the integration of e-commerce into live streaming are enhancing the accessibility and interactivity of content. With the growth of e-sports streaming and the increasing use of live streaming in education, Thailand is rapidly becoming a central hub for live streaming in Southeast Asia. These developments are positioning Thailand as an emerging leader in the global live streaming space.

Strategic Growth Opportunities for Live Streaming Market in Thailand

The live streaming market in Thailand is rapidly expanding, driven by increased mobile internet penetration, higher smartphone adoption, and a growing demand for interactive content across various sectors. As more consumers and businesses turn to digital platforms for entertainment, e-commerce, and communication, Thailand offers several strategic growth opportunities within the live streaming space. With a vibrant culture and a tech-savvy population, Thailand is well-positioned to leverage its strengths to become a leading market for live streaming innovation.

• E-commerce and Live Shopping: Live shopping is gaining traction in Thailand, where consumers increasingly prefer real-time shopping experiences. Brands use live streaming to showcase products, provide demonstrations, and offer exclusive deals to viewers. The integration of live streaming with e-commerce platforms allows businesses to boost sales and customer engagement by creating a more immersive and interactive shopping experience. As mobile commerce grows in Thailand, live streaming presents a key opportunity to capture a larger share of the growing online retail market, especially among younger consumers.
• Entertainment and Music Events: Thailand rich entertainment and cultural scene offers opportunities for live streaming music festivals, concerts, and theatrical performances. With live streaming platforms, artists can reach a global audience while engaging fans through interactive features such as live chats, virtual meet-and-greets, and Q&A sessions. These events also allow brands and sponsors to tap into a new source of revenue through ads, product placements, and ticket sales. Thailand popularity as a tourist destination for entertainment further enhances the potential for live streaming to bring local events to global audiences.
• Education and Online Learning: Live streaming is transforming the education sector in Thailand by enabling real-time access to classes, workshops, and seminars. Educational institutions are increasingly using live streaming to deliver content to students in remote areas, reducing geographical barriers. This opportunity is especially significant as Thailand education system embraces digital tools to enhance learning. Online learning platforms benefit from live streaming as it fosters real-time interaction between instructors and students, allowing for a more dynamic and engaging learning experience.
• Sports Broadcasting and Fan Interaction: Sports, particularly football and Muay Thai, are central to Thai culture, presenting a unique opportunity for live streaming. Fans are turning to live streaming platforms to watch matches, highlights, and exclusive behind-the-scenes content. Sports organizations and broadcasters are capitalizing on this by offering interactive experiences, such as live commentary, fan voting, and live chats. This helps increase fan engagement while also generating new revenue streams from subscriptions, sponsorships, and ads. As the sports audience in Thailand continues to grow, live streaming will play an essential role in delivering content to fans.
• Corporate and Virtual Events: The corporate sector in Thailand is increasingly adopting live streaming for webinars, conferences, and product launches. Companies use live streaming to connect with employees, clients, and partners across borders, offering seamless communication and collaboration. By hosting virtual events, businesses can reduce travel costs and improve accessibility, while still reaching a broad audience. As more companies in Thailand embrace digital transformation, live streaming will become a vital tool for enhancing corporate communication and expanding global reach.

Thailand live streaming market is set to grow significantly across several sectors, including e-commerce, entertainment, education, sports, and corporate communications. These opportunities are driven by a combination of technological advancements, changing consumer preferences, and the increasing demand for interactive, real-time content. As live streaming becomes a vital tool for businesses and creators, it will help drive engagement, foster innovation, and expand revenue opportunities. The evolving landscape of Thailand digital ecosystem presents exciting prospects for market growth and innovation.

Live Streaming Market in Thailand Driver and Challenges

The live streaming market in Thailand is being shaped by several key drivers and challenges. Technological advancements, government support, and consumer demand for interactive content fuel the market growth. However, regulatory constraints, data privacy concerns, and intense competition from established global players present significant challenges. Understanding these factors is critical for market participants to successfully navigate and capitalize on opportunities in the live streaming space in Thailand.

The factors responsible for driving the Live Streaming Market in Thailand include:
• Mobile Internet Penetration and Smartphone Usage: The rapid increase in mobile internet penetration and smartphone adoption in Thailand is a major driver for the live streaming market. As more consumers access the internet via mobile devices, live streaming platforms have become easily accessible. This has led to a surge in the number of users and the consumption of live content. With high-speed internet and affordable smartphones, users can stream high-quality content, making live streaming a preferred medium for entertainment, shopping, and education.
• Demand for Interactive and Real-Time Content: Thai consumers are increasingly seeking more engaging and interactive experiences. Live streaming platforms that offer real-time interaction, such as live chats, Q&A sessions, and virtual events, align with this demand. The desire for immediacy and personal engagement has fueled the popularity of live shopping, virtual events, and live sports broadcasts. As this trend continues, businesses and content creators are adopting live streaming as a tool to build stronger relationships with audiences and offer more personalized experiences.
• Government Support for Digital Infrastructure: The Thai government has shown strong support for the countries digital infrastructure, which is crucial for the live streaming industry. Initiatives to enhance broadband accessibility and expand 5G coverage are helping improve streaming quality and reach. This creates a more favorable environment for live streaming services to thrive. Government investments in digital transformation also encourage businesses to adopt new technologies and embrace digital platforms for growth, enabling a more seamless live streaming experience for Thai consumers.
• Growing E-commerce and Digital Marketing Trends: The boom in e-commerce and digital marketing in Thailand has contributed to the rapid growth of live streaming. Businesses are leveraging live streaming to enhance customer engagement and drive sales through live shopping events. With a young, tech-savvy population increasingly comfortable with online purchasing, live streaming is emerging as a powerful tool for marketers to create immersive shopping experiences. The integration of live streaming with social media platforms further accelerates this growth, making it easier for brands to reach their target audiences.
• Rise in Consumer Spending and Mobile Payments: As consumer spending increases in Thailand, live streaming has become a popular tool for monetization through ticket sales, virtual gifting, and direct purchases. With the growing use of mobile payment systems, consumers can easily make purchases during live events, such as concerts, product launches, and sports games. This trend is creating new revenue streams for content creators and businesses, making live streaming a valuable platform for monetization and audience engagement.

Challenges in the Live Streaming Market in Thailand are:
• Regulatory Challenges and Content Restrictions: Content regulation is a significant challenge in Thailand live streaming market. The government has strict rules around digital content, including censorship and licensing requirements for broadcasting. This limits the flexibility of live streaming platforms and content creators, who must ensure compliance with local laws while delivering engaging content. These regulatory hurdles may also create barriers for foreign platforms looking to enter the market, affecting competition and content availability.
• Data Privacy and Security Issues: Data privacy concerns are growing in Thailand, particularly with the implementation of regulations like the Personal Data Protection Act (PDPA). Live streaming platforms handle large amounts of user data, and ensuring the security of this information is critical. Any data breaches or misuse of personal information could undermine consumer trust and impact platform usage. Companies must invest in robust data protection measures to ensure compliance with privacy regulations and safeguard their audiences’ information.
• Market Competition from Global Platforms: Thailand live streaming market is facing intense competition from global players like YouTube, Facebook, and Instagram. These platforms have already established a strong presence in the country, making it challenging for local platforms to gain significant traction. Local platforms must differentiate themselves by offering unique content or specialized services, such as live shopping or exclusive local events. The competitive landscape also makes it difficult for businesses to stand out and attract a loyal viewer base.

The live streaming market in Thailand is influenced by several growth drivers such as mobile internet expansion, government support, and increasing consumer demand for interactive content. However, challenges such as regulatory restrictions, data privacy concerns, and fierce competition present obstacles. Addressing these factors is essential for market players to fully capitalize on the opportunities in Thailand live streaming market. As the market continues to mature, the ability to adapt to evolving trends and regulations will be key to sustaining growth and success.

List of Live Streaming Market in Thailand Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, live streaming companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the live streaming companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10

Live Streaming Market in Thailand by Segment

The study includes a forecast for the live streaming market in Thailand by component and end use.

Live Streaming Market in Thailand by Component [Analysis by Value from 2019 to 2031]:

• Platforms
• Services

Live Streaming Market in Thailand by End Use [Analysis by Value from 2019 to 2031]:

• Media & Entertainment
• Esports
• Events
• Education
• Retail
• Government
• Others

Features of the Live Streaming Market in Thailand

Market Size Estimates: Live streaming in Thailand market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Live streaming in Thailand market size by component and end use in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different components and end uses for the live streaming in Thailand.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the live streaming in Thailand.
Analysis of competitive intensity of the industry based on Porter Five Forces model.

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FAQ

Q1. What are the major drivers influencing the growth of the live streaming market in Thailand?
Answer: The major drivers for this market are growing acceptance of live streaming technology as a means of improving customer reach and brand interaction, surging popularity of e-sports and video games, as well as increasing smartphone usage combined with faster internet.
Q2. What are the major segments for live streaming market in Thailand?
Answer: The future of the live streaming market in Thailand looks promising with opportunities in the media & entertainment, esport, event, education, retail, and government markets.
Q3. Which live streaming market segment in Thailand will be the largest in future?
Answer: Lucintel forecasts that services will remain the larger segment over the forecast period due to increasing demand for content generation, advertising, customer service, video production, and subscription services.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 10 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the live streaming market in Thailand by component (platforms and services) and end use (media & entertainment, esports, events, education, retail, government, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Live Streaming Market in Thailand, Live Streaming Market in Thailand Size, Live Streaming Market in Thailand Growth, Live Streaming Market in Thailand Analysis, Live Streaming Market in Thailand Report, Live Streaming Market in Thailand Share, Live Streaming Market in Thailand Trends, Live Streaming Market in Thailand Forecast, Live Streaming Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.