Hazelnut Milk Market Trends and Forecast
The future of the global hazelnut milk market looks promising with opportunities in the online, offline markets. The global hazelnut milk market is expected to grow with a CAGR of 3.5% from 2025 to 2031. The major drivers for this market are the rising demand for plant-based alternative, the nutritional benefits of hazelnut milk, and the increasing popularity of vegan and plant-based diets.
• Lucintel forecasts that, within the type category, liquid is expected to witness higher growth over the forecast period due to primary consumption form, convenience and versatility.
• Within the application category, offline is expected to witness the higher growth due to widespread retail distribution, consumer trust and familiarity.
• In terms of region, North America is expected to witness the highest growth over the forecast period due to growing demand for plant-based milk alternatives, health-conscious consumer behavior.
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Emerging Trends in the Hazelnut Milk Market
The hazelnut milk market is seeing several trends emerge, reshaping the competitive landscape. These trends reflect changes in consumer preferences, technological innovations, and environmental concerns.
• Plant-Based Diets and Veganism: As consumers increasingly shift toward plant-based and vegan diets, the demand for hazelnut milk is growing. People are seeking alternatives to dairy due to health concerns, lactose intolerance, or ethical reasons. Hazelnut milk, with its rich nutritional profile, caters to these needs. Its nutty flavor makes it appealing for a variety of culinary uses, such as in coffee or smoothies, making it a popular choice among health-conscious consumers and those looking for lactose-free options.
• Sustainability and Eco-Friendly Packaging: Environmental concerns are driving consumers to seek sustainable alternatives. Hazelnut milk is seen as a more eco-friendly option than dairy due to the lower environmental footprint of plant-based products. As a result, companies are investing in eco-friendly packaging and sustainable sourcing practices. This includes biodegradable cartons and recyclable containers. The focus on sustainability resonates with consumers who are increasingly making eco-conscious choices, further boosting the demand for plant-based beverages.
• Product Innovation and Flavor Variety: Brands are expanding their product lines to include hazelnut milk with different flavors and added nutritional benefits. Innovations such as fortified hazelnut milk, with added vitamins, minerals, and protein, are gaining traction. Flavored variations, such as chocolate or vanilla hazelnut milk, are also being introduced to cater to a wider range of consumer tastes. This trend is essential in attracting both health-focused individuals and those looking for indulgent, yet nutritious beverages.
• Health and Wellness Focus: Hazelnut milk is increasingly positioned as a health-conscious option due to its beneficial fats, antioxidants, and lower sugar content compared to dairy milk. Consumers are becoming more health-conscious, focusing on ingredients that offer nutritional value without the negative health effects of conventional dairy. Hazelnut milk is being marketed as a nutrient-dense alternative, making it appealing to people managing weight, cholesterol levels, or blood sugar. The growing awareness of these health benefits continues to expand the consumer base for hazelnut milk.
• Coffee Shop and Cafe Integration: The growing popularity of coffee culture, especially in cafes and coffee chains, has significantly boosted the demand for hazelnut milk. Many cafes are adding hazelnut milk to their menus, offering it as an alternative to traditional dairy milk in lattes, cappuccinos, and iced coffee drinks. This trend reflects the increasing integration of hazelnut milk into mainstream beverage offerings. It allows brands to tap into a large consumer base, including coffee enthusiasts and cafe-goers, which are looking for new and diverse options for their beverages.
These emerging trends are driving the evolution of the hazelnut milk market. Consumer interest in plant-based diets, health benefits, and sustainability, combined with innovation in flavors and product offerings, is expanding the market significantly. The integration of hazelnut milk into cafes and coffee culture is also enhancing its visibility. As these trends continue to unfold, they are reshaping the market dynamics and positioning hazelnut milk as a key player in the plant-based beverage sector.
Recent Development in the Hazelnut Milk Market
Several key developments are shaping the hazelnut milk market across the globe. These developments are focused on product innovation, market expansion, and consumer engagement, contributing to the growing popularity of this plant-based beverage.
• Brand Expansion and Market Penetration: Major brands like Silk and Califia Farms have expanded their offerings to include hazelnut milk, aiming to capture the growing demand for dairy alternatives. These companies are focusing on both online and in-store distribution to increase market reach. Strategic partnerships with retail chains and coffee shop networks are also helping to introduce hazelnut milk to wider audiences.
• Focus on Sustainability: A key development in the hazelnut milk market is the increasing emphasis on sustainability. Brands are adopting more eco-friendly packaging, sourcing hazelnuts responsibly, and highlighting their sustainable practices. This appeals to environmentally conscious consumers and enhances the brand image, contributing to consumer loyalty and market share growth.
• Health-Oriented Product Enhancements: Many hazelnut milk products are being fortified with vitamins, minerals, and additional protein. These enhancements cater to the growing demand for functional beverages that offer added health benefits. Brands are capitalizing on this trend by marketing hazelnut milk as a nutrient-rich alternative that supports immune health, bone strength, and overall well-being.
• Expansion into Emerging Markets: Companies are exploring untapped markets, especially in Asia and Africa, where there is a growing interest in plant-based products. With rising disposable incomes and changing consumer preferences, hazelnut milk is being introduced as a premium beverage alternative. Local production and distribution partnerships are being established to meet the demand in these emerging regions.
• E-commerce and Direct-to-Consumer Models: The increasing shift to online shopping has had a significant impact on the hazelnut milk market. Many companies are focusing on e-commerce channels to reach consumers, offering subscription models, bulk purchases, and direct-to-consumer shipping. This development is particularly beneficial in reaching health-conscious individuals who prefer convenient online shopping.
These developments are collectively shaping the growth of the hazelnut milk market. From sustainability initiatives to market penetration strategies, brands are responding to consumer demand for healthy, eco-friendly, and accessible alternatives to dairy. These developments are positioning hazelnut milk as a key player in the plant-based beverage market globally.
Strategic Growth Opportunities in the Hazelnut Milk Market
The hazelnut milk market is experiencing rapid expansion, creating several growth opportunities for manufacturers. These opportunities are focused on tapping into emerging consumer preferences and market trends.
• Increasing Demand for Dairy Alternatives: As more consumers embrace plant-based diets, the demand for dairy-free milk alternatives like hazelnut milk is growing. This presents significant opportunities for manufacturers to expand their product lines and reach a broader audience. Additionally, as consumer awareness about the health benefits of plant-based products increases, brands can capitalize on this trend to enhance sales and market share.
• Development of New Product Variants: Introducing new product variants, such as flavored hazelnut milk or fortified versions, presents growth opportunities for companies. Flavored hazelnut milk, including options like chocolate or vanilla, appeals to a broader consumer base while fortified versions can attract health-conscious consumers. Innovating with unique blends or seasonal offerings can also increase brand differentiation in a competitive market.
• Expansion into Emerging Markets: Expanding into emerging markets, especially in Asia and Africa, represents a significant growth opportunity for hazelnut milk. With growing urban populations and rising disposable incomes, demand for premium, health-conscious beverages is on the rise. Companies can tap into these markets by offering affordable and culturally tailored products that appeal to local tastes and dietary preferences.
• Sustainability and Eco-Conscious Packaging: Sustainability continues to be a key trend influencing the growth of the hazelnut milk market. Brands that prioritize eco-friendly packaging and sustainable sourcing practices can differentiate themselves in the market. Offering recyclable, biodegradable, or compostable packaging will appeal to environmentally conscious consumers and strengthen brand loyalty.
• Partnerships with Coffee Chains and Cafes: Forming partnerships with coffee chains and cafes represents a growth opportunity for hazelnut milk. As coffee consumption grows globally, hazelnut milk is becoming a popular choice for coffee-based beverages like lattes and cappuccinos. By integrating hazelnut milk into coffee menus, brands can tap into the expanding coffee culture and increase their visibility among a broad consumer base.
These strategic growth opportunities are crucial in shaping the future of the hazelnut milk market. Expanding into new markets, innovating with product variants, and forming partnerships with cafes and coffee chains will help brands capture larger market shares. Sustainability initiatives will further enhance brand loyalty and attract eco-conscious consumers, making these opportunities key drivers of growth in the hazelnut milk sector.
Hazelnut Milk Market Driver and Challenges
The hazelnut milk market is influenced by several technological, economic, and regulatory drivers, as well as a set of challenges that companies must navigate to succeed.
The factors responsible for driving the Hazelnut Milk market include:
1. Rising Demand for Plant-Based Beverages: Consumer preference for plant-based diets is one of the primary drivers of the hazelnut milk market. With increasing awareness of lactose intolerance, dairy allergies, and the environmental impact of dairy production, consumers are turning to alternative milk options. This shift is fostering significant growth in the demand for hazelnut milk, positioning it as a major player in the dairy-free beverage category.
2. Health and Wellness Trends: The growing focus on health and wellness is driving demand for beverages that offer nutritional benefits without the negative health implications of dairy milk. Hazelnut milk, with its antioxidant-rich profile, healthy fats, and lower sugar content, caters to this market segment. As consumers become more health-conscious, they are choosing beverages like hazelnut milk that promote better overall health.
3. Sustainability Concerns: The increasing consumer demand for sustainable products is a key driver for the hazelnut milk market. Hazelnut milk is seen as a more eco-friendly option compared to dairy milk due to its lower environmental footprint. As sustainability becomes more important, manufacturers that prioritize eco-conscious practices in sourcing and packaging gain a competitive edge in the marketplace.
4. Technological Advancements in Production: Advancements in production technology, such as improved processing methods and better supply chain management, are helping manufacturers reduce costs and improve the quality of hazelnut milk. These innovations are contributing to the market’s growth by making hazelnut milk more affordable and accessible to a larger audience.
5. Cafes and Coffee Shop Culture: The growing popularity of specialty coffee drinks and the increasing demand for plant-based milk in cafes and coffee shops are driving the adoption of hazelnut milk. As coffee chains and cafes add hazelnut milk to their menus, its visibility increases, leading to wider consumer adoption and market penetration.
Challenges in the Hazelnut Milk market are:
1. High Production Costs: One of the key challenges for the hazelnut milk market is the high cost of production. Hazelnuts are a premium ingredient, and the processing of hazelnut milk can be more expensive than other plant-based milks like soy or almond. This cost is often passed on to the consumer, making hazelnut milk a more expensive option.
2. Price Sensitivity in Emerging Markets: Price sensitivity remains a barrier in emerging markets like India and parts of Africa, where consumers are more likely to choose affordable alternatives like soy or oat milk. This limits the potential for hazelnut milk to penetrate these markets, especially when consumers are more concerned about cost than the unique benefits of hazelnut milk.
3. Supply Chain and Ingredient Sourcing Issues: Hazelnut milk production is heavily reliant on the availability and quality of hazelnuts. Any disruptions in the supply chain, whether due to climate change, crop diseases, or geopolitical issues, can affect the availability and cost of hazelnuts. This creates uncertainty for manufacturers, potentially increasing prices and reducing supply stability.
The growth of the hazelnut milk market is driven by increasing demand for plant-based alternatives, health trends, and sustainability concerns. However, challenges such as high production costs, price sensitivity, and supply chain issues must be managed effectively for the market to reach its full potential. Addressing these challenges will be critical for companies looking to capitalize on the growing demand for hazelnut milk.
List of Hazelnut Milk Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies hazelnut milk companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the hazelnut milk companies profiled in this report include-
• Alpro
• Fomilk
• Elmhurst
• Borges International Group
• Rude Health
• Pacific Foods
• Drinkhooray
Hazelnut Milk Market by Segment
The study includes a forecast for the global hazelnut milk market by type, application, and region.
Hazelnut Milk Market by Type [Value from 2019 to 2031]:
• Powder
• Liquid
Hazelnut Milk Market by Application [Value from 2019 to 2031]:
• Online
• Offline
Hazelnut Milk Market by Region [Value from 2019 to 2031]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Hazelnut Milk Market
The hazelnut milk market is experiencing significant growth driven by increasing consumer demand for plant-based alternatives to dairy. As people become more health-conscious and environmentally aware, they are shifting toward non-dairy beverages, and hazelnut milk has emerged as a prominent option due to its nutty flavor, nutritional benefits, and suitability for various dietary preferences. This trend is gaining traction in regions like the United States, China, Germany, India, and Japan. Each of these countries is witnessing unique developments in the hazelnut milk sector, from production innovations to market penetration strategies, reflecting diverse consumer preferences and regional market dynamics.
• United States: The U.S. has seen a rise in demand for plant-based milk alternatives, including hazelnut milk, driven by the growing vegan, dairy-free, and health-conscious populations. Leading brands have introduced hazelnut milk as a premium offering, often positioned as a more flavorful alternative to almond or oat milk. Companies are focusing on organic and clean-label formulations, as U.S. consumers increasingly prioritize sustainability and transparency. Moreover, the rise in e-commerce sales has facilitated greater accessibility to hazelnut milk, further driving market growth. The popularity of hazelnut-flavored coffee beverages has also contributed to the expanding presence of hazelnut milk in the country.
• China: In China, the plant-based beverage market, including hazelnut milk, is growing rapidly due to an increasing awareness of health and wellness. As Chinese consumers shift toward dairy-free options, hazelnut milk is becoming a popular choice, especially among urban populations. The rise of Western-style cafes and international chains like Starbucks has contributed to the trend, as hazelnut-flavored beverages gain popularity. Chinese manufacturers are also investing in locally produced hazelnut milk to meet domestic demand. However, price sensitivity remains an obstacle, with consumers looking for affordable plant-based milk options. This challenge is pushing manufacturers to develop cost-effective production methods.
• Germany: Germany has been a leader in Europe in adopting plant-based milk alternatives, and hazelnut milk is gaining ground among consumers looking for diverse options. The health and environmental benefits of plant-based products have resonated with German consumers, particularly those following vegan or lactose-free diets. German manufacturers are focusing on high-quality, organic hazelnut milk, catering to premium markets. The trend toward eco-friendly packaging and sustainable sourcing is also prevalent. Additionally, with the rise in popularity of specialty coffee drinks, hazelnut milk is becoming a favored choice in cafes, further driving its growth in the country.
• India: In India, plant-based beverages like hazelnut milk are starting to make their way into the market, albeit at a slower pace compared to Western countries. With growing interest in vegan diets and lactose intolerance awareness, demand for non-dairy alternatives is rising, especially in urban areas. Hazelnut milk is gaining traction among health-conscious consumers due to its nutritional benefits and suitability for Indian diets. However, the market faces challenges such as high pricing and competition from locally popular alternatives like soy and almond milk. Companies are introducing smaller packaging sizes to cater to price-sensitive consumers while focusing on improving availability in major cities.
• Japan: Japan has seen a steady increase in the demand for plant-based milk alternatives, including hazelnut milk, due to health trends and increasing awareness of lactose intolerance. Japanese consumers are increasingly looking for premium, nutritious alternatives, and hazelnut milk fits this demand due to its unique flavor and health benefits. The trend is especially prevalent among younger consumers and those in metropolitan areas. Japan’s extensive cafe culture has contributed to the rise of hazelnut-flavored drinks, and brands are targeting this segment with innovative product offerings. However, price remains a barrier to wider adoption, with competition from other plant-based milks intensifying.
Features of the Global Hazelnut Milk Market
Market Size Estimates: Hazelnut milk market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Hazelnut milk market size by type, application, and region in terms of value ($B).
Regional Analysis: Hazelnut milk market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the hazelnut milk market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the hazelnut milk market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the growth forecast for hazelnut milk market?
Answer: The global hazelnut milk market is expected to grow with a CAGR of 3.5% from 2025 to 2031.
Q2. What are the major drivers influencing the growth of the hazelnut milk market?
Answer: The major drivers for this market are the rising demand for plant-based alternative, the nutritional benefits of hazelnut milk, and the increasing popularity of vegan and plant-based diets.
Q3. What are the major segments for hazelnut milk market?
Answer: The future of the hazelnut milk market looks promising with opportunities in the online, offline markets.
Q4. Who are the key hazelnut milk market companies?
Answer: Some of the key hazelnut milk companies are as follows:
• Alpro
• Fomilk
• Elmhurst
• Borges International Group
• Rude Health
• Pacific Foods
• Drinkhooray
Q5. Which hazelnut milk market segment will be the largest in future?
Answer: Lucintel forecasts that liquid is expected to witness higher growth over the forecast period due to primary consumption form, convenience and versatility.
Q6. In hazelnut milk market, which region is expected to be the largest in next 5 years?
Answer: North America is expected to witness the highest growth over the forecast period due to growing demand for plant-based milk alternatives, health-conscious consumer behavior.
Q7. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the hazelnut milk market by type (powder and liquid), application (online and offline), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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