Gaming Gadgets in Thailand Trends and Forecast
The future of the gaming gadgets market in Thailand looks promising, with opportunities in the residential and commercial markets. The global gaming gadgets market is expected to reach an estimated $127.6 billion by 2031, with a CAGR of 8.5% from 2025 to 2031. The gaming gadgets market in Thailand is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the growing popularity of e-sport tournaments and the increasing availability of Internet services.
• Lucintel forecasts that, within the gadget type category, PCs & laptops are expected to witness higher growth over the forecast period due to the growing demand for gaming headsets, mice, keyboards, and other peripherals to enhance the gaming experience.
• Within the end use industry category, residential will remain a larger segment due to the ease of connection with various display devices and the demand for customized components that reduce power consumption and optimize space.
Emerging Trends in the Gaming Gadgets Market in Thailand
Thailand gaming gadgets market is transforming at a rapid pace and is growing fast due to new technologies, rising mobile gaming, and growing interest in esports. Consumers in the country have started preferring immersive experiences and interactions during gaming. This has created many new trends that change how gaming gadgets are designed, marketed, and consumed. With increased demand for quality and engaging experiences, the gaming gadgets market is innovating to respond to these new demands. Here are five key trends shaping the gaming gadgets market in Thailand.
• Mobile Gaming Accessories: Mobile gaming has become one of the biggest sectors in Thailand, thanks to the widespread use of smartphones and improvements in mobile gaming technology. There is an increasing demand for mobile-specific accessories like controllers, headsets, and gamepads due to the increase in gamers on mobile platforms. Manufacturers are seizing this opportunity to produce compact, ergonomic, and high-performance gaming accessories. Such gadgets enhance the mobile gaming experience by providing gamers with greater comfort and control. As a result, the gaming accessories market in Thailand is growing.
• Virtual Reality (VR) and Augmented Reality (AR) Gaming: The adoption of VR and AR technology in Thailand is increasing, mainly for more immersive gaming experiences. With more acceptance, people are embracing VR headsets, motion controllers, and AR-enabled devices for better depth of engagement in games. Firms are now investing in affordable and user-friendly gadgets that suit the demands of Thai gamers. As these technologies evolve, VR and AR are expected to become mainstream in Thailand, providing new opportunities for gaming companies to expand their product offerings.
• Esports Equipment: The esports industry in Thailand has seen rapid growth, with a significant increase in the number of tournaments, viewers, and participants. As esports become more popular, there is a growing need for specialized gaming equipment, such as high-performance keyboards, mice, and gaming chairs. These products are designed to support competitive gaming, offering precision, comfort, and durability. Manufacturers are tapping into this demand by producing esports-specific gadgets, creating a strong market for gaming peripherals and accessories tailored to the esports community in Thailand.
• Cloud Gaming: Cloud gaming has emerged as a key trend in Thailand, driven by the country improving internet infrastructure and the rise of cloud-based gaming platforms such as Google Stadia and Xbox Cloud Gaming. Cloud gaming allows users to play games without the need for expensive hardware, making gaming more accessible to a wider audience. Cloud-compatible gaming gadgets, like wireless controllers, VR peripherals, and internet-enabled accessories, are in growing demand. This trend is expected to expand rapidly in Thailand as more people opt for cloud gaming services and devices.
• Sustainability in Gaming Gadgets: Sustainability is becoming a vital consideration for customers in Thailand when buying gaming gadgets. Eco-friendly gaming devices are on the rise as concerns over environmental degradation grow. These include energy-efficient consoles, recyclable peripherals, and packaging that is less harmful to the environment. To this end, companies are engaging in green manufacturing practices and product design aimed at reducing environmental impact. Thus, the influence of sustainability on purchasing decisions in the gaming gadgets market has led many Thai gamers to prefer products with an environmental ethos.
These emerging trends are transforming the gaming gadgets market in Thailand. They promote innovation and new product categories like mobile gaming accessories, VR/AR technologies, esports equipment, cloud gaming, and sustainability initiatives, all of which are changing the character of the market as gamersÄX%$%X needs continue to evolve. As a result, Thailand is in a good position to seize these opportunities, allowing companies to continue providing more immersive, high-performance, and environmentally friendly gaming experiences.
Recent Developments in the Gaming Gadgets Market in Thailand
There have recently been impressive developments in the gaming gadgets market in Thailand. The main factors behind this surge include advancements in gaming technology, changes in consumer preferences, and the emergence of esports. As the market grows, companies are releasing new products and solutions that respond to the demands of gamers in Thailand. These changes are revamping the gaming gadgets landscape, focusing on mobile gaming, cloud gaming, esports, and sustainability. Five key changes are currently in play that are shaping the gaming gadgets market in Thailand:
• Growth in Mobile Gaming: Mobile gaming is on the rise as the number of consumers relying on smartphones to access gaming opportunities in Thailand continues to grow. This trend has prompted manufacturers to produce lighter and more powerful gaming accessories for mobile devices, such as gamepads, headsets, and portable controllers. The increasing interest in mobile games in Thailand has also provided an opportunity for companies to target a larger consumer base and market products for mobile-first gaming experiences. As mobile gaming increases, so will the market for mobile gaming gadgets.
• Esports Development in Thailand: The esports sector in Thailand has rapidly expanded over the past few years. There have been more tournaments, teams, and fans contributing to the rising demand for high-performance esports equipment such as mechanical keyboards, precision mice, gaming chairs, and specialized headsets. To keep up with the rapid growth of esports, companies are developing equipment that specifically caters to competitive gaming. These products are made to improve performance, comfort, and durability, creating a thriving market for esports-related gadgets in Thailand.
• VR and AR Technology Advancements: Virtual reality and augmented reality technologies are growing in popularity in Thailand gaming gadgets market. As VR headsets and AR glasses become cheaper and more accessible, Thai gamers are embracing these technologies for more immersive experiences. Companies are investing in research and development toward more advanced, highly interactive, and realistic VR/AR devices. For gaming companies operating in Thailand, these developments unlock new business ventures. Given that VR/AR technologies play an increasingly central role in the gaming arena, their future, especially in gaming, will be shaped by these technologies.
• Cloud Gaming Revolution: Cloud gaming has revolutionized the Thai gaming experience, enabling gamers to easily access and play high-quality games without costly hardware. A good example is the arrival of cloud-based gaming services, such as Google Stadia and Xbox Cloud Gaming, which have boosted the use of cloud-compatible gaming gadgets, including wireless controllers and VR peripherals. As internet infrastructure improves in Thailand, more gamers will shift toward cloud gaming, providing new growth opportunities for manufacturers of cloud-compatible devices. This trend is expected to accelerate in the coming years, reshaping the gaming gadgets market.
• Focus on Sustainability: Sustainability has become a concern in Thailand gaming gadgets market. As consumers become more environmentally conscious, there is a growing demand for eco-friendly gaming products, including energy-efficient consoles, recyclable peripherals, and sustainable packaging. Companies in Thailand are responding to this trend by adopting green manufacturing practices and designing products that reduce their environmental impact. This shift toward sustainability is influencing consumer purchasing behavior and driving the development of environmentally friendly gaming gadgets in Thailand.
The recent changes in the gaming gadgets market in Thailand are driven by the increasing demand for mobile gaming accessories, esports equipment, VR/AR technologies, cloud gaming solutions, and sustainable products. These changes are redefining the market and opening up new avenues for innovation and growth. With the changing landscape of Thailand gaming industry, companies that keep up with these changes and deliver what gamers need will be poised to thrive in this dynamic market.
Strategic Growth Opportunities for Gaming Gadgets Market in Thailand
Rapid growth is also witnessed in Thailand gaming gadgets market, owing to rapidly increasing technological advancements and a broader consumer base. The boom in mobile gaming, esports, and immersion technologies in the forms of VR and AR fuels the demand for gaming accessories and devices. Capturing this wave requires strategic alignment with ever-changing consumer preferences for high-performance, portable products and those with sustainable designs. Below are five key growth opportunities in the gaming gadgets market that may shape the future of the industry in Thailand.
• Mobile Gaming Accessories: Mobile gaming has become a dominant trend in Thailand due to the increasing popularity of smartphones and advanced mobile gaming technology. As mobile gaming continues to grow, there is a huge opportunity for companies to develop specialized gaming accessories, such as ergonomic controllers, headsets, and portable chargers. These gadgets enhance the gaming experience by improving comfort, performance, and convenience. Manufacturers who focus on creating mobile-first accessories with high portability and durability can tap into this growing market, gaining a competitive edge by addressing the needs of on-the-go gamers.
• VR and AR Devices: The growing demand for more immersive gaming in Thailand has created an opportunity for the adoption of VR and AR technologies. With increasing affordability and improvements in technology, manufacturers will be able to design headsets, motion controllers, and AR glasses specifically for gamers. This creates an opportunity for new product categories that will offer unprecedented experiences. With investments in VR/AR gadgets, companies can position themselves at the top of the emerging field of immersive gaming and provide products that help gamers experience interactive environments in more exciting and lifelike ways.
• Esports Equipment: New developments in esports have brought about the expansion and demand for specific equipment that will enhance gamer performance. High-performance peripherals such as mechanical keyboards, precision mice, ergonomic gaming chairs, and noise-canceling headsets are highly demanded by competitive gamers as esports continues to rise. This is an opportunity for companies to innovate by creating products that fit the needs of professional gamers and esports enthusiasts. Focusing on precision, durability, and comfort will help businesses sell products in Thailand growing esports market.
• Cloud Gaming Devices: With the advent of cloud-based gaming platforms like Google Stadia and Xbox Cloud Gaming, there is a growing demand for cloud-compatible gaming devices. Thai gamers are increasingly adopting cloud gaming to avoid the need for expensive hardware, which has created an opportunity for companies to develop gadgets such as wireless controllers, VR peripherals, and internet-enabled accessories designed specifically for cloud gaming. The extension of 5G networks and improved internet infrastructure in Thailand will drive increased demand for cloud-compatible devices, making this an area of significant growth.
• Green Gaming Gadgets: In response to a growing environmentally conscious population, the demand for green gaming gadgets has risen in Thailand. Energy-efficient consoles, recyclable peripherals, and packaging made from sustainable materials are in higher demand. Companies focusing on sustainable practices in their manufacturing and product design can tap into this growing market. With sustainability now a key factor influencing purchasing decisions, businesses that prioritize eco-friendly products can attract environmentally conscious consumers and build brand loyalty, leading to long-term growth in the market.
The strategic growth opportunities in Thailand gaming gadgets market focus on mobile gaming accessories, VR/AR technologies, esports equipment, cloud gaming devices, and sustainable gaming products. When companies align their products with these trends, they are poised to meet changing consumer sentiments and assert a strong market presence. As the face of gaming continues to evolve, businesses that seize opportunities by meeting constantly changing consumer demands will be at a greater advantage in Thailand competitive gaming gadgets market.
Gaming Gadgets Market in Thailand Driver and Challenges
The gaming gadgets market in Thailand is influenced by various technological, economic, and regulatory factors. These drivers and challenges impact market dynamics, propelling companies to innovate and respond to shifting consumer needs while facing obstacles. Understanding these factors is significant for companies seeking growth opportunities and overcoming market barriers. Below are the key drivers and challenges affecting the gaming gadgets market in Thailand.
The factors responsible for driving the gaming gadgets market in Thailand include:
• Technological Advances: Growth in Thailand gaming gadgets market is fueled primarily by technological progress. Innovations in mobile gaming, virtual reality, augmented reality, cloud gaming, and esports have increased the demand for new and better gaming gadgets. High-speed internet, 5G networks, and improved processors have enabled a more immersive and smoother gaming experience. As technology continues to evolve, manufacturers must produce more sophisticated devices that satisfy the growing demands of gamers for performance, speed, and immersion.
• Expanding Mobile Gaming Market: Mobile gaming is experiencing rapid growth in Thailand due to the widespread adoption of smartphones and advancements in mobile gaming technology. As the number of mobile gamers continues to rise, so does the demand for mobile-specific gaming accessories. The increasing preference for casual gaming, coupled with the popularity of gaming apps, creates a significant opportunity for manufacturers to develop portable, ergonomic, and high-performance gaming accessories. With mobile gaming becoming a dominant sector in Thailand, this trend offers immense growth potential for gaming gadget companies.
• Increasing Esports Popularity: The growing popularity of esports in Thailand is driving the demand for high-performance gaming equipment and peripherals. Esports events are attracting more audiences and participants, meaning professional gamers and teams require specialized gear for better performance. This includes mechanical keyboards, precision mice, ergonomic chairs, and high-quality headsets. The increase in viewership and participation in Thailand-based esports competitions provides a rich niche market for manufacturers to target with tailored products that meet the unique requirements of esports athletes.
• Rising Cloud Gaming Market: Improvements in internet infrastructure have triggered a tremendous demand for cloud gaming in Thailand. New cloud-based platforms like Google Stadia and Xbox Cloud Gaming allow consumers to play games on other hardware devices with minimal upfront expenses. The demand for cloud-compatible gaming devices, such as wireless controllers and VR accessories, will skyrocket as cloud gaming gains traction among gamers in Thailand. This opens opportunities for cloud gaming equipment manufacturing and marketing for players.
• Rising Consumer Awareness of Sustainability: Sustainability is becoming an increasingly important factor in gaming device purchases in Thailand. With growing environmental awareness, Thai consumers are now more inclined to opt for eco-friendly gaming products, such as energy-efficient consoles, recyclable peripherals, and sustainable packaging materials. Companies that take sustainability seriously in their product design and manufacturing processes can take advantage of this opportunity by tapping into the market of environmentally conscious consumers. As the market emphasizes sustainability, there will be a ready demand for gaming gadgets made with green practices, positioning businesses that embrace these practices ahead in the market.
Challenges in the gaming gadgets market in Thailand are:
• High Production Costs: A significant challenge facing the gaming gadgets market in Thailand is the high cost of manufacturing advanced gaming devices. As demand rises for high-performance gadgets, companies must continually invest in modern technologies, specialized components, and quality manufacturing processes. This can drive up production costs, making it difficult for businesses to offer competitive pricing while maintaining high-quality standards. To overcome this challenge, companies must explore cost-effective production methods, leverage economies of scale, and source materials more efficiently.
• Intense Market Competition: The gaming gadgets market in Thailand is highly competitive, with both local and international companies vying for market share. The market is dominated by established global brands, making it challenging for new entrants to penetrate. Aggressive pricing strategies, product innovations, and strong brand loyalty among consumers further intensify the competition. To succeed in this crowded market, companies must differentiate themselves through superior product quality, innovative features, and effective marketing strategies that resonate with Thai gamers.
• Regulatory Compliance and Import Barriers: Regulatory issues, including safety, environmental, and data protection regulations, pose significant challenges in gaming gadget manufacturing within Thailand. The regulatory environment for electronic products and their disposal is particularly challenging, affecting aspects like safety with electronic waste, consumer protection, and exposure to advertising. Furthermore, importation to Thailand may be constrained by restrictions, tariffs, and delays, as well as by increasing prices and slowing market access. Adhering to these regulations and overcoming import barriers requires careful planning and investment in compliance procedures.
The growth drivers in Thailand gaming gadgets market include advancements in technology, the growth of mobile gaming, increased popularity of esports, expanding cloud gaming, and consumer demand for more sustainable products. However, challenges such as high production costs, intense market competition, and regulatory compliance issues must be overcome. Companies that innovate, manage costs effectively, and navigate regulatory hurdles will be better positioned in Thailand competitive gaming gadgets market. By addressing these drivers and challenges, businesses can seize opportunities and drive long-term success in the evolving gaming industry.
List of Gaming Gadgets Market in Thailand Companies
Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, gaming gadgets companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the gaming gadgets companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10
Gaming Gadgets Market in Thailand by Segment
The study includes a forecast for the gaming gadgets market in Thailand by gadget type, product type, and end use industry.
Gaming Gadgets Market in Thailand by Gadget Type [Analysis by Value from 2019 to 2031]:
• Console
• PCs & Laptops
Gaming Gadgets Market in Thailand by Product Type [Analysis by Value from 2019 to 2031]:
• Handheld Consoles
• Home Consoles
Gaming Gadgets Market in Thailand by End Use Industry [Analysis by Value from 2019 to 2031]:
• Residential
• Commercial
Features of the Gaming Gadgets Market in Thailand
Market Size Estimates: Gaming gadgets in Thailand market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Gaming gadgets in Thailand market size by gadget type, product type, and end use industry in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different gadget types, product types, and end use industries for the gaming gadgets in Thailand.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the gaming gadgets in Thailand.
Analysis of competitive intensity of the industry based on Porter Five Forces model.
If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.
FAQ
Q.1 What are the major drivers influencing the growth of the gaming gadgets market in Thailand?
Answer: The major drivers for this market are growing popularity of e-sport tournaments and the increasing internet services.
Q2. What are the major segments for gaming gadgets market in Thailand?
Answer: The future of the gaming gadgets market in Thailand looks promising with opportunities in the residential and commercial markets.
Q3. Which gaming gadgets market segment in Thailand will be the largest in future?
Answer: Lucintel forecasts that PCs & laptops is expected to witness higher growth over the forecast period due to increasing growth of gaming headsets, mouse, keyboards, and other peripherals in order to improve their gaming experience.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the gaming gadgets market in Thailand by gadget type (console and PCs & laptops), product type (handheld consoles and home consoles), and end use industry (residential and commercial)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?