Eyelid Scrub in Indonesia Trends and Forecast
The future of the eyelid scrub market in Indonesia looks promising with opportunities in the online pharmacy, retail pharmacy, hospital pharmacy, and eye health clinic markets. The global eyelid scrub market is expected to grow with a CAGR of 6.2% from 2025 to 2031. The eyelid scrub market in Indonesia is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the rising awareness of eye health issues, the increasing frequency of disorders connected to the eyes, and the growing awareness of eyelid scrubs as a preventative measure for ocular health problems.
• Lucintel forecasts that, within the application category, allergies will remain the largest segment over the forecast period due to the growing prevalence of dry eyes across the world.
• Within the distribution category, online pharmacy will remain the largest segment due to the accessibility and convenience provided by online platforms.
Emerging Trends in the Eyelid Scrub Market in Indonesia
The market for eyelid scrub in Indonesia is changing as digital eye strain rises, urban air pollution increases, and the public becomes more aware of eye cleanliness. The trend also finds support in halal-certified and herbal product acceptance, online health communities, and the inclusion of eyelid care in overall skincare regimens. Consumers are increasingly shifting from prescription use to day-to-day wellness uses, which is encouraging brands to expand formulations and distribution channels to cater to both urban and semi-urban markets.
• Halal and Herbal Certified Formulations: Indonesia‘s affinity for halal-certified products is strong, and eyelid scrubs carrying religious and botanical certifications are capturing market share. Consumers prefer herbal ingredients such as tea tree oil, chamomile, or aloe vera for their perceived mildness and natural healing properties. Local brands gain by emphasizing halal compliance and local plant-based ingredients. The trend reinforces trust among conservative consumers and unlocks access to retail partnerships in Islamic healthcare centers, supporting brands to scale responsibly in rural and urban markets equally.
• Eyelid Hygiene Inclusion in K-Beauty and J-Beauty Routines: Indonesian young people who have been exposed to Korean and Japanese beauty regimes are embracing extensive multi-step regimens that now feature eyelid scrubs for pollution cleansing and lash maintenance. Such scrubs are launched along with toners and cleansers as nighttime beauty routines. K-beauty appeal-consistent packaging, Asian botanical ingredient use, and influencer campaigns facilitate growth. The trend is particularly robust among Jakarta, Surabaya, and Bali urban 18- to 35-year-old women, contributing to sales via e-commerce and beauty stores.
• Community Health Campaigns on Eye Allergies and Hygiene: In line with growing incidences of city allergies and conjunctivitis, Indonesia‘s NGOs and clinics are running community-level hygiene education campaigns. Scrubs of the eyelids are encouraged during school outreach, mosque outreach, and village health posts. Eyecare demonstrations serve to raise awareness among parents and the elderly on eye care as part of daily hygiene. This generates demand for affordable, easy-to-use formats in single sachets or herb-infused wipes distributed by health workers, propelling grassroots uptake and regional growth.
• Emphasis on Screen-Age Adolescents and Relief of Eye Irritation: Heavy gaming and smartphone use among Indonesian teens is resulting in fatigue, dryness, and irritation. Eyelid scrubs, as a cool, refreshing relief, brands are appealing to Gen Z consumers. Brands launching products packaged with trendy themes and youth-friendly ingredients are stepping in. TikTok challenges and student discount codes from brands provide access to this technology-born group of habitual users. The trend is creating a new segment beyond adult and clinical use cases.
• Expansion in Pre-Hajj and Umrah Eye Care Kits: Before religious pilgrimages, Indonesian travelers are encouraged to bring hygiene kits for desert exposure and infection protection. Eyelid scrubs are now being included in these pre-packaged Hajj packages along with wipes and masks. These bundles are available seasonally from pharmacies and travel clinics, and scrubs that are sold for gentle cleansing over long travel periods have high sales. This seasonal sales pattern aids in bulk sales and positions products with faith-based wellness rituals.
Indonesia‘s eyelid scrub market is fast-changing as trends mirror cultural tastes, beauty trends, digital lifestyle changes, and religious customs. Through the leverage of halal certifications, K-beauty rituals, school and community outreach, brands are widening their significance and consumer base. These trends are leading to emerging pockets of demand in terms of age, geography, and usage patterns.
Recent Developments in the Eyelid Scrub Market in Indonesia
Indonesia‘s eyelid scrub market has witnessed rapid activity by domestic and foreign players as they react to evolving hygiene requirements and increasing digital fatigue. The notable activity includes distribution partnerships, clinical alliances, digital store extensions, and packaging design innovation. Growth in Tier 1–3 cities is driving brands to improve accessibility of products, expand formulations, and spread awareness on the importance of eye hygiene within daily well-being.
• Launch of Herbal-Based Multipacks in Regional Languages: Several brands launched multipack herbal scrubs with Bahasa Indonesia and Javanese instructions, focusing on smaller towns and provinces. The packs contain 7- or 10-day supplies, available at value price through local pharmacies and kiosks. Simple-to-read pack serves to reach first-time users, and herbal ingredients enhance consumer comfort. The initiative extends market coverage to culturally mixed and semi-rural areas where localized health communication is essential to adoption.
• Partnerships with Islamic Clinics and Pharmacies: To benefit from Indonesia‘s religious health system, firms are entering partnerships with Islamic clinics and halal-oriented pharmacies. Examples of these include sample placements, eye care hygiene poster awareness, and doctor endorsement programs. They greatly enhance credibility and exposure in health-focused community ecosystems. The compatibility with local values maximizes consumer trust and facilitates ongoing repeat purchase behavior among conservative segments.
• Product Visibility Enhancement through Online Marketplaces: Indonesia‘s top e-commerce sites, such as Tokopedia and Shopee, are being utilized for product launches in exclusivity, flash sales, and influencer demonstrations. Brands list on platforms optimized with keywords such as "eye irritation relief" and "halal cleansing," backed by 24-hour delivery and cashback promotions. Microbrands are enabled to compete with multinationals and reach island and interior buyers remotely, growing nationwide distribution at low logistics expense.
• Pediatric Eye Hygiene Line expansion: Some have introduced mild eyelid scrubs for kids aged 4–12, prompted by increasing cases of screen-induced irritation and styes. They include cartoon characters, non-medicated ingredients, and family-friendly prices. Pediatricians in urban clinics prescribe these for use in the morning and at night, particularly in polluted cities. This introduces loyalty among parents searching for long-term, mild solutions for children‘s eye care routines.
• Incorporation of Eye Hygiene into Telehealth Starter Kits: Indonesian telemedicine apps now package eyelid scrubs with patient starter kits for patients complaining of allergies, eye strain, or irritation. Such starter kits also have eye drops, masks, and instructional leaflets. Rural delivery is facilitated by logistics partners, while in-app instruction enhances compliance. These changes put products into first-time users‘ hands and increase continuity of follow-up care.
Recent trends in Indonesia‘s eyelid scrub market indicate a strong pull towards regional localisation, value-based packaging, and cross-channel presence. Strategic alliances with religious-based clinics, children care centres, and online marketplaces are enabling brands to expand reach and enhance long-term commitment. These trends are fast-tracking market maturity and cementing consumer trust for eyelid cleaning solutions.
Strategic Growth Opportunities for Eyelid Scrub Market in Indonesia
Indonesia‘s market for eyelid scrubs is accelerating as urbanization, use of digital devices, and awareness of eye health remain on the upswing. With increasingly more Indonesians suffering from eye irritation, dryness, and pollution issues, safe and effective cleaning products are in greater demand. Opportunities are arising in medical, cosmetic, and preventive care segments as companies launch products that are tailored to domestic conditions. Growth is fueled by education, online retail platforms, and incorporation into daily wellness regimens, particularly in urban and semi-urban areas.
• Ophthalmology Clinics and Hospitals: Eye clinics in Jakarta, Surabaya, and other major cities are prescribing eyelid scrubs for blepharitis, dry eye, and post-operative hygiene. As patient numbers rise, clinics look for consistent, dermatologist-approved products for standard care. Hypochlorous acid and plant preparations are favored for their softness and antiseptic quality. Companies with training kit and clinician sample distribution secure early momentum. This distribution channel provides steady, prescription-based sales and brand recognition. Product trust is established through partnerships with ophthalmologists and incorporation into long-term care protocols.
• Urban Skincare and Personal Hygiene Market: Urban Indonesian consumers are embracing eyelid scrubs as part of high-end skincare practices. With increased disposable income and beauty awareness, clean sensitive-skin product demand is increasing. Daily use products, wipes, and no-rinse versions experience high take-up via online beauty shopping sites. Dermatologist recommendations, local influencer promotions, and desirable packaging increase appeal. Blending cleansing with soothing hydrating ingredients increases value. The segment lends support to steady retail demand, especially among female consumers aged 20-40 who emphasize facial cleanliness.
• Digital Eye Strain Management: Screen fatigue is reaching a broad population in Indonesia because of greater digital utilization in school, workplaces, and entertainment. Dryness, heaviness, and itching of the eyes are frequent complaints. Eyelid scrubs offer a preventive remedy that can be fit into one‘s daily personal routine. Products being sold as part of a digital wellness package with blue light glasses and lubricating drops are gaining popularity. By targeting tech specialists, students, and remote workers through digital advertisements, visibility improves. Convenient-to-transport formats allow use during travel time or office hours.
• Community Health and Rural Outreach Programs: In smaller towns and islands, most residents have limited access to modern eye hygiene training. Health NGOs and government initiatives with mobile eye clinics are well-placed to introduce low-priced scrubs. Herbal and traditional forms appeal to local tastes. Training midwives, general practitioners, and village health volunteers promotes product use. Local language posters for education and demonstration sessions at markets or schools facilitates adoption. Expansion in this segment demands affordability and cultural fit.
• School and Pediatric Eye Hygiene Campaigns: Children face growing screen exposure and hygiene neglect, leading to recurrent styes and irritation. Pediatricians recommend eyelid scrubs as a preventive habit. Non-medicated, tear-free scrubs tailored for children are well received. Cartoon packaging and mild herbal ingredients help ease parental concerns. Brands partnering with school health programs and child care clinics can increase uptake. Kid-focused awareness campaigns and product trials during eye camps can promote long-term use, contributing to early consumer loyalty and repeat sales.
The eyelid scrub market in Indonesia is growing with clinic-driven care, cosmetic blending, digital fatigue prevention, rural expansion, and pediatric use. Economical, gentle, and culturally relevant products from brands that are accompanied by education campaigns are propelling long-term growth. Multifaceted usage across urban and rural segments makes it a high-growth hygiene category.
Eyelid Scrub Market in Indonesia Driver and Challenges
Indonesia‘s eyelid scrub market is transforming in the wake of digital lifestyles, urban health awareness, and greater access to healthcare products. Advances in technology, public health education, and e-commerce expansion are driving adoption in the market. Yet, price sensitivity, asymmetric awareness, and regulatory uncertainty remain challenges. Knowing these drivers and challenges is essential to realizing the full market opportunity.
The factors responsible for driving the eyelid scrub market in Indonesia include:
• Increasing Incidence of Dry Eye and Blepharitis: Indonesia‘s climate, urban pollution, and indoor air conditioning are among factors driving cases of dry eye. Blepharitis patients need daily lid hygiene as a part of treatment. Scrubs are being incorporated into management strategies by eye hospitals. Physician endorsement and clinical trial results are improving trust in products. With expanding awareness, scrubs are becoming the go-to option for chronic irritation. This segment will be able to maintain high growth because it is a medical necessity and an integral part of long-term treatment strategies.
• Surging Use of Screens Across Age Groups: Prolonged use of smartphones, tablets, and desktops has resulted in a national surge in digital eye strain. Long periods spent on screens by young adults and students exacerbate eye strain. Eyelid scrubs are marketed as preventive, non-pharmaceutical measures. Incorporating into wellness routines, particularly after work or at bedtime, assists with uptake. Campaigns aimed at eye relief due to digital lifestyles are assisting in mainstreaming these products. Brand marketing is capitalizing on the trend using technology-oriented marketing and workplace engagement.
• Online Retail and E Pharmacy Platform Growth: Indonesia‘s e-commerce infrastructure is getting stronger, extending health products to hinterlands. Eyelid scrubs are increasingly accessible through online pharmacies and marketplaces. Bundled promotions, digital discounts, and home delivery make purchases more appealing. Product selection is influenced strongly by online reviews and influencers. The channel provides support to small and mid-size brands‘ visibility, with increased consumer access. Online customer education investment will continue to enable online channels to thrive.
• Supportive Health Programmes and NGO Activities: Indonesia‘s vision care and hygiene programs are picking up momentum. Community-based screening and eye health initiatives frequently provide free hygiene kits. Private health and NGOs are likely partners for health promotion of scrubs among low-income populations. Scrubs, by exhibiting utility in infection prevention and visual comfort, can be integrated into regular community health outreach distributions. The programs provide high-volume but low-margin opportunities with high social impact potential.
• Formulation and Delivery Format Innovations: Producers are introducing fragrance-free, sulfate-free, and herbal offerings appropriate to Indonesia‘s tropical conditions of skin. New forms such as foam pumps, sprays, and biodegradable wipes address various consumers‘ demands. Light packaging and small unit packs serve the travel and rural segments. Such innovations are enabling differentiation of premium and mass product categories. Local preference and climate-based customization means greater product adherence and brand loyalty in Indonesia‘s diversified populace.
Challenges in the eyelid scrub market in Indonesia are:
• Low Awareness in Non Urban Markets: In rural areas outside principal cities, there is a lack of awareness about eyelid hygiene products. Even with irritations, they just use home remedies or general eye drops. Physicians and pharmacists do not necessarily advise routinely about scrubs. This suppresses sales penetration and usage consistency. Awareness building through educating doctors, mass media in Bahasa Indonesia, and rural roadshows is necessary to bridge the knowledge gap and widen user bases away from urban areas.
• Affordability Constraints for Middle and Low Income Groups: Even as demand increases, price is still a concern for most of the population. Scrubs are considered non-essential unless prescribed by a medical practitioner. Without insurance or subsidy, frequent use is too costly. Providing multipack discounts, sachet packs, and value sets can enhance affordability. Government inclusion of eyelid scrubs in public health kits would further meet affordability.
• Product Classification Regulatory Uncertainty: There is uncertainty regarding whether eyelid scrubs qualify as cosmetic, medical, or herbal products. This hinders freedom of licensing, labeling, and promotion. Brands tend to experience delays in import registration or approval for therapeutic indications. Precise directives from the Indonesian regulatory agencies would harmonize operations, foster innovation, and safeguard consumers with due standardization.
Indonesia‘s eyelid scrub market is evolving through urban health, digital lives, and enhanced access to products. As much as rising demand and innovation are strengths, the full potential of the market will be grasped only by breaking through awareness and affordability barriers. Strategic partnerships, focused education, and regulatory transparency will unlock inclusive and sustainable growth throughout Indonesia‘s diverse consumer landscape.
List of Eyelid Scrub Market in Indonesia Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, eyelid scrub companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the eyelid scrub companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10
Eyelid Scrub Market in Indonesia by Segment
The study includes a forecast for the eyelid scrub market in Indonesia by product, application, and distribution channel.
Eyelid Scrub Market in Indonesia by Product [Analysis by Value from 2019 to 2031]:
• Pre-moistened Scrubs
• Spray Scrubs
• Dry Pad Scrubs
Eyelid Scrub Market in Indonesia by Application [Analysis by Value from 2019 to 2031]:
• Allergies
• Dry Eyes
• Eye Health
• Minor Eye Irritation
• Others
Eyelid Scrub Market in Indonesia by Distribution Channel [Analysis by Value from 2019 to 2031]:
• Online Pharmacies
• Retail Pharmacies
• Hospital Pharmacies
• Eye Health Clinics
Features of the Eyelid Scrub Market in Indonesia
Market Size Estimates: Eyelid scrub in Indonesia market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Eyelid scrub in Indonesia market size by product, application, and distribution channel in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different product, application, and distribution channel for the eyelid scrub in Indonesia.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the eyelid scrub in Indonesia.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.
FAQ
Q1. What are the major drivers influencing the growth of the eyelid scrub market in Indonesia?
Answer: The major drivers for this market are the rising awareness of eye health issues, the increasing frequency of disorders connected to the eyes, and the growing awareness of eyelid scrubs as a preventative measure for ocular health problems.
Q2. What are the major segments for eyelid scrub market in Indonesia?
Answer: The future of the eyelid scrub market in Indonesia looks promising with opportunities in the online pharmacy, retail pharmacy, hospital pharmacy, and eye health clinic markets.
Q3. Which eyelid scrub market segment in Indonesia will be the largest in future?
Answer: Lucintel forecasts that allergies will remain the largest segment over the forecast period due to the growing prevalence of dry eyes across the world.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the eyelid scrub market in Indonesia by product (pre-moistened scrubs, spray scrubs, and dry pad scrubs), application (allergies, dry eyes, eye health, minor eye irritation, and others), and distribution channel (online pharmacies, retail pharmacies, hospital pharmacies, and eye health clinics)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Eyelid Scrub Market in Indonesia, Eyelid Scrub Market in Indonesia Size, Eyelid Scrub Market in Indonesia Growth, Eyelid Scrub Market in Indonesia Analysis, Eyelid Scrub Market in Indonesia Report, Eyelid Scrub Market in Indonesia Share, Eyelid Scrub Market in Indonesia Trends, Eyelid Scrub Market in Indonesia Forecast, Eyelid Scrub Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.