Equestrian Apparel Market Trends and Forecast
The future of the global equestrian apparel market looks promising with opportunities in the female and male markets. The global equestrian apparel market is expected to grow with a CAGR of 6.1% from 2025 to 2031. The major drivers for this market are the increasing demand for high-performance riding gear, the growing awareness of sustainable fabric is encouraging brand, and the rising influence of equestrian fashion trend.
• Lucintel forecasts that, within the type category, helmet is expected to witness the highest growth over the forecast period due to the rising awareness of head protection.
• Within the application category, female is expected to witness higher growth due to the increasing influence of equestrian fashion.
• In terms of region, Europe is expected to witness the highest growth over the forecast period.
Emerging Trends in the Equestrian Apparel Market
The equestrian apparel market is changing due to technological development, sustainability, and shifts in customer behavior. Brands are developing smart textiles and gender neutral items, indicating a shift towards more inclusivity. The growing impact of digital commerce and customization is redefining consumer expectations. With that said, here are five crucial trends that are shaping the future of equestrian apparel.
• Smart and High Performance Fabrics: Modern equestrian garments are being designed using new technologies that increase the comfort and activewear performance of the wearer. New moisture-wicking, UV Protecting and temperature regulating fabrics are becoming very popular. There is a greater emergence of smart textiles such as those with sensors that provide real-time body temperature and posture data for safety and efficiency aimed at riders, improving rider safety. These professional fabrics are greatly comfortable, helping endurance and increasing productivity which is appealing for professional and novice riders.
• Sustainability and Eco-friendly Materials: Other issues that are gaining equal attention is the social and environmental responsibility associated with the equestrian clothing. Lifestyle brands are more focused on strategic commitment by adopting organic cotton, recycled polyester, and biodegradable materials within their business models. Providing transparent eco-conscious production processes motivates the consumers buy. Some brands are also introducing take-back programs, which helps the environment by reducing the used apparel in circulation.
• Customization and Personalization: Many riders seek personalized gear that highlights their unique riding styles. Modern brands provide a wide range of customization choices such as embroidered jackets and tailored riding boots. Consumers can personalize their apparel through easy digital design platforms. This trend fosters increased brand loyalty and customer participation, especially in the luxury market.
• Gender-Inclusive and Adaptive Apparel: There is a growing acceptance of gender inclusivity and adaptive equestrian expansion in the equestrian apparel sector. Companies are increasing their ranges to cater to different shapes and sizes to accommodate all riders. There is a growing awareness of adaptive clothing designed specifically for riders with disabilities demonstrating inclusivity within the sector.
• Digital Transformation and Online Retail Expansion: E-commerce and other forms of digital shopping have increased access to equestrian apparel and apparel from international companies, transforming the industry. Social media advertising, virtual fitting rooms, and AI recommendations improve the shopping experience. Additionally, subscription services and the direct sales model have become popular, enabling brands to interact directly with their customers.
The changes and advancements in the equestrian apparel market are being heavily driven by innovative technologies, sustainable initiatives, and increasing consumer anticipation. The development of digital smart fabrics as well as the increased focus on green and eco-friendly materials is aiding in the reshaping of the industry’s landscape. Further customization and inclusivity trends are emblematic of the marketÄX%$%Xs responsiveness to a wide array of rider preferences and needs. There is an unyielding positive outlook for the industry as new opportunities for growth arise with the continuous adaptation of equestrian fashion.
Recent Development in the Equestrian Apparel Market
Important changes in the equestrian apparel industry have surfaced due to shifts in customer needs, progress in technology, and sustainability considerations. To address demand, manufacturers are concentrating on sustainable riding apparel and innovative ergonomic design and eco-conscious stitching. Moreover, smart textile incorporation along with digital commerce is transforming consumer relations with equestrian apparel brands. These changes improve environmental mitigation, comfort, safety, and rider performance at the same time. The following sections analyze five key developments in the equestrian apparel market and their effects.
• Innovations in Fabric Technology: Advancements in technology have resulted in the emergence of fabrics that are stretching, moisture-wicking, and temperature regulating. Such performance fabrics improves rider’s comfort and durability by providing greater breathability with flexibility. These days, manufacturers are also incorporating antimicrobial features to enhance hygiene for durable wear. These changes enhance the functionality and appeal of equestrian apparel which increases adoption.
• Sustainability efforts in clothing production: Recycled materials as well as environmentally-friendly dyes are being utilized by brands to enhance their production processes. Quite a number of equestrian apparel companies are shifting to using compostable fabrics as well as lowering their greenhouse emission rates. This movement towards sustainable practices is in concordance with consumer expectations and regulatory mandates, enabling the creation of brand preference and differentiation in the market.
• Incorporation of smart textiles: Riding shirts and jackets that are equipped with sensors to track performance and safety features are among smart textiles. These garments automatically track and provide feedback on vital signs, body, and even the riding skills of the users. There is a huge potential for the adoption of smart clothing in the equestrian industry due to the increasing popularity of wearable technology in the sport.
• Broadening digital and e-commerce channels: There has been a shift in the mode of purchasing equestrian apparel due to the online retail and online direct-to-customer sales boom. To meet the consumers’ needs, brands are adopting advanced methods such as online advertisements, virtual fitting, and tailored shopping experiences. There is also the increased use of social media, where influencer marketing is used to broaden brand awareness and consumer participation.
• Customization and Personalization Trends: The demand for bespoke equestrian apparel is rising, leading to brands considering customization options. Riders may now customize their gear concerning colors, fit, and embroidery. This trend is fostering greater brand loyalty and increasing competitiveness as equestrians look for fashionable clothing solutions.
Such developments are gaining an upward momentum of growth and innovation in the equestrian apparel market. Advanced performance fabrics and smart textiles are enhancing riderÄX%$%Xs safety and comfort while s eco-friendly initiatives capture the attention of the green target market. Expansion of digital avenues along with customization options is also improving brand loyalty and customer satisfaction. All these factors are continuously shifting the market to evolve and providing avenues for innovation and sustainable growth.
Strategic Growth Opportunities in the Equestrian Apparel Market
The various application areas, increasing popularity of equestrian sports, changing fashion trends, and new scientific advancements provide a distinct opportunity for growth in the equestrian apparel market. There is ongoing research to improve the functionality and eco-friendliness of apparel. Here are five primary strategic options for innovation that could redefine the future of equestrian apparel.
• Sustainably Sourced and Eco-Friendly Apparel: Creation of sustainable equestrian apparel is on the rise as brands begin to shift towards more consumer friendly options such as organic fabrics, recycled materials, and ethical production processes like eco-friendly wearables. There is a niche for eco conscious equestrian brands as they still have the opportunity to expand on their sustainable products lines furnishings or expand their certifications and product offerings. There is still plenty of room to tap into these markets.
• Competition Gear for High-Level Athletes: Riders who partake in equestrian sports professionally often face a lack of flexible and protective riding gear. With international competitions the equestrian arts and equestrian sports became increasingly popular across the globe, there is a rise in the demand of riding gear that provides powerful performance. Companies capturing this growing segment of professional riders with advanced competition attire with moisture wicking, impact resistant, and light weight features will benefit immensely.
• Increased Children and New Rider Demographics: There is a gap in the market targeting younger horse riding enthusiasts that is yet to be exploited fully. They can be targeted by riding schools and youth equestrian programs to get fresh brand awareness and visibility. Companies can market to this demographic with stylish and comfortable affordable clothes specifically designed for children and novice riders.
• Personalized Embroidery Services: Along with greater desire for bespoke equestrian apparel comes bespoke income. Brands can step up their appeal and differentiate themselves from competitors by offering customizable options like embroidered logos, suggested tailored fits, and unique selection colors which lifts customer satisfaction. Increased personal interaction and order digitized modification systems greatly elevate consumer experience and push orders and sales even higher.
• Use of Smart Technology in Dress: The integration of smart textiles and connected wearables is transforming the equestrian apparel industry. Clothing such as suits with biometric sensors, temperature control systems, and impact detection technology is popular among both professional and hobby equestrians. There is an opportunity for brands to develop smart apparel and strengthen their positions as leaders of innovations in the market.
Expansion of these growth opportunities provided by the equestrian educators is shifting the market to meet other consumer expectations. Industry sustainable apparel and smart technology innovation set contemporary industry benchmarks, while the rise in personalization options coupled with ergonomically designed gear appeals to a wider market and engagement from new riders. These evolving opportunities provide the companies with sustainable growth and enhanced competitive positioning in the changing equestrian apparel market.
Equestrian Apparel Market Driver and Challenges
The equestrian apparel industry has several underlying technological, marketing, and legislative drivers which influence the growth and competitive landscape of the industry. Developments in textile technology, increasing consumer appetite for eco-friendly products, coupled with the growth of e-commerce are the primary factors responsive to growth in the market. But businesses also face major challenges such as unstable prices for raw materials, legislation, and competition from other sportswear brands. This paper focuses on the fundamental drivers and obstacles shaping the equestrian apparel market.
The factors responsible for driving the equestrian apparel market include:
1. Increased Interest in Equestrian Activities: More and more people are participating in equestrian activities both at the amateur and professional levels which is creating more demand for riding apparel. Activities such as dressage, show jumping, and rodeos are enlarging the consumer base, thus resulting in overall growth in the market.
2. Fabric And Design Innovations: New developments in moisture-wicking, impact-resistant, and temperature-controlled fabrics have optimized comfort and safety for riders. Also, smart textiles integrated with biometric and posture tracking are improving rider performance and increasing the need for such apparels.
3. Demand for Sustainable Goods on the Rise: There is growing concern for the environment alongside the perception of ethically responsible equestrian apparel. This shift has resulted in the approval of brands that use items such as recycled materials, biodegradable fabrics, and utilize green manufacturing processes, thus expanding the market.
4. Impact of Online Shopping and Branding: The growth in online shopping and advertising is changing the landscape of retail. Sales via social media platforms, influencer partnerships, and virtual fitting rooms are aiding brands and bettering customer relations.
5. Need for Custom Apparel: Riders are in need of tailored apparel that meet and reflect their individual performance demands. The greater the availability of such custom options, the more brand loyalty there is and companies are able to effectively distinguish themselves and set higher prices.
Challenges in the equestrian apparel market are:
1. Fluctuating Raw Material Costs: As the cost of high-performance textiles, leather, and sustainable materials rises, production becomes more expensive. Brands have to cope with supply chain disruptions while managing affordability alongside quality.
2. Regulatory and Safety Compliance Requirements: Safety and performance standards for equestrian apparel, especially for competition wear, remain strict. Complex manufacturing and certification processes die along with evolving compliance standards.
3. Competition from General Sportswear Brands: Specialized equestrian brands face competition from mainstream athletic apparel companies who enter the market with multifunctional, high-quality equestrian clothing.
The equestrian apparel market is set to expand because of technological advancements and raising consumer interests. Growing production costs and complicated regulations shift the strategy needs. Businesses that use digital merchandising, trends focused on unique ordering, smart textiles, and flexible cost and compliance solutions can excel.
List of Equestrian Apparel Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies equestrian apparel companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the equestrian apparel companies profiled in this report include-
• UVEX
• Decathlon
• Horseware
• Pikeur
• Shanghai Goldtex Clothing & Bags
• Ariat
• Noble Outfitters
• GPA
• Kerrits
• Mountain Horse
Equestrian Apparel Market by Segment
The study includes a forecast for the global equestrian apparel market by type, application, and region.
Equestrian Apparel Market by Type [Value from 2019 to 2031]:
• Clothes
• Helmets
• Boot
• Gloves
Equestrian Apparel Market by Application [Value from 2019 to 2031]:
• Female
• Male
Equestrian Apparel Market by Region [Value from 2019 to 2031]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Equestrian Apparel Market
The equestrian apparel market is undergoing transformations based on new material technologies, increasing consumer focus on eco-friendliness, and higher global participation in the equestrian sports. Manufacturers are now emphasizing comfort, durability, and performance, adding features like moisture management and smart textiles. There are shifts in regional markets due to changes in demographics and economic conditions. In the premium segments, particularly, the advanced wear’s demand is soaring as brands are expanding their designs and functions to enhance consumer satisfaction. An overview of the major countries is provided below.
• United States: In the United States, equestrian apparel market, adoption of high-tech materials with enhanced breathability and flexibility is on the rise. The expansion of online retailing has widened the market scope, enabling brands to reach a larger clientele. Vigorously new, brands are focused on sustainability by incorporating green textiles and cruelty-free production methods. Sponsorships and partnerships with equestrian brands boost their visibility greatly. Furthermore, the market is shifting towards more bespoke and personalized equestrian apparel from bespoke solutions catering to professional riders to leisure enthusiasts.
• China: Greater interest in equestrian sports and riding has aided in the development of ChinaÄX%$%Xs equestrian apparel market. Infrastructure investments by the government combined with increasing disposable incomes are also fueling growth. International brands are utilizing e-commerce as well as social media and digital marketing to reach the Chinese consumers, which further increases sales. Local brands producing high-quality alternatives are surging too. Apparel that offers safety and comfort, which was previously lacking, is now becoming a consumer need. These factors indicate a shift towards professional-grade riding apparel.
• Germany: Germany continues to be a primary equestrian apparel market due to the high demand for professional riding apparel and durable riding gear. The country’s established equestrian traditions support further design and material innovations. Advanced technologies, such as protective but lightweight vests and breathable materials, are on the rise. Growing demand for organic and recycled materials showcases the increasing focus on sustainability. Local and foreign brands are boosting their online sales to appeal to the digitally inclined audience. Collaboration between apparel companies and equestrian experts aimed at improving products for both competitive and leisure riders is also on the rise.
• India: The equestrian apparel market in India is developing on account of growing awareness and participation in polo and horseback riding. Recognition of elite riders is leading to the development of premium brands, while local manufacturers are providing inexpensive apparel of reasonable quality. Consumer trends heavily influenced by the Western world and urban areas are dominated by their adoption of equestrian fashion. Reinforced riding boots and helmets also further apparel designed for safety to meet the growing demand. Aside from that, the brand’s ability to penetrate different regions allows them to market themselves to untapped regions, thanks to digital retailing.
• Japan: Equilibrium in supply and demand is contributing to the equestrian apparel industry of Japan experiencing a steady rise, focusing on fresh styles and multifunctional clothing. Stylish riding apparel that features classical elements with modern day outerwear is gaining popularity among consumers. Another factor driving growth is the increasing number of equestrian clubs and training facilities. Consumers are also switching to environmentally friendly products due to sustainability initiatives. Local retailers give international brands a foothold in Japan, which allows them to adopt the market while domestic brands remain the figurehead of fine craftsmanship and quality apparel.
Features of the Global Equestrian Apparel Market
Market Size Estimates: Equestrian apparel market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Equestrian apparel market size by type, application, and region in terms of value ($B).
Regional Analysis: Equestrian apparel market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the equestrian apparel market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the equestrian apparel market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the growth forecast for equestrian apparel market?
Answer: The global equestrian apparel market is expected to grow with a CAGR of 6.1% from 2025 to 2031.
Q2. What are the major drivers influencing the growth of the equestrian apparel market?
Answer: The major drivers for this market are the increasing demand for high-performance riding gear, the growing awareness of sustainable fabric is encouraging brand, and the rising influence of equestrian fashion trend.
Q3. What are the major segments for equestrian apparel market?
Answer: The future of the equestrian apparel market looks promising with opportunities in the female and male markets.
Q4. Who are the key equestrian apparel market companies?
Answer: Some of the key equestrian apparel companies are as follows:
• UVEX
• Decathlon
• Horseware
• Pikeur
• Shanghai Goldtex Clothing & Bags
• Ariat
• Noble Outfitters
• GPA
• Kerrits
• Mountain Horse
Q5. Which equestrian apparel market segment will be the largest in future?
Answer: Lucintel forecasts that, within the type category, helmet is expected to witness the highest growth over the forecast period due to the rising awareness of head protection.
Q6. In equestrian apparel market, which region is expected to be the largest in next 5 years?
Answer: In terms of region, Europe is expected to witness the highest growth over the forecast period.
Q7. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the equestrian apparel market by type (clothes, helmets, boot, and gloves), application (female and male), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Equestrian Apparel Market, Equestrian Apparel Market Size, Equestrian Apparel Market Growth, Equestrian Apparel Market Analysis, Equestrian Apparel Market Report, Equestrian Apparel Market Share, Equestrian Apparel Market Trends, Equestrian Apparel Market Forecast, Equestrian Apparel Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.