End Point Detection and Response Market in Thailand Trends and Forecast
The future of the end point detection and response market in Thailand looks promising with opportunities in the BFSI, retail, healthcare, manufacturing, government & public sector, and IT & telecom markets. The end point detection and response market is expected to reach an estimated $6.8 billion by 2031 with a CAGR of 16.8% from 2025 to 2031. The end point detection and response market in Thailand is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the increasing number of cyber attack cases and the growing adoption of cloud computing and mobile devices.
• Lucintel forecasts that, within the enforcement point category, the workstation is expected to witness the highest growth over the forecast period due to increasing demand for end-point security products in these places to handle cyberattacks and protect sensitive data.
• Within the end use category, BFSI is the largest segment due to the high risk of cyber threats targeting financial data and strict regulatory compliance requirements.
Emerging Trends in the End Point Detection and Response Market in Thailand
The endpoint detection and response (EDR) market in Thailand has become highly growth-sensitive due to intensifying cybersecurity attacks, changing technological advancements, and escalating regulatory requirements. With the current digital transformation pace of businesses across the region, the need to protect endpoints through advanced security measures against cyberattacks has become more critical. The frequency of cyberattacks, especially ransomware and data breaches, drives up the demand for powerful EDR solutions. This trend encourages both home-grown and international players to innovate and tailor their solutions for the Thai market.
• Increased Adoption of Cloud-Based EDR Solutions: ThailandÄX%$%Xs transition to cloud environments has driven up the demand for cloud-native EDR solutions. Thai businesses are using the scalability, flexibility, and cost efficiency of cloud technologies to improve endpoint security. These solutions offer real-time monitoring and detection of threats and can handle large-scale data much better with cloud integration. Cloud-based EDR systems are assisting Thai organizations in responding to security incidents faster while ensuring that security practices scale with growing digital infrastructure.
• AI and Machine Learning Integration in EDR Systems: AI and machine learning are increasingly being incorporated into EDR systems, providing more advanced threat detection and automatic responses. In Thailand, companies are now using AI-based solutions to detect complex threats, such as advanced persistent threats (APTs). These technologies help automate routine tasks and enhance the accuracy of threat detection while minimizing false positives. AI and machine learning are also enabling continuous learning, which means EDR systems can evolve and adapt to emerging threats without human intervention.
• Ransomware Proliferation and the Need for Advanced EDR Solutions: Ransomware attacks are on the rise in Thailand, creating a pressing need for advanced EDR solutions that can prevent, detect, and mitigate such attacks. As ransomware becomes more sophisticated, traditional endpoint protection mechanisms are often insufficient. This challenge is being addressed by the adoption of EDR solutions with proactive threat-hunting capabilities. These systems enable businesses to identify early indicators of compromise and stop ransomware attacks before they can encrypt critical data, ensuring business continuity and protecting organizational assets.
• EDR with Other Security Solutions: Organizations in Thailand are integrating EDR solutions with other security tools, such as SIEM systems and firewalls. Such integration gives organizations better visibility and a more holistic approach to endpoint security. The layering of various security solutions allows businesses to increase threat detection, incident response, and overall security posture. This is even more relevant for organizations looking to streamline their security operations and reduce the complexity of dealing with multiple security solutions.
• Increasing Regulatory Compliance Requirements: Cybersecurity-related regulations are becoming stringent in Thailand, and businesses face greater pressure to comply with data protection and privacy regulations. EDR solutions are critical in enabling organizations to meet these compliance requirements. They help organizations maintain secure endpoints, detect and respond to potential threats, and keep records for audit purposes. The growing emphasis on data protection laws is driving the demand for EDR solutions that offer comprehensive monitoring and incident response capabilities.
These emerging trends in ThailandÄX%$%Xs endpoint detection and response market clearly show a shift toward more advanced, integrated, and AI-driven solutions. As businesses across the country continue to address cloud adoption, AI integration, the rise in ransomware, regulatory compliance pressures, and the demand for better security solutions, they are increasingly turning to EDR systems to protect their digital environments. With the changing threat landscape, such trends will continue shaping the future of cybersecurity in Thailand.
Recent Developments in the End Point Detection and Response Market in Thailand
The endpoint detection and response (EDR) market in Thailand has seen tremendous change in recent years due to several factors, including technological advancement, rising cyber threats, and increasing regulatory concerns. With the increased digitization of organizations in the region, the need for endpoint security has grown more stringent. Recent developments in the EDR market have brought innovative solutions to these challenges, helping businesses protect their endpoints more effectively. These developments reflect the ongoing transformation of the cybersecurity landscape in Thailand.
• Shift Toward Managed Detection and Response (MDR) Services: Managed Detection and Response (MDR) services are gaining traction in Thailand as organizations seek external expertise to manage their endpoint security. With the growing sophistication of cyber threats, many businesses are opting for MDR providers who offer 24/7 monitoring, threat detection, and response capabilities. This shift is driven by a shortage of in-house cybersecurity talent and the need for continuous vigilance. MDR services provide Thai businesses with advanced threat intelligence and rapid response to minimize the impact of cyberattacks.
• Increased Focus on Threat Intelligence Sharing: There has been a significant push for threat intelligence sharing among businesses and government entities in Thailand. This development is driven by the need to better understand emerging cyber threats and share critical information across sectors. Collaborative initiatives are being established to improve incident detection and response across industries. By sharing threat intelligence, Thai organizations can strengthen their defenses, reduce the time it takes to respond to incidents, and reduce the damage caused by cybercriminals, thus creating a safer digital environment.
• Expanding Endpoint Security Solutions Beyond Traditional Devices: Endpoint detection and response solutions in Thailand are becoming more comprehensive, incorporating a wider variety of devices than just traditional computers and mobile devices. The rise of IoT devices has expanded the attack surface of the endpoint. Currently, EDR solutions are designed to detect and mitigate threats on all these types of devices, including smart home systems, industrial machines, and wearables. Such expansion is required because the rapid proliferation of IoT devices introduces new vulnerabilities that traditional endpoint security tools do not address satisfactorily.
• Zero Trust Architecture: Thai organizations are increasingly adopting Zero Trust architecture. It posits that not even the nodes within the organizational network can be trusted by default, nor can a node outside the network be trusted, because no entity falls into a set of prequalified identities. An integration of this Zero Trust model with EDR solutions would hence be helpful to Thai industries for better defense against the exploitation of endpoints. This is especially relevant with the trend of remote work and cloud computing, which create complex network environments where tighter access controls and continuous verification of user and device trustworthiness are needed.
• Improved Visibility in Endpoints Through EDR Analytics: As more EDR solutions in Thailand offer advanced analytics, users can enjoy greater visibility into endpoint activity. By using data analytics, businesses can gain insights into potential threats and vulnerabilities, allowing for faster detection and response. These capabilities also enable proactive threat hunting and risk assessments. With more sophisticated data analytics, EDR solutions can help organizations identify hidden threats, enhance incident response strategies, and improve overall endpoint security. This is crucial as organizations in Thailand face evolving cybersecurity challenges.
Recent developments in ThailandÄX%$%Xs endpoint detection and response market underscore a significant transformation toward more mature, integrated, and proactive approaches. Managed detection services, threat intelligence sharing, broader device coverage, the adoption of Zero Trust, and improvements in analytics capabilities are reshaping the way Thai businesses approach endpoint security. In addition to a better ability to detect and respond, these trends ensure a much more secure digital ecosystem in the country.
Strategic Growth Opportunities for End Point Detection and Response Market in Thailand
Thailand continues to embrace digital transformation, the demand for robust endpoint detection and response (EDR) solutions is escalating. Organizations across sectors are prioritizing endpoint security to protect against growing cyber threats. This surge in demand presents numerous growth opportunities in the EDR market, especially in specific applications. These strategic growth opportunities will enable businesses and solution providers to capture the changing cyber landscape in Thailand. The key growth opportunities within this dynamic market are outlined as follows.
• Cloud Security Solutions: As rapid cloud migration occurs, the need for cloud-based EDR solutions is growing. Increasing numbers of Thai companies are embracing public and hybrid cloud environments, thereby creating a demand for EDR systems to secure these new platforms. Cloud security solutions are scalable, flexible, and cost-effective, and therefore attractive to businesses operating in Thailand. This shift brings a huge opportunity for EDR vendors to address the distinctive security challenges brought about by these cloud environments, including data loss prevention and incident detection.
• Small and Medium Enterprise Market Expansion: SMEs in Thailand are increasingly recognizing cybersecurity as an essential priority. Today, more SMEs require strong endpoint protection against potential cyber threats. The deployment of EDR solutions to SMEs is expected to grow positively since SMEs face similar security challenges as large-scale enterprises. However, some SMEs lack dedicated IT teams. This presents a significant growth opportunity for EDR providers to offer affordable, easy-to-deploy solutions tailored to the specific needs and budgets of SMEs in Thailand. Simplified and cost-effective security solutions will be key to driving widespread adoption in this segment.
• IoT Security Integration: The proliferation of Internet of Things (IoT) devices in Thailand, from smart appliances to industrial equipment, has created new endpoint security challenges. EDR solutions that can integrate IoT security measures are expected to grow significantly. As businesses implement more connected devices, there is a growing need for EDR solutions to monitor and protect these endpoints. Developing solutions that provide real-time detection and response to IoT-related vulnerabilities presents a key growth opportunity in the Thai market.
• Mobile Endpoint Security: As mobile devices become increasingly common in the workforce in Thailand, there is an immense opportunity to extend EDR solutions to cover mobile endpoints. With more employees working remotely or accessing company networks through mobile devices, protection of these endpoints has become a prime necessity. Solutions that can monitor mobile devices for suspicious activity, secure communications, and manage mobile threats are highly in demand. As mobile workforces increase in Thailand, the demand for mobile endpoint security solutions will be substantial.
• Solutions for Regulatory Compliance: Regulatory concerns in Thailand are increasing in relation to data protection and privacy, and the demand for EDR solutions that help businesses remain compliant with national and international standards is becoming more pressing. Organizations will face stricter compliance with data security requirements, and solutions with capabilities for regulatory compliance through continuous monitoring, auditing, and reporting are highly needed. Compliance-specific EDR solutions thus open new avenues for growth in the Thai market.
Strategic growth opportunities in ThailandÄX%$%Xs endpoint detection and response market reflect the emerging cybersecurity landscape of the region. From cloud security to SME adoption, IoT security to regulatory compliance, all these offer significant growth prospects. These strategic growth opportunities will help EDR providers cater to the specific needs of Thai businesses, thus tailoring solutions for security, compliance, and facilitating the digital transformation of the region.
End Point Detection and Response Market in Thailand Driver and Challenges
The EDR market in Thailand is determined by a myriad of technological, economic, and regulatory factors. These drivers and challenges are forcing businesses in the country to alter their approach to endpoint security. The demand for more advanced and efficient endpoint protection solutions is being driven by increasing cyber threats and the growing complexity of IT infrastructures. On the other hand, businesses face challenges related to implementation costs, regulatory compliance, and the shortage of skilled cybersecurity professionals. Below are the major drivers and challenges affecting the Thai EDR market.
The factors responsible for driving the endpoint detection and response market include:
• Increasing Cyber Threats: The ever-increasing and sophisticated cyberattacks in Thailand call for the necessity of advanced EDR solutions. With ransomware, phishing, and other threats targeting organizations through cybercriminals, businesses look to endpoint security to prevent breaches and financial losses. In such a rapidly changing threat landscape, EDR solutions that can identify and mitigate threats in real-time are considered crucial. The heightened cybersecurity risks are pushing Thai organizations to invest in cutting-edge EDR technologies.
• Digital Transformation and Remote Work: Thailand’s digital transformation, accelerated by the rise of remote work, has expanded the attack surface, creating new security challenges. As organizations shift to cloud platforms, IoT devices, and mobile endpoints, they require robust EDR solutions to safeguard their assets. Remote work trends have increased the number of endpoints that need to be secured. The expansion of digital infrastructure has widened the demand for diverse EDR systems that can effectively monitor and protect endpoints across different environments.
• Government and Regulatory Push for Cybersecurity: The Thai government has been advancing national cybersecurity through applicable regulations that require organizations to adopt stronger security measures. The emphasis on regulatory compliance, such as the Personal Data Protection Act (PDPA), has accelerated the need for advanced endpoint protection solutions. Businesses in Thailand are increasingly adopting EDR tools to ensure compliance with these regulations, avoid penalties, and protect sensitive data. Regulatory mandates are, therefore, acting as a key driver for the EDR market in the region.
• Technological Advancements in EDR Solutions: Advances in artificial intelligence, machine learning, and automation are improving EDR solutions in Thailand. These technologies enhance the capabilities of EDR systems, enabling quicker detection, reduction of false positives, and automated responses to security incidents. Businesses can significantly improve their endpoint security posture and reduce manual intervention with these technological innovations. The availability of more advanced and intelligent EDR solutions is persuading Thai organizations to upgrade their cybersecurity infrastructure.
• Increased Awareness of Cybersecurity Risk: There is an increasing trend of awareness regarding cybersecurity risks among Thai businesses, particularly after well-publicized incidents of cyberattacks in the region. As firms realize the risks of data breaches, downtime, and financial losses, they are investing more in comprehensive security solutions, including EDR systems. With growing consciousness among organizations toward securing their endpoint environment, a rising demand among organizations across Thailand for strong security mechanisms to prevent threats effectively has been registered.
Challenges in the endpoint detection and response market include:
• High Implementation Expense: High-priced EDR solutions remain a leading barrier for various organizations across Thailand, leading to difficulties during implementation. Since these EDR technologies require significant upfront capital, small and medium-sized enterprises (SMEs) find it difficult to acquire such facilities. Although the advantages of these systems are clear, the cost implications of acquiring and maintaining them make them expensive for some organizations. The entry barrier due to this cost may slow the adoption of EDR systems, even in the SME sector in Thailand.
• Lack of Cybersecurity Professionals: Thailand has a shortage of cybersecurity professionals. It is, therefore, difficult for businesses to implement and manage EDR solutions properly. The increased demand for cybersecurity skills has created a significant gap between the skills required and the available talent pool. This affects organizationsÄX%$%X ability to deploy and manage sophisticated EDR systems. Companies in Thailand must either invest in training their employees or partner with external managed security service providers to fill this gap.
• Integration with Legacy IT Infrastructure: Many Thai organizations have legacy IT systems that are not very compatible with newer EDR solutions. The integration of EDR technologies with existing infrastructure, applications, and networks can be a complex task. Compatibility issues, delays, or higher costs can arise when trying to integrate EDR into these systems. Therefore, integration challenges must be overcome to ensure the successful implementation of EDR solutions across diverse IT environments in organizations.
The drivers and inhibitors of the Thai EDR market reflect the complexities of managing endpoint security in a rapidly moving digital landscape. While cybersecurity risks, digital transformations, and regulatory compliance are driving advanced EDR implementations, barriers such as costs, talent shortages, and integration complexities create bottlenecks to adoption. Addressing these obstacles will be key to accelerating the growth of the EDR market in Thailand, ensuring businesses can effectively protect their endpoints against emerging cyber threats.
List of End Point Detection and Response Market in Thailand Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, end point detection and response companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the end point detection and response companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10
End Point Detection and Response Market in Thailand by Segment
The study includes a forecast for the end point detection and response market in Thailand by component, enforcement point, deployment mode, and end use.
End Point Detection and Response Market in Thailand by Component [Analysis by Value from 2019 to 2031]:
• Solution
• Services
End Point Detection and Response Market in Thailand by Enforcement Point [Analysis by Value from 2019 to 2031]:
• Workstations
• Mobile Devices
• Servers
• Point of Sale Terminals
End Point Detection and Response Market in Thailand by Deployment Mode [Analysis by Value from 2019 to 2031]:
• On-Premises
• Cloud
End Point Detection and Response Market in Thailand by End Use [Analysis by Value from 2019 to 2031]:
• BFSI
• Retail
• Healthcare
• Manufacturing
• Government & Public Sector
• IT & Telecom
• Others
Features of the End Point Detection and Response Market in Thailand
Market Size Estimates: End point detection and response in Thailand market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: End point detection and response in Thailand market size by component, enforcement point, deployment mode, and end use in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different components, enforcement points, deployment modes, and end uses for the end point detection and response in Thailand.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the end point detection and response in Thailand.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q.1 What are the major drivers influencing the growth of the end point detection and response market in Thailand?
Answer: The major drivers for this market are increasing number of cyberattack cases and growing adoption of cloud computing and mobile devices.
Q2. What are the major segments for end point detection and response market in Thailand?
Answer: The future of the end point detection and response market in Thailand looks promising with opportunities in the BFSI, retail, healthcare, manufacturing, government & public sector, and IT & telecom markets.
Q3. Which end point detection and response market segment in Thailand will be the largest in future?
Answer: Lucintel forecasts that workstation is expected to witness the highest growth over the forecast period due to increasing demand for end point security products in these places to handle cyberattacks and protect sensitive data.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the end point detection and response market in Thailand by component (solution and services), enforcement point (workstations, mobile devices, servers, and point of sale terminals), deployment mode (on-premises and cloud), and end use (BFSI, retail, healthcare, manufacturing, government & public sector, IT & telecom, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?