Electric Lawn Mowers in Thailand Trends and Forecast
The future of the electric lawn mowers market in Thailand looks promising with opportunities in the residential users, professional landscaping services, golf courses & other sports arenas, and government markets. The global electric lawn mowers market is expected to reach an estimated $24.6 billion by 2031 with a CAGR of 6.5% from 2025 to 2031. The electric lawn mowers market in Thailand is also forecasted to witness strong growth over the forecast period. The major drivers for this market are increased inclination for eco-friendly products and rising customer involvement in gardening, progressively stricter global government regulations, and growing preference for integrating green areas into residential and business infrastructure.
• Lucintel forecasts that, within the product category, walk-behind will remain the largest segment over the forecast period because the homeowners in metropolitan regions or environments sensitive to noise find it appealing to reduce pollution since it enables them to take care of their lawns without upsetting their neighbors or family members.
• Within the end use industry category, residential users will remain the largest segment because electric mowers are becoming a financially viable alternative owing to the fluctuating price of gasoline and the growing expense of fossil fuels.
Emerging Trends in the Electric Lawn Mowers Market in Thailand
The electric lawn mowers market in Thailand is witnessing significant growth as consumers become more environmentally conscious and look for more cost-effective and efficient alternatives to traditional gasoline-powered mowers. The increasing demand for green technologies, driven by Thailand‘s push for sustainability, has made electric lawn mowers more attractive. Alongside this, technological advancements and shifting consumer preferences are reshaping the market. The following are key emerging trends in Thailand’s electric lawn mowers market.
• Rise of Eco-Friendly and Sustainable Products: Thailand is becoming more environmentally aware, with consumers looking for products that reduce their carbon footprint. Electric lawn mowers, which are quieter, more energy-efficient, and produce no emissions, align with this growing environmental consciousness. As sustainability becomes a higher priority for both individuals and businesses, the electric mower market is benefiting from a significant shift towards eco-friendly technologies.
• Technological Advancements and Smart Features: As smart home devices gain popularity in Thailand, there is an increasing demand for electric lawn mowers with technological innovations. Features such as remote control via apps, self-charging, GPS navigation, and automated mowing schedules are becoming more common. These smart features enhance user convenience, efficiency, and precision, making electric mowers more appealing to tech-savvy consumers and boosting their adoption.
• Shift Towards Urban Living and Smaller Lawn Spaces: As urbanization continues in Thailand, many residents are living in smaller homes or apartments with limited outdoor spaces. Electric mowers, known for their compact size, quiet operation, and ease of storage, are well-suited for smaller lawns. This trend is making electric mowers an increasingly popular choice for city dwellers, who need lawn care solutions that fit into their smaller, often more confined spaces.
• Government Support for Sustainable Technologies: The Thai government has introduced several initiatives to promote clean technologies and reduce the country’s environmental footprint. These initiatives include tax incentives, subsidies, and rebates for consumers who purchase eco-friendly products like electric lawn mowers. Government support is helping make these mowers more affordable and accessible, driving greater adoption across residential and commercial sectors.
• Cost-Effectiveness and Low Maintenance: While the upfront cost of electric mowers is generally higher than gas-powered models, their lower maintenance costs and no need for fuel make them an attractive long-term investment. Consumers are increasingly attracted to the lower operating costs, as they save on fuel, maintenance, and repairs. Over time, electric mowers prove to be more cost-effective, making them a preferred choice for budget-conscious homeowners.
The emerging trends in Thailand’s electric lawn mowers market, including environmental consciousness, technological advancements, urbanization, government support, and cost-effectiveness, are reshaping the market. These trends are driving the demand for electric mowers, making them an increasingly attractive option for consumers who seek environmentally friendly, efficient, and cost-effective lawn care solutions.
Recent Developments in the Electric Lawn Mowers Market in Thailand
The electric lawn mowers market in Thailand has seen numerous developments that are shaping the landscape of the industry. These developments encompass technological improvements, regulatory support, and shifting consumer preferences toward more sustainable and cost-effective lawn care solutions. As the market continues to grow, understanding these developments provides valuable insight into the direction of the industry and the factors driving its expansion.
• Advancement in Battery Technology: Recent developments in battery technology have significantly improved the performance of electric lawn mowers in Thailand. Lithium-ion batteries now provide longer runtimes, faster charging, and increased efficiency compared to older battery models. These advancements allow electric mowers to perform as well as, or even better than, gas-powered mowers, making them a more attractive option for Thai consumers with larger lawns or demanding requirements.
• Increased Consumer Demand for Eco-Friendly Products: Thai consumers are becoming more environmentally conscious, and this shift is reflected in the increasing demand for electric lawn mowers. The push for green technologies is aligned with global trends toward sustainability, and as consumers look for ways to reduce their environmental impact, electric mowers are becoming a preferred alternative due to their emission-free operation and energy efficiency.
• Government Subsidies and Incentives: The Thai government has introduced several policies aimed at promoting eco-friendly products, including electric lawn mowers. These include financial incentives like subsidies and rebates for consumers who purchase environmentally friendly equipment. These initiatives are helping reduce the initial purchase cost, making electric mowers more accessible and appealing to both individual homeowners and businesses.
• Rising Availability of Mowers in Retail and Online Markets: The availability of electric lawn mowers in retail stores and online marketplaces in Thailand has significantly increased. Local retailers and international brands are offering a wide range of electric mower options to cater to different consumer needs. The ease of purchasing through e-commerce platforms is particularly appealing in Thailand, where online shopping continues to grow in popularity.
• Improved Product Design and User Experience: Manufacturers have focused on enhancing the design and user experience of electric lawn mowers to meet the needs of Thai consumers. Mowers are becoming lighter, more compact, and easier to store, making them ideal for small to medium-sized lawns, which are common in urban areas. Additionally, many models now feature low-noise operations, making them more suitable for densely populated residential areas.
The electric lawn mowers market in Thailand is witnessing significant developments, including advancements in battery technology, increased consumer demand for eco-friendly products, government incentives, improved product availability, and enhanced design. These developments are helping drive the adoption of electric mowers, making them a more accessible and attractive option for Thai consumers.
Strategic Growth Opportunities for Electric Lawn Mowers Market in Thailand
As the electric lawn mowers market in Thailand continues to grow, there are several key growth opportunities that manufacturers and businesses can leverage. These opportunities revolve around technological innovations, increasing consumer demand for sustainable products, and the potential for market expansion in both residential and commercial sectors. Capitalizing on these opportunities will be crucial for stakeholders looking to succeed in the competitive electric lawn mowers market in Thailand.
• Smart Lawn Mowers and Automation: With the rise of smart home technologies, there is a significant opportunity to develop electric lawn mowers that integrate with other smart devices. Features like remote control via smartphones, automated mowing schedules, and GPS navigation systems are becoming increasingly popular. Manufacturers who can offer these smart solutions will appeal to tech-savvy Thai consumers looking for convenience and automation in their lawn care routine.
• Urban Market Expansion: As urbanization increases in Thailand, many consumers are living in smaller apartments or homes with limited outdoor spaces. This shift presents an opportunity for manufacturers to design compact, lightweight, and easy-to-store electric mowers that cater to smaller lawns. Urban areas are expected to be a major growth driver for the electric lawn mowers market as more consumers seek efficient solutions for their limited outdoor spaces.
• Commercial Landscaping Solutions: There is an opportunity to target the commercial landscaping industry in Thailand, which includes businesses, hotels, parks, and golf courses. These entities are increasingly seeking eco-friendly and low-maintenance alternatives to traditional gas-powered mowers. Electric mowers can offer lower operational costs, quieter operation, and fewer maintenance requirements, making them an attractive solution for large-scale landscaping operations.
• Battery and Charging Innovation: As consumers demand longer runtimes and faster charging times, there is an opportunity for manufacturers to invest in advanced battery technologies. Developing batteries that offer extended performance and quick recharge times will be crucial for attracting consumers with larger properties. Innovation in battery technology will help address one of the primary concerns about electric mowers, making them more versatile and appealing for a broader range of consumers.
• Subscription-Based Service Models: A growing opportunity lies in offering subscription-based service models, which include regular maintenance, battery replacement, and other value-added services. This model could appeal to consumers who want the convenience of hassle-free lawn care without the burden of ownership. Offering such services would also provide steady revenue streams for businesses, creating a new avenue for growth in the electric lawn mowers market.
The electric lawn mowers market in Thailand presents several growth opportunities, including smart home integration, urban market expansion, commercial landscaping solutions, battery innovation, and subscription-based service models. By capitalizing on these opportunities, manufacturers can meet the evolving demands of Thai consumers and establish a strong presence in the growing electric lawn mowers market.
Electric Lawn Mowers Market in Thailand Driver and Challenges
The electric lawn mower market in Thailand is influenced by a variety of factors, including technological advancements, government policies, economic conditions, and changing consumer preferences. These drivers are contributing to the growth of the market, while challenges such as high initial costs, limited battery life, and consumer reluctance remain. Understanding these drivers and challenges will help stakeholders navigate the market effectively.
The factors responsible for driving the electric lawn mowers market in Thailand include:
• Government Support for Green Technologies: The Thai government’s push for sustainability, including incentives and subsidies for eco-friendly products, is driving the growth of the electric lawn mower market. Financial support makes electric mowers more accessible, especially for consumers who are looking to adopt more sustainable practices in their daily lives.
• Technological Advancements in Battery and Motor Systems: Technological innovations, particularly in battery and motor systems, are enhancing the performance of electric mowers. Lithium-ion batteries offer longer runtimes and faster charging, while improved motors provide more power and efficiency. These advancements make electric mowers a more viable alternative to gas-powered models, attracting more consumers.
• Environmental Awareness Among Consumers: Thai consumers are becoming more environmentally conscious and are increasingly opting for products that reduce their carbon footprint. The demand for electric mowers, which produce zero emissions and require less maintenance, is growing as part of this shift toward more sustainable, green technologies.
• Lower Operating Costs: Electric lawn mowers have significantly lower operating costs compared to gas-powered models. They eliminate the need for fuel, oil, and regular maintenance like spark plugs and air filters. This cost-effectiveness is driving adoption, especially among consumers looking for affordable long-term lawn care solutions.
• Rising Urbanization: As Thailand’s urban population grows, many consumers are seeking lawn care solutions that are quiet, compact, and efficient. Electric mowers, which fit well into smaller spaces and are less noisy than their gas-powered counterparts, are gaining popularity in urban areas, where smaller lawns are common.
Challenges in the electric lawn mowers market in Thailand are:
• High Initial Cost: The upfront cost of electric lawn mowers remains a barrier for many potential buyers. While they offer lower operating costs over time, the initial investment can be higher than that of gas-powered mowers, which may deter price-sensitive consumers.
• Limited Battery Life for Larger Lawns: The relatively limited battery life of electric mowers makes them less suitable for larger lawns. This issue is especially prevalent in rural areas or for properties with large outdoor spaces, where longer runtimes are needed for efficient mowing.
• Consumer Resistance to New Technology: Many consumers are still hesitant to switch from traditional gas-powered mowers to electric models. Concerns over performance, power, and battery limitations often lead to resistance, making it harder for electric mowers to gain widespread acceptance.
The electric lawn mower market in Thailand is driven by government support, technological advancements, environmental awareness, and urbanization, but challenges like high initial costs, limited battery life, and consumer reluctance still persist. Overcoming these challenges through innovation and education will be key to the market’s growth.
List of Electric Lawn Mowers Market in Thailand Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, electric lawn mowers companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the electric lawn mowers companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10
Electric Lawn Mowers Market in Thailand by Segment
The study includes a forecast for the electric lawn mowers market in Thailand by product, end use industry, power source, and distribution channel.
Electric Lawn Mowers Market in Thailand by Product [Analysis by Value from 2019 to 2031]:
• Walk-Behind
• Robotic
• Ride-On
Electric Lawn Mowers Market in Thailand by End Use Industry [Analysis by Value from 2019 to 2031]:
• Residential Users
• Professional Landscaping Services
• Golf Courses & Other Sports Arenas
• Government & Others
Electric Lawn Mowers Market in Thailand by Power Source [Analysis by Value from 2019 to 2031]:
• Electric Corded
• Battery-Powered
Electric Lawn Mowers Market in Thailand by Distribution Channel [Analysis by Value from 2019 to 2031]:
• Online
• Offline
Features of the Electric Lawn Mowers Market in Thailand
Market Size Estimates: Electric lawn mowers in Thailand market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Electric lawn mowers in Thailand market size by product, end use industry, power source, and distribution channel in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different product, end use industry, power source, and distribution channel for the electric lawn mowers in Thailand.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the electric lawn mowers in Thailand.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What are the major drivers influencing the growth of the electric lawn mowers market in Thailand?
Answer: The major drivers for this market are increased inclination for eco-friendly products and rising customer involvement in gardening, progressively stricter global government regulations and growing preference for integrating green areas into residential and business infrastructure.
Q2. What are the major segments for electric lawn mowers market in Thailand?
Answer: The future of the electric lawn mowers market in Thailand looks promising with opportunities in the residential users, professional landscaping services, golf courses & other sports arenas, and government markets.
Q3. Which electric lawn mowers market segment in Thailand will be the largest in future?
Answer: Lucintel forecasts that walk-behind will remain the largest segment over the forecast period because the homeowners in metropolitan regions or environments sensitive to noise find it appealing to reduce pollution since it enables them to take care of their lawns without upsetting their neighbors or family members.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the electric lawn mowers market in Thailand by product (walk-behind, robotic, and ride-on), end use industry (residential users, professional landscaping services, golf courses & other sports arenas, and government & others), power source (electric corded and battery-powered), and distribution channel (online and offline)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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