Electric Lawn Mowers Market in Japan

Electric Lawn Mowers in Japan Trends and Forecast

The future of the electric lawn mowers market in Japan looks promising with opportunities in the residential users, professional landscaping services, golf courses & other sports arenas, and government markets. The global electric lawn mowers market is expected to reach an estimated $24.6 billion by 2031 with a CAGR of 6.5% from 2025 to 2031. The electric lawn mowers market in Japan is also forecasted to witness strong growth over the forecast period. The major drivers for this market are increased inclination for eco-friendly products and rising customer involvement in gardening, progressively stricter global government regulations, and growing preference for integrating green areas into residential and business infrastructure.

• Lucintel forecasts that, within the product category, walk-behind will remain the largest segment over the forecast period because the homeowners in metropolitan regions or environments sensitive to noise find it appealing to reduce pollution since it enables them to take care of their lawns without upsetting their neighbors or family members.
• Within the end use industry category, residential users will remain the largest segment because electric mowers are becoming a financially viable alternative owing to the fluctuating price of gasoline and the growing expense of fossil fuels.

Emerging Trends in the Electric Lawn Mowers Market in Japan

The electric lawn mowers market in Japan is growing rapidly due to advancements in technology, environmental awareness, and changing consumer preferences. As the country focuses on sustainability and innovation, electric mowers are becoming a popular choice for both residential and commercial purposes. With a shift toward eco-friendly, efficient, and smart technologies, the Japanese market for electric lawn mowers is evolving. This transformation is driven by both consumer demand for greener products and government incentives, making it a critical part of Japan‘s shift toward sustainable gardening solutions.

• Adoption of Smart Technologies: Japan is renowned for its advanced technology, and the electric lawn mowers market is no exception. Smart mowers with features like GPS, app connectivity, and automatic scheduling are gaining traction. These mowers can be controlled remotely, allowing users to set specific mowing times, monitor battery levels, and even track their lawn‘s health. This level of automation offers convenience and efficiency, aligning with Japan‘s tech-savvy consumers who prioritize ease of use.
• Increase in Robotic Lawn Mowers: Robotic electric mowers are becoming a significant trend in Japan. These autonomous devices can operate without human intervention, saving time and reducing physical labor. Japanese consumers, especially in urban areas with smaller lawns, are increasingly opting for robotic mowers. This trend is particularly attractive to busy professionals who value time-saving, energy-efficient technologies for lawn care.
• Focus on Sustainability and Eco-Friendliness: As environmental concerns continue to rise globally, Japan is witnessing a shift toward greener alternatives. Electric mowers, which produce zero emissions and operate more quietly than gas-powered models, are gaining popularity. The country’s commitment to reducing carbon footprints and promoting sustainability is driving this trend, with consumers opting for products that support green living.
• Improvement in Battery Technology: Technological advancements in battery performance, particularly lithium-ion batteries, are making electric mowers more efficient and accessible. In Japan, battery life and charging time have seen significant improvements, making it easier for consumers to use electric mowers on larger lawns or for extended periods. This trend is helping reduce the primary limitations of electric mowers, such as short operating times and long charging cycles.
• Government Incentives and Regulations: Japan has implemented various policies and incentives that encourage the adoption of environmentally friendly technologies. Financial subsidies, tax rebates, and stricter emissions regulations are contributing to the growing market for electric mowers. These measures make electric mowers more affordable for consumers and businesses while supporting the country‘s broader green initiatives.

The electric lawn mowers market in Japan is being reshaped by trends such as the adoption of smart technologies, robotic mowers, a focus on sustainability, advancements in battery technology, and government incentives. These trends align with Japan’s technological innovation and environmental goals, making electric mowers an attractive option for both residential and commercial sectors. The growth of these trends suggests that the market will continue to evolve, driven by consumer demand for efficient, sustainable, and high-tech solutions.

Recent Developments in the Electric Lawn Mowers Market in Japan

Japan’s electric lawn mowers market is experiencing significant developments driven by technological innovations, growing environmental concerns, and increased consumer interest in convenience. These developments reflect broader shifts in the country’s attitude toward sustainability, green technologies, and smart solutions. As Japan continues to prioritize eco-friendly living and innovation, these developments are paving the way for the widespread adoption of electric lawn mowers.

• Rise of Robotic Mowers: Robotic lawn mowers have seen widespread adoption in Japan, particularly in urban areas with limited space. These mowers operate autonomously, requiring minimal human input. The technology is ideal for smaller lawns and busy consumers who seek efficient, low-maintenance solutions. The growing popularity of robotic mowers reflects the country’s preference for advanced, time-saving technology in daily life.
• Advancements in Battery Life and Efficiency: One of the key developments is the improvement in battery technology. Lithium-ion batteries are now common in electric mowers, providing longer runtimes and shorter charging times. This development allows electric mowers to be used more effectively in larger yards, broadening their appeal. Consumers are now able to enjoy the same convenience as gas-powered models, with the added benefit of being environmentally friendly.
• Increased Integration with Smart Home Systems: As Japan embraces smart home technologies, electric lawn mowers are being integrated into these ecosystems. Users can control their mowers through mobile apps or voice assistants like Google Assistant or Amazon Alexa. These smart integrations provide increased convenience, such as setting schedules, monitoring performance, and even controlling mowing patterns from anywhere, further appealing to Japan’s tech-oriented population.
• Government Support for Eco-Friendly Products: The Japanese government continues to incentivize the purchase of environmentally friendly products, including electric lawn mowers. Policies like tax breaks, subsidies, and lower import duties for sustainable products are encouraging consumers to switch from gas-powered mowers. These measures make it more affordable for consumers to adopt electric mowers and help promote a green economy in Japan.
• Growth of Online Retail: E-commerce platforms have played a crucial role in the growth of the electric lawn mowers market in Japan. Consumers are increasingly purchasing mowers online, where they can access a wider variety of models and make more informed choices. Online shopping allows customers to compare features and prices, making electric mowers more accessible to a wider audience.

Recent developments in Japan’s electric lawn mowers market, including the rise of robotic mowers, advancements in battery technology, smart integrations, government support, and the growth of online retail, are helping drive adoption. These developments are transforming the market by making electric mowers more efficient, accessible, and attractive to a tech-savvy, environmentally conscious consumer base.

Strategic Growth Opportunities for Electric Lawn Mowers Market in Japan

Japan’s electric lawn mowers market is poised for growth as technological innovations, changing consumer behaviors, and government policies create new opportunities. Key growth opportunities lie in residential, commercial, and technological applications, as well as the rise of smart and robotic lawn care solutions. Manufacturers and retailers who focus on these areas will be well-positioned to tap into a growing consumer base in Japan.

• Residential Lawn Care: As urbanization continues and housing trends shift towards smaller homes with limited space for lawn maintenance, electric mowers are well-suited for Japanese households. These mowers are quieter, more compact, and eco-friendly, making them an attractive option for urban and suburban residents. Manufacturers can focus on producing mowers tailored to small and medium-sized gardens, making them an essential tool for residential lawn care.
• Commercial Landscaping Solutions: The commercial sector in Japan, including parks, golf courses, and corporate campuses, presents a significant growth opportunity for electric lawn mowers. These areas require efficient, cost-effective, and environmentally friendly landscaping equipment. Electric mowers offer reduced maintenance costs and lower operational noise, making them ideal for large commercial properties. Expanding marketing efforts to these commercial applications can help drive market growth.
• Robotic Lawn Mowers: The growing interest in autonomous technology presents a strategic growth opportunity in Japan. Robotic electric mowers, which offer hands-free operation and time savings, are gaining traction in residential, commercial, and even public spaces. Manufacturers can capitalize on this demand by offering advanced features like app connectivity, GPS tracking, and automated mowing schedules to meet the needs of Japan‘s tech-oriented and convenience-driven population.
• Smart Home Integration: The rise of smart homes in Japan presents a major opportunity for electric lawn mowers manufacturers to integrate their products into the growing smart home ecosystem. Offering mowers that can be controlled via mobile apps, voice assistants, or home automation systems will appeal to tech-savvy consumers who value convenience and functionality. This integration will further differentiate electric mowers in a competitive market.
• Government-Backed Green Initiatives: The Japanese government’s ongoing push for sustainability creates an opportunity for electric mower manufacturers to benefit from subsidies and tax breaks. By partnering with government programs or aligning products with environmental policies, companies can attract more consumers seeking eco-friendly alternatives. Targeting government buildings, municipalities, and other public institutions for large-scale adoption of electric mowers could further accelerate market growth.

Strategic growth opportunities in Japan’s electric lawn mowers market lie in targeting residential consumers, expanding into commercial landscaping, tapping into the robotic mower trend, integrating with smart home systems, and capitalizing on government-backed green initiatives. By addressing these key areas, manufacturers can unlock new growth avenues and meet the increasing demand for sustainable, efficient, and tech-driven lawn care solutions.

Electric Lawn Mowers Market in Japan Driver and Challenges

The electric lawn mower market in Japan is influenced by a range of drivers and challenges, including technological advancements, consumer preferences for sustainability, and regulatory changes. While there are significant opportunities, such as increasing consumer demand for green technologies, the market also faces obstacles like high initial costs and limited awareness. Understanding these factors is essential for stakeholders aiming to succeed in the Japanese electric lawn mower market.

The factors responsible for driving the electric lawn mowers market in Japan include:
• Technological Innovation: Advances in battery technology, automation, and smart features are crucial drivers of growth in the electric lawn mower market. Long-lasting batteries, faster charging, and robotic capabilities are making electric mowers more appealing to Japanese consumers, who value innovation and convenience. These technologies are overcoming past limitations, such as short runtimes and long charging times, making electric mowers more competitive with gas-powered models.
• Environmental Awareness: Japanese consumers are increasingly prioritizing eco-friendly products, and electric lawn mowers fit into this trend. As concerns over air pollution and climate change grow, demand for zero-emission, quieter, and more sustainable lawn care products is rising. The market for electric mowers is benefiting from Japan’s commitment to environmental sustainability, with consumers seeking products that align with green values.
• Government Incentives and Support: The Japanese government’s commitment to promoting green technologies is a key driver of the electric lawn mower market. Financial incentives, such as subsidies, rebates, and tax breaks, are making electric mowers more affordable for consumers and encouraging businesses to invest in cleaner technologies. These government initiatives help reduce the initial purchase cost and make electric mowers more accessible.
• Urbanization and Smaller Gardens: The increasing trend toward smaller residential spaces in Japan is creating a demand for compact, efficient lawn care solutions. As urbanization continues, more Japanese households are opting for electric mowers that are quieter, more efficient, and better suited for small to medium-sized lawns. These mowers meet the specific needs of urban residents, driving market growth.
• Convenience and Low Maintenance: Japanese consumers value convenience and ease of use in household products. Electric lawn mowers offer several advantages, including easy operation, low maintenance, and a quieter experience. These benefits, along with features like automated scheduling and smart controls, make electric mowers increasingly attractive to a time-pressed population.

Challenges in the electric lawn mowers market in Japan are:
• High Initial Cost: Although electric mowers have lower long-term operational costs, their initial purchase price is often higher than gas-powered alternatives. This can be a barrier for price-sensitive consumers, particularly in a competitive market. Manufacturers need to find ways to reduce the cost of electric mowers or offer financing options to make them more accessible to a broader customer base.
• Limited Awareness and Education: While the electric mower market is growing, many consumers are still unaware of the benefits and availability of electric models. Increased marketing efforts and educational campaigns are necessary to inform consumers about the environmental, financial, and performance advantages of electric lawn mowers over traditional gas-powered models.
• Limited Service Infrastructure: While electric mowers are becoming more popular, there is still a lack of widespread service centers and repair networks in certain regions of Japan. Consumers may hesitate to switch to electric mowers due to concerns over servicing and spare parts. Expanding the availability of repair services and parts can help mitigate this challenge and increase consumer confidence.

The electric lawn mower market in Japan is influenced by key drivers such as technological innovation, environmental awareness, government incentives, urbanization, and consumer demand for convenience. However, challenges like high initial costs, limited consumer awareness, and service infrastructure gaps need to be addressed for market growth. By overcoming these barriers, the electric lawn mower market can continue to expand, driven by innovation and sustainability.

List of Electric Lawn Mowers Market in Japan Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, electric lawn mowers companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the electric lawn mowers companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10

Electric Lawn Mowers Market in Japan by Segment

The study includes a forecast for the electric lawn mowers market in Japan by product, end use industry, power source, and distribution channel.

Electric Lawn Mowers Market in Japan by Product [Analysis by Value from 2019 to 2031]:

• Walk-Behind
• Robotic
• Ride-On

Electric Lawn Mowers Market in Japan by End Use Industry [Analysis by Value from 2019 to 2031]:

• Residential Users
• Professional Landscaping Services
• Golf Courses & Other Sports Arenas
• Government & Others

Electric Lawn Mowers Market in Japan by Power Source [Analysis by Value from 2019 to 2031]:

• Electric Corded
• Battery-Powered

Electric Lawn Mowers Market in Japan by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Online
• Offline

Features of the Electric Lawn Mowers Market in Japan

Market Size Estimates: Electric lawn mowers in Japan market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Electric lawn mowers in Japan market size by product, end use industry, power source, and distribution channel in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different product, end use industry, power source, and distribution channel for the electric lawn mowers in Japan.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the electric lawn mowers in Japan.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

FAQ

Q1. What are the major drivers influencing the growth of the electric lawn mowers market in Japan?
Answer: The major drivers for this market are increased inclination for eco-friendly products and rising customer involvement in gardening, progressively stricter global government regulations and growing preference for integrating green areas into residential and business infrastructure.
Q2. What are the major segments for electric lawn mowers market in Japan?
Answer: The future of the electric lawn mowers market in Japan looks promising with opportunities in the residential users, professional landscaping services, golf courses & other sports arenas, and government markets.
Q3. Which electric lawn mowers market segment in Japan will be the largest in future?
Answer: Lucintel forecasts that walk-behind will remain the largest segment over the forecast period because the homeowners in metropolitan regions or environments sensitive to noise find it appealing to reduce pollution since it enables them to take care of their lawns without upsetting their neighbors or family members.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 10 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the electric lawn mowers market in Japan by product (walk-behind, robotic, and ride-on), end use industry (residential users, professional landscaping services, golf courses & other sports arenas, and government & others), power source (electric corded and battery-powered), and distribution channel (online and offline)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Electric Lawn Mowers Market in Japan, Electric Lawn Mowers Market in Japan Size, Electric Lawn Mowers Market in Japan Growth, Electric Lawn Mowers Market in Japan Analysis, Electric Lawn Mowers Market in Japan Report, Electric Lawn Mowers Market in Japan Share, Electric Lawn Mowers Market in Japan Trends, Electric Lawn Mowers Market in Japan Forecast, Electric Lawn Mowers Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.