Electric Lawn Mowers in Indonesia Trends and Forecast
The future of the electric lawn mowers market in Indonesia looks promising with opportunities in the residential users, professional landscaping services, golf courses & other sports arenas, and government markets. The global electric lawn mowers market is expected to reach an estimated $24.6 billion by 2031 with a CAGR of 6.5% from 2025 to 2031. The electric lawn mowers market in Indonesia is also forecasted to witness strong growth over the forecast period. The major drivers for this market are increased inclination for eco-friendly products and rising customer involvement in gardening, progressively stricter global government regulations, and growing preference for integrating green areas into residential and business infrastructure.
• Lucintel forecasts that, within the product category, walk-behind will remain the largest segment over the forecast period because the homeowners in metropolitan regions or environments sensitive to noise find it appealing to reduce pollution since it enables them to take care of their lawns without upsetting their neighbors or family members.
• Within the end use industry category, residential users will remain the largest segment because electric mowers are becoming a financially viable alternative owing to the fluctuating price of gasoline and the growing expense of fossil fuels.
Emerging Trends in the Electric Lawn Mowers Market in Indonesia
The electric lawn mowers market in Indonesia is experiencing rapid growth, driven by an increasing focus on sustainability, urbanization, and advancements in technology. As the demand for eco-friendly and low-maintenance lawn care solutions rises, electric mowers are becoming a preferred choice over traditional gas-powered models. These trends are reshaping the market, offering Indonesian consumers more sustainable and efficient options for lawn maintenance, while aligning with the country’s broader environmental goals.
• Shift Toward Eco-Friendly Solutions: As environmental concerns gain prominence in Indonesia, electric lawn mowers are gaining popularity due to their zero-emission operation. These mowers not only help reduce air pollution but also offer a quieter alternative to gas-powered models. This shift toward sustainable gardening solutions is contributing to the growing demand for electric mowers, particularly among environmentally-conscious consumers.
• Improvement in Battery Technology: Battery technology advancements, particularly in lithium-ion batteries, are a major trend in the Indonesian electric lawn mowers market. These batteries offer longer runtimes, faster charging, and better overall efficiency, making electric mowers more reliable for residential and commercial use. As battery technology continues to evolve, electric mowers will become even more practical, addressing consumer concerns about performance.
• Rise of Smart Lawn Mowers: Smart electric lawn mowers equipped with features such as GPS navigation, app control, and automated mowing are becoming increasingly popular in Indonesia. These features allow users to monitor and control their mowers remotely, offering enhanced convenience and efficiency. The trend toward smart mowers reflects broader shifts toward automation and IoT-enabled devices in everyday life.
• Government Support for Green Technologies: The Indonesian government is actively promoting the adoption of eco-friendly products, including electric lawn mowers, through subsidies and incentives. These initiatives help make electric mowers more affordable and accessible to a wider range of consumers. By fostering a green technology ecosystem, the government is accelerating the transition to sustainable lawn care solutions.
• Growing Demand for Compact Models: With urbanization on the rise in Indonesia, there is a growing demand for smaller, more compact lawn care equipment. Electric mowers, known for their lightweight and space-efficient designs, are well-suited to urban environments where small lawns and limited storage space are common. This trend is particularly relevant in cities and densely populated areas.
Emerging trends such as the shift toward eco-friendly solutions, improvements in battery technology, the rise of smart lawn mowers, government support, and the growing demand for compact models are reshaping the electric lawn mowers market in Indonesia. These trends are driving market growth and encouraging the adoption of electric mowers as the preferred choice for both residential and commercial lawn care.
Recent Developments in the Electric Lawn Mowers Market in Indonesia
Recent developments in Indonesia’s electric lawn mowers market are largely driven by innovations in technology, expanding consumer interest in sustainable solutions, and increased availability. These developments are helping reshape the market, making electric mowers more accessible, efficient, and user-friendly for a wide range of consumers.
• Improved Battery Efficiency: A key development in the market is the introduction of more efficient and long-lasting batteries in electric lawn mowers. Manufacturers are increasingly incorporating lithium-ion batteries, which offer extended runtimes, faster charging times, and enhanced durability. This improvement makes electric mowers more practical for both small and large lawns, addressing one of the primary concerns for potential buyers.
• Entry of Local Manufacturers: Local brands in Indonesia are entering the electric lawn mowers market, increasing competition and offering affordable alternatives to international brands. By catering to local consumer preferences and needs, these companies are making electric mowers more accessible. The increased competition is expected to bring down prices, making electric mowers a more attractive option for budget-conscious consumers.
• Wider Retail Availability: Electric lawn mowers are becoming more widely available in both traditional brick-and-mortar stores and online platforms in Indonesia. Major retail chains and e-commerce platforms are offering an expanded selection of electric mowers, providing consumers with a greater range of models to choose from. This development is increasing consumer access to these products and stimulating market growth.
• Incentives from the Government: The Indonesian government is offering various incentives, such as tax rebates and subsidies, to encourage the adoption of green technologies, including electric lawn mowers. These incentives help reduce the upfront costs, making electric mowers more financially accessible to consumers. The government’s efforts are accelerating the shift toward more sustainable lawn care solutions.
• Robotic Lawn Mowers Introduction: Robotic electric mowers, which can autonomously mow lawns, are being introduced to the Indonesian market. These mowers, equipped with GPS and smart features, are gaining popularity due to their convenience and ability to save time. This development is pushing the market toward greater automation and catering to consumers who value ease of use and time-saving solutions.
Recent developments in battery technology, the entry of local manufacturers, wider retail availability, government incentives, and the introduction of robotic mowers are transforming the electric lawn mowers market in Indonesia. These developments are making electric mowers more accessible, affordable, and appealing to consumers, leading to greater market adoption.
Strategic Growth Opportunities for Electric Lawn Mowers Market in Indonesia
The electric lawn mowers market in Indonesia is witnessing several strategic growth opportunities in key areas such as residential lawn care, commercial applications, and technology-driven innovations. By capitalizing on these opportunities, manufacturers and service providers can meet the growing demand for eco-friendly and efficient lawn care solutions.
• Residential Lawn Care: With urbanization and a growing number of households with small gardens, residential lawn care represents a major growth opportunity. Electric lawn mowers, which are compact, lightweight, and eco-friendly, cater to the needs of urban homeowners. By offering affordable and user-friendly models, manufacturers can tap into the large residential market in cities across Indonesia.
• Commercial Landscaping: Commercial landscaping services, which maintain parks, golf courses, and other public spaces, are increasingly turning to electric mowers for their environmental benefits. These mowers help businesses reduce their carbon footprint while maintaining large lawns efficiently. The demand for electric mowers in commercial landscaping is expected to grow as businesses adopt more sustainable practices.
• Robotic Lawn Mowers: The growing trend of smart homes and automation provides an opportunity for manufacturers to invest in robotic electric lawn mowers. These autonomous mowers, equipped with GPS and app-controlled features, appeal to consumers seeking convenience and time-saving solutions. As technology improves, robotic mowers will become more affordable and accessible, opening new market segments.
• Lawn Mower Rentals: Offering electric lawn mowers for rent can cater to consumers who need equipment only seasonally or occasionally. Rental businesses can target residential customers with small lawns or even landscaping companies that require mowers for short-term use. This model makes electric mowers more accessible and flexible, particularly for those not willing to invest in long-term ownership.
• E-Commerce Sales Channels: The rise of e-commerce in Indonesia presents a significant opportunity for electric lawn mowers brands to reach a wider audience. By expanding their presence on online platforms, brands can increase product visibility and offer convenient purchasing options. E-commerce sales can particularly appeal to urban customers who prefer online shopping over visiting physical stores.
Strategic growth opportunities in the electric lawn mowers market in Indonesia include targeting residential lawn care, expanding into commercial landscaping, investing in robotic mowers, offering rental services, and tapping into e-commerce platforms. These opportunities align with the growing demand for sustainable, efficient, and convenient lawn care solutions.
Electric Lawn Mowers Market in Indonesia Driver and Challenges
The electric lawn mower market in Indonesia is influenced by several drivers and challenges that are shaping its growth trajectory. Key drivers include technological advancements, government incentives, and environmental concerns, while challenges such as high initial costs and limited awareness need to be addressed for the market to reach its full potential.
The factors responsible for driving the electric lawn mowers market in Indonesia include:
• Technological Advancements: Innovations in battery technology, such as the development of lithium-ion batteries, have improved the performance of electric mowers, offering longer runtimes and faster charging times. Additionally, the integration of smart features and robotic technology is enhancing the appeal of electric mowers, making them more efficient and user-friendly.
• Government Support: The Indonesian government is offering various incentives, such as subsidies and tax rebates, to promote the adoption of green technologies, including electric mowers. These government initiatives are making electric mowers more affordable and accessible to consumers, helping to drive market growth.
• Environmental Concerns: As awareness of environmental issues rises, consumers are increasingly opting for sustainable solutions like electric mowers. These mowers produce zero emissions and operate quietly, making them an attractive choice for environmentally conscious consumers who want to reduce their carbon footprint.
• Cost Efficiency: While electric mowers may have higher upfront costs, their lower operating and maintenance costs make them a cost-effective choice in the long run. Consumers are increasingly recognizing the value of these mowers, especially as gas prices continue to rise, making electric mowers an attractive alternative.
• Urbanization and Compact Lawn Spaces: Rapid urbanization in Indonesia is leading to smaller residential properties and garden spaces, creating a demand for compact and lightweight lawn care equipment. Electric mowers, known for their small size and ease of use, are ideal for these environments.
Challenges in the electric lawn mowers market in Indonesia are:
• High Initial Costs: Despite their long-term cost savings, electric lawn mowers still have higher upfront costs compared to gas-powered models. This price barrier can deter some potential buyers, especially in price-sensitive markets where traditional mowers are more affordable.
• Limited Consumer Awareness: Many Indonesian consumers are still unaware of the benefits of electric mowers. There is a need for educational campaigns and marketing efforts to raise awareness about the environmental and cost advantages of electric mowers over traditional gas models.
• Lack of Service Infrastructure: In some areas, there may be a lack of service infrastructure for electric lawn mowers. This can make it difficult for consumers to find replacement parts or maintenance services, which could affect the overall adoption of electric mowers.
The electric lawn mower market in Indonesia is driven by technological advancements, government support, environmental awareness, cost efficiency, and urbanization. However, challenges such as high initial costs, limited consumer awareness, and service infrastructure gaps must be addressed to accelerate market growth. By tackling these challenges, the market can realize its full potential.
List of Electric Lawn Mowers Market in Indonesia Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, electric lawn mowers companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the electric lawn mowers companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10
Electric Lawn Mowers Market in Indonesia by Segment
The study includes a forecast for the electric lawn mowers market in Indonesia by product, end use industry, power source, and distribution channel.
Electric Lawn Mowers Market in Indonesia by Product [Analysis by Value from 2019 to 2031]:
• Walk-Behind
• Robotic
• Ride-On
Electric Lawn Mowers Market in Indonesia by End Use Industry [Analysis by Value from 2019 to 2031]:
• Residential Users
• Professional Landscaping Services
• Golf Courses & Other Sports Arenas
• Government & Others
Electric Lawn Mowers Market in Indonesia by Power Source [Analysis by Value from 2019 to 2031]:
• Electric Corded
• Battery-Powered
Electric Lawn Mowers Market in Indonesia by Distribution Channel [Analysis by Value from 2019 to 2031]:
• Online
• Offline
Features of the Electric Lawn Mowers Market in Indonesia
Market Size Estimates: Electric lawn mowers in Indonesia market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Electric lawn mowers in Indonesia market size by product, end use industry, power source, and distribution channel in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different product, end use industry, power source, and distribution channel for the electric lawn mowers in Indonesia.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the electric lawn mowers in Indonesia.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What are the major drivers influencing the growth of the electric lawn mowers market in Indonesia?
Answer: The major drivers for this market are increased inclination for eco-friendly products and rising customer involvement in gardening, progressively stricter global government regulations and growing preference for integrating green areas into residential and business infrastructure.
Q2. What are the major segments for electric lawn mowers market in Indonesia?
Answer: The future of the electric lawn mowers market in Indonesia looks promising with opportunities in the residential users, professional landscaping services, golf courses & other sports arenas, and government markets.
Q3. Which electric lawn mowers market segment in Indonesia will be the largest in future?
Answer: Lucintel forecasts that walk-behind will remain the largest segment over the forecast period because the homeowners in metropolitan regions or environments sensitive to noise find it appealing to reduce pollution since it enables them to take care of their lawns without upsetting their neighbors or family members.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the electric lawn mowers market in Indonesia by product (walk-behind, robotic, and ride-on), end use industry (residential users, professional landscaping services, golf courses & other sports arenas, and government & others), power source (electric corded and battery-powered), and distribution channel (online and offline)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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