Draught Beer Trends and Forecast
The future of the global draught beer market looks promising with opportunities in the beer café, pub & bar, and hotel markets. The global draught beer market is expected to grow with a CAGR of 4.5% from 2024 to 2030. The major drivers for this market are increasing consumer preference for craft and artisanal beers, growing popularity of draught beer in bars and restaurants, and rising interest in unique and flavorful beer experiences.
• Lucintel forecasts that, within the type category, keg beer will remain the largest segment.
• Within the distribution channel category, pub & bar will remain the largest segment.
• In terms of region, Europe will remain the largest region.
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Emerging Trends in the Draught Beer Market
The draught beer market indicates changing consumer preferences, technological advancements, and changes in industry standards. Such changes in the market landscape affect future growth.
• Popularity of Craft Beer: The demand for craft beers is very high due to consumersÄX%$%X desire for specialty flavorings and options. Breweries have continually increased their draught portfolios, leading to an increase in selection within bars and restaurants and the creation of more brewing techniques.
• Sustainability Focus: There is a greater focus on the sustainability of the draught beer market. Breweries have adopted eco-friendly practices in reducing waste, using recyclable materials, and enhancing energy efficiency in the production and distribution process. This practice coincides with global environmental goals.
• Draught Beer Technology: Improvements in the technology of dispensing draught beer translate into major gains in both quality and efficiency. Newer systems boast improved temperature control, better management of carbonation, and flavor preservation methods that enhance customer experience and operational efficiency for bars and restaurants.
• Premium and Imported Beers: There is a growing demand for premium and imported draught beers, particularly in emerging markets. Consumers seek high-quality, international brands, leading to increased investment in draught systems that can handle a diverse range of premium products.
• Digital Solution Integration: The increasing changes in the draught beer market also include the integration of digital solutions, such as smart tap systems and online ordering platforms, to better manage inventory, engage customers, and streamline operations.
The rise of crafts, sustainability concerns, advances in draught dispense technology, demand for high-end products, and digital solution integration are changing the dynamics of the draught beer market. These factors are increasingly becoming major drivers of innovation in response to consumersÄX%$%X changing expectations.
Recent Developments in the Draught Beer Market
Recent changes within the draught beer segment show both technological developments and altered consumer demands. These changes reflect technological improvements in quality, diversification, and delivery of varieties.
• Better Draught Systems: Innovations in draught systems include temperature precision and advanced carbonation techniques. These innovations help improve quality and ensure the best possible flavor and freshness, enhancing consumption in bars and restaurants.
• Ecology: Breweries are increasingly adopting sustainable practices in production, such as energy-efficient ecological packaging, due to growing consumer demand for environmentally friendly products and pressures arising from regulations.
• Expansion of Craft Beer: The segment is growing tremendously, with a number of breweries placing added emphasis on high-quality and unique draught offerings. This growth relates to an increased interest in artisanal and local products.
• Premium Products: Premium or imported draught beers are gaining more focus for their quality, mainly because of the diversity that consumers are seeking in beers, leading to upgrades in premium draught systems and brands.
• Technology Upgrade: Draught beer operations are evolving with new technologies, such as smart tap systems and digital inventory management, that enhance efficiency, reduce waste, and improve customer satisfaction.
The draught beer market has recently seen growth in enhanced draught systems, sustainable practice developments, increased growth of craft beers, premium product offerings, and technological enhancements. These changes have improved the quality, efficiency, and consumer satisfaction of todayÄX%$%Xs draught beer.
Strategic Growth Opportunities for Draught Beer Market
Several strategic growth opportunities exist for the draught beer market, based on changing consumer preferences and advances in technology. These opportunities provide pathways to expansion and innovation across a range of applications.
• Setting Foot in the Craft Beer Market: With the growing popularity of draught offerings, breweries are aggressively increasing their availability of craft beers. Investment in the production and distribution of craft beers opens wider market shares and caters to the growing taste for unique flavors.
• Sustainability Initiatives: Growth through the use of sustainable practices aligns with consumer trends toward going green. Implementing green technologies and waste reduction improves brand reputation and meets regulatory requirements.
• Technological Innovations: Operational efficiencies and customer satisfaction will be further enhanced through efficient draught systems and digital solutions. Innovations in temperature control, carbonation, and smart tap systems introduce opportunities for differentiation in the marketplace and further improve service quality.
• Premium and Imported Beers: Increasing demand for premium and imported beers in draught form presents opportunities to introduce quality beers from breweries. Expanding the premium range and upgrading draught systems allow targeting of niche and elite consumers, increasing their market presence.
• Emerging Market Expansion: The combination of increasing urbanization and changing drinking habits presents significant growth opportunities in emerging markets, such as India and China. Growth strategies can be implemented in these markets by adapting draught beer offerings to local tastes and investing in local distribution.
Emerging opportunities in the expansion of craft beer portfolios, sustainability projects, technological advancements, and premium and imported beers, as well as reaching emerging markets, are driving the draught beer market. These opportunities address industry growth and adaptation to evolving consumer preferences.
Draught Beer Market Driver and Challenges
The draught beer market faces numerous disparate drivers and challenges, including technological, economic, and regulatory issues. All these elements must be clearly understood for the successful platform of a marketplace.
The factors responsible for driving the draught beer market include:
• Increased interest in craft beers among consumers: With the increasing consumer demand for craft beers, the growth of the market for draught beers also rises. Moreover, consumers are leaning toward unique and quality brews, encouraging breweries to branch out into draught beers and invest money and time in innovative brewery technologies.
• Technological advancements: Innovations in draught systems, including precise temperature and carbonation control, enhance the quality of the product and operational efficiency. This drives market growth, as it enhances consumer experience and streamlines operations.
• Focus on sustainability: Breweries are encouraged toward sustainability by the increasing awareness among consumers about the use of environmentally friendly products. Most breweries now invest in the production process to make it more energy-efficient and use recyclable packaging to reduce environmental degradation.
• Emerging market expansion: Economic growth, coupled with changing drinking habits in emerging markets, opens opportunities for draught beer expansion. Breweries that have invested in these regions are now positioned to tap into new consumer bases and drive market growth.
• Premium product demand: The increasing demand for premium and imported draught beers contributes to market growth. Breweries that focus on high-quality products with advanced draught systems can attract consumers seeking a premium experience.
Challenges in the draught beer market are:
• Social licenses to operate and regulatory compliance: Different regulatory environments make it difficult for companies operating in the brewing business. Due to differing regulations from region to region, every brewing company needs to adjust its production methods and market entry approaches.
• High operational costs: Advanced draught systems and sustainable practices are relatively costly. Prices and profitability depend on these high operational costs, which become an important aspect for small breweries and new entrants into emerging markets.
• Competition from alternative beverages: There is further pressure from the increasing demand for non-alcoholic beverages and those made with extracts from plants. Draught beer faces competition in the marketplace due to the presence of alternative products, which affects its market share and further growth.
The driving forces, such as the increasing demand for craft beers, improving technology, focus on sustainability, expansion into developing economies, and premium product demand, support the market. However, it also faces challenges such as compliance with regulatory mechanisms, high operational costs, and competition from alternative beverages. Addressing these drivers and challenges is critical to navigating the market and ensuring growth.
List of Draught Beer Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies draught beer companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the draught beer companies profiled in this report include-
• Heineken
• Molson Coors
• CR Beer
• Kirin
• United Breweries
• Anheuser-Busch InBev
• Asahi Breweries
• CR beer
• Carlsberg
• Constellation Brands
Draught Beer by Segment
The study includes a forecast for the global draught beer by type, distribution channel, and region.
Draught Beer Market by Type [Analysis by Value from 2018 to 2030]:
• Cask Conditioned Beer/Real Ale
• keg Beer
Draught Beer Market by Distribution Channel [Analysis by Value from 2018 to 2030]:
• Beer Café
• Pub & Bar
• Hotel
• Others
Draught Beer Market by Region [Analysis by Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Draught Beer Market
The market for draught beer has recently been undergoing rapid changes based on shifts in consumer preference, technological innovations, and changes in market dynamics across major regions. These developments mirror growing interest in quality, variety, and sustainability in the brewing industry.
• United States: The draught beer market is increasingly innovating craft offerings that are both local and artisanal. Innovations such as advanced keg management systems and eco-friendly packaging have emerged. Growth has been driven by a rise in demand from consumers for unusual flavors and environmentally friendly options, with breweries responding by investing in new technologies.
• China: The draught beer market is emerging, especially in the premium and imported segments. Upscale bars and restaurants are attracting an increasing number of consumers. Local breweries are studying and investing in modern draught systems to strengthen product quality and enhance consumer experience.
• Germany: Germany has a strong beer culture; hence, precision cooling, carbonation technologies, and other advanced developments are increasingly employed in draught beer systems. There has been wider access to and adoption of craft and specialty beers within the marketplace, with breweries turning to sustainable practices and modernizing their draught systems to cater to evolving consumer tastes.
• India: Outward migration and changes in drinking culture are driving growth in the draught beer market in India. Breweries are investing in sophisticated draught systems to meet the increasing demand from bars and restaurants. The introduction of international brands and premium draught options is also promoted to reach a wider array of consumers.
• Japan: The draught beer market in Japan is innovating with advances in dispensing technologies and a focus on premium quality. There has been growth in the offerings of craft beers and a noted trend toward high-quality, locally produced draught beers. Japanese breweries are investing in technology aimed at improving flavor preservation to further enhance consumer experience.
Features of the Global Draught Beer Market
Market Size Estimates: Draught beer market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Draught beer market size by ty
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FAQ
Q1. What is the growth forecast for draught beer market?
Answer: The global draught beer market is expected to grow with a CAGR of 4.5% from 2024 to 2030.
Q2. What are the major drivers influencing the growth of the draught beer market?
Answer: The major drivers for this market are increasing consumer preference for craft and artisanal beers, growing popularity of draught beer in bars and restaurants, and rising interest in unique and flavorful beer experiences.
Q3. What are the major segments for draught beer market?
Answer: The future of the draught beer market looks promising with opportunities in the beer café, pub & bar, and hotel markets.
Q4. Who are the key draught beer market companies?
Answer: Some of the key draught beer companies are as follows:
• Heineken
• Molson Coors
• CR Beer
• Kirin
• United Breweries
• Anheuser-Busch InBev
• Asahi Breweries
• CR beer
• Carlsberg
• Constellation Brands
Q5. Which draught beer market segment will be the largest in future?
Answer: Lucintel forecasts that keg beer will remain the largest segment.
Q6. In draught beer market, which region is expected to be the largest in next 5 years?
Answer: Europe will remain the largest region.
Q7. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the draught beer market by type (cask conditioned beer/real ale and keg beer), distribution channel (beer café, pub & bar, hotel, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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