Digital Agriculture in Turkey Trends and Forecast
The future of the digital agriculture market in Turkey looks promising with opportunities in the advisory service, precision agriculture & farm management, quality management & traceability, digital procurement, agri e-commerce, and financial service markets. The global digital agriculture market is expected to reach an estimated $37.8 billion by 2031 with a CAGR of 10.8% from 2025 to 2031. The digital agriculture market in Turkey is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the increasing awareness of digital agriculture and helping to increase adoption is a strategic government policy, advances in technology, minimising waste and efficient use of resources, and the reducing wastage and efficient use of resources.
• Lucintel forecasts that, within the operation category, monitoring & scouting is expected to witness the highest growth over the forecast period due to farmers and other stakeholders can remotely record any disruption in farm work through scouting and monitoring.
• Within the service category, advisory services are expected to witness the highest growth due to most tasks are handled by service providers, who also advise farmers on how to increase output.
Emerging Trends in the Digital Agriculture Market in Turkey
Turkey’s digital agriculture market is undergoing rapid transformation as the country seeks to modernize its agricultural value chains and respond to climate challenges. With agriculture playing a vital role in rural employment and food exports, there is growing interest in digital technologies that optimize productivity, reduce waste, and enable smart resource use. From satellite imagery to farm management software, innovation is being driven by both government programs and private sector partnerships. These emerging trends are enhancing transparency, profitability, and sustainability across Turkey’s diverse agricultural regions.
• Growth of Satellite Imaging for Precision Farming: Farmers in Turkey are increasingly using satellite imagery to monitor crop health, detect stress zones, and guide fertilization. This geospatial technology allows users to view field-level anomalies and adapt practices in near real-time. Service providers are customizing solutions for key crops such as wheat, sunflower, and hazelnut. This trend enhances input efficiency, reduces costs, and boosts yields while empowering farmers to make data-based decisions, particularly in Central Anatolia and the Aegean region.
• Adoption of Digital Beekeeping Solutions: Turkey’s beekeeping industry, crucial to its biodiversity and economy, is adopting smart hive monitoring technologies. Sensors track temperature, humidity, and hive activity to ensure optimal colony health. These systems send alerts to mobile apps, enabling beekeepers to intervene early. With Turkey being one of the top honey producers globally, this trend is helping mitigate colony collapse and improve honey quality, while supporting traceability in niche agricultural exports.
• Expansion of Urban Vertical Farming Initiatives: Urban areas like Istanbul and Ankara are seeing a rise in tech-driven vertical farms that use hydroponics, climate control, and LED lighting. These systems are ideal for year-round production of leafy greens and herbs in limited space. This trend responds to growing urban food demand and environmental concerns. Digital controls reduce water use and eliminate pesticides, contributing to Turkey’s goals for food security and sustainable urban agriculture.
• Blockchain-Enabled Traceability in Export Chains: Turkish exporters are deploying blockchain platforms to track agricultural products from farm to shelf, ensuring compliance with EU and Gulf region standards. Blockchain ensures that data related to origin, handling, and quality is secure and tamper-proof. This trend is gaining traction in fruits, nuts, and olive oil exports. It enhances trust with international buyers, improves supply chain efficiency, and boosts Turkey’s competitive edge in global markets.
• Deployment of AI-Based Disease Detection Tools: Artificial intelligence is being used in Turkey’s orchards and vineyards to detect plant diseases early using smartphone apps and imaging sensors. These tools analyze leaf color, pattern, and moisture levels to recommend treatments. AI-driven diagnostics help reduce pesticide use, safeguard yields, and support organic farming goals. This trend is especially beneficial for small and mid-sized growers managing high-value crops like grapes, apricots, and citrus.
Turkey’s digital agriculture trends reveal a strategic pivot toward technology-driven and export-oriented farming. Whether through AI, blockchain, satellite tools, or urban innovation, these advancements are enhancing the quality, traceability, and sustainability of agricultural practices. As adoption spreads across crop and livestock sectors, Turkey is well-positioned to modernize its agri-economy and strengthen its role in global food systems.
Recent Developments in the Digital Agriculture Market in Turkey
Digital agriculture in Turkey has witnessed accelerated progress through public investments, policy initiatives, and collaborations with agri-tech firms. Recent developments are focused on ensuring data accessibility, modernizing rural infrastructure, and supporting farmers with decision-support tools. These advancements are part of a broader national strategy to enhance food security, reduce environmental impact, and improve the competitiveness of Turkish agriculture on global platforms. They also reflect the increasing importance of integrating smart technologies into Turkey’s traditional and export-oriented farming systems.
• Launch of the TARBIL Agriculture Data System Upgrade: The Turkish government recently upgraded its TARBIL (Agricultural Monitoring and Information System) platform to improve real-time crop and climate data dissemination. The system now includes more sensors, expanded crop databases, and enhanced forecasting models. This development enables farmers and policymakers to monitor field-level conditions, detect anomalies, and optimize planting strategies. The upgrade enhances national agricultural planning and supports precision farming with reliable, localized insights.
• Deployment of Smart Fertilizer Recommendation Engines: Several cooperatives and agribusinesses in Turkey have implemented AI-driven platforms that analyze soil test results to recommend optimal fertilizer blends. These tools consider nutrient status, crop type, and weather forecasts, helping reduce chemical overuse. This development increases efficiency and supports Turkey’s sustainability goals by improving yield without degrading soil health. It also makes high-precision recommendations accessible to smallholders via mobile apps.
• Creation of Regional AgriTech Innovation Zones: Turkey has designated special regions in provinces like Konya and Gaziantep as AgriTech Innovation Zones. These areas offer tax incentives and infrastructure support for startups and R&D centers developing digital agriculture tools. The initiative encourages partnerships among universities, tech firms, and farming cooperatives. It is driving pilot projects in automation, IoT, and agricultural robotics that can be scaled across the country.
• Integration of E-Agriculture Services into Rural Cooperatives: Rural cooperatives are adopting e-agriculture services such as digital procurement platforms, remote advisory, and inventory tracking systems. These tools enhance market access, reduce transaction delays, and support cooperative governance. This development enables farmers to buy inputs and sell produce more efficiently, fostering financial inclusion and digital transformation in underserved areas.
• Rollout of National Drone Licensing Framework for Agriculture: Turkey recently introduced a regulatory framework that simplifies drone registration and licensing for agricultural use. This development promotes responsible use of aerial spraying, mapping, and field scouting. By lowering entry barriers, more farmers and service providers can deploy drones, improving coverage and adoption rates. It also ensures that safety and environmental standards are maintained in digital farming operations.
Recent developments in Turkey’s digital agriculture sector are helping bridge the gap between traditional farming and smart, connected food production. With enhanced data systems, innovation zones, and accessible tools, Turkey is fostering a future-ready agricultural economy. These initiatives are not only improving farm efficiency but also enabling scalable solutions that strengthen food supply resilience and export potential.
Strategic Growth Opportunities for Digital Agriculture Market in Turkey
Turkey is embracing digital agriculture to enhance food security, boost productivity, and optimize resources. With its diverse climate and large agricultural base, the country is positioned to benefit from digital technologies that modernize farm management. Smart irrigation, data-driven fertilization, and traceability tools are gaining momentum. Government support, EU alignment, and private sector initiatives are driving this change. The following growth opportunities reveal how application-specific strategies can transform Turkey’s agriculture sector by increasing profitability, ensuring sustainability, and supporting rural development.
• Precision Irrigation for Water Management: Turkey faces water scarcity in several agricultural regions. Precision irrigation systems using soil sensors and climate data enable farmers to regulate water use efficiently. These tools prevent overwatering and reduce input costs while improving yield consistency. Farmers receive irrigation schedules via mobile platforms, tailored to specific crops. Precision irrigation is especially relevant in the Central Anatolia and Aegean regions, where water stress is rising. Local firms offering modular sensor-based solutions are expanding adoption. This application supports environmental conservation while aligning with national goals for sustainable agriculture.
• Satellite and Drone Monitoring: Satellite imaging and drone surveillance are helping Turkish farmers detect crop stress, diseases, and pest infestations early. These tools offer high-resolution imagery, analyzed by AI, to guide interventions like spraying and harvesting. With real-time alerts delivered via mobile dashboards, farmers reduce loss and boost efficiency. Adoption is growing among orchards and vineyards in western Turkey. Service providers offer subscription-based access, lowering entry costs. This technology enhances field management, enables precision treatment, and supports sustainable production practices across diverse terrains.
• Smart Greenhouses and Controlled Environment Agriculture: Turkey’s horticulture sector is expanding through smart greenhouse installations. These systems integrate sensors for temperature, humidity, and CO2 levels, automatically adjusting conditions for optimal growth. AI-powered platforms manage ventilation, lighting, and irrigation. These technologies extend growing seasons and reduce chemical use. In regions like Antalya, producers are adopting smart greenhouses to meet export demand for fruits and vegetables. Modular greenhouse kits are becoming more affordable, especially for cooperatives. Controlled environment agriculture enhances product quality and ensures steady output, even under variable climate conditions.
• Digital Marketplaces and Mobile Trading Platforms: Agri-ecommerce platforms are transforming how Turkish farmers access markets. Mobile apps enable direct transactions between producers and retailers, eliminating middlemen. These platforms offer price comparisons, logistics support, and digital payments. Farmers in remote areas use them to sell produce faster and at better prices. Marketplaces tailored for regional crops like olives, wheat, and citrus are gaining popularity. By improving income transparency and reducing wastage, these platforms empower farmers and stimulate rural economies. Digital trade is key to increasing market access and reducing post-harvest losses.
• Farm Management Software for Data-Driven Decisions: Comprehensive farm management platforms allow Turkish farmers to track operations, plan inputs, and analyze performance. These systems compile data from sensors, weather forecasts, and market trends. With real-time dashboards, farmers can make informed decisions on planting, spraying, and resource allocation. Adoption is growing among medium and large farms cultivating cereals, cotton, and legumes. Software-as-a-service models are making these tools accessible without a high upfront investment. Farm management software improves efficiency, supports compliance with export standards, and enables predictive planning in dynamic agricultural environments.
Digital agriculture in Turkey is gaining traction through smart irrigation, drone surveillance, greenhouse technology, mobile trading, and management software. These applications drive productivity, sustainability, and resilience in a diverse agricultural landscape. With rising adoption and government support, Turkey is well-positioned to scale these innovations and modernize its farming sector for long-term competitiveness.
Digital Agriculture Market in Turkey Driver and Challenges
Turkey’s digital agriculture landscape is shaped by a mix of technological progress, rural development priorities, and market-driven needs. Key drivers include government digitization policies, climate stress, export ambitions, and agri-startup growth. However, challenges such as cost barriers, fragmented land ownership, and low digital literacy hinder widespread adoption. Understanding these forces helps stakeholders align strategies for inclusive and sustainable transformation in Turkey’s agriculture. The following points examine major growth drivers and key challenges influencing digital agriculture deployment across the country.
The factors responsible for driving the digital agriculture market in Turkey include:
• Government Digital Agriculture Policies: Turkey’s Ministry of Agriculture is advancing digital transformation through national smart farming initiatives. Projects like the digital agriculture market (DITAP) and e-Agriculture portal provide farmers with real-time data on prices, weather, and soil conditions. Subsidies for smart irrigation and greenhouse systems are accelerating uptake. These policies create a supportive ecosystem for tech adoption while improving market efficiency. By reducing information asymmetry and fostering transparency, the government is helping modernize traditional farming and align with international trade and sustainability goals.
• Climate Change and Resource Scarcity: Droughts, erratic rainfall, and rising temperatures are increasing pressure on Turkish agriculture. Climate-smart technologies such as remote sensing, precision irrigation, and crop forecasting are essential for adaptation. Farmers are turning to digital tools that conserve water and monitor crop health. These solutions are particularly relevant in arid regions like Southeastern Anatolia. Addressing climate challenges with digital agriculture supports long-term sustainability, reduces risk, and secures food production. Environmental pressures are thus a critical driver of agri-tech adoption in Turkey.
• Expansion of Agri-Startups and Innovation Hubs: Turkey is witnessing a surge in agritech startups focused on sensor technology, AI-based analytics, and drone services. Supported by tech incubators and university partnerships, these startups are launching pilot projects and scalable models. Innovation hubs in cities like Ankara and Izmir are connecting entrepreneurs with farmers through training and demonstrations. Private sector investment is growing, offering solutions adapted to local crop types and farm sizes. This entrepreneurial ecosystem is fostering rapid innovation and widening access to digital tools in agriculture.
• Demand for Traceability in Agri-Exports: Turkish exporters of fresh produce, grains, and dairy are adopting digital traceability systems to meet EU and global standards. Blockchain-based tracking systems, QR codes, and digital certifications enhance transparency. Exporters use these tools to comply with food safety regulations and differentiate in competitive markets. Farmers supplying to export chains are encouraged to digitize inputs and production processes. This demand for traceability links technology adoption directly to market access and higher earnings, making it a strong adoption driver.
• Rising Use of Mobile Technology in Rural Areas: Mobile penetration in rural Turkey is enabling the spread of agricultural apps and advisory platforms. Farmers access weather updates, pest alerts, and price information through smartphones. Apps tailored to local dialects and crops increase usability. Mobile tech is also central to digital marketplaces, fintech solutions, and cooperative communication. As connectivity improves, mobile access becomes the foundation for scaling digital agriculture. This driver enables smallholders to engage with digital tools affordably and conveniently.
Challenges in the digital agriculture market in Turkey are:
• High Cost of Advanced Technologies: Technologies like autonomous tractors, IoT sensors, and drone fleets remain expensive for small and mid-sized farms. Limited financing options and high import duties further increase costs. Without subsidies or cooperative models, adoption is restricted to large agribusinesses. Innovative pricing models such as pay-as-you-use or rental services are needed to bridge the gap. Cost remains a major barrier preventing broad digital adoption in Turkey’s diverse farming landscape.
• Fragmented Land Ownership: Turkey’s agricultural land is often split into small, non-contiguous plots, complicating large-scale digital deployment. Applying uniform technology across fragmented holdings is inefficient and costly. Smallholders may lack the scale to justify investment in precision tools. Solutions that are scalable and modular help mitigate this challenge, but land reform or cooperative operation models may be required to improve feasibility. Land fragmentation limits the potential impact of digital agriculture unless carefully addressed.
• Limited Technical Training for Farmers: Many farmers, particularly older or less formally educated ones, lack exposure to digital tools. Training programs and digital literacy initiatives are critical for adoption. While extension services are beginning to offer tech training, scale and coverage are limited. Farmers need hands-on demonstrations, user-friendly platforms, and consistent follow-up. Without proper training, even well-designed tools fail to deliver results. Bridging this skills gap is essential for inclusive digital agriculture.
Turkey’s digital agriculture sector is driven by strong policy backing, climate response needs, export traceability, and startup innovation. However, adoption faces challenges related to cost, land structure, and skills. By addressing these gaps through training, scalable technologies, and financial models, stakeholders can ensure that digital agriculture delivers lasting impact. Strategic alignment across government, private sector, and farmers will be key to unlocking Turkey’s full agri-tech potential.
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List of Digital Agriculture Market in Turkey Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, digital agriculture companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the digital agriculture companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10
Digital Agriculture Market in Turkey by Segment
The study includes a forecast for the digital agriculture market in Turkey by type, operation, offering, and technology.
Digital Agriculture Market in Turkey by Type [Analysis by Value from 2019 to 2031]:
• Hardware
• Software
• Service
Digital Agriculture Market in Turkey by Operation [Analysis by Value from 2019 to 2031]:
• Farming & Feeding
• Monitoring & Scouting
• Marketing & Demand Generation
Digital Agriculture Market in Turkey by Offering [Analysis by Value from 2019 to 2031]:
• Advisory Services
• Precision Agriculture & Farm Management
• Quality Management & Traceability
• Digital Procurement
• Agri E-commerce
• Financial Services
Digital Agriculture Market in Turkey by Technology [Analysis by Value from 2019 to 2031]:
• Peripheral Technologies
• Core Technologies
Features of the Digital Agriculture Market in Turkey
Market Size Estimates: Digital agriculture in Turkey market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Digital agriculture in Turkey market size by type, operation, offering, and technology in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different type, operation, offering, and technology for the digital agriculture in Turkey.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the digital agriculture in Turkey.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What are the major drivers influencing the growth of the digital agriculture market in Turkey?
Answer: The major drivers for this market are the increasing awareness of digital agriculture and helping to increase adoption is a strategic government policy, advances in technology, minimising waste and efficient use of resources, and the reducing wastage and efficient use of resources.
Q2. What are the major segments for digital agriculture market in Turkey?
Answer: The future of the digital agriculture market in Turkey looks promising with opportunities in the advisory service, precision agriculture & farm management, quality management & traceability, digital procurement, agri e-commerce, and financial service markets.
Q3. Which digital agriculture market segment in Turkey will be the largest in future?
Answer: Lucintel forecasts that, with in the operation category, monitoring & scouting is expected to witness the highest growth over the forecast period due to farmers and other stakeholders can remotely record any disruption in farm work through scouting and monitoring.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the digital agriculture market in Turkey by type (hardware, software, and service), operation (farming & feeding, monitoring & scouting, and marketing & demand generation), offering (advisory services, precision agriculture & farm management, quality management & traceability, digital procurement, agri e-commerce, and financial services), and technology (peripheral technologies and core technologies)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Digital Agriculture Market in Turkey, Digital Agriculture Market in Turkey Size, Digital Agriculture Market in Turkey Growth, Digital Agriculture Market in Turkey Analysis, Digital Agriculture Market in Turkey Report, Digital Agriculture Market in Turkey Share, Digital Agriculture Market in Turkey Trends, Digital Agriculture Market in Turkey Forecast, Digital Agriculture Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.