Digital Agriculture in Thailand Trends and Forecast
The future of the digital agriculture market in Thailand looks promising with opportunities in the advisory service, precision agriculture & farm management, quality management & traceability, digital procurement, agri e-commerce, and financial service markets. The global digital agriculture market is expected to reach an estimated $37.8 billion by 2031 with a CAGR of 10.8% from 2025 to 2031. The digital agriculture market in Thailand is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the increasing awareness of digital agriculture and helping to increase adoption is a strategic government policy, advances in technology, minimising waste and efficient use of resources, and the reducing wastage and efficient use of resources.
• Lucintel forecasts that, within the operation category, monitoring & scouting is expected to witness the highest growth over the forecast period due to farmers and other stakeholders can remotely record any disruption in farm work through scouting and monitoring.
• Within the service category, advisory services are expected to witness the highest growth due to most tasks are handled by service providers, who also advise farmers on how to increase output.
Emerging Trends in the Digital Agriculture Market in Thailand
Thailand’s digital agriculture market is transforming, driven by the nation’s goals to boost productivity, reduce labor dependency, and improve climate resilience. As rural digitization accelerates, farmers are increasingly using mobile apps, IoT sensors, and cloud-based platforms to manage inputs, monitor fields, and improve yields. Government programs and private sector innovation are fostering new business models, data platforms, and automation tools tailored to Thai crops. These trends are helping modernize traditional farming while creating new opportunities for precision agriculture, sustainability, and market connectivity in Thailand’s agriculture sector.
• Adoption of Farm Management Mobile Platforms: Mobile-based farm management apps are gaining traction among Thai farmers, particularly in the rice and horticulture sectors. These apps help monitor crop cycles, track input use, and forecast yields, using simple interfaces and regional language support. With smartphone penetration growing in rural areas, this trend empowers smallholders with data-driven decisions, enhancing productivity. Localized platforms supported by cooperatives and agri-tech startups are encouraging widespread adoption and improving real-time visibility into field activities.
• Expansion of Drone Use for Crop Surveillance: Drone technology is rapidly being adopted for aerial crop surveillance, pest detection, and fertilizer spraying across Thai farms. These tools are especially useful in remote and hard-to-access paddy fields. As drone services become more affordable and training programs expand, farmers can monitor crop health and apply treatments with greater precision. This trend boosts efficiency and reduces chemical overuse, aligning with Thailand’s sustainable agriculture policies.
• Integration of Smart Greenhouse Technologies: Smart greenhouse systems using climate sensors, automated irrigation, and energy-efficient controls are expanding in Thailand’s vegetable and floriculture sectors. These systems enable year-round cultivation and reduced input waste. Their adoption is rising in peri-urban zones near Bangkok and Chiang Mai, where demand for high-value, pesticide-free produce is growing. This trend supports local food security, enhances export quality, and provides a scalable model for smallholder modernization.
• Data-Driven Livestock Monitoring Systems: Digital platforms are being implemented in Thailand’s livestock industry to track animal health, feed efficiency, and environmental conditions. Smart tags and sensors help farmers detect disease early, optimize feed, and ensure traceability. This trend is particularly relevant in poultry and pig farming, where consumer demand for food safety and antibiotic-free meat is increasing. Tech adoption helps maintain herd health, improve supply chain transparency, and comply with export regulations.
• Rise of Agri-Education and Digital Literacy Programs: To bridge the digital divide, Thailand is scaling up farmer training in digital tools through government-run digital literacy programs. These include practical workshops, mobile learning modules, and demonstration plots that showcase the benefits of precision agriculture. This trend empowers farmers with the skills needed to adopt emerging technologies, improving knowledge dissemination and technology transfer across rural areas.
Emerging trends in Thailand’s digital agriculture market reflect a broader shift toward technology-driven, sustainable, and resilient food systems. From mobile apps and drones to smart greenhouses and livestock sensors, innovations are enhancing efficiency and data use. With rising digital literacy and government support, these trends are laying the foundation for a modern agricultural economy in Thailand.
Recent Developments in the Digital Agriculture Market in Thailand
Thailand is making significant strides in digitizing agriculture to meet national goals of smart farming and sustainable food systems. Government-backed programs, startup collaborations, and farmer cooperatives are deploying technologies that support precision input use, real-time monitoring, and market access. With growing urbanization and shifting consumer preferences, digital solutions are enabling efficient production while ensuring food safety and environmental compliance. These recent developments are vital to transforming agriculture into a data-empowered and climate-resilient sector in Thailand.
• Launch of the Thai AgriTech Innovation Hub: Thailand recently established a dedicated AgriTech Innovation Hub in Bangkok to incubate startups and pilot agri-digital solutions. The hub connects technology developers with farmers, cooperatives, and exporters. It catalyzes scalable innovations in precision farming, blockchain traceability, and agri-finance. This development is expected to enhance Thailand’s capacity to deploy localized, tech-based farming models, especially in export-oriented crops such as rice, cassava, and tropical fruits.
• Deployment of IoT-Based Irrigation Systems in Dry Zones: In response to regional water stress, Thailand has started installing IoT-enabled irrigation systems in drought-prone provinces like Nakhon Ratchasima. These systems use real-time soil and weather data to automate water delivery and reduce consumption. This development enhances water-use efficiency, particularly in sugarcane and maize fields, and supports climate-resilient agriculture. Subsidies and pilot trials have helped demonstrate impact and expand farmer participation.
• Government Rollout of e-Market Platforms for Smallholders: To improve rural incomes, the Thai Ministry of Agriculture launched digital e-market platforms that connect farmers directly with urban buyers and retailers. These platforms allow producers to set prices, track sales, and reach larger markets without middlemen. This development strengthens value chains, reduces post-harvest losses, and enhances price transparency for smallholders, especially in fresh vegetable and herb markets.
• Integration of Agri-Weather Forecasting Tools into Extension Services: Thailand’s extension services are now integrating advanced weather forecasting tools and satellite-based alerts into their advisory systems. Farmers receive real-time warnings on pest outbreaks, rainfall patterns, and ideal planting windows via SMS or mobile apps. This development enhances decision-making, reduces risk, and aligns farming practices with climate trends. The tool’s reach is growing, particularly in rice and horticulture regions.
• Pilot Project on Smart Aquaculture Systems: Thailand’s seafood industry is embracing smart aquaculture technologies, including real-time monitoring of water quality, feeding behavior, and biomass growth. Pilot farms along the southern coast are using automated sensors and AI-driven controls to manage shrimp and fish health. This development supports export-quality production, reduces feed waste, and improves biosecurity, helping Thailand maintain its status as a global seafood exporter.
Recent developments in Thailand’s digital agriculture sector illustrate a strong commitment to modernizing food production through technology. By combining government initiatives with private innovation, Thailand is creating a digitally connected, climate-resilient farming landscape. These advances are enhancing productivity, market reach, and sustainability across the country’s key agricultural value chains.
Strategic Growth Opportunities for Digital Agriculture Market in Thailand
Thailand is accelerating digital transformation in agriculture to enhance productivity, sustainability, and farmer incomes. Rapid urbanization, climate change, and export pressures are prompting the adoption of smart farming tools. Government-backed digital initiatives and public-private partnerships are fostering innovation in key sectors such as rice, rubber, fruits, and aquaculture. From precision irrigation to crop monitoring and traceability, technology adoption is opening scalable solutions for smallholders. By focusing on application-specific strategies, stakeholders can unlock Thailand’s agricultural potential while addressing sustainability and food security.
• Smart Irrigation for Water Efficiency: Thailand’s agriculture depends heavily on water-intensive crops like rice and sugarcane. Precision irrigation using sensors and automated systems helps farmers manage water more effectively. Smart systems adjust watering schedules based on weather forecasts and soil moisture data, reducing waste. Adoption in drought-prone areas such as northeastern provinces is improving yields and cutting input costs. Local startups are offering affordable drip kits with real-time dashboards. These solutions enhance water conservation and support government policies focused on sustainable resource management in rural areas.
• Drone Monitoring and Remote Crop Surveillance: Drone-based imaging and surveillance are improving field visibility across rice paddies, orchards, and rubber plantations. Multispectral data enables early detection of crop stress and pests, allowing targeted intervention. Farmers receive real-time maps and health scores via mobile apps. Service providers offer subscription-based drone scanning and analytics, reducing the need for upfront hardware investment. This technology enhances productivity by preventing losses and minimizing pesticide use. It also supports environmental goals and is increasingly adopted by cooperatives for shared usage.
• Livestock Health and Productivity Management: Wearables and IoT sensors are being deployed in dairy and poultry farms to track animal health, movement, and feeding patterns. Real-time data helps farmers manage nutrition, prevent disease outbreaks, and improve breeding cycles. Platforms provide mobile alerts for abnormal activity or declining productivity. As Thailand expands its meat and dairy exports, livestock digitization supports traceability and food safety standards. Companies offering integrated sensor-data dashboards are gaining adoption, especially in Chonburi and Chiang Mai provinces, where livestock farming is expanding.
• Digital Marketplaces and Agri-Ecommerce Platforms: Agri-digital platforms connect farmers directly with buyers, reducing dependency on middlemen. These apps offer pricing transparency, logistics support, and digital payments. Smallholders in the fruit and vegetable sectors benefit by accessing larger markets and improving margins. Platforms like Thailand’s Digital Greenhouse model are enabling producers to list and promote their produce via mobile apps. These tools are also integrating crop calendars and supply-demand analytics, helping farmers align harvests with peak demand. This application is improving rural incomes and encouraging entrepreneurship.
• Blockchain Traceability and Export Compliance: Thailand’s strong agri-export focus demands reliable traceability, especially for rice, seafood, and durian. Blockchain systems track every step of the supply chain, recording inputs, harvesting dates, and certifications. These tools build trust with foreign buyers and meet food safety regulations. By scanning QR codes, consumers and traders access farm-to-fork data. Exporters using such solutions gain faster clearance and premium pricing. Government pilot programs are helping cooperatives and exporters adopt this technology, particularly in high-value supply chains.
Thailand’s digital agriculture market is advancing through smart irrigation, drone monitoring, livestock sensors, ecommerce platforms, and blockchain-based traceability. These application-specific opportunities support productivity, sustainability, and export readiness. With targeted implementation and supportive policies, Thailand is positioning itself as a regional leader in digitally-enabled, resilient agriculture that empowers smallholders and strengthens rural economies.
Digital Agriculture Market in Thailand Driver and Challenges
Thailand’s digital agriculture landscape is shaped by a mix of technological progress, economic transformation, and policy reform. Key drivers include public-private initiatives, export competitiveness, rural digitization, and environmental sustainability. Meanwhile, major challenges such as limited digital literacy, fragmented farm sizes, and affordability constraints affect adoption. A balanced strategy that amplifies drivers and mitigates roadblocks is critical to scale innovation across Thailand’s rice fields, aquaculture zones, and plantations. The following analysis outlines the main forces influencing digital transformation in Thai agriculture.
The factors responsible for driving the digital agriculture market in Thailand include:
• Government Digitization and Smart Farming Initiatives: Thailand’s Ministry of Agriculture is actively promoting smart farming through programs such as the Digital Farmer and Smart Agriculture Master Plan. These initiatives provide funding and training for tech adoption among smallholders. Pilot programs for drone use, traceability, and e-commerce are creating scalable models. Government partnerships with startups and research institutes are boosting innovation. These efforts reduce risk for early adopters and align with national food security and sustainability goals. Incentives are helping drive broader adoption across staple and cash crop sectors.
• Growing Demand for Export-Ready Traceability: As Thailand competes in global markets for rice, rubber, shrimp, and fruits, digital traceability becomes a strategic asset. International buyers demand transparency in production practices, pesticide use, and supply chain data. Technologies like blockchain and QR codes help exporters comply with standards while commanding higher prices. Export-focused cooperatives are increasingly adopting digital record-keeping. This driver links digital transformation directly to income growth and market access, encouraging investment in agri-tech tools for compliance and consumer trust.
• Expansion of Agri-Fintech and Microcredit: Fintech solutions tailored for farmers are improving access to capital and insurance. Mobile platforms that assess crop health, weather patterns, and historical yield data support risk scoring for loans and coverage. Farmers using digital agriculture tools gain better credit ratings, enabling further investment in equipment and infrastructure. As digital platforms bundle agronomy, finance, and e-commerce, financial inclusion is rising. This driver is key to unlocking investment from smallholders, especially in underbanked rural regions.
• Rise of Agritech Startups and Private Investment: Thailand’s agritech ecosystem is growing with startups focused on drone analytics, mobile crop advisory, precision irrigation, and livestock monitoring. Investors are supporting scalable models and export-oriented technologies. These startups are offering modular solutions, affordable service packages, and training support. Their presence accelerates innovation and brings new models to market faster. Many are working closely with cooperatives to adapt tools for Thai farm sizes and crops, supporting grassroots-level transformation.
• Climate Change and Natural Resource Constraints: Thailand faces increasing climate variability, affecting rice yields, water supply, and pest cycles. Digital tools that support climate adaptation are in high demand. Remote sensing, crop forecasting, and precision irrigation help mitigate risks. Sustainability-linked digital solutions are also being promoted under Thailand’s BCG (Bio-Circular-Green) model. This driver is creating urgency and opportunity for wider adoption of agri-tech across both lowland and upland farming systems.
Challenges in the digital agriculture market in Thailand are:
• Limited Digital Skills among Smallholders: Many farmers lack exposure to smartphones, data platforms, or farm management apps. This limits uptake of digital tools. Training programs and easy-to-use interfaces are essential. Extension agents and cooperatives play a critical role in technology transfer. Digital literacy remains a barrier, especially among older or less formally educated farmers. Addressing this challenge is vital to ensuring inclusive digital transformation.
• High Cost of Advanced Equipment: Solutions like drones, IoT sensors, and automation remain expensive for smallholders. Upfront investment is a key barrier. While some providers offer pay-per-use models or leasing plans, widespread affordability is still a concern. Cooperative ownership and shared services can help reduce cost per farmer. Without such models, adoption may be limited to larger, export-focused farms.
• Fragmented Land Holdings: Thailand’s farms are often small and dispersed, implement large-scale digital systems. Tailored, modular, and mobile-compatible solutions are required. Startups that address these constraints through lightweight tools and local customization are better positioned. Fragmentation also challenges consistent data collection, affecting the effectiveness of AI-based analytics and forecasting.
Thailand’s digital agriculture market is being accelerated by government support, export-driven traceability, fintech access, and startup innovation. However, digital skill gaps, cost barriers, and farm fragmentation remain significant challenges. Targeted training, modular solutions, and cooperative models are key to overcoming these issues. With effective policy support and tailored innovation, Thailand can unlock scalable, inclusive growth in its digital farming ecosystem.
List of Digital Agriculture Market in Thailand Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, digital agriculture companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the digital agriculture companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10
Digital Agriculture Market in Thailand by Segment
The study includes a forecast for the digital agriculture market in Thailand by type, operation, offering, and technology.
Digital Agriculture Market in Thailand by Type [Analysis by Value from 2019 to 2031]:
• Hardware
• Software
• Service
Digital Agriculture Market in Thailand by Operation [Analysis by Value from 2019 to 2031]:
• Farming & Feeding
• Monitoring & Scouting
• Marketing & Demand Generation
Digital Agriculture Market in Thailand by Offering [Analysis by Value from 2019 to 2031]:
• Advisory Services
• Precision Agriculture & Farm Management
• Quality Management & Traceability
• Digital Procurement
• Agri E-commerce
• Financial Services
Digital Agriculture Market in Thailand by Technology [Analysis by Value from 2019 to 2031]:
• Peripheral Technologies
• Core Technologies
Features of the Digital Agriculture Market in Thailand
Market Size Estimates: Digital agriculture in Thailand market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Digital agriculture in Thailand market size by type, operation, offering, and technology in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different type, operation, offering, and technology for the digital agriculture in Thailand.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the digital agriculture in Thailand.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What are the major drivers influencing the growth of the digital agriculture market in Thailand?
Answer: The major drivers for this market are the increasing awareness of digital agriculture and helping to increase adoption is a strategic government policy, advances in technology, minimising waste and efficient use of resources, and the reducing wastage and efficient use of resources.
Q2. What are the major segments for digital agriculture market in Thailand?
Answer: The future of the digital agriculture market in Thailand looks promising with opportunities in the advisory service, precision agriculture & farm management, quality management & traceability, digital procurement, agri e-commerce, and financial service markets.
Q3. Which digital agriculture market segment in Thailand will be the largest in future?
Answer: Lucintel forecasts that, with in the operation category, monitoring & scouting is expected to witness the highest growth over the forecast period due to farmers and other stakeholders can remotely record any disruption in farm work through scouting and monitoring.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the digital agriculture market in Thailand by type (hardware, software, and service), operation (farming & feeding, monitoring & scouting, and marketing & demand generation), offering (advisory services, precision agriculture & farm management, quality management & traceability, digital procurement, agri e-commerce, and financial services), and technology (peripheral technologies and core technologies)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Digital Agriculture Market in Thailand, Digital Agriculture Market in Thailand Size, Digital Agriculture Market in Thailand Growth, Digital Agriculture Market in Thailand Analysis, Digital Agriculture Market in Thailand Report, Digital Agriculture Market in Thailand Share, Digital Agriculture Market in Thailand Trends, Digital Agriculture Market in Thailand Forecast, Digital Agriculture Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.