Data Monetization Market in Turkey

Data Monetization in Turkey Trends and Forecast

The future of the data monetization market in Turkey looks promising, with opportunities in the BFSI, e-commerce & retail, telecommunications & IT, manufacturing, healthcare, and energy & utility markets. The global data monetization market is expected to grow with a CAGR of 25.8% from 2025 to 2031. The data monetization market in Turkey is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the rising data volumes and data-driven decisions, growing awareness of the potential for data monetization, the proliferation of external data sources, and the expansion of the Internet of Things.

• Lucintel forecasts that, within the method category, the analytics-enabled platform as a service segment will remain the largest segment over the forecast period due to the methods capacity to provide flexible data monetization options to clients.
• Within the end use category, BFSI will remain the largest segment due to the increasing presence of data-rich businesses in the banking industry.

Emerging Trends in the Data Monetization Market in Turkey

Turkey is experiencing significant developments in its data monetization landscape, driven by substantial investments in digital infrastructure, government initiatives, and the expansion of data-driven sectors. These advancements are positioning Turkey as a regional leader in the digital economy. The governments commitment to enhancing the digital ecosystem, coupled with private sector investments, is fostering an environment conducive to data-driven innovation and economic growth. As a result, several key developments are shaping the future of data monetization in Turkey.

• Government-Led Digital Wallet Scheme: The Turkish government launched a digital wallet scheme in 2024, providing eligible citizens with ₺10,000 each through a digital wallet to stimulate economic growth. The initiative aims to promote consumption at the local level, especially among lower-income earners, and encourages digitization. Implemented via the Thang Rath app, the scheme has reached millions of recipients, fostering digital inclusion and creating opportunities for data monetization through increased digital transactions and consumer behavior insights.
• Expansion of Data Infrastructure by Global Tech Companies: Major global tech companies are making significant investments in Turkish digital infrastructure. Google has announced a $1 billion investment to establish a data center and cloud region in Turkey, aiming to address the increasing demand for cloud services and support AI advancements in Southeast Asia. Similarly, Amazon Web Services plans to invest $5 billion in Turkey over 15 years. These investments are expected to generate thousands of jobs and bolster Turkish position as a regional digital hub.
• Growth of Healthcare Data Monetization Solutions: Turkish healthcare data monetization solutions market is experiencing rapid growth. The market generated a revenue of USD 10.3 million in 2022 and is expected to reach USD 33.6 million by 2030, growing at a CAGR of 15.9%. The software segment is the largest revenue-generating type and is expected to register the fastest growth during the forecast period. This growth is driven by the increasing adoption of digital health solutions and the need for data-driven insights in healthcare decision-making.
• Development of Data Marketplaces and Exchanges: Data marketplaces and exchanges are emerging in Turkey, providing platforms where businesses can buy and sell data securely. These exchanges allow companies to monetize their data assets while ensuring compliance with local privacy regulations. The rise of data marketplaces also enables businesses to access high-quality datasets that they can use to improve operations or develop new products. By facilitating the exchange of data between businesses, these platforms contribute to a more interconnected and efficient data-driven economy.
• Adoption of Artificial Intelligence for Data Monetization: Artificial intelligence (AI) is playing a significant role in helping Turkish businesses unlock the value of their data. Companies are leveraging AI algorithms to analyze large datasets, identify patterns, and generate actionable insights. In sectors such as retail, banking, and manufacturing, AI is used to optimize operations, personalize customer experiences, and improve decision-making. This shift towards AI-powered data monetization is enabling businesses to transform raw data into valuable intelligence that drives revenue and enhances competitive advantage.

The data monetization market in Turkey is evolving rapidly as organizations and the government recognize the potential of data to fuel economic growth. From government initiatives and AI adoption to the development of data marketplaces and a focus on data privacy, these developments are reshaping the data landscape. Turkish growing digital economy, combined with its efforts to leverage data across key industries, positions the country as a leading player in Southeast Asians data-driven future. As businesses adopt more innovative and secure data practices, they are unlocking new revenue streams and creating a more data-centric economy.

Recent Developments in the Data Monetization Market in Turkey

Turkey is emerging as a dynamic hub for data monetization, driven by significant investments in digital infrastructure, regulatory advancements, and the proliferation of digital services. Key developments include the growth of embedded finance, the expansion of data center infrastructure, advancements in digital health, the establishment of a regulatory framework for crypto assets, and the rise of fintech investments. These developments are reshaping Turkish data economy, fostering innovation, and enhancing economic opportunities across various sectors.

• Growth of Embedded Finance: Turkish embedded finance sector is experiencing rapid growth, with revenues expected to increase from $966.2 million in 2024 to $3.31 billion by 2029, reflecting a compound annual growth rate (CAGR) of 28%. This growth is driven by the integration of financial services such as lending, insurance, payments, and wealth management into non-financial platforms. Companies like Trendyol and Getir are leading the charge by offering financial services within their apps, enhancing user experience, and creating new revenue streams. The rise of embedded finance is transforming Turkish financial landscape, making financial services more accessible and convenient for consumers.
• Expansion of Data Center Infrastructure: Turkey is witnessing significant investments in data center infrastructure, with global tech companies like Huawei Cloud, AWS, Google, and Microsoft planning to establish data centers in the country. Huawei Cloud has already launched its dedicated cloud region in Istanbul, while other providers are forming strategic partnerships with local enterprises to develop new facilities. For instance, EDGNEX Data Centers by DAMAC has partnered with Vodafone Turkey to develop a new data center facility in Izmir. These developments are enhancing Turkish capacity to handle large-scale data operations, supporting the growth of data-driven industries and services.
• Advancements in Digital Health: Turkish digital health market is projected to reach $1.27 billion in 2024, with an annual growth rate of 8.54%, driven by government initiatives promoting telemedicine and digital health solutions. The largest segment within the digital health market is digital fitness and well-being, expected to generate $803.1 million in 2024. These advancements are improving healthcare accessibility and efficiency, enabling better patient outcomes, and creating opportunities for data monetization in the healthcare sector. The growth of digital health is positioning Turkey as a leader in healthtech innovation in the region.
• Establishment of Regulatory Framework for Crypto Assets: This regulation brings crypto asset service providers under the purview of the Turkey Capital Markets Association, aiming to enhance transparency and investor protection in the crypto space. The establishment of a clear regulatory framework is fostering trust and encouraging investment in digital assets, thereby contributing to the growth of the data monetization market in Turkey.
• Rise of Fintech Investments: Turkish fintech sector has witnessed record-breaking investments, reaching $194 million in 2024. The number of fintech startups has increased to 901, with 731 currently operational. Significant investments have been directed towards embedded lending, insurance, payment, and wealth management sectors. The establishment of Fintech Zone Istanbul as a comprehensive ecosystem providing mentorship and accelerator programs is further strengthening Turkish position in the global fintech landscape. These developments are driving innovation and creating new opportunities for data monetization in the financial sector.

Turkish data monetization market is experiencing significant growth, fueled by advancements in embedded finance, the expansion of data center infrastructure, developments in digital health, the establishment of a regulatory framework for crypto assets, and the rise of fintech investments. These developments are enhancing Turkish capacity to leverage data as a strategic asset, fostering innovation, and creating new economic opportunities across various sectors. As Turkey continues to strengthen its digital economy, it is poised to become a leading hub for data monetization in the region.

Strategic Growth Opportunities for Data Monetization Market in Turkey

Turkey is witnessing a surge in data monetization opportunities as digital technologies continue to evolve and gain traction across sectors. With an increasing focus on data-driven decision-making, businesses are seeking ways to unlock the value of the vast amounts of data they generate. As a result, Turkey’s data monetization market is expanding rapidly, offering new opportunities for growth in areas such as e-commerce, financial services, tourism, smart cities, and healthcare. Below are five key applications where data monetization is shaping the future of the market in Turkey.

• E-commerce and Customer Analytics: Turkey’s rapidly growing e-commerce sector is harnessing customer data to improve shopping experiences and drive sales. Data from online transactions, browsing history, and customer feedback is being used to deliver personalized marketing and product recommendations. E-commerce companies are monetizing this data by collaborating with advertisers and suppliers to offer targeted promotions and advertisements. This approach enhances customer satisfaction, increases sales conversions, and provides businesses with valuable insights into consumer behavior, allowing for more effective inventory management and strategic product development.
• Financial Services and Predictive Analytics: The financial services sector in Turkey is leveraging data to enhance credit scoring, risk management, and customer personalization. By analyzing transaction history, spending patterns, and financial behavior, financial institutions are developing tailored products such as personalized loans, credit offers, and investment solutions. The monetization of this data through fintech platforms and partnerships enables more accurate assessments of creditworthiness and risk. This fosters greater financial inclusion, supports innovative financial products, and opens up new revenue streams for both banks and fintech companies, driving growth in Turkey’s financial market.
• Tourism and Travel Data Monetization: Tourism is a significant industry in Turkey, and the monetization of tourism data presents a key growth opportunity. Data from travelers’ behaviors, preferences, and booking habits is being used to optimize marketing efforts and enhance customer experiences. By partnering with hotels, airlines, and travel agencies, businesses are monetizing this data to offer personalized travel packages and promotions. This not only improves revenue for the tourism sector but also helps local economies by boosting tourism-related services. As the tourism industry in Turkey continues to grow, data monetization will play a key role in maximizing its potential.
• Smart Cities and Urban Data Monetization: Turkey is investing in smart city projects that leverage data from IoT devices, sensors, and urban infrastructure to optimize services and improve the quality of life. Data from transportation systems, energy consumption, and public services is being monetized by providing insights to urban planners, businesses, and government agencies. This data-driven approach helps reduce traffic congestion, improve energy efficiency, and enhance city planning. The monetization of urban data not only drives innovation in public services but also creates new business opportunities, contributing to the development of sustainable cities in Turkey.
• Healthcare and Patient Data Insights: Turkey’s healthcare sector is increasingly embracing data-driven approaches to improve patient care and operational efficiency. Data from electronic health records, wearable devices, and medical imaging is being used for predictive analytics, diagnosis, and personalized treatment. This data is monetized through partnerships with pharmaceutical companies, health-tech firms, and insurers, who pay for valuable insights into patient behavior, treatment efficacy, and disease prevention. By leveraging healthcare data, Turkey’s healthcare providers can improve patient outcomes, optimize resource allocation, and open new revenue streams, ultimately leading to a more efficient healthcare system.

Data monetization in Turkey is transforming various sectors by unlocking new opportunities for revenue generation, innovation, and efficiency. From e-commerce and financial services to smart cities and healthcare, businesses are increasingly leveraging data to drive growth and enhance customer satisfaction. By turning data into a strategic asset, Turkey is positioning itself as a leader in the global data economy. As the market continues to mature, data-driven insights will play an increasingly critical role in shaping Turkey’s economic future.

Data Monetization Market in Turkey Driver and Challenges

The data monetization market in Turkey is influenced by a combination of technological advancements, economic trends, and evolving regulatory frameworks. As Turkish businesses and government agencies increasingly recognize the value of data, the opportunities for generating revenue from data are expanding across multiple industries such as retail, finance, and healthcare. However, challenges such as compliance with privacy laws, infrastructure limitations, and the need for skilled talent may impact the market’s growth. This analysis explores the major drivers and challenges that shape data monetization in Turkey, offering insights into the potential opportunities and barriers.

The factors responsible for driving the data monetization market include:
• Increasing digital transformation and internet penetration: Turkey is undergoing rapid digital transformation, with more businesses and consumers adopting online platforms for various activities. The widespread use of mobile devices and internet services enables companies to collect vast amounts of data, which can be monetized. As businesses move toward digital operations, they can harness this data to improve decision-making, develop new products, and personalize services. The growing digital infrastructure across urban and rural areas presents a significant opportunity for data monetization in various sectors, including e-commerce, healthcare, and manufacturing.
• Growth of e-commerce and mobile services: E-commerce in Turkey has expanded rapidly, with increasing numbers of consumers shopping online and engaging with mobile services. This shift in consumer behavior generates large volumes of transactional and behavioral data that businesses can use for targeted marketing, customer segmentation, and personalized offers. As more Turkish consumers rely on mobile devices for shopping and financial transactions, businesses can leverage this data to create new revenue streams and optimize their operations. The rise of mobile services and digital retail is a major driver of data monetization in the country.
• Supportive government initiatives for digital economy: The Turkish government has introduced various initiatives to foster the development of the digital economy, such as the Digital Turkey initiative, which focuses on enhancing internet access, digital infrastructure, and e-government services. The government’s support for the digital economy encourages businesses to adopt data-driven strategies, invest in data analytics technologies, and explore new ways to monetize data. By offering incentives, improving digital literacy, and promoting innovation, the government is creating a favorable environment for the growth of the data monetization market.
• Rise in demand for personalized customer experiences: As consumer expectations evolve, there is an increasing demand for personalized products, services, and marketing campaigns. Turkish businesses are increasingly leveraging data to tailor their offerings to individual preferences and behaviors. Data monetization plays a crucial role in enabling these personalized experiences, allowing companies to segment their audiences, optimize product recommendations, and deliver targeted advertising. By offering more relevant and customized services, businesses can improve customer satisfaction and loyalty, driving higher revenue opportunities through data-driven personalization.
• Adoption of artificial intelligence and big data analytics: Turkey is witnessing a growing adoption of artificial intelligence (AI) and big data analytics across various industries. Companies are using AI to analyze large volumes of data, uncover trends, and generate actionable insights. Big data technologies help organizations to process and analyze data at scale, making it easier to extract valuable information for monetization purposes. As AI and big data adoption continue to rise in Turkey, businesses can unlock new revenue streams by applying advanced analytics to their data, improving operational efficiency, and offering more innovative services.

Challenges in the data monetization market are:
• Data privacy and regulatory compliance: Turkey has enacted data protection regulations, such as the Personal Data Protection Law (KVKK), which imposes strict requirements on how personal data is collected, stored, and processed. Compliance with these laws can be challenging for businesses looking to monetize data, as they must ensure that customer data is handled responsibly and that privacy rights are respected. Navigating the complexities of data protection regulations requires businesses to invest in robust data governance frameworks, which may increase costs and slow down data monetization efforts, especially for smaller companies.
• Limited digital infrastructure in rural areas: Although Turkey has made significant progress in expanding digital infrastructure, rural areas still face challenges in terms of internet connectivity and access to digital tools. This disparity in infrastructure limits the ability of businesses in these regions to collect and analyze data at scale, restricting their participation in the data monetization market. To fully capitalize on data opportunities, it is essential to improve digital access in underserved areas. Without a more equitable distribution of infrastructure, businesses in rural regions will continue to face obstacles in tapping into data-driven growth.
• Shortage of skilled data professionals: The lack of skilled data scientists, analysts, and engineers is a significant challenge for businesses in Turkey looking to implement data monetization strategies. Although demand for data-driven roles is growing, there is a shortage of qualified professionals capable of leveraging advanced data analytics and artificial intelligence to extract valuable insights. This skills gap slows down the adoption of data-driven business models and makes it difficult for organizations to fully exploit the potential of their data. Addressing this challenge will require investment in education and training programs to build a capable workforce in data science and analytics.

Turkey’s data monetization market is positioned for growth due to increasing digital transformation, government support, and the rise of AI and big data analytics. However, challenges such as data privacy regulations, digital infrastructure gaps, and a shortage of skilled talent must be addressed to unlock the full potential of data monetization. By overcoming these obstacles, Turkey can enhance its digital economy, create new revenue streams, and position itself as a leader in data-driven innovation. Strategic investments in infrastructure, talent development, and compliance will be key to realizing these opportunities.

List of Data Monetization Market in Turkey Companies

Companies in the market compete based on the product quality they offer. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leveraging integration opportunities across the value chain. Through these strategies, data monetization companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the data monetization companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10

Data Monetization Market in Turkey by Segment

The study includes a forecast for the data monetization market in Turkey by method, enterprise size, and end use.

Data Monetization Market in Turkey by Method [Analysis by Value from 2019 to 2031]:

• Data as a Service
• Insight as a Service
• Analytics-Enabled Platform as a Service
• Embedded Analytics

Data Monetization Market in Turkey by Enterprise Size [Analysis by Value from 2019 to 2031]:

• Large Enterprises
• SMEs

Data Monetization Market in Turkey by End Use [Analysis by Value from 2019 to 2031]:

• BFSI
• E-Commerce & Retail
• Telecommunications & IT
• Manufacturing
• Healthcare
• Energy & Utilities
• Others

Features of the Data Monetization Market in Turkey

Market Size Estimates: Data monetization in Turkey market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Data monetization in Turkey market size by method, enterprise size, and end use in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different methods, enterprise sizes, and end uses for the data monetization in Turkey.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the data monetization in Turkey.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

FAQ

Q1. What are the major drivers influencing the growth of the data monetization marketing Turkey?
Answer: The major drivers for this market are rising data volumes and data-driven decisions, growing awareness of data monetization potential, along with proliferation of external data sources and the expansion of the internet of things.
Q2. What are the major segments for data monetization market in Turkey?
Answer: The future of the data monetization market in Turkey looks promising with opportunities in the BFSI, e-commerce & retail, telecommunications & IT, manufacturing, healthcare, and energy & utility markets.
Q3. Which data monetization market segment in Turkey will be the largest in future?
Answer: Lucintel forecasts that analytics-enabled platform as a service segment will remain the largest segment over the forecast period due to the methods capacity to provide flexible data monetization options to clients.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 10 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the data monetization market in Turkey by method (data as a service, insight as a service, analytics-enabled platform as a service, and embedded analytics), enterprise size (large enterprises and SMEs), and end use (BFSI, e-commerce & retail, telecommunications & IT, manufacturing, healthcare, energy & utilities, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Data Monetization Market in Turkey, Data Monetization Market in Turkey Size, Data Monetization Market in Turkey Growth, Data Monetization Market in Turkey Analysis, Data Monetization Market in Turkey Report, Data Monetization Market in Turkey Share, Data Monetization Market in Turkey Trends, Data Monetization Market in Turkey Forecast, Data Monetization Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.