Data Monetization Market in Thailand

Data Monetization in Thailand Trends and Forecast

The future of the data monetization market in Thailand looks promising, with opportunities in the BFSI, e-commerce & retail, telecommunications & IT, manufacturing, healthcare, and energy & utility markets. The global data monetization market is expected to grow with a CAGR of 25.8% from 2025 to 2031. The data monetization market in Thailand is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the rising data volumes and data-driven decisions, growing awareness of the potential for data monetization, the proliferation of external data sources, and the expansion of the Internet of Things.

• Lucintel forecasts that, within the method category, the analytics-enabled platform as a service segment will remain the largest segment over the forecast period due to the methods capacity to provide flexible data monetization options to clients.
• Within the end use category, BFSI will remain the largest segment due to the increasing presence of data-rich businesses in the banking industry.

Emerging Trends in the Data Monetization Market in Thailand

Thailand is experiencing significant developments in its data monetization landscape, driven by substantial investments in digital infrastructure, government initiatives, and the expansion of data-driven sectors. These advancements are positioning Thailand as a regional leader in the digital economy. The governments commitment to enhancing the digital ecosystem, coupled with private sector investments, is fostering an environment conducive to data-driven innovation and economic growth. As a result, several key developments are shaping the future of data monetization in Thailand.

• Government-Led Digital Wallet Scheme: The Thai government launched a digital wallet scheme in 2024, providing eligible citizens through a digital wallet to stimulate economic growth. The initiative aims to promote consumption at the local level, especially among lower-income earners, and encourages digitization. Implemented via the Thang Rath app, the scheme has reached millions of recipients, fostering digital inclusion and creating opportunities for data monetization through increased digital transactions and consumer behavior insights.
• Expansion of Data Infrastructure by Global Tech Companies: Major global tech companies are making significant investments in Thailand digital infrastructure. Google has announced a $1 billion investment to establish a data center and cloud region in Thailand, aiming to address the increasing demand for cloud services and support AI advancements in Southeast Asia. Similarly, Amazon Web Services plans to invest $5 billion in Thailand over 15 years. These investments are expected to generate thousands of jobs and bolster Thailand position as a regional digital hub.
• Growth of Healthcare Data Monetization Solutions: Thailand healthcare data monetization solutions market is experiencing rapid growth. The market generated a revenue of USD 10.3 million in 2022 and is expected to reach USD 33.6 million by 2030, growing at a CAGR of 15.9%. The software segment is the largest revenue-generating type and is expected to register the fastest growth during the forecast period. This growth is driven by the increasing adoption of digital health solutions and the need for data-driven insights in healthcare decision-making.
• Development of Data Marketplaces and Exchanges: Data marketplaces and exchanges are emerging in Thailand, providing platforms where businesses can buy and sell data securely. These exchanges allow companies to monetize their data assets while ensuring compliance with local privacy regulations. The rise of data marketplaces also enables businesses to access high-quality datasets that they can use to improve operations or develop new products. By facilitating the exchange of data between businesses, these platforms contribute to a more interconnected and efficient data-driven economy.
• Adoption of Artificial Intelligence for Data Monetization: Artificial intelligence (AI) is playing a significant role in helping Thai businesses unlock the value of their data. Companies are leveraging AI algorithms to analyze large datasets, identify patterns, and generate actionable insights. In sectors such as retail, banking, and manufacturing, AI is used to optimize operations, personalize customer experiences, and improve decision-making. This shift towards AI-powered data monetization is enabling businesses to transform raw data into valuable intelligence that drives revenue and enhances competitive advantage.

The data monetization market in Thailand is evolving rapidly as organizations and the government recognize the potential of data to fuel economic growth. From government initiatives and AI adoption to the development of data marketplaces and a focus on data privacy, these developments are reshaping the data landscape. Thailand growing digital economy, combined with its efforts to leverage data across key industries, positions the country as a leading player in Southeast Asians data-driven future. As businesses adopt more innovative and secure data practices, they are unlocking new revenue streams and creating a more data-centric economy.

Recent Developments in the Data Monetization Market in Thailand

Thailand data monetization landscape is experiencing rapid transformation, fueled by significant investments in digital infrastructure, advancements in embedded finance, and strategic government initiatives. The nations commitment to becoming a regional digital hub is evident through substantial investments from global tech giants and the development of policies aimed at fostering a robust digital economy. These developments are reshaping how data is leveraged across various sectors, positioning Thailand as a burgeoning leader in the data-driven economy of Southeast Asia.

• Massive Investments in Data Infrastructure: Thailand is witnessing unprecedented investments in data infrastructure, with global tech companies like Google, Amazon Web Services, and TikTok committing billions of dollars to establish data centers and cloud services in the country. Googles $1 billion investment in a data center and cloud region in Bangkok and Chonburi aims to enhance AI capabilities and support the growing demand for cloud services. Similarly, TikTok plans to invest $8.8 billion over the next five years to build data centers, reinforcing Thailand position as a regional digital hub. These investments are expected to create thousands of jobs and stimulate economic growth.
• Growth of Embedded Finance Market: This growth is driven by the integration of financial services such as payments, lending, insurance, and wealth management into non-financial platforms. Companies like Grab and LINE are leading the charge by offering financial services within their apps, enhancing user experience, and creating new revenue streams. This trend reflects a broader shift towards seamless financial services in Thailand digital economy.
• Government-Led Digital Wallet Scheme: The Thai governments digital wallet scheme, launched in September 2024, aims to distribute ฿10,000 (approximately $275) to eligible citizens to stimulate economic growth and promote digitization. The initiative is implemented through the Thang Rath app and is expected to reach 45 million registered individuals. While the scheme has faced criticism for its cost, it underscores the governments commitment to fostering a digital economy and enhancing financial inclusion. The initiative is anticipated to boost local consumption and support the adoption of digital financial services.
• Advancements in Healthcare Data Monetization: Thailand healthcare sector is increasingly adopting data monetization strategies, with a focus on leveraging data analytics to improve patient outcomes and operational efficiency. The integration of electronic health records and the use of AI in diagnostics are enabling healthcare providers to offer personalized services and optimize resource allocation. These advancements are not only enhancing the quality of care but also creating opportunities for data-driven innovations in the healthcare industry. The governments support for digital health initiatives is further accelerating this transformation.
• Development of Regulatory Frameworks for Digital Economy: The Thai government is actively developing policies to boost and protect the digital economy, aiming for it to constitute 30% of the GDP by 2030. These policies focus on enhancing cybersecurity, promoting the use of artificial intelligence, and supporting digital infrastructure development. The governments proactive approach to regulation is creating a conducive environment for data monetization by ensuring data privacy, fostering innovation, and attracting foreign investments. These efforts are positioning Thailand as a competitive player in the global digital economy.

The convergence of substantial investments in digital infrastructure, the rapid expansion of embedded finance, strategic government initiatives, and advancements in data-driven sectors like healthcare is propelling Thailand data monetization market into a new era. These developments are not only enhancing economic growth but also fostering a digital ecosystem that encourages innovation and inclusivity. As Thailand continues to strengthen its digital economy, it is poised to become a leading hub for data monetization in Southeast Asia.

Strategic Growth Opportunities for Data Monetization Market in Thailand

Thailand is experiencing significant growth in its data monetization market, driven by the countries rapidly evolving digital landscape. With a focus on expanding connectivity, enhancing digital infrastructure, and adopting data-driven business models, organizations across sectors are increasingly exploring ways to monetize data. By leveraging insights and analytics, businesses can drive innovation, enhance customer experiences, and create new revenue streams. Below are five key strategic growth opportunities by application that are shaping the data monetization landscape in Thailand.

• E-commerce and Consumer Behavior Analytics: Thailand’s booming e-commerce sector is tapping into consumer data to personalize shopping experiences and improve sales strategies. Data from online transactions, browsing habits, and social media interactions is being analyzed to deliver targeted marketing and product recommendations. This data is monetized through partnerships with brands and third-party advertisers who seek access to customer insights. The ability to effectively leverage consumer data is enhancing customer satisfaction, increasing sales conversions, and creating new revenue opportunities for online retailers.
• Tourism and Travel Data Monetization: As one of the top global travel destinations, Thailand’s tourism industry is capitalizing on data monetization by offering insights into traveler behavior and preferences. By analyzing data from booking platforms, mobile apps, and travel-related social media posts, businesses in the tourism sector can optimize marketing campaigns and improve service offerings. The monetization of this data enables collaboration with travel agencies, hotels, and local businesses, driving tourism-related revenue while providing tourists with personalized recommendations and experiences tailored to their needs.
• Financial Services and Digital Banking: Thailand’s rapidly growing fintech sector is using data to create personalized financial products, services, and lending solutions. Data from customer transactions, spending patterns, and credit histories is being monetized to offer more accurate credit scoring, targeted loans, and customized financial planning. Partnerships between banks and fintech startups are helping to unlock new revenue opportunities by offering tailored financial services. This data-driven approach to banking is not only enhancing financial inclusion but also fostering innovation in Thailand’s financial sector.
• Smart Cities and Urban Mobility Data: As Thailand continues to develop smart city initiatives, data from sensors, traffic systems, and IoT devices is being used to optimize urban mobility, traffic management, and energy consumption. Data from public transportation systems and vehicle usage is being monetized by providing valuable insights to urban planners, transportation providers, and logistics companies. These data-driven solutions help reduce congestion, improve city planning, and enhance overall infrastructure. The growth of smart city technologies is creating new opportunities for businesses to monetize urban data, improving the quality of life, and supporting sustainable development in Thailand.
• Agriculture and Precision Farming: Thailand’s agricultural sector is embracing data-driven solutions to improve productivity, reduce costs, and ensure sustainable farming practices. Data from IoT devices, drones, and satellite imagery is being utilized to monitor crop health, optimize irrigation, and predict yields. This data is monetized by partnering with agritech companies, research institutions, and government agencies. Through precision farming, Thailand’s agricultural industry can improve food production efficiency, increase exports, and address challenges related to climate change and resource management, ultimately boosting economic growth.

The data monetization market in Thailand is seeing significant growth across various sectors, from e-commerce and tourism to agriculture and smart cities. Each application leverages data to create new revenue streams, enhance customer experiences, and drive operational efficiencies. By integrating data analytics into their business models, companies in Thailand are unlocking the full potential of their data, fostering innovation, and positioning themselves for long-term success. As the market continues to evolve, data-driven insights will become even more integral to Thailand’s economic development and competitiveness on the global stage.

Data Monetization Market in Thailand Driver and Challenges

The data monetization market in Thailand is influenced by a combination of technological advancements, economic factors, and regulatory challenges. As businesses and government entities recognize the value of data, opportunities for monetizing it are expanding across sectors such as retail, finance, and healthcare. However, the market is also constrained by factors such as data privacy concerns, infrastructure gaps, and a lack of skilled talent. This analysis explores the major drivers and challenges in the Thai data monetization landscape, offering insights into the complexities of this growing market.

The factors responsible for driving the data monetization market include:
• Digital transformation and mobile penetration: Thailand has seen rapid digital transformation, with an increasing number of businesses and consumers relying on mobile and online platforms for everyday activities. Mobile penetration in Thailand is high, providing businesses with rich streams of data to monetize. The widespread use of smartphones and mobile internet enables companies to gather real-time data on consumer behaviors, preferences, and purchasing patterns. This growing reliance on digital platforms presents significant opportunities for businesses to leverage mobile data in enhancing services, optimizing marketing strategies, and creating new revenue streams.
• Government initiatives supporting digital economy growth: The Thai government has actively promoted the growth of the digital economy through initiatives like the Thailand 4.0 Economic Model, which focuses on fostering digital innovation and the use of data for business development. Additionally, the government has invested in expanding digital infrastructure and encouraging smart city initiatives. These efforts have created a conducive environment for businesses to adopt data monetization strategies. By focusing on digital inclusion and innovation, the government is helping businesses capitalize on data opportunities while driving overall economic growth.
• Expanding e-commerce and fintech markets: Thailand e-commerce and fintech sectors have seen rapid growth, driven by the increasing adoption of online shopping and digital financial services. The expansion of these sectors generates vast amounts of transactional and behavioral data, which can be monetized through targeted advertising, personalized offers, and enhanced customer experiences. As more consumers turn to online platforms for retail and financial transactions, businesses have a greater opportunity to analyze customer data and derive insights that can lead to new revenue opportunities.
• Growing interest in artificial intelligence and analytics: There is a growing interest in the use of artificial intelligence (AI) and data analytics in Thailand. Businesses are increasingly adopting AI technologies to analyze large datasets and extract valuable insights. AI can be used for predictive analytics, customer segmentation, and automation of business processes. These technologies help companies turn raw data into actionable information, creating opportunities for data monetization. As AI adoption continues to grow, it will enable businesses to generate more precise, valuable insights from data, further enhancing their monetization strategies.
• Increased demand for personalized experiences: Consumers in Thailand, similar to global trends, expect more personalized experiences across digital platforms. Businesses are leveraging data to tailor their products, services, and marketing efforts to individual preferences. Data monetization plays a key role in enabling this level of personalization by providing insights into consumer behavior, needs, and desires. By offering customized solutions, businesses can drive customer loyalty, increase sales, and generate new revenue streams. This growing demand for personalized services is driving the need for more advanced data analysis and monetization techniques.

Challenges in the data monetization market are:
• Data privacy and regulatory challenges: Thailand has enacted the Personal Data Protection Act (PDPA), which closely aligns with the European Union’s GDPR. While the PDPA aims to protect personal data, it also poses challenges for businesses looking to monetize data. The law requires businesses to obtain consent for data collection and usage, which can be a barrier to collecting and leveraging data at scale. Compliance with these regulations demands significant investment in data governance, legal frameworks, and security measures, which can deter smaller businesses from pursuing data monetization opportunities.
• Inadequate digital infrastructure in rural areas: Although urban areas in Thailand have relatively advanced digital infrastructure, rural regions still face challenges with internet connectivity and access to digital tools. The lack of robust infrastructure in these areas limits the ability of businesses to gather and analyze data from a wider population base. This digital divide creates an uneven playing field, where businesses in well-connected regions have a competitive advantage. The lack of infrastructure in rural areas restricts the growth of data-driven initiatives and limits the inclusivity of data monetization across the country.
• Shortage of skilled data professionals: Thailand faces a shortage of skilled data scientists, analysts, and AI specialists. This talent gap is a significant challenge for businesses looking to capitalize on data monetization opportunities. The lack of qualified professionals means that companies may struggle to implement advanced data analytics and AI-driven solutions that are essential for extracting value from data. To address this challenge, businesses need to invest in talent development programs or partner with external experts. Without adequately skilled personnel, the potential for effective data monetization is limited.

Thailand’s data monetization market is growing rapidly due to digital transformation, government support, and the increasing demand for personalized services. However, challenges such as data privacy regulations, infrastructure gaps, and a shortage of skilled professionals hinder the market’s full potential. Addressing these challenges will be critical to unlocking the benefits of data monetization and ensuring that businesses can harness the power of data to drive growth and innovation across sectors. The future of data monetization in Thailand depends on overcoming these barriers through strategic investments and collaborative efforts.

List of Data Monetization Market in Thailand Companies

Companies in the market compete based on the product quality they offer. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leveraging integration opportunities across the value chain. Through these strategies, data monetization companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the data monetization companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10

Data Monetization Market in Thailand by Segment

The study includes a forecast for the data monetization market in Thailand by method, enterprise size, and end use.

Data Monetization Market in Thailand by Method [Analysis by Value from 2019 to 2031]:

• Data as a Service
• Insight as a Service
• Analytics-Enabled Platform as a Service
• Embedded Analytics

Data Monetization Market in Thailand by Enterprise Size [Analysis by Value from 2019 to 2031]:

• Large Enterprises
• SMEs

Data Monetization Market in Thailand by End Use [Analysis by Value from 2019 to 2031]:

• BFSI
• E-Commerce & Retail
• Telecommunications & IT
• Manufacturing
• Healthcare
• Energy & Utilities
• Others

Features of the Data Monetization Market in Thailand

Market Size Estimates: Data monetization in Thailand market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Data monetization in Thailand market size by method, enterprise size, and end use in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different methods, enterprise sizes, and end uses for the data monetization in Thailand.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the data monetization in Thailand.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

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FAQ

Q1. What are the major drivers influencing the growth of the data monetization marketing Thailand?
Answer: The major drivers for this market are rising data volumes and data-driven decisions, growing awareness of data monetization potential, along with proliferation of external data sources and the expansion of the internet of things.
Q2. What are the major segments for data monetization market in Thailand?
Answer: The future of the data monetization market in Thailand looks promising with opportunities in the BFSI, e-commerce & retail, telecommunications & IT, manufacturing, healthcare, and energy & utility markets.
Q3. Which data monetization market segment in Thailand will be the largest in future?
Answer: Lucintel forecasts that analytics-enabled platform as a service segment will remain the largest segment over the forecast period due to the methods capacity to provide flexible data monetization options to clients.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 10 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the data monetization market in Thailand by method (data as a service, insight as a service, analytics-enabled platform as a service, and embedded analytics), enterprise size (large enterprises and SMEs), and end use (BFSI, e-commerce & retail, telecommunications & IT, manufacturing, healthcare, energy & utilities, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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