Data Monetization in Saudi Arabia Trends and Forecast
The future of the data monetization market in Saudi Arabia looks promising, with opportunities in the BFSI, e-commerce & retail, telecommunications & IT, manufacturing, healthcare, and energy & utility markets. The global data monetization market is expected to grow with a CAGR of 25.8% from 2025 to 2031. The data monetization market in Saudi Arabia is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the rising data volumes and data-driven decisions, growing awareness of the potential for data monetization, the proliferation of external data sources, and the expansion of the Internet of Things.
• Lucintel forecasts that, within the method category, the analytics-enabled platform as a service segment will remain the largest segment over the forecast period due to the methods capacity to provide flexible data monetization options to clients.
• Within the end use category, BFSI will remain the largest segment due to the increasing presence of data-rich businesses in the banking industry.
Emerging Trends in the Data Monetization Market in Saudi Arabia
Saudi Arabia is rapidly transforming its digital economy as part of Vision 2030, placing strong emphasis on data as a strategic asset. The data monetization market in the Kingdom is gaining momentum, driven by technological advancements, economic diversification efforts, and a shift toward data-driven governance and business. As public and private sectors harness the power of big data, new trends are emerging that reflect both innovation and regulatory foresight. These developments are shaping how data is collected, managed, and turned into economic value across various industries.
• Rise of Government-Led Data Platforms: Government entities in Saudi Arabia are leading the development of centralized data platforms to promote data sharing and monetization. Initiatives such as the National Data Management Office and the Saudi Data and AI Authority are facilitating data accessibility and integration across ministries and sectors. This move aims to streamline public services, enhance transparency, and create monetization opportunities by opening datasets to the private sector. These platforms are setting standards for data quality, governance, and interoperability, forming the backbone for future data-based economic growth.
• Increased Investment in Smart Cities and IoT: The Kingdom is heavily investing in smart cities such as NEOM and The Line, which are powered by advanced data ecosystems and Internet of Things (IoT) technologies. These developments generate vast amounts of data from sensors, infrastructure, and digital services, providing rich opportunities for monetization. Companies can derive insights on consumer behavior, traffic patterns, and energy usage, which can be commercialized or used to optimize urban operations. These data flows become valuable assets that attract investment and spur innovation in sectors like transportation, energy, and retail.
• Expansion of the Data-as-a-Service (DaaS) Model: There is a growing shift toward the Data-as-a-Service model, where data is offered on demand through cloud platforms. This model enables businesses in Saudi Arabia to access high-quality datasets without the need for in-house infrastructure. By purchasing data subscriptions or real-time analytics services, companies can make faster and more informed decisions. The flexibility and scalability of DaaS are particularly appealing to startups and SMEs looking to compete with larger players. This approach also fosters cross-industry data collaboration and opens up new revenue streams for data providers.
• Development of AI and Machine Learning Infrastructure: Artificial intelligence and machine learning technologies are becoming central to data monetization strategies in Saudi Arabia. Organizations are leveraging AI tools to analyze large datasets and identify patterns that can be converted into business insights or predictive models. The government has prioritized AI development as part of its digital agenda, funding research and establishing training centers. This enhances the value of raw data by transforming it into actionable intelligence. AI-driven data monetization is proving vital in sectors like healthcare, finance, and logistics, where predictive capabilities offer a competitive edge.
• Strengthening Data Governance and Privacy Regulations: To build trust and ensure ethical data use, Saudi Arabia is strengthening its regulatory framework around data privacy and governance. Laws such as the Personal Data Protection Law are being implemented to regulate how personal data is collected, stored, and used. These frameworks support the responsible monetization of data by setting clear legal boundaries and enforcement mechanisms. As compliance becomes a competitive advantage, companies that align with these regulations are better positioned to build consumer trust and expand their monetization efforts. This regulatory clarity encourages foreign investment and cross-border data partnerships.
These emerging trends are reshaping Saudi Arabian data monetization landscape by establishing a robust infrastructure, encouraging innovation, and ensuring responsible data practices. Government leadership, smart technology investment, and regulatory advancement are working in tandem to unlock data full economic potential. As these trends continue to evolve, they will drive a more diversified, digital-first economy where data plays a central role in value creation.
Recent Developments in the Data Monetization Market in Saudi Arabia
Saudi Arabia is rapidly transforming its data monetization landscape, driven by Vision 2030s focus on economic diversification and digital innovation. The Kingdom is investing heavily in artificial intelligence, cloud infrastructure, and fintech, while implementing robust regulatory frameworks to ensure data security and privacy. These strategic initiatives are positioning Saudi Arabia as a regional leader in data-driven technologies, attracting global partnerships, and fostering a thriving digital economy.
• Implementation of the Personal Data Protection Law (PDPL): Saudi Arabian Personal Data Protection Law came into full effect in September 2024, marking a significant step towards data governance. The law mandates strict compliance with data privacy regulations, including guidelines for data transfers and the appointment of data protection officers.
• Surge in Fintech Funding and Growth: In the first half of 2024, fintech funding in Saudi Arabia soared to $62 million, a 360% increase compared to the previous year. The number of fintech companies has grown substantially, with projections indicating assets under management could reach $64 billion by the end of 2024. This growth is fueled by supportive regulatory environments, including sandboxes that allow for innovation while ensuring compliance.
• Expansion of Data Center Infrastructure: Saudi Arabia is experiencing a boom in data center development, with major players like Google Cloud, Oracle, and Huawei establishing a presence. Local companies such as STC and TONOMUS are also expanding their facilities. This expansion supports the increasing demand for data storage and processing capabilities, essential for data monetization efforts across various industries.
• Strategic Focus on Artificial Intelligence: The Kingdom is prioritizing artificial intelligence as a key component of its economic diversification strategy. Initiatives include partnerships to build the worlds largest AI inference data center and the development of industrial-grade generative AI models. These efforts aim to position Saudi Arabia as a global leader in AI, enhancing its capacity to monetize data through advanced analytics and machine learning applications.
Business Insider
These developments collectively signify Saudi Arabian commitment to becoming a data-driven economy. By investing in technology infrastructure, implementing robust data governance laws, and fostering innovation in fintech and AI, the Kingdom is creating a conducive environment for data monetization. These strategic moves are expected to attract global partnerships, stimulate economic growth, and solidify Saudi Arabian position as a regional hub for digital transformation.
Strategic Growth Opportunities for Data Monetization Market in Saudi Arabia
The data monetization market in Saudi Arabia is experiencing rapid transformation, driven by Vision 2030 and the national focus on digital transformation and economic diversification. As organizations generate vast volumes of data, the ability to convert this information into revenue is becoming increasingly important. Strategic opportunities across sectors such as finance, healthcare, retail, public services, and telecommunications are shaping the future of data-driven decision-making. Below are five key application-based growth opportunities driving the expansion of the data monetization landscape in the Kingdom.
• Financial Services: Advanced Risk Analytics and Credit Scoring: Banks and fintech firms in Saudi Arabia are leveraging data monetization through advanced risk analytics and personalized credit scoring models. By analyzing transactional and behavioral data, institutions can better assess customer creditworthiness, reduce defaults, and optimize loan offerings. These insights enable the development of new financial products and services tailored to customer segments, enhancing customer acquisition and retention. This opportunity also supports regulatory compliance through more accurate risk assessments and fraud detection, thereby increasing operational efficiency and profitability.
• Healthcare: Predictive Analytics for Patient Outcomes and Service Optimization: The healthcare sector is utilizing data monetization to enhance patient care and streamline services through predictive analytics. By monetizing data collected from electronic health records, wearables, and IoT-enabled medical devices, providers can forecast disease progression, personalize treatment plans, and improve resource allocation. These analytics tools empower decision-makers to implement cost-effective care models and preventive health strategies. As Saudi Arabia invests heavily in digital health infrastructure, this approach improves patient satisfaction and supports national health goals.
• Retail: Personalization and Customer Behavior Insights: Retailers in Saudi Arabia are capitalizing on consumer data to personalize shopping experiences and optimize inventory management. By analyzing data from online and offline customer interactions, businesses can offer targeted promotions, adjust product offerings, and enhance customer loyalty programs. Data-driven insights also enable dynamic pricing strategies and improve supply chain efficiency. This approach is especially significant in the competitive e-commerce space, where customer experience and tailored engagement are critical for growth and differentiation.
• Public Sector: Smart City and Infrastructure Planning: Government agencies are monetizing urban data to support smart city initiatives and infrastructure development. Through the integration of data from transportation, energy, waste management, and public services, authorities can make informed policy decisions and optimize urban planning. These data-driven insights help improve public safety, reduce congestion, and ensure efficient use of resources. Saudi Arabia’s investments in smart city projects such as NEOM and the Red Sea Project highlight the potential of data monetization in enhancing governance and urban sustainability.
• Telecommunications: Network Optimization and Targeted Offerings: Telecommunication companies in the Kingdom are using data monetization to enhance network performance and deliver personalized services. By analyzing usage patterns and customer preferences, telcos can optimize network investments and develop segmented marketing campaigns. Data insights also enable bundling of value-added services based on individual user behavior. This not only boosts average revenue per user but also strengthens customer loyalty. As 5G adoption expands, telcos will increasingly rely on data-driven strategies to remain competitive and innovative.
These five application-driven opportunities are redefining how data is valued and utilized across key sectors in Saudi Arabia. As organizations adopt data monetization strategies, they gain new revenue streams, boost operational efficiencies, and deliver enhanced services. The convergence of data, technology, and strategic vision is positioning the Kingdom as a regional leader in the data economy, aligning closely with national development goals and global competitiveness.
Data Monetization Market in Saudi Arabia Driver and Challenges
The data monetization market in Saudi Arabia is influenced by a complex mix of technological advancements, economic diversification efforts, and evolving regulatory frameworks. As the Kingdom accelerates its Vision 2030 objectives, organizations are increasingly seeking to transform raw data into valuable assets. However, this transformation is not without its hurdles. While a variety of drivers, such as digital infrastructure and government support, push the market forward, challenges, including data privacy concerns and talent shortages, threaten to hinder progress. Understanding these dynamics is crucial for stakeholders navigating this rapidly evolving landscape.
The factors responsible for driving the data monetization market include:
• Vision 2030 and Digital Transformation Initiatives: Saudi Arabian Vision 2030 strategy emphasizes a shift towards a knowledge-based economy, driving significant investments in digital transformation. This national agenda prioritizes data-driven governance, smart city development, and public sector digitization. These efforts create a strong demand for advanced data analytics and monetization capabilities across multiple sectors. Public-private partnerships are being fostered to accelerate the adoption of data technologies, thereby positioning data monetization as a key enabler for economic diversification and innovation.
• Rapid Growth in Cloud Computing and Big Data Infrastructure: The Kingdom has seen a surge in cloud computing investments, including the entry of global tech giants and the expansion of local data centers. This infrastructure growth facilitates scalable data storage and processing, which are critical for effective data monetization. Organizations are now better equipped to manage, analyze, and derive insights from vast amounts of data. As cloud services become more accessible and affordable, both large enterprises and SMEs are increasingly engaging in monetizing their data assets.
• Government Support and Regulatory Evolution: Saudi authorities are actively developing data governance frameworks that balance innovation with security. Entities like the Saudi Data and Artificial Intelligence Authority (SDAIA) are playing a central role in shaping policies that encourage ethical data use and transparency. Such regulatory clarity boosts investor and stakeholder confidence in the data economy. As compliance becomes more streamlined, it lowers entry barriers for businesses seeking to generate revenue from data-based solutions.
• Expansion of E-Commerce and Fintech Sectors: With a young and tech-savvy population, Saudi Arabia is experiencing a boom in e-commerce and fintech adoption. These sectors generate vast amounts of consumer and transaction data, offering substantial monetization opportunities through customer insights, targeted marketing, and predictive analytics. Startups and established firms alike are leveraging data to create personalized services, thereby enhancing user engagement and increasing revenue streams through data-driven innovations.
• Increased Demand for AI and Predictive Analytics: There is a growing appetite for artificial intelligence and machine learning solutions that can turn raw data into predictive insights. Industries such as healthcare, logistics, and energy are adopting AI tools to optimize operations and forecast trends. This demand fuels the monetization of proprietary data sets, as companies realize the value in predictive capabilities. As data quality and volume improve, so does the potential for monetization across verticals.
Challenges in the data monetization market are:
• Data Privacy and Cybersecurity Concerns: Despite advancements in regulation, concerns around data privacy and cybersecurity persist. With increasing incidents of data breaches globally, organizations in Saudi Arabia face scrutiny over how they collect, store, and monetize user data. These concerns can lead to public distrust and regulatory pushback, limiting the ability to exploit data assets fully. Strict compliance requirements may also raise operational costs, affecting smaller firms in particular.
• Shortage of Skilled Data Professionals: The demand for data scientists, engineers, and analysts far exceeds the current supply in the Kingdom. This talent gap poses a significant obstacle to realizing the full potential of data monetization. Without adequately trained professionals, businesses struggle to extract insights and implement data-driven strategies. While upskilling programs and academic partnerships are emerging, the pace of talent development must accelerate to keep up with market needs.
• Organizational Resistance and Data Silos: Many organizations still operate in traditional models with limited data integration across departments. This siloed approach prevents the holistic use of data, reducing its monetization potential. Resistance to change, lack of awareness, and fear of exposing sensitive information often hinder the adoption of enterprise-wide data strategies. Overcoming internal inertia requires cultural shifts and leadership commitment to data-centric innovation.
The data monetization market in Saudi Arabia is gaining momentum, fueled by strong national vision, digital investments, and emerging technologies. However, it also faces significant hurdles related to data privacy, talent scarcity, and organizational readiness. Balancing these drivers and challenges will determine how effectively the Kingdom can harness data as a strategic asset. Continued collaboration between government, academia, and industry will be essential to unlocking the markets full potential in the coming years.
List of Data Monetization Market in Saudi Arabia Companies
Companies in the market compete based on the product quality they offer. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leveraging integration opportunities across the value chain. Through these strategies, data monetization companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the data monetization companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10
Data Monetization Market in Saudi Arabia by Segment
The study includes a forecast for the data monetization market in Saudi Arabia by method, enterprise size, and end use.
Data Monetization Market in Saudi Arabia by Method [Analysis by Value from 2019 to 2031]:
• Data as a Service
• Insight as a Service
• Analytics-Enabled Platform as a Service
• Embedded Analytics
Data Monetization Market in Saudi Arabia by Enterprise Size [Analysis by Value from 2019 to 2031]:
• Large Enterprises
• SMEs
Data Monetization Market in Saudi Arabia by End Use [Analysis by Value from 2019 to 2031]:
• BFSI
• E-Commerce & Retail
• Telecommunications & IT
• Manufacturing
• Healthcare
• Energy & Utilities
• Others
Features of the Data Monetization Market in Saudi Arabia
Market Size Estimates: Data monetization in Saudi Arabia market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Data monetization in Saudi Arabia market size by method, enterprise size, and end use in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different methods, enterprise sizes, and end uses for the data monetization in Saudi Arabia.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the data monetization in Saudi Arabia.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.
FAQ
Q1. What are the major drivers influencing the growth of the data monetization marketing Saudi Arabia?
Answer: The major drivers for this market are rising data volumes and data-driven decisions, growing awareness of data monetization potential, along with proliferation of external data sources and the expansion of the internet of things.
Q2. What are the major segments for data monetization market in Saudi Arabia?
Answer: The future of the data monetization market in Saudi Arabia looks promising with opportunities in the BFSI, e-commerce & retail, telecommunications & IT, manufacturing, healthcare, and energy & utility markets.
Q3. Which data monetization market segment in Saudi Arabia will be the largest in future?
Answer: Lucintel forecasts that analytics-enabled platform as a service segment will remain the largest segment over the forecast period due to the methods capacity to provide flexible data monetization options to clients.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the data monetization market in Saudi Arabia by method (data as a service, insight as a service, analytics-enabled platform as a service, and embedded analytics), enterprise size (large enterprises and SMEs), and end use (BFSI, e-commerce & retail, telecommunications & IT, manufacturing, healthcare, energy & utilities, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Data Monetization Market in Saudi Arabia, Data Monetization Market in Saudi Arabia Size, Data Monetization Market in Saudi Arabia Growth, Data Monetization Market in Saudi Arabia Analysis, Data Monetization Market in Saudi Arabia Report, Data Monetization Market in Saudi Arabia Share, Data Monetization Market in Saudi Arabia Trends, Data Monetization Market in Saudi Arabia Forecast, Data Monetization Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.