Cybersecurity Awareness Training in Thailand Trends and Forecast
The future of the cybersecurity awareness training market in Thailand looks promising with opportunities in privacy training, secure code training, in app/contextual training, and role based training markets. The global cybersecurity awareness training market is expected to reach an estimated $12.6 billion by 2031 with a CAGR of 30.4% from 2025 to 2031. The cybersecurity awareness training market in Thailand is also forecasted to witness strong growth over the forecast period. The major drivers for this market are rising awareness of the need for cybersecurity training, the expanding use of the internet in developing and low-income nations, and the growing use of smartphones, wearable technology, and detachable devices in emerging economies.
• Lucintel forecasts that, within the organization size category, enterprises will remain the largest segment over the forecast period because of large budgets for cybersecurity training and are more likely to have complex IT environments that require employees to have a higher level of cybersecurity awareness.
• Within the training type category, privacy training will remain the largest segment over the forecast period due to privacy regulations becoming increasingly stringent around the world, and rising cyber crime cases in SMEs and small business setups.
Emerging Trends in the Cybersecurity Awareness Training Market in Thailand
As Thailand develops its digital economy, the need for robust cybersecurity awareness training is becoming increasingly crucial. The rise in cyberattacks, data breaches, and digital transformation efforts has highlighted the vulnerability of employees to cyber threats, making training essential for businesses. Additionally, with the push for stronger cyber regulations by the government, demand for training programs is surging, equipping individuals to defend against various threats. Below is an overview of upcoming trends that may reshape the Thailand cybersecurity awareness training market:
• Mobile device security awareness in Thailand: Cybercriminals primarily target mobile devices in Thailand. In response to the rapid increase in mobile internet users, both business and consumer users, there has been a rise in demand for mobile security awareness training. Training now focuses on securing both personal and business mobile devices, as well as preventing app vulnerabilities. It also educates people about mobile-specific cyber threats, such as phishing attacks and malware. This trend is transforming the cybersecurity awareness market by focusing on mobile devices, an area traditionally overlooked in conventional cybersecurity training programs.
• Incorporation of cybersecurity into schools and universities: Thailand is integrating cybersecurity awareness into school and university curricula. This emerging trend aims to create a future workforce with strong cybersecurity skills. This is particularly important, as younger generations spend more time online from an early age. Universities and other academic institutions are collaborating with training organizations to offer classes on safe internet use, including aspects of cyber hygiene, risks related to cyber operations, and privacy concerns. This creates an essential framework for a security-conscious society in Thailand, extending beyond the business sector.
• Cybersecurity training using AI and machine learning: Artificial Intelligence (AI) and Machine Learning (ML) are increasingly being incorporated into cybersecurity training in Thailand. AI-based training platforms are being developed to provide tailored training based on individual employee behavior and performance. Such platforms can adjust content and scenarios according to the learner’s pace, enhancing the learning experience. Another use of AI and ML includes simulating real-world cyberattacks, providing employees with the opportunity to train in a controlled environment without exposure to actual risk. This is transforming training programs into interactive, adaptive learning experiences that align with evolving cyber threats.
• Gamification to promote engagement: Gamification is becoming a significant aspect of current trends in Thailand’s cybersecurity awareness training market. Game-based training solutions help improve employee engagement and knowledge retention. By incorporating elements such as quizzes, point scoring, leaderboards, and real-time simulations of cyber threats, companies make learning both fun and interactive. This approach motivates employees to actively participate in training and reinforces critical concepts. Gamification has proven effective in making cybersecurity concepts easier to understand and helping employees apply them in real-life situations.
• Expansion of cybersecurity training for SMES: Small and medium-sized enterprises in Thailand are increasingly investing in cybersecurity awareness training. Many SMEs, which have traditionally lacked access to cybersecurity resources, are now recognizing the importance of protecting their data and digital assets. As SMEs face the same risks as larger corporations but often lack the resources, training programs are being tailored to meet their specific needs. This trend is making cybersecurity more accessible to smaller businesses by providing affordable and practical training solutions to safeguard against common threats like phishing and ransomware.
The emerging trends in Thailand’s cybersecurity awareness training market reflect a growing recognition of the need for widespread cybersecurity education. As mobile security issues become more prominent, educational institutions are including cybersecurity training in their curricula, and AI-driven platforms are offering individualized training programs. Gamification and SME-focused training are also helping to reach a larger audience. These trends are making cybersecurity training more effective and building a more resilient digital environment in Thailand.
Recent Developments in the Cybersecurity Awareness Training Market in Thailand
Recent developments in the cybersecurity awareness training market in Thailand are driven by the country’s rapid digital transformation and an increasing number of cyber threats. Cyberattacks have been on the rise against both public and private sectors, and there is a pressing need to raise cybersecurity awareness. The government has also enforced stricter regulations on cybersecurity, further driving demand for training programs. This article covers recent developments in Thailand’s cybersecurity awareness training market, their implications, and their influence on the workforce and organizations.
• Government regulations driving training standards: The Thai government has implemented regulations to improve cybersecurity and protect critical infrastructure. These regulations have created strong demand for standardized cybersecurity training programs across industries. Organizations must educate their employees on best security practices, data protection laws, and how to respond to cyber incidents. The governmental push is not only raising public awareness about the importance of cybersecurity but also encouraging businesses to invest in structured training programs to comply with regulations, thereby strengthening the overall security culture in Thailand.
• Digital transformation of training programs
The rapid adoption of digital transformation in Thailand is changing the delivery method for cybersecurity training. Online platforms, webinars, and mobile-based learning tools have become common modes of training, allowing flexible and scalable solutions. This has expanded access to cybersecurity education, enabling organizations of all sizes to implement comprehensive training programs. The flexibility of e-learning solutions supports continuous learning for employees, keeping them up-to-date with emerging threats and making the entire training process more productive and accessible.
• Increased focus on attacks by phishing and social engineering: Phishing and social engineering attacks are common cybercrimes in Thailand. Emerging trends in the cybersecurity training market show an increased focus on these threats. Training programs now include simulated phishing attacks, where employees are exposed to realistic phishing emails and social engineering tactics. Simulating these attacks helps employees learn to identify suspicious communications and take appropriate measures to prevent these threats. This development underscores the importance of educating employees on recognizing and dealing with deceptive tactics.
• Training in liaison with cybersecurity experts for individualized training: An emerging trend in Thailand’s cybersecurity awareness training is the collaboration between organizations and cybersecurity experts to create customized training programs tailored to specific industry needs. Specialists bring in industry-specific knowledge, ensuring that the training focuses on the relevant risks faced by an organization. This individualized model is more effective because employees are more likely to apply their newly acquired knowledge to their job activities.
• Continuous and microlearning modules in high demand: Continuous and microlearning are emerging trends in Thailand’s cybersecurity awareness training market. Organizations are moving away from one-time learning sessions and embracing continuous, frequent microlearning modules. These microlearning sessions focus on specific topics, such as secure password management or how to handle suspicious emails, and are delivered regularly to keep employees engaged. Continuous learning ensures that cybersecurity knowledge remains fresh, enabling employees to stay updated on the latest threats and best practices, fostering a long-term culture of security awareness.
Recent developments in Thailand’s cybersecurity awareness training market suggest a strategic shift toward tailored, flexible, and targeted approaches. Government regulations are driving compliance, the digital transformation of training accessibility has expanded, and there is a heightened focus on specific threats like phishing. Collaborations with cybersecurity experts and the rise of continuous learning models are also strengthening the cybersecurity training environment. These advancements are making Thailand’s cybersecurity training more adaptive, helping organizations strengthen their defense against evolving cyber threats.
Strategic Growth Opportunities for Cybersecurity Awareness Training Market in Thailand
The cybersecurity awareness training market in Thailand is growing rapidly due to the increasing demand for stronger cybersecurity measures. Cyber threats and regulatory requirements have compelled businesses to invest in training programs to protect their digital infrastructure. Strategic growth opportunities are emerging across key applications, enabling companies to provide more targeted and effective training solutions. These opportunities are driven by ongoing digital transformation, changing workforce dynamics, and growing cybersecurity awareness. The article explores five key growth opportunities in Thailand cybersecurity awareness training market.
• Expansion of Corporate Training Programs: Corporate organizations in Thailand are focusing more on employee cybersecurity training to prevent data breaches and attacks. As cyber threats targeting businesses increase, the demand for comprehensive cybersecurity training programs is rising. Organizations are investing in role-specific training to ensure that employees at all levels understand how to recognize and mitigate potential risks. Companies are also implementing continuous training models to keep employees updated on the latest cyber threats and best practices. This emphasis on corporate training has helped improve defenses against cyberattacks and instilled a culture of security awareness within businesses.
• Government-Led Cybersecurity Initiatives: Thailand government actively promotes cybersecurity awareness across all sectors, providing strategic opportunities for training. By implementing regulations and frameworks that support best cybersecurity practices, the government generates demand for focused solutions. It has created training programs for government employees, public sector organizations, and local businesses, ensuring they are properly equipped to address cybersecurity challenges. This is fostering increased government-backed training solutions and providing an environment that supports the expansion of cybersecurity awareness programs across the country.
• Increased Demand from Small and Medium Enterprises (SMEs): The growing cybersecurity awareness of SMEs is being driven by the rising number of cyberattacks on small business accounts. With their need to cut costs without diminishing the impact and effectiveness of any training course, SMEs are looking for affordable yet scalable solutions that can educate their workforce about cybersecurity threats and best practices. Providers have found this an open marketplace to address and cater to their needs by designing customized SME training programs. This rising demand from SMEs is creating vast opportunities for the growth of cybersecurity awareness training, enabling small enterprises to safeguard data and digital resources.
• Cybersecurity Becomes Part of Remote Work Training: As more people work remotely or follow hybrid models, the increase in remote work has created specific cybersecurity training needs for remote workers in Thailand. With the rise of personal devices, unsecured networks, and cloud-based tools, new risks are posed to businesses. Training programs focusing on securing remote workspaces, using secure communication tools, and recognizing phishing or malware attacks are critical in this environment. As remote work continues to grow, businesses in Thailand are prioritizing cybersecurity training for these employees, expanding the market for providers offering specialized solutions.
• Compliance and Regulatory Training: The rising regulatory environment around data protection and cybersecurity in Thailand presents significant growth opportunities for training providers. Recent laws, including the Personal Data Protection Act (PDPA) and other cybersecurity regulations, have put pressure on companies to comply with the standards. As a result, companies increasingly need legal and regulatory compliance-oriented cybersecurity awareness training programs. Training programs covering data privacy regulations, breach notification, and data handling are crucial for preventing businesses from legal risks and fines. The growth here will be attributed to compliance requirements.
The strategic growth opportunities in Thailand’s cybersecurity awareness training market are multifaceted, based on the need for corporate training, government initiatives, the growth of SMEs, the dynamics of remote work, and a focus on compliance. These factors are shaping the market by offering solutions that specifically target different business sectors and employee needs. As Thailand continues to navigate a rapidly evolving digital landscape, these opportunities will play a crucial role in strengthening its cybersecurity posture and fostering a more secure digital environment.
Cybersecurity Awareness Training Market in Thailand Driver and Challenges
The cybersecurity awareness training market in Thailand is shaped by various drivers and challenges, influenced by technological advancements, regulatory changes, and evolving cybersecurity threats. The rising rate of cyberattacks and the increased demand for compliance with data protection regulations are major drivers. However, businesses face constraints such as limited resources, employee engagement challenges, and difficulty in measuring training effectiveness. This article examines the main drivers and challenges in Thailand’s cybersecurity awareness training market.
The factors responsible for driving the cybersecurity awareness training market in Thailand include
• Increasing Cybersecurity Threat Landscape. The increasing number and sophistication of cyberattacks drive the cybersecurity awareness training market in Thailand. In a world where phishing, malware, and ransomware are prevalent cyber threats, organizations are beginning to see the need for training employees to identify and respond appropriately to these attacks. The growing threat landscape has prompted businesses to invest more in training programs, ensuring their employees are prepared to protect sensitive data and avoid becoming targets of cybercriminals. This heightened risk environment is accelerating demand for cybersecurity training solutions across sectors in Thailand.
• Regulatory Compliance and Legal Requirements. Another key driver for the cybersecurity awareness training market is the introduction of more stringent cybersecurity regulations, such as Thailand Personal Data Protection Act (PDPA). Organizations need to train their employees on data protection laws and cybersecurity best practices to remain compliant. As the penalties for non-compliance can be severe, businesses are increasingly investing in training programs that focus on understanding and adhering to legal requirements. This growing demand for compliance-based training is driving organizations in Thailand to prioritize their investment in cybersecurity awareness programs, thus propelling market growth.
• Cybersecurity Technological Advancements Technological advancements in cybersecurity tools and software, including artificial intelligence (AI), machine learning (ML), and automated threat detection, have significantly influenced how cybersecurity awareness training is conducted in Thailand. The advancement of these technologies allows for enhanced personalization, engaging simulations, and real-time cyberattack simulations, thus providing improved training for security awareness programs. With AI integrated into training programs, it is possible to create customized content that adapts to an individual’s learning pace and behavior, making training more effective. As these technological tools become more widespread, they are driving the need for advanced training solutions in line with the latest developments in cybersecurity.
• Remote Work and Digital Transformation The shift toward remote work and digital transformation in Thailand has introduced new cybersecurity risks, creating a growing need for training focused on securing remote work environments. With the increasing number of employees working from home and using personal devices, the risks associated with unsecured networks and data leaks increase. Cybersecurity awareness training programs are being designed specifically for these risks, helping employees understand how to secure their devices and recognize potential threats in a remote work setup. The increased trend toward remote work is driving demand for specialized training in Thailand cybersecurity market.
• Rising Organizational Focus on Cybersecurity Culture: Organizations in Thailand are increasingly recognizing that cybersecurity is not just an IT issue but a company-wide responsibility. Creating a culture of cybersecurity awareness is becoming a priority, as businesses understand that employee behavior is one of the biggest vulnerabilities in cybersecurity. Training programs are focusing on embedding security practices into the daily routines of employees at all levels, from executives to entry-level staff. This shift within organizations is contributing to the growing number of cybersecurity training programs, as companies aim to instill cybersecurity practices within their organizational culture and systems.
Challenges in the cybersecurity awareness training market in Thailand are:
• Employee Resistance and Training Fatigue Among the factors challenging the Thai cybersecurity awareness training market, one key issue is employee resistance and training fatigue. Cybersecurity training can be perceived as repetitive or overly burdensome by employees, and this disengagement can result in the failure to retain critical information. This is a significant challenge for training programs. To address this resistance, training providers are using more engaging and interactive formats, such as gamification and real-world simulations, which help ensure continuous employee engagement and improve training effectiveness.
• Scarcity of Resources for Small and Medium-sized Enterprises (SMEs) Thailand’s SMEs face many resource constraints, which prevent them from investing in proper cybersecurity awareness training. SMEs often lack a well-defined cybersecurity team or sufficient budget, making it less likely that they will provide proper training for their employees. As a result, they remain vulnerable to cyberattacks and data breaches. To overcome this challenge, there is a growing need for affordable, scalable training solutions tailored to the unique needs and resources of SMEs, ensuring smaller organizations can still protect themselves from cyber threats.
• Difficulty in Measuring Training Effectiveness. Another challenge in Thailand’s cybersecurity awareness training market is the difficulty in measuring the effectiveness of training programs. Organizations often invest in various training solutions but have difficulty determining what they are gaining from the training, especially in terms of whether employees retain and apply the information in their daily work. Developing more robust methods for evaluating training success, such as real-time assessments or simulated cyberattacks, is crucial for improving training effectiveness and ensuring that employees are truly prepared to handle cybersecurity threats.
The drivers and challenges impacting the cybersecurity awareness training market in Thailand highlight the complex landscape in which businesses must operate. The drivers for growth include increasing cybersecurity threats, regulatory pressures, technological advancements, the shift to remote work, and the emphasis on building a cybersecurity culture. However, challenges such as employee resistance, resource constraints for SMEs, and difficulty measuring training effectiveness must be addressed. By embracing the drivers of growth and overcoming these challenges, the market is poised for continued expansion and success.
List of Cybersecurity Awareness Training Market in Thailand Companies
Companies in the market compete based on the product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leveraging integration opportunities across the value chain. Through these strategies, cybersecurity awareness training companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the cybersecurity awareness training companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10
Cybersecurity Awareness Training Market in Thailand by Segment
The study includes a forecast for the cybersecurity awareness training market in Thailand by organization size and training type.
Cybersecurity Awareness Training Market in Thailand by Organization Size [Analysis by Value from 2019 to 2031]:
• Small Business
• Mid-Sized Business
• Enterprises
Cybersecurity Awareness Training Market in Thailand by Training Type [Analysis by Value from 2019 to 2031]:
• Privacy Training
• Secure Code Training
• In App/Contextual Training
• Role based Training
Features of the Cybersecurity Awareness Training Market in Thailand
Market Size Estimates: Cybersecurity awareness training in Thailand market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Cybersecurity awareness training in Thailand market size by organization size and training type in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different organization sizes and training types for the cybersecurity awareness training in Thailand.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the cybersecurity awareness training in Thailand.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the cybersecurity awareness training market in Thailand by organization size (small business, mid-sized business, and enterprises) and training type (privacy training, secure code training, in app/contextual training, and role based training)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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