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Canned Alcoholic Beverage Market Trends and Forecast
The future of the canned alcoholic beverage market looks promising with opportunities in the on-trade, liquor stores, and online markets. The global canned alcoholic beverage market is expected to grow with a CAGR of 21% to 23% from 2023 to 2028. The major drivers for this market are growing demand for ready-to-eat food and beverages, demand for low-content alcohol-based flavoured drinks, and increasing preference of can based packaging by manufacturers as cans are more convenient, portable, and travel-friendly.
Canned Alcoholic Beverage Market by Product, and Distribution Channel

Emerging Trends in the Canned Alcoholic Beverage Market
Emerging trend, which has a direct impact on the dynamics of the industry, includes developing interest for comfort, natural ingredients and convenient packing formats among purchasers.
A more than 150-page report is developed to help in your business decisions. A sample figure with some insights is shown below. To learn the scope, benefits, companies researched and other details of the global canned alcoholic beverage market report, please download the report brochure.
Canned Alcoholic Beverage Market by Segments
 
Canned Alcoholic Beverage Market by Segments
The study includes trends and forecast for the global canned alcoholic beverage market by product, distribution channel, and region, as follows:

Canned Alcoholic Beverage Market by Product [Value ($B) Shipment Analysis from 2017 to 2028]:
  • Wine
    • Still
    • Fortified
    • Low-alcohol
    • Sparkling
  • RTD Cocktails
    • Malt based
    • Spirit based
    • Wine based
  • Hard Seltzers
    • Malt based
    • Spirit based
    • Wine based
Canned Alcoholic Beverage Market by Distribution Channel [Value ($B) Shipment Analysis from 2017 to 2028]:
  • On-Trade
  • Liquor Stores
  • Online
  • Others
Canned Alcoholic Beverage Market by Region [Value ($B) Shipment Analysis from 2017 to 2028]:
  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World
List of Canned Alcoholic Beverage Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies, canned alcoholic beverage companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the canned alcoholic beverage companies profiled in this report include-
Canned Alcoholic Beverage Market Insights
  • Lucintel forecasts that wine will remain the fastest growing segment over the forecast period due to increasing consumer awareness for eco-friendlier alternatives to glass and plastic bottles along with the growing preference for convenient & travel-friendly products. Hard seltzers will remain the largest product type segment due to increasing demand for carbonated water based drink, and its low price and easy availability across supermarket and convenient stores. 
  • Liquor stores are expected to remain the largest segment because these stores are extensive and well-established distribution channel for canned alcoholic beverage. The global availability of both premium and private label brands at these stores attracts the consumers to purchase products through these channels, and liquor stores provides enhanced in-store experience along with wider availability of products.
  • North America will remain the largest market over the forecast period due to its highest per capita alcohol expenditure and availability of alcoholic beverages in attractive packaging styles.
Features of the Canned Alcoholic Beverage Market
  • Market Size Estimates: Canned alcoholic beverage market size estimation in terms of value ($B)
  • Trend And Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments and regions.
  • Segmentation Analysis: Canned alcoholic beverage market size by various segments, such as by product and distribution channel.
  • Regional Analysis: Canned alcoholic beverage market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
  • Growth Opportunities: Analysis on growth opportunities in different products, distribution channels, and regions for the canned alcoholic beverage market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape for the canned alcoholic beverage market.
  • Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the canned alcoholic beverage market size?
Answer: The global canned alcoholic beverage market is expected to reach an estimated $xx billion by 2028.
Q2. What is the growth forecast for canned alcoholic beverage market?
Answer: The global canned alcoholic beverage market is expected to grow with a CAGR of 21% to 23% from 2023 to 2028.
Q3. What are the major drivers influencing the growth of the canned alcoholic beverage market?
Answer: The major drivers for this market are growing demand for ready-to-eat food and beverages, demand for low-content alcohol-based flavoured drinks, and increasing preference of can based packaging by manufacturers as cans are more convenient, portable, and travel-friendly.
Q4. What are the major segments for canned alcoholic beverage market?
Answer: The future of the canned alcoholic beverage market looks promising with opportunities in the on-trade, liquor stores, and online markets.
Q5. What are the emerging trends in canned alcoholic beverage market?
Answer: The emerging trend, which has a direct impact on the dynamics of the industry, includes developing interest for comfort, natural ingredients, and convenient packing formats among purchasers.
Q6. Who are the key canned alcoholic beverage companies?
Answer: Some of the key canned alcoholic beverage companies are as follows:
  • Bacardi Limited
  • Diageo
  • Brown-Forman
  • Union Wine Company
  • E. & J. Gallo Winery
  • Asahi Group Holdings, Ltd.
  • Pernod Ricard
  • Sula Vineyards
  • Kona Brewing Co.
  • Suntory Holdings Limited
Q7. Which canned alcoholic beverage segment will be the largest in future?
Answer: Lucintel forecasts that wine will remain the fastest growing segment over the forecast period due to increasing consumer awareness for eco-friendlier alternatives to glass and plastic bottles along with the growing preference for convenient & travel-friendly products. Hard seltzers will remain the largest product type segment due to increasing demand for carbonated water based drink, and its low price and easy availability across supermarket and convenient stores. 
Q8. In canned alcoholic beverage market, which region is expected to be the largest in next 5 years?
Answer: North America will remain the largest market over the forecast period due to its highest per capita alcohol expenditure and availability of alcoholic beverages in attractive packaging styles.
Q9. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.
 
This report answers following 11 key questions
Q.1. What are some of the most promising, high-growth opportunities for the canned alcoholic beverage market by product (wine, RTD cocktails, and hard seltzers), distribution channel (on-trade, liquor stores, online, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity did occur in the last five years and what has its impact been on the industry?
 
Table of Contents
 
1. Executive Summary
 
2. Global Canned Alcoholic Beverage Market: Market Dynamics
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges
 
3. Market Trends and Forecast Analysis from 2017 to 2028
3.1: Macroeconomic Trends (2017-2022) and Forecast (2023-2028)
3.2: Global Canned Alcoholic Beverage Market Trends (2017-2022) and Forecast (2023-2028)
3.3: Global Canned Alcoholic Beverage Market by Product 
3.3.1: Wine
3.3.1.1: Still
3.3.1.2: Fortified
3.3.1.3: Low-alcohol
3.3.1.4: Sparkling
3.3.2: RTD Cocktails
3.3.2.1: Malt based
3.3.2.2: Spirit based
3.3.2.3: Wine based
3.3.3: Hard Seltzers
3.3.3.1: Malt based
3.3.3.2: Spirit based
3.3.3.3: Wine based
3.4: Global Canned Alcoholic Beverage Market by Distribution Channel 
3.4.1: On-Trade
3.4.2: Liquor Stores
3.4.3: Online
3.4.4: Others
 
4. Market Trends and Forecast Analysis by Region from 2017 to 2028
4.1: Global Canned Alcoholic Beverage Market by Region
4.2: North American Canned Alcoholic Beverage Market
4.2.1: North American Canned Alcoholic Beverage Market by Product 
4.2.2: North American Canned Alcoholic Beverage Market by Distribution Channel 
4.3: European Canned Alcoholic Beverage Market
4.3.1: European Canned Alcoholic Beverage Market by Product 
4.3.2: European Canned Alcoholic Beverage Market by Distribution Channel 
4.4: APAC Canned Alcoholic Beverage Market 
4.4.1: APAC Canned Alcoholic Beverage Market by Product 
4.4.2: APAC Canned Alcoholic Beverage Market by Distribution Channel 
4.5: ROW Canned Alcoholic Beverage Market 
4.5.1: ROW Canned Alcoholic Beverage Market by Product 
4.5.2: ROW Canned Alcoholic Beverage Market by Distribution Channel 
 
5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter’s Five Forces Analysis
 
6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global Canned Alcoholic Beverage Market by Product 
6.1.2: Growth Opportunities for the Global Canned Alcoholic Beverage Market by Distribution Channel 
6.1.3: Growth Opportunities for the Global Canned Alcoholic Beverage Market by Region
6.2: Emerging Trends in the Global Canned Alcoholic Beverage Market 
6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion of the Global Canned Alcoholic Beverage Market 
6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Canned Alcoholic Beverage Market 
6.3.4: Certification and Licensing
 
7. Company Profiles of Leading Players
7.1: Bacardi Limited
7.2: Diageo
7.3: Brown-Forman
7.4: Union Wine Company
7.5: E. & J. Gallo Winery
7.6: Asahi Group Holdings, Ltd.
7.7: Pernod Ricard
7.8: Sula Vineyards
7.9: Kona Brewing Co.
7.10: Suntory Holdings Limited
 
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Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Below is a brief summary of the primary interviews that were conducted by job function for this report.
 

 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process.
 
 

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