Business Plan

Whether you are starting a new business or entering a new market, you must have a robust business plan which considers a wide range of complex factors. Not least of these are competition, market dynamics, and the economic assumptions underpinning a strategy. Statistics say that more than 50% businesses fail in first four years. Without a detailed understanding of the market and competition, any launch is bound to struggle. We produce the best results for clients by providing them deep understanding of market with clear understanding of their differentiation and strategy for succeeding in the market. We combine our advanced technical resources with commercial awareness based on our in-depth experience of specific industry. Our specialists, whilst offering leading-edge market research skills, also understand the commercial imperatives that drive business success. This unique combination of capabilities helps us analyze business impact of new technologies and innovations.

A business plan has following key elements:

  • Executive Summary
  • Company Description
  • Service or Product Line
  • Market Analysis
  • Competitive Analysis
  • Target Markets and Customers
  • Organization & Management
  • Marketing & Sales
  • Funding Request
  • Financial Projections
  • Appendix

How Lucintel can help

A strong business plan requires going beyond gut feeling. It requires supporting your idea with fact-based market research. Investors need to have confidence in your understanding of the market and thus un-biased, third party market research can help meet this core need. All business plans require careful attention to the following:

  • Market Analysis: To make this section robust, we help you identify industry size, growth rates, drivers, challenges, major players, and market forecasts. Keeping up with emerging trends is also important for this section of your business plan.
  • Competitive Analysis: Understanding your competition is critical to your success. This section of business plan includes an analysis of your key competitors, their products / services, their differentiators, and market shares. We can help you with competitive intelligence including emerging threats from developing nations and assist you in identifying your differentiation.
  • Target Market and Customers: Identifying and prioritizing specific target markets are another key part of your business plan where research is crucial. You need to think about demographics and buying behaviors of your customers? How can you best reach them? What kinds of challenges do they have? How do they like to be marketed?
  • Financial Forecast: All businesses, whether startup or growing, will be required to supply prospective financial data. Most of the time, creditors will want to see what you expect your company to be able to do within the next five years. Lucintel uses top-down and bottom-up approach to build a robust revenue forecast. We consider broad economic factors to build a model of market demand and revenue forecast. We also look into potential customers' preferences.

Our Differentiators

Lucintel is able to not only accurately identify the market and competitive dynamics, but is able to do so in the most cost effective fashion due to:

  • Deep Expertise: With over 15 years of experience, Lucintel has the skills, knowledge and expert staff to accurately identify and verify the correct information regarding market size, growth and future drivers and challenges. Importantly we are experienced and ideally positioned to drive the right conclusions and strategies for successful returns.
  • Extensive Database: Lucintel has access to data and insights on over 2,000 industries, which can be leveraged to make a robust business plan for you. Lucintel has published over 400 market reports in last 15 years.
  • Experienced Primary Contacts: Over the years, Lucintel has developed over 30,000 contacts across the value chain representing end consumers, OEM’s, part fabricators, Compounders and Raw Material Suppliers. Leverage Lucintel network to drive key insights for your market.
  • We conduct approximately 3,000 primary interviews each year across various nodes of value chains in over 30 countries.
  • Lucintel researchers are routinely sought after to advise and comment on new applications, technologies, and innovations. Lucintel analysts have spoken at over 50 conferences worldwide, and were cited more than 100 times in business media since 2000.

What Does This Cost?

As you would expect, the fee is determined by the scope of the project. We do not charge by the hour. Instead, you get our services for a fixed fee. This way, you know before we begin exactly what it will cost to make a best business plan, and there will be no surprises. Moreover, we don’t stop the work until you are satisfied.

Business plan is typically completed in about 3 - 4 weeks from the date of order. We provide you 2-3 updates during the process to make sure we are aligned with your needs.

Besides business plan, we have a team of specialists to advise clients who require an even greater degree of strategic insight and guidance, or who require specialized subject matter expertise.

Click here to see sample consulting work and Lucintel market briefs or contact helpdesk@lucintel.com for sample work and case studies

If you would like to discuss your project with us, please start by completing the following form:


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Market Research Reports

Aerospace & Defense [299]
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Construction & Industrial [399]
Consumer and Retail [1000]
Economic Analysis [82]
Energy & Utility [237]
Finance & Services [23]
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Customer Quotes

"With more than 20 years experience in the industry, this is the first time we have come across such an extensive market analysis for our industry." Ven Cote, CEO, ZCL

"The insights we gained from Lucintel work helped with our business plan…a wonderful professional job…" Mike Jackson, Stahlin

"The report from Lucintel is useful not only for business planners, but also for the technology officers wanting to create a roadmap …" Dr. Giulio Ranzo, Booz Allen

"The information is so comprehensive, it has allowed us to identify & focus our business development efforts. It saved months of leg-work." Bill Barz, L&L Products

"We bought Lucintel report because it is the best report about our industry…a complete and appropriate analysis." Cesare Andrenacci, Ferretti

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