Broth Market Trends and Forecast
The future of the global broth market looks promising with opportunities in the commercial application and residential application markets. The global broth market is expected to grow with a CAGR of 4.0% from 2025 to 2031. The major drivers for this market are the increasing health consciousness among consumers, the rising adoption of convenience food, and the growing demand for clean label products.
• Lucintel forecasts that, within the type category, vegetable broth is expected to witness the highest growth over the forecast period.
• Within the application category, residential application is expected to witness higher growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.
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Emerging Trends in the Broth Market
The global broth market is being defined by a number of major trends that represent shifting consumer tastes and an increased focus on health, convenience, and sustainability.
• Bone Broth for Health and Well-being: The appeal of bone broth, which is sold as a product of collagen and nutrient value, represents a strong trend. People are applying it for digestive health, joint care, and general wellness, and driving demand for several bone broth offerings in convenient form such as ready-to-drink cartons and powders.
• Clean Label and Natural Ingredients: Demand is increasing for broths created with uncomplicated, recognizable, and natural ingredients, without artificial additives, preservatives, or high sodium content. Consumers want transparency in labeling and are moving toward organic and non-GMO choices.
• Plant-Based and Vegan Broths: The plant-based diet growth is driving the demand for robust and healthy vegetable broths as well as cutting-edge vegan broths from components such as seaweed, legumes, and mushrooms, with alternatives to animal-based broths.
• Convenience and Ready-to-Use Forms: Busy lives are fueling demand for convenient broth forms, including ready-to-sip cartons, single-serve pouches, and concentrated liquid or powder forms that can be easily added to meals or eaten by themselves.
• Global and Ethnic Flavors: Consumers increasingly look for diverse culinary experiences, which create demand for broths with global and ethnic flavor profiles, including Asian-style dashi and pho broths, Latin American-style stock, and European-style consommés.
These trends are transforming the world broth market by focusing on health benefits, natural ingredients, plant-based, convenience, and diverse flavor profiles, resulting in a more dynamic and consumer-driven industry.
Recent Development in the Broth Market
Current trends in the world broth industry are driving its transformation and growing attraction to a larger consumer base.
• Enhanced Processing and Extraction Technology: Advances in processing technologies are resulting in higher quality broths with deeper flavor and improved retention of nutrients. Methods such as slow cooking and pressure cooking are being optimized for industrial production.
• Innovative Packaging Solutions Development: The launch of convenient and sustainable packaging forms, including resealable cartons, aseptic pouches, and environmentally friendly materials, is increasing the attractiveness and shelf life of broth products.
• Greater Emphasis on Ingredient Sourcing and Traceability: Consumers are becoming more concerned about the origin and quality of ingredients. Broth companies are emphasizing open sourcing practices and traceability systems to establish trust.
• Expansion of Product Lines with Functional Ingredients: Numerous brands are adding functional ingredients such as herbs, spices, and adaptogens to their broths and selling them for targeted health benefits in addition to general nutrition.
• Growth of Online Retail and Direct-to-Consumer Sales: Online retailers are making a broader range of broth brands and flavors, including specialty and artisanal ones, more accessible to consumers outside of conventional retail outlets.
These trends are influencing the international broth market by enhancing product quality and convenience, increasing transparency, broadening product portfolio with functional attributes, and expanding market coverage through online channels.
Strategic Growth Opportunities in the Broth Market
The international broth market offers various strategic growth opportunities across different culinary and health-oriented applications, addressing different consumer needs and preferences.
• Ready-to-Eat Meals and Meal Kits: Using good-quality broths as a starting point for soups, stews, and other ready-to-eat foods, and incorporating flavorful broth concentrates in meal kits, provides convenience and flavor, as well as nutritional benefits.
• Beverage and Wellness Category: Creating ready-to-sip bone broths and vegetable broths with incorporated functional ingredients and desirable flavors has the potential to capture the emerging health and wellness beverage market.
• Sauces and Seasoning Enhancers: Using concentrated broths as a natural seasoning enhancer and a sauce base can deliver rich umami and depth of flavor to many food uses, desirable for home consumers as well as professional chefs.
• Pet Food and Animal Nutrition: Utilizing the nutritional value of bone broth and other broths as ingredients in pet foods can satisfy pet owners wanting healthy and flavorful food for their pets.
• Dietary and Nutritional Supplements: Broth powders and extracts can be added to dietary and nutritional supplements, offering a natural source of collagen, amino acids, and minerals.
These strategic growth opportunities are influencing the global broth market by broadening its uses beyond classic soup bases, capitalizing on the need for convenience and health-oriented products in many food and beverage markets.
Broth Market Driver and Challenges
The international broth market is driven by a mix of driving forces and challenges that influence its growth and development.
The factors responsible for driving the broth market include:
1. Rising Health and Wellness Awareness: Rising consumer demand for healthy food and the perceived nutritional value of broth, especially bone broth, is a key driver for market growth.
2. Growing Home Cooking Trend: With more individuals cooking at home, they are looking for high-quality broths as a convenient, flavorful starting point for soups, stews, and other meals.
3. Demand for Natural and Clean Label: Consumers are more and more turning to foods that contain natural ingredients and less processing, creating demand for clean label broths.
4. Convenience and Ready-to-Use Solutions: Busy lifestyles are driving demand for ready-to-sip and convenient-to-add broth solutions.
5. Increased Appetite for Global Flavors: Consumers are becoming more globally adventurous in their food selection, creating demand for broths with a diverse set of international flavor profiles.
Challenges in the broth market are:
1. Being Perceived as a Commodity Item: Broth has historically been perceived as a staple cooking ingredient, which restricts pricing leverage and brand differentiation.
2. Homemade Broth Competition: Most consumers continue to cook at home using raw ingredients, creating competition for commercially made broth.
3. Ensuring Quality and Authenticity: Maintaining high quality and authentic flavors, especially in bone broth production, can be challenging and requires careful sourcing and processing.
The international broth market is largely influenced by growing health consciousness, home cooking trends, natural and convenient choice demands, and international flavor interest. Its commodity image, competition from home-made alternatives, and quality maintenance remain concerns that must be overcome for long-term market growth and differentiation to occur.
List of Broth Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies broth companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the broth companies profiled in this report include-
• Campbell Soup Company
• Pacific Foods of Oregon
• College Inn
• Progresso
• knorr
• Manischewitz
• Paleo Broth Company
Broth Market by Segment
The study includes a forecast for the global broth market by type, application, and region.
Broth Market by Type [Value from 2019 to 2031]:
• Chicken Broth
• Beef Broth
• Vegetable Broth
Broth Market by Application [Value from 2019 to 2031]:
• Commercial application
• Residential application
Broth Market by Region [Value from 2019 to 2031]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Broth Market
The global broth market is undergoing rapid transformation, fueled by growing consumer knowledge of wellness and health, home cooking popularity, and demand for quick yet healthy food. Bone broth, vegetable broth, and other specialty broths are attracting attention outside of their historic kitchen uses. The latest trends in main regions report an emphasis on clean label ingredients, new flavors, and convenient formats addressing different dietary habits and lifestyles.
• United States: US broth market is seeing a boom in the demand for bone broth, usually sold as healthy. Some recent trends are an explosion of brands of different bone broths (beef, chicken, vegetable) with clean label labels and organic. Ready-to-sip broths in convenient packaging and new flavor infusions such as ginger and turmeric are also growing. Foodservice is also using high-quality broths more and more.
• China: In China, broth has always been a food staple, and the market is experiencing a modernization of classic practices. More recent trends involve the growth of packaged and easy-to-use broths for urban consumers with less time to spare. ThereÄX%$%Xs an increasing emphasis on high-quality ingredients and authentic flavors, along with innovation in convenient formats such as broth cubes and concentrates. Health-oriented broths with additional herbs and medicinal ingredients are becoming increasingly popular as well.
• Germany: Natural and organic products are preferred in the German broth market. Trends include a growing demand for vegetable broths produced from locally sourced produce and bone broths from sustainably raised animals. Additive-free and clean label products are greatly appreciated. Ready-to-use broths with eco-friendly packaging and new combinations of flavors are increasingly popular in retail.
• India: IndiaÄX%$%Xs broths market is in the process of development, and homemade broths continue to be common. Developments over the last few years include the slow entry of domestic and international brands of packaged vegetable and chicken broths into urban markets. Convenience and longer shelf life are major drivers. There is an increasing awareness of bone brothÄX%$%Xs health benefits, which is resulting in niche market growth.
• Japan: Japan has a long tradition of employing dashi and other broths in its food. Recent trends involve emphasis on high-quality dashi produced using particular kombu and bonito types. There is also growing demand for easy-to-use, ready-to-consume broths with genuine Japanese taste. Low-sodium, additive-free versions are becoming popular among health-conscious consumers. Plant-based alternatives to dashi are also on the rise.
Features of the Global Broth Market
Market Size Estimates: Broth market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Broth market size by type, application, and region in terms of value ($B).
Regional Analysis: Broth market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the broth market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the broth market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the growth forecast for broth market?
Answer: The global broth market is expected to grow with a CAGR of 4.0% from 2025 to 2031.
Q2. What are the major drivers influencing the growth of the broth market?
Answer: The major drivers for this market are the increasing health consciousness among consumers, the rising adoption of convenience food, and the growing demand for clean label products.
Q3. What are the major segments for broth market?
Answer: The future of the broth market looks promising with opportunities in the commercial application and residential application markets.
Q4. Who are the key broth market companies?
Answer: Some of the key broth companies are as follows:
• Campbell Soup Company
• Pacific Foods of Oregon
• College Inn
• Progresso
• knorr
• Manischewitz
• Paleo Broth Company
Q5. Which broth market segment will be the largest in future?
Answer: Lucintel forecasts that, within the type category, vegetable broth is expected to witness the highest growth over the forecast period.
Q6. In broth market, which region is expected to be the largest in next 5 years?
Answer: In terms of region, APAC is expected to witness the highest growth over the forecast period.
Q7. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the broth market by type (chicken broth, beef broth, and vegetable broth), application (commercial application and residential application), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Broth Market, Broth Market Size, Broth Market Growth, Broth Market Analysis, Broth Market Report, Broth Market Share, Broth Market Trends, Broth Market Forecast, Broth Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.