Global Bathtub Market Trends and Forecast
Lucintel finds that the future of the global bathtub market looks good with opportunities in residential and non-residential. The global bathtub market is expected to reach an estimated $12 billion by 2030, and it is forecast to grow at a CAGR of 3% from 2024 to 2030. The major drivers for the growth of this market are rise in housing completion, increasing demand for luxury plumbing fixtures, and rise in household income
Global bathtub production utilizes raw materials such as acrylic, fiberglass, and porcelain enamel, each offering distinct benefits like durability and design flexibility. Acrylic tubs are competitively priced for their affordability and maintenance ease, contrasting with high-end options like cast iron or stone, prized for luxury and longevity. Fiberglass provides a budget-friendly alternative. Pricing strategies reflect material costs, design intricacy, and competitive dynamics, adapting to regional manufacturing efficiencies and consumer demand shifts globally.
• Lucintel forecasts that the whirlpool bathtub segment will show above average growth during the forecast period.
• By material, the bathtub market is segmented into acrylic, fiberglass, and cast iron. The acrylic segment is expected to show above average growth during the forecast period due to its light weight, durability, and wide range of color options.
• Within the global bathtub market, the residential segment is expected to remain the largest segment. Increasing demand for urban housing along with increasing household income will stimulate bathtub demand over the forecast period.
• APAC is expected to remain the largest market during the forecast period mainly due to major investments in residential and non-residential construction activities and increasing per capita income in developing nations.
Country wise Outlook for the Global Bathtub Market
The global bathtub market is witnessing substantial growth, driven by increased demand from various industries. Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below image highlights recent developments by major global bathtub market producers in key regions. USA, China, USA, Germany, and India.
Emerging Trends in Global Bathtub Market
Emerging trends in Global Bathtub Market are shaping its future applications and market dynamics:
1. Customization and Personalization: There is a growing demand for customizable features like; for instance, shape, size, and material options that can cater to different preferences of the users and meet needs of bathroom designs.
2. Smart Technology Integration: Smart technology integration in bathtubs involves the integration of such smart features like digital controls, LED lighting or automated regulation of water temperature leading to convenience and comfort among users.
3. Sustainable and Eco-Friendly Materials: It is increasingly becoming fashionable to use sustainable materials (like recycled acrylic) which are used in making bath tubs as opposed to traditional methods that employ other materials.
4. Compact and Space-Saving Designs: Bathtubs’ popularity has greatly increased due to compactness of design that takes into account smaller bathrooms as well as urban dwellings.
5. Wellness and Therapeutic Features: Bathtubs designers have concentrated on wellness care by designing hydrotherapy jets, aromatherapy systems and ergonomic baits whose main aim is relaxation and health promotion activities.
A total of 89 figures / charts and 76 tables are provided in this 181-page report to help in your business decisions. A sample figure with insights is shown below.
Recent Developments by the Bathtub
Recent developments in global bathtub by highlight ongoing innovations and advancements across different sectors
• Technology Integration: This is a concept that can be used to discuss the inclusion of lighting, sound systems and digital controls. It makes use of intelligent technologies in designs for bath tubs while saving energy besides making it easier for users to operate.
• Innovations on Materials: There have been improvements in things like eco-friendly resins, natural stone composites and recycled acrylics that will cater for green conscious customers and meet regulations.
• Options for customization: The availability of bathtubs with dimensions that are designed to fit perfectly into the buyer’s bathroom space is a growing trend. The customer can decide on what they want for their bathtub ranging from size, shape, colour or accessories that may include showers or taps.
• Wellness and Health Features: There is an increasing interest among consumers in having baths with hydrotherapy jets, air massage systems and chromo therapy lighting where relaxation is achieved through this method.
• Trends in Design: Some of the latest design trends like free-standing tubs, minimalist aesthetics, and space-saving ideas are applicable to diverse living spaces as well as modern bathroom styles.
Strategic Growth Opportunities for Global Bathtub Market
1. Fascinating Market for Extravagance and Well-being: The current trend of home improvement and wellness has increased the demand for luxury bathtubs such as whirlpool, Jacuzzi, and freestanding bathtubs. These can be taken advantage by companies through offering elegant high-end designs that have therapeutic values. Health-conscious people may be attracted to these tubs if they include hydrotherapy, chromotherapy or aromatherapy.
2. Technological Innovations: By incorporating smart technology in bathtubs, a new segment of smart bathrooms can be created. One of them is temperature control while others are automated cleaning, sound systems on board the tubs and enabling interconnectivity with either wall mounted tablet devices or mobile phones among other things which suit tech savvy customers. Besides, innovation in materials for instance, antimicrobial coatings should make the product more attractive.
3. Sustainability and Eco-friendly Products: An increase in demand for sustainable and eco-friendly products has been observed over time .Water saving features like those aforementioned including use of recycled materials etc might appeal to individuals who care about the environment among other characteristics associated with bathtubs that meet some green standards needed within this industry too.
4. Improved Distribution Channels: Expanding distribution channel through retail partnerships, online platforms and home improvement stores can improve market penetration. It means that e-commerce must be embraced including virtual showrooms which make it easier for consumers to do their shopping.Apart from this post-sale services and efficient support improves customer satisfaction.
5. Focus on Renovation and Remodeling: Among the biggest drivers of bathtub market is renovation and remodeling. A lot of sales can be increased by targeting homeowners or developers through advertisements as well as offering renovation packages. Moreover, partnership with interior designers as well as constructors makes one penetrate easily into the market.
6. Healthcare and Accessibility: There is an increasing demand for accessible bathtubs that are also therapeutic for senior citizens or with disabilities. Some of them include tubs with easy access, non-slip surfaces and having grab bars as well as seats. The expansion opportunities are further seen in healthcare facilities like nursing homes where there are huge number of elderly people.
Global Bathtub Market Drivers and Challenges
The global bathtub market continues to grow due to factors such as increased disposable income, urbanization rates and trends in home renovation and wellness. Bathtubs are increasingly important for contemporary homes and the hospitality sector –this is because they’re designed with a view to luxury and high-tech facilities. Nevertheless, there are major obstacles facing the market which include; expensive installation costs, space limitations, economic swings and rivalry from other bathroom fittings.
The key drivers for the global bathtub market include:
1. High Disposable incomes: Rising disposable incomes, especially in developing markets, have made it possible for a greater number of customers to afford luxurious bathroom renovations that involve acquiring bathtubs.
2. Urbanization and Housing Development: There is an increasing demand for tubs due to fast urbanization rate and housing construction boom.
3. Renovation trends: The demand for contemporary and fashionable bathing appliances is boosted by the rising popularity of home remodeling actions.
4. Health And Wellness Trends: The increase in the awareness of the health benefits derived from hydrotherapy as well as spa-like experiences at home fuels demand for bathtubs.
5. Product Innovation: Manufacturers are increasingly offering alternative products such as whirlpool tubs with built-in chromotherapy systems and smart controls, all designed to appeal to users looking for more enhanced experiences.
6. Hospitality industry growth: Increased demands for better quality pools by hotels and resorts through their upgrading initiative boosts sales of superior quality tubs.
The challenges in the global bathtub market include:
1. Costly Installation And Maintenance Services: Expensive installation costs can act as a barrier preventing some people from acquiring bath tub facilities hence leading into a shrink in market size.
2. Space Constraints In Urban Areas: On urban spaces limited space does not allow the placing of bigger sizes of water containers like showers or baths which leads to low levels of purchase.
3. Economic Fluctuations: This global economic decline has negatively impacted on consumer’s non-essential expenses thereby lowering their buying power for such products like bathroom appliances including taps or bathtubs etc.
In conclusion, the global bathtub market offers substantial growth opportunities supported by increased consumer spending on home improvements, urban development, and wellness trends. However, there are challenging issues like installation costs, space limitations, economic variability, and competition from showers among others that must be dealt with. Through focus on innovation, sustainability and effective supply chain management however; these challenges can be navigated successfully by stakeholders to leverage changing bathtubs demand in different markets.
Global Bathtub Suppliers and Their Market Shares
In this globally competitive market, several key players such as Toto LTD, Villeyroy and Boch, Kohler, Roca, and Jacuzzi Corp.. etc. dominate the market and contribute to industry’s growth and innovation. These players capture maximum market share. To know the current market share of each major players Contact Us. If you wish to deep dive in competitive positioning of these players then you can look into our other syndicated market report on “Global Bathtub Market". Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies bathtub companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the bathtub companies profiled in this report includes.
• Lixil Corporation
• Kohler
• Toto
• Roca
• Jacuzzi
These companies have established themselves as leaders in the global bathtub industry with extensive product portfolios, global presence, and strong research and development capabilities. They continually strive to enhance their market positions through strategic partnerships, mergers and acquisitions, and product innovations.
The market share dynamics within the global bathtub market are evolving, with the entry of new players and the emergence of innovative technologies. Additionally, collaborations between material suppliers, manufacturers, and end-users are fostering technological advancements and expanding market opportunities
Bathtub Market by Segment
Sales of freestanding bathtubs, whirlpool baths, soaking tubs, walk-in bathtubs and corner bathtubs have been increasing in the global bathtub market. Freestanding type is one of the most popular and flexible for bathroom layout. Whirlpools are great for health. Soaking tubs are becoming popular because of its ultimate relaxation experiences. For elderly and people with mobility problems there are walk-in-baths while for those with small rooms corner baths save space.
Bathtub Market by Product Type [Value ($ Million) from 2018 to 2030]:
• Standard Bathtub
• Whirlpool Bathtub
Bathtub Market by Material [Value ($ Million) from 2018 to 2030]:
• Acrylic Bathtub
• Cast Iron Bathtub
• Fiberglass Bathtub
• Others Bathtub
Bathtub Market by Shape [Value ($ Million) from 2018 to 2030]:
• Square
• Oval
• Rectangle
• Others
Bathtub Market by End Use [Value ($ Million) from 2018 to 2030]:
• Residential
o New Residential
o Remodeling
• Non-Residential
Bathtub Market by Region [Value ($ Million) from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Features of Bathtub Market
• Market Size Estimates: Bathtub market size estimation in terms of value ($M)
• Trend and Forecast Analysis: Market trends (2018-2023) and forecast (2024-2030) by various segments and regions.
• Segmentation Analysis: Market size by end use, product type, material, and shape
• Regional Analysis: Bathtub market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different end use, product type, material, shape, and regions for the bathtub market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape for the bathtub market.
• Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
If you are looking to expand your business in composites in the global bathtub market or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.
FAQ_
Q1. What is the bathtub market size?
Answer: The global bathtub market is expected to reach an estimated $11 billion by 2030.
Q2. What is the growth forecast for bathtub market?
Answer: The bathtub market is expected to grow at a CAGR of 3% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the bathtub market?
Answer: The major drivers for the growth of this market are rise in housing completion, increasing demand for luxury plumbing fixtures, and rise in household income.
Q4. What are the major applications or end use industries for bathtub?
Answer: Residential and Commercial are the major end uses for bathtubs.
Q5. What are the emerging trends in bathtub market?
Answer: Emerging trends, which have a direct impact on the dynamics of the industry, include the customization and personalization, smart technology integration, sustainable and eco-friendly materials, compact and space saving designs, and wellness and therapeutic features.
Q6. Who are the key bathtub companies?
Answer: Some of the key bathtub companies are as follows:
• Lixil Corporation
• Kohler
• Toto
• Roca
• Jacuzzi
Q7.Which bathtub product segment will be the largest in future?
Answer: Lucintel forecasts that the whirlpool bathtub segment will show above average growth during the forecast period.
Q8. In bathtub market, which region is expected to be the largest in next 7 years?
Answer: APAC will remain the largest region and is expected to witness the highest growth over next 7 years.
Q9. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.
This report answers following 11 key questions
Q.1 What are some of the most promising potential, high growth opportunities for the bathtub market by product (standard bathtub and whirlpool bathtub), by material (acrylic, cast iron, fiberglass, and others), by shape (square, oval, rectangle and others) by end use (residential and non-residential), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q. 2 Which segments will grow at a faster pace and why?
Q.3 Which regions will grow at a faster pace and why?
Q.4 What are the key factors affecting market dynamics? What are the drivers and challenges of the market?
Q.5 What are the business risks and threats to the market?
Q.6 What are the emerging trends in this market and the reasons behind them?
Q.7 What are the changing demands of customers in the market?
Q.8 What are the new developments in the market? Which companies are leading these developments?
Q.9 Who are the major players in this market? What strategic initiatives are being implemented by key players for business growth?
Q.10 What are some of the competitive products and processes in this area and how big of a threat do they pose for loss of market share via material or product substitution?
Q.11 What M & A activities have taken place in the last 5 years in this market?