Bariatic Surgery Device Trends and Forecast
The future of the global bariatic surgery device market looks promising with opportunities in the bariatric surgery clinic and hospital markets. The global bariatic surgery device market is expected to reach an estimated $2.6 billion by 2030 with a CAGR of 5.8% from 2024 to 2030. The major drivers for this market are increasing demand for minimally invasive surgery, rising prevalence of obesity,and continuous advancement in technology.
Lucintel forecasts that toothbrush & accessory is expected to witness highest growth over the forecast period.
Within this market, home will remain the larger segment over the forecast period.
APAC is expected to witness highest growth over the forecast period.
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Emerging Trends in the Oral Care/ Hygiene Market
Approximately in the near past, the oral care/hygiene market has been characterized by emergence of several trends which can be attributed to improved technology, changes in consumer tastes and increased concern of sustainability. These trends are changing the scope of the market and how products are designed, marketed and consumed.
• Smart Oral Care Devices: Smart oral care devices including AI enabled and connected electric toothbrushes are unwillingly becoming the order of the day. These devices offer a better, more efficient, brush, while ensuring that the brushing is done correctly, with immediate results and tracking of how well brushing is performed. They meet the trend of advanced consumer expectations of tech-packed oral health solutions which are embeddable with technology and analytics that brings oral care up to make healthcare better, and moreover more amenable. The incorporation of smart technology intends to enhance bad brushing behavior as well as brushing habits in general.
• Natural and Organic Products: There is an increasing shift towards use of natural and organic oral care products as a result of high consumer concerns over product safety and environmental protection. The use of products that include natural and green practices is becoming popular since consumers are looking for replacements of synthetic products. This trend has made companies to change the contents of their products and embrace green packaging, and some companies are even beginning to disclose their formulation.
• Tailored Solutions to the Consumer’s Oral Health Needs: Personalized oral care refers to new products and services that are offered to people according to their data and preferences. This includes products like personalized toothpaste and oral care such as fitting dentures with regard to someone’s health factors or lifestyles. The objective of personalization is to improve the effectiveness and satisfaction of the end user by improving health outcomes relevant to the patients’ needs.
• Products That Are Eco-Friendly And Has Social Responsibility: There are emerging trends in the oral care market such as sustainability where various products such as environmental friendly toothbrushes and disposable toothbrush packaging are marketed. Some brands are going green to usability to lure environmentally friendly customers on top of protecting the environmental degradation. This change system not only corresponds to modern trends in the consumer market but also inspires a rethinking of the design and materials of products.
• New Developments in Technologies Related to Dentistry: Advanced mouthwashes or ultrasonic toothbrushes are some of the examples of technological innovations that are reshaping the oral care market. In addition to this, these improvements add greater health programs for the users, more so in cleaning. The provision of such modern technologies seeks to manage the dental health of the patients and offer them better and efficient dental products.
New perspectives of smart oral care devices, focus on natural and organic products, customization, green initiatives, and new technologies are transforming the oral care industry. These tendencies indicate the trends of consumers and a growing focus on technology and sustainability, which encourage evolution and creation in the industry.
Recent Developments in the Oral Care/ Hygiene Market
Recent key developments in the oral care/hygiene market focus on innovative aspects of products concerning their technologies, consumer preferences, and sustainability. Such developments are outlining the future of the industry by meeting the changing needs of consumers and stimulating development across the portfolio of offerings.
• Launch of Smart Toothbrushes: The launch of smart toothbrushes having features of AI as well as additional controls is a major milestone in the oral hygiene devices’ market. The devices provide options for feedback, keep track of actions performed, and offer brush control specific for each user. The goal is to enhance the level of oral health through proper and effective ways of tooth brushing backed by how the user brushes his/her teeth.
• Exploding Demand for Natural and Organic Oral Care Products.: The market for natural and organic oral care products is widening as consumers go for alternatives which are safer and do not adversely affect the environment. Product launches now feature natural products and packaging, as well as the source of raw materials. This change represents a broader shift among consumers towards seeking health and sustainable products.
• Increasing Penetration of Subscription Services.: People find it easy and convenient now that subscription services have been introduced for the oral care products. Since most of the products will be consumables such as toothpaste and toothbrushes subscriptions will be based on individuals’ different needs and preferences with regards to oral care practices. This change meets the increasing need for convenience and personalization in the area of personal care.
• Developments in Whitening and Sensitivity Products.: In the recent past, there have been several advancements made in teeth whitening and sensitivity products to make better users and treatment of the teeth. Available newer variants include products with novel formulation and novel delivery system which aim at producing quicker and well-defined resolution with lower sensitivity. Consumers who want the functional products which are also appealing will cherish these advancements while going about their oral care.
• Sustainable Solutions in Packaging: In recent years, the concept of sustainable packaging has been gaining traction in the oral care segment. The manufacturers of these products are now using environmental friendly packaging systems like recyclable packaging, biodegradable or recyclable packaging, and minimal waste packaging. The further trend addresses the additional market based on consumer preferences towards green products.
The latest trends concerning smart toothbrushes, natural & organic products, subscription boxes, whitening products, and specific product packaging are formulating the oral hygiene market. All these progress demonstrate beaten consumers’ demand, growth of new technologies, and aspiration to be green and mean growth and development in the market and industry as a whole.
Strategic Growth Opportunities for Oral Care/ Hygiene Market
Strategic growth opportunities in oral care/hygiene oral products market are coming up in different applications due to changes in technology, consumers, and sustainability concepts. Understanding the market and where to position oneself to get maximum return on investment in oral care and related products is essential to all players.
• Growth in Digital Oral Care Solutions: The increase of digital oral care solutions including smart toothbrushes and mobile applications can efficiently create market expansion. Such technologies instill an element of individualized attention and feedback to the end-users. Organization’s betting on these technologies can make a business of courting a growing number of people looking for tech-savvy oral care.
• Expansion into Emerging Markets: Global expansion and entry marketing into the emerging countries like Asian and Africa markets will offer a lot of room for growth owing to the high urbanization and oral health awareness. Targeting this space with cream or other oral care preparations that are cheap and available will open up new markets with growth potential in low or no markets.
• Development of Sustainable Products: There is an increasing market for sustainable oral care products due to growing consumer concerns about the environment. There exists a market for biodegradable toothbrushes, recyclable packaging, and natural formulations. Market segregation has been endorsed by brands through green marketing concepts which interested eco-friendly consumers.
• Custom Made Solutions for Oral Care Treatment: The rise of personalized oral care solutions such as personalized toothpaste and individual oral hygiene practices increases prospects of revenue generation. Utilizing data and technology based products that are relevant to the individual customer will improve customer satisfaction and retention. This trend shows people’s willingness to take such advances into healthcare.
• Over the Counter Treatment Innovations: Advanced whitening and sensitivity relief over-the-counter treatments total growth opportunities. There is still room for development of new formulations and delivery systems that will address the increasing demand for more efficient and convenient at home oral care products.
Opportunities of digital solutions, new countries, green initiatives, bespoke treatment and over-the-counter treatment option are the strategic growth areas that will define the oral care market. If these opportunities are utilized in the right manner, companies will be able to innovate, increase their presence in the market and satisfy the changing needs of the consumers in the oral care business.
Oral Care/ Hygiene Market Driver and Challenges
The oral care/hygiene market has various drivers and challenges marketed in each of the factors affected in their growth and development phase. Such factors include the infusion of technology, consumption patterns, the economy, and laws governing the sector. It is important to comprehend these factors so as to position oneself favorably within the competition and industry as a whole.
The factors responsible for driving the oral care/ hygiene market include:
1. Progress in technology: The market has become more competitive due to increased development of technologically advanced products. Such innovations include smart toothbrushes and new oral care product formulations. These advancements made oral care products more appealing to consumers and in turn stimulated market growth as more people adopted them.
2. Growing Consumer Health Education: There is a rise in the consumer demand for more advanced oral care products due to increasing awareness of oral health. Knowledge, information and sponsored activities have raised awareness and importance in dental health which has in turn increased the amount of expenditure on oral products and services.
3. Improvements in Supplemental Income: Increased disposable incomes especially in the developing countries provides consumers with the opportunity to buy better and more specialized oral care products. This increase in purchasing power also increases the growth of the market and adoption of new oral care products that match different income ranges.
Challenges in the oral care/ hygiene market are:
1. Regulatory Compliance: Regulatory standards and guidelines on oral care products can be difficult and expensive to follow. Manufacturers of these products face the difficulty of trying to understand and comply with the various legal requirements in the different markets and hence invest in R&D and high quality and safe manufacturing practices.
2. High Competition and Market Saturation: The oral care market has fierce competition with many brands selling the same products. Companies are required to come up with new products or improve existing ones and implement them along with their marketing and customer relations strategies in order to survive the market saturation and the stiff competition.
3. Supply Chain Disruptions: Supply disruptions in the form of raw material shortage or logistic challenges impeded the production and supply of oral care products. Managing such disruptions calls for a thorough understanding of supply chain management as well as contingency strategies to counter effects to availability of the product in the market and the stability of the market itself.
Developments in technology, increasing awareness amongst consumers and rising levels of disposable income are some of the key factors contributing to the growth of the oral care industry. But to maintain growth and have a success, some issues such as legal hurdles, competition, and supply issues ought to be tackled. These factors help the stakeholders understand the dynamics of the market and take advantages of its opportunities while avoiding the threats.
List of Oral Care/ Hygiene Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies oral care/ hygiene companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the oral care/ hygiene companies profiled in this report include-
• Koninklijke Philips
• Colgate-Palmolive
• GlaxoSmithKline
• Procter & Gamble
• Johnson & Johnson
Oral Care/ Hygiene by Segment
The study includes a forecast for the global oral care/ hygiene by product, distribution channel, application, and region.
Oral Care/ Hygiene Market by Product [Analysis by Value from 2018 to 2030]:
• Toothpastes
• Toothbrushes & Accessories
• Mouthwashes/ Rinses
• Dental Accessories/ Ancillaries
• Dental Products
• Dental Prosthesis Cleaning Solutions
Oral Care/ Hygiene Market by Distribution Channel [Analysis by Value from 2018 to 2030]:
• Consumer Stores
• Retail Pharmacies
• Online Distribution
Oral Care/ Hygiene Market by Application [Analysis by Value from 2018 to 2030]:
• Home
• Dentistry
Oral Care/ Hygiene Market by Region [Analysis by Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Oral Care/ Hygiene Market
The oral care/hygiene market is changing incredibly due to the new technologies that are introduced in the products, the change in the levels of consumers, and the growth of the aspect of sustainability. These developments include emerging product forms and other new forms of marketing in important markets such as the US, China, Germany, India, and Japan. These changes mirror the general modern developments of awareness about health and the growing level of sophistication of the oral care products and practices. These developments support the understanding of how the oral care market is shifting in a global context.
• United States: In the United States, other recent changes in the oral care market are that there is a combination of using modern technologies and following green marketing principles. Examples of such include smart electric toothbrushes that provide feedback on the mode of usage, such as the number of strokes made, and the duration for which the toothbrush has been used. Also developed are strategies for the introduction of branding for natural and sustainable products due to the market trends. Companies have also been extending their range of products to personalized oral care products, aided by artificial intelligence and analytics for improving the user experience and effectiveness.
• China: The ortho care located in China is growing dynamically due to the improved urbanize occupation of its citizens as well as improving education of dental care. The cities witnessed a recent growth in local and international companies, as well as the businesses introducing their activities in tier-2 and tier-3 cities, which gather the growing interest of the market. Besides the increase of the traditional products’ consumption of electric toothbrushes and water flossers, there has also been a quicker growth of high-tech tooth-care products. What is more important, the consumers of China tend to shift toward the middle and premium segments of oral care products thus causing innovations as well as broad portfolio of high-end dental products.
• Germany: Sustaining the mouth care market, Germany is one of the few countries that is striving to sustain it with the emerging flights of enhancement. Another new trend in the Germany market is the introduction of sustainable toothbrushes, that is; toothbrushes made from biodegradable materials and the adoption of recyclable carton pack. The ordinary people in Germany are also getting more and more inclined to the products of natural and ayurvedic health systems. New products and high-tech devices are being more often used in dental care, like smart toothbrushes or latest tooth whitening technology. These trends indicate a progress into high-tech markets that address quick and efficient ways of providing oral health.
• India: In India today, the oral care market has witnessed the increase in the reach of end-users to new opportunities. There is, particularly, an upsurge in the level of sales of OTC oral hygiene products owing to the growth of the retail and e-commerce sectors. New trends also include the availability of inexpensive as well as effective oral care measures that are suited for the local population, example, herbal and Ayurvedic toothpaste. Besides, a greater emphasis is being placed on informing people about oral care through various promotional activities, and community initiatives, which is improving the region’s dental health.
• Japan: The oral care market in Japan is improving with the development of more efficient technology and products. More developments are coming in the form of more advanced oral care equipment such as the ultrasonic toothbrushes and mouthwashes of a higher composition than the traditional ones. Consumers of Japan are also appreciating more the oral care products that combine breath and tooth whitening effects. There is enormous attention placed on research and development, resulting to new developments that improve both the products and the customer satisfaction. Further, brands in Japan are targeting the use of traditional medicine ingredients in oral care products.
Features of the Global Oral Care/ Hygiene Market
Market Size Estimates: Oral care/ hygiene market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Oral care/ hygiene market size by product, distribution channel, application, and region in terms of value ($B).
Regional Analysis: Oral care/ hygiene market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different products, distribution channels, applications, and regions for the oral care/ hygiene market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the oral care/ hygiene market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q1. What is the growth forecast for oral care/ hygiene market?
Answer: The global oral care/ hygiene market is expected to grow with a CAGR of 5.4% from 2024 to 2030.
Q2. What are the major drivers influencing the growth of the oral care/ hygiene market?
Answer: The major drivers for this market are growing cases of dental caries and rising awareness regarding oral hygiene both for children and adults.
Q3. What are the major segments for oral care/ hygiene market?
Answer: The future of the oral care/ hygiene market looks promising with opportunities in the home and dentistry applications.
Q4. Who are the key oral care/ hygiene market companies?
Answer: Some of the key oral care/ hygiene companies are as follows:
• Koninklijke Philips
• Colgate-Palmolive
• GlaxoSmithKline
• Procter & Gamble
• Johnson & Johnson
Q5. Which oral care/ hygiene market segment will be the largest in future?
Answer: Lucintel forecasts that toothbrush & accessory is expected to witness highest growth over the forecast period.
Q.7 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the oral care/ hygiene market by product (toothpastes, toothbrushes & accessories, mouthwashes/ rinses, dental accessories/ ancillaries, dental products, and dental prosthesis cleaning solutions), distribution channel (consumer stores, retail pharmacies, and online distribution), application (home and dentistry), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Oral Care/ Hygiene Market, Oral Care/ Hygiene Market Size, Oral Care/ Hygiene Market Growth, Oral Care/ Hygiene Market Analysis, Oral Care/ Hygiene Market Report, Oral Care/ Hygiene Market Share, Oral Care/ Hygiene Market Trends, Oral Care/ Hygiene Market Forecast, Oral Care/ Hygiene Companies, write Lucintel analyst at email:Â helpdesk@lucintel.com. We will be glad to get back to you soon.