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Automotive Coating Market Trends and Forecast

According to a market report by Lucintel, the future of the global automotive coating market looks promising with opportunities in the passenger car and commercial vehicle markets. The global automotive coating market is expected to reach an estimated $28.3 billion by 2030 with a CAGR of 4.1% from 2024 to 2030. The major drivers for this market are increasing vehicle production, rising adoption of eco-friendly coating technologies, and expanding automotive aftermarket services.
Automotive finishes are made up of a range of raw materials, namely: resins (e.g., acrylic, polyurethane and epoxy); solvents; pigments; additives; and hardeners. It is these compounds that provide for the durability, color, gloss, as well as protection against host of environmental factors including ultraviolet radiation and rust.

The formulation and brand determine the price one has to pay for automotive coatings. In general, premium ones with such characteristics like high UV resistance or self-healing abilities are costlier than just normal coatings. The high-quality brands such as BASF, Axalta and PPG have high prices compared to their competitors because they perform better in terms of being sustainable in the environment, more durable among others. However, due to the additional benefits these costs attract over a long time use of such paints it’s worth spending more on them than other brands.
• Lucintel forecasts that polyurethane is expected to witness the highest growth over the forecast period.
• Within this market, passenger car is expected to witness the higher growth.

Automotive Coating Market

Country Wise Outlook for the Automotive Coating Market

The automotive coating market is witnessing substantial growth globally, driven rising adoption of eco-friendly coating technologies. Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below image highlights recent developments by major automotive coating producers in key regions: the USA, China, India, Brazil, and Germany.
Automotive Coating Market Trend by Region

Emerging Trends in the Automotive Coating Market

Emerging trends in the automotive coating market shaping its future applications and market dynamics:
Eco-Friendly Coatings: Increasing adoption of low-VOC (volatile organic compounds) and water-based coatings as per environmental laws and the needs for eco-preservation by consumers.
Advanced Nanotechnology: Using nanomaterials in coating technology to enhance their performance, such as improving the scratch resistance, UV protection and self-cleaning properties.
Durability and Performance Enhancements: Focusing on formulation of coatings that provide better chemical, weathering and mechanical durability contributing to prolonged vehicle paint lifetime.
Recycling and Circular Economy: Development of coatings that can be recycled or have lesser environmental impacts throughout their life cycle to meet sustainability objectives at large.
Customization and Aesthetics : Increasing interests in unique as well as custom made finishes like matte, metallic, and pearlescent coats due to consumer demand for personalized vehicles.
Automotive Coating Market Emerging Trends

A more than 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below.
Automotive Coating Market Segments

Recent Development in the Automotive Coating Market

• BASF: BASF launched a new waterborne basecoat technology in 2023, aimed at providing superior color and durability while reducing environmental impact. This innovation caters to the increasing demand for eco-friendly automotive coatings.

• Axalta: In 2023, Axalta announced the expansion of its Global Innovation Center in Philadelphia. The expansion focuses on developing advanced coating technologies, including sustainable solutions for the automotive industry.

• PPG Industries: PPG Industries introduced a new automotive clearcoat with advanced protection against scratches and UV degradation in 2023. This product enhances the longevity and appearance of automotive exteriors.

• AkzoNobel: AkzoNobel partnered with BMW in 2023 to supply high-performance automotive coatings for the next generation of electric vehicles. The collaboration aims to enhance vehicle efficiency and sustainability.


Strategic Growth Opportunities for Automotive Coating Market

Some key strategic growth opportunities for this market include:
Introduction of Advanced Technologies: Investing in innovative technologies such as nanocoatings, self-healing coatings, and smart coatings can provide a competitive edge and cater to evolving consumer preferences.
Efforts towards Sustainability: In fact, this green initiative can only be achieved by making sure that such firms produce water-based coatings that do not contain VOCs. This also includes producing environmentally friendly products which are low on VOCs (volatile organic compounds) unlike traditional solvent based coatings.
Partnerships and Collaboration: The automakers’ industry should promote open innovation through collaboration between automotive manufactures, suppliers and technology providers in order to bring about the much needed innovations within the sector. By forming strategic alliances with automotive manufacturers, suppliers and technology providers can drive growth by combining strengths in research and development leading to joint innovation or by jointly accessing new markets.
Customization & Personalization – The company offers a wide range of customizable aesthetics finishes including unique colors and texture which add value to consumers who seek personalized looks for their vehicles.
Increased Emphasis on Aftermarket Products: In addition to expanding product offerings into the aftermarket space, such as protective films and detailing products businesses can capitalize on a growing demand for vehicle accentuating enhancements as well as maintenance services.

Automotive Coating Market Driver and Challenges

The automotive coating market consists of different styles of coatings and finishes that are added on vehicles to make them more attractive as well as durable. This growth of the market is driven by the increase in global production and growing consumer demand for customization and sustainability. But environmental stringent regulations, raw material price fluctuations and high costs associated with advanced coatings pose challenges to this marketplace.
The factors responsible for driving the automotive coating market include:
Rising Automotive Production and Sales: Growth in the global automotive production and sales drives demand for automotive coatings for new vehicles.
Increasing Consumer Preferences for Customization: Demand for personalized and unique vehicle finishes boosts the need for a wide range of coating options.
Focus on Sustainability: Growing emphasis on eco-friendly and low-VOC coatings aligns with environmental regulations and consumer preferences for sustainable products.
Expansion in Emerging Markets: Growing automotive industries in regions like Asia-Pacific and Latin America have increased the demand for coatings as vehicle ownership and production rise.
Growing Aftermarket Sector: Increased interest in vehicle maintenance and enhancement drives demand for aftermarket coatings, including protective and detailing products.
Challenges in the automotive coating market are:
High Costs of Advanced Coatings: The development and application of advanced coatings, such as nanocoatings and self-healing paints, can be costly, affecting overall market affordability.
Raw Material Price Fluctuations: Volatility in the prices of raw materials used in coatings, such as resins and pigments, can impact production costs and pricing.
Intense Competition: The automotive coating market is highly competitive, with numerous players vying for market share, which can pressure profit margins and require constant innovation.

Automotive Coating Suppliers and Their Market Shares

In this globally competitive market, several key players such as BASF, PPG Industries, Axalta Coating Systems, Akzo Nobel, etc. dominate the market and contribute to industry’s growth and innovation. These players capture maximum market share. To know the current market share of each of major players contact us.

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies automotive coating companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the automotive coating companies profiled in this report include-
• BASF

• PPG Industries

• Axalta Coating Systems

• Akzo Nobel

• Kansai Paint













These companies have established themselves as leaders in the automotive coating industry, with extensive product portfolios, global presence, and strong research and development capabilities. They continually strive to enhance their market positions through strategic partnerships, mergers and acquisitions, and product innovations.
The market share dynamics within the automotive coating market are evolving, with the entry of new players and the emergence of innovative automotive coating technologies. Additionally, collaborations between material suppliers, manufacturers, and end-users are fostering technological advancements and expanding market opportunities.

Automotive Coating Market by Segment

Water-based coatings are the main automotive coating market segments that have shown considerable growth due to their environmental friendly characteristics and compliance with strict regulations governing the climate. In addition, nanocoatings, smart coatings or self-healing are advanced coatings growing due to better performance attributes and technological advancements. Automotive parts and accessories protective coatings including corrosion-resistant and underbody coating types are also becoming increasingly popular because of their effect on prolonged vehicle life span as well as its outlook. Aftermarket segment consisting of specialty finishes and detailing products is expanding as demand for customization and increased vehicle beauty grows among customers.
This automotive coating market report provides a comprehensive analysis of the market's current trends, growth drivers, challenges, and future prospects in all major segments like above. It covers various segments, including resin types, coat types, technologies, and vehicle types. The report offers insights into regional dynamics, highlighting the major markets for automotive coating and their growth potentials.

Automotive Coating Market by Resin Type [Value from 2018 to 2030]:


• Polyurethane
• Epoxy
• Acrylic
• Others

Automotive Coating Market by Coat Type [Value from 2018 to 2030]:


• Clearcoat
• Basecoat
• Primer
• E-Coat

Automotive Coating Market by Technology [Value from 2018 to 2030]:


• Solvent-based
• Water-based
• Powder-based

Automotive Coating Market by Vehicle Type [Value from 2018 to 2030]:


• Passenger Cars
• Commercial Vehicles
• Others

Automotive Coating Market by Region [Value from 2018 to 2030]:


• North America
• Europe
• Asia Pacific
• The Rest of the World

Features of the Global Automotive Coating Market

Market Size Estimates: Automotive coating market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Automotive coating market size by various segments, such as by resin type, coat type, technology, vehicle type, and region in terms of value ($B).
Regional Analysis: Automotive coating market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different resin types, coat types, technologies, vehicle types, and regions for the automotive coating market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the automotive coating market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

If you are looking to expand your business in carbon fiber or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

FAQ

Q1. What is the automotive coating market size?
Answer: The global automotive coating market is expected to reach an estimated $28.3 billion by 2030.
Q2. What is the growth forecast for automotive coating market?
Answer: The global automotive coating market is expected to grow with a CAGR of 4.1% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the automotive coating market?
Answer: The major drivers for this market are increasing vehicle production, rising adoption of eco-friendly coating technologies, and expanding automotive aftermarket services.
Q4. What are the major segments for automotive coating market?
Answer: The future of the automotive coating market looks promising with opportunities in the passenger car and commercial vehicle markets.
Q5. Who are the key automotive coating market companies?
Answer: Some of the key automotive coating companies are as follows:
• BASF
• PPG Industries
• Axalta Coating Systems
• Akzo Nobel
• Kansai Paint
Q6. Which automotive coating market segment will be the largest in future?
Answer: Lucintel forecasts that polyurethane is expected to witness the highest growth over the forecast period.
Q7. In automotive coating market, which region is expected to be the largest in next 5 years?
Answer: APAC is expected to witness the highest growth over the forecast period.
Q8. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the automotive coating market by resin type (polyurethane, epoxy, acrylic, and others), coat type (clearcoat, basecoat, primer, and e-coat), technology (solvent-based, water-based, and powder-based), vehicle type (passenger cars, commercial vehicles, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

For any questions related to Automotive Coating Market Market, Automotive Coating Market Market Size, Automotive Coating Market Market Growth, Automotive Coating Market Market Analysis, Automotive Coating Market Market Report, Automotive Coating Market Market Share, Automotive Coating Market Market Trends, Automotive Coating Market Market Forecast, Automotive Coating Market Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.
Table of Contents

1. Executive Summary
2. Global Automotive Coating Market : Market Dynamics
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges 
3. Market Trends and Forecast Analysis from 2018 to 2030
3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
3.2. Global Automotive Coating Market Trends (2018-2023) and Forecast (2024-2030)
3.3: Global Automotive Coating Market by Resin Type
3.3.1: Polyurethane
3.3.2: Epoxy
3.3.3: Acrylic
3.3.4: Others
3.4: Global Automotive Coating Market by Coat Type
3.4.1: Clearcoat
3.4.2: Basecoat
3.4.3: Primer
3.4.4: E-Coat
3.5: Global Automotive Coating Market by Technology
3.5.1: Solvent-based
3.5.2: Water-based
3.5.3: Powder-based
3.6: Global Automotive Coating Market by Vehicle Type
3.6.1: Passenger Cars
3.6.2: Commercial Vehicles
3.6.3: Others
4. Market Trends and Forecast Analysis by Region from 2018 to 2030
4.1: Global Automotive Coating Market by Region
4.2: North American Automotive Coating Market
4.2.1: North American Automotive Coating Market by Resin Type: Polyurethane, Epoxy, Acrylic, and Others
4.2.2: North American Automotive Coating Market by Vehicle Type: Passenger Cars, Commercial Vehicles, and Others
4.3: European Automotive Coating Market
4.3.1: European Automotive Coating Market by Resin Type: Polyurethane, Epoxy, Acrylic, and Others
4.3.2: European Automotive Coating Market by Vehicle Type: Passenger Cars, Commercial Vehicles, and Others
4.4: APAC Automotive Coating Market
4.4.1: APAC Automotive Coating Market by Resin Type: Polyurethane, Epoxy, Acrylic, and Others
4.4.2: APAC Automotive Coating Market by Vehicle Type: Passenger Cars, Commercial Vehicles, and Others
4.5: ROW Automotive Coating Market
4.5.1: ROW Automotive Coating Market by Resin Type: Polyurethane, Epoxy, Acrylic, and Others
4.5.2: ROW Automotive Coating Market by Vehicle Type: Passenger Cars, Commercial Vehicles, and Others
5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter’s Five Forces Analysis
6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global Automotive Coating Market by Resin Type
6.1.2: Growth Opportunities for the Global Automotive Coating Market by Coat Type
6.1.3: Growth Opportunities for the Global Automotive Coating Market by Technology
6.1.4: Growth Opportunities for the Global Automotive Coating Market by Vehicle Type
6.1.5: Growth Opportunities for the Global Automotive Coating Market by Region
6.2: Emerging Trends in the Global Automotive Coating Market
6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion of the Global Automotive Coating Market
6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Automotive Coating Market
6.3.4: Certification and Licensing
7. Company Profiles of Leading Players
7.1: BASF
7.2: PPG Industries
7.3: Axalta Coating Systems
7.4: Akzo Nobel
7.5: Kansai Paint
.

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Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
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