Astragalus Membranaceus Extract Market in Thailand

Astragalus Membranaceus Extract in Thailand Trends and Forecast

The future of the Astragalus membranaceus extract market in Thailand looks promising with opportunities in the healthy food, pharmaceutical industry, and feed additive markets. The global Astragalus membranaceus extract market is expected to grow with a CAGR of 6.4% from 2025 to 2031. The Astragalus membranaceus extract market in Thailand is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the increasing consumer awareness about traditional Chinese medicine and herbal supplements, the rising adoption of astragalus membranaceus extract for its potential health benefits, and the expansion of the nutraceutical and dietary supplements industry.

• Lucintel forecasts that, within the type category, astragalus polysaccharide is expected to witness higher growth over the forecast period.
• Within the application category, healthy food is expected to witness the highest growth.

Emerging Trends in the Astragalus Membranaceus Extract Market in Thailand

Thailand is witnessing a growing interest in natural and traditional medicine, spurring developments in the Astragalus membranaceus extract market. As consumers seek plant-based solutions for immunity, energy, and wellness, astragalus extract is becoming more widely recognized and accepted. This shift is supported by government initiatives promoting herbal remedies, an expanding nutraceutical industry, and a heightened focus on preventive health. Emerging trends are now redefining how astragalus is produced, marketed, and consumed across sectors, positioning Thailand as a key player in Southeast Asia’s evolving herbal and functional wellness landscape.

• Rising Demand for Traditional Medicine Integration: The growing preference for traditional and holistic remedies is pushing astragalus extract into mainstream Thai healthcare. Local consumers increasingly trust herbal treatments that align with Thai traditional medicine, and astragalus is being incorporated into health regimens as a general tonic and immune booster. This trend is reinforced by wellness practitioners promoting plant-based therapies. As traditional medicine becomes institutionalized through government-backed hospitals and clinics, astragalus gains a legitimate and respected role. The result is a broader reach into both public and private health spheres, opening up new demand channels.
• Growth in Functional Food and Beverage Sector: Thailand’s food and beverage industry is embracing the concept of health-enhancing products, with astragalus extract making its way into functional teas, beverages, and snack products. Local manufacturers are targeting health-conscious consumers by incorporating botanical ingredients with known benefits. Astragalus, with its adaptogenic and immune-supporting properties, aligns well with this objective. This trend supports product innovation and brand differentiation, especially as wellness becomes a lifestyle priority for younger demographics. Increased local sourcing and consumer interest are propelling astragalus extract into daily consumables, helping normalize its use beyond supplements.
• Increasing Support for Herbal Industry from the Government: Thailand’s government is actively promoting its herbal sector as part of the country’s "Thailand 4.0" strategy. Astragalus membranaceus has been included in herbal research and standardization efforts, giving it official recognition and regulatory guidance. Support for Thai traditional medicine clinics, herbal pharmacopoeias, and small-to-medium herbal enterprises are facilitating a structured ecosystem for growth. This trend is helping attract investment, improving product safety standards, and encouraging responsible cultivation practices. Institutional support ensures astragalus extract remains a priority in both research and commercialization pipelines, strengthening its long-term market prospects.
• Expansion of Wellness Tourism and Spa Integration: Thailand’s wellness tourism sector is a growing driver of demand for herbal products. Spas and holistic wellness resorts are incorporating astragalus extract into herbal therapies, detox regimens, and immune-boosting programs. Tourists seeking natural health solutions are introduced to the benefits of astragalus through personalized wellness experiences. This trend is not only expanding awareness but also creating new distribution channels. As the tourism sector rebounds, the inclusion of herbal solutions in wellness packages helps local producers tap into both domestic and international markets for astragalus extract.
• Rise of Digital Health Retail and E-Commerce Channels: E-commerce platforms are playing a vital role in expanding access to astragalus extract in Thailand. With consumers turning to online sources for supplements and natural health products, digital marketplaces have become key distribution hubs. This trend has enabled smaller producers and herbal brands to reach a national audience. Additionally, influencers and wellness content creators are raising awareness of astragalus through social media. The digital transformation of herbal product marketing has led to greater visibility, customer education, and market penetration across urban and semi-urban populations.

The Astragalus membranaceus extract market in Thailand is being reshaped by evolving consumer preferences, supportive government policies, and innovations in wellness delivery. Trends such as integration into traditional medicine, functional foods, digital commerce, and wellness tourism are creating dynamic opportunities for growth. These shifts are helping establish astragalus extract not just as a niche herbal remedy but as a vital component of Thailand’s modern health and wellness ecosystem. The market is poised for continued expansion as stakeholders align with these emerging directions.

Recent Developments in the Astragalus Membranaceus Extract Market in Thailand

The Astragalus membranaceus extract market in Thailand is undergoing notable transformation driven by shifts in healthcare, wellness culture, and policy support for traditional medicine. As consumer awareness around herbal remedies rises, the market is experiencing advancements in research, regulation, and distribution. Thailand’s evolving herbal sector is also benefitting from stronger links between traditional healing systems and modern applications. These developments reflect a growing focus on plant-based immunity and energy solutions, positioning astragalus extract as a relevant and trusted remedy within a broadening health and wellness framework.

• Strengthened Research Collaboration Between Academia and Herbal Industries: Thailand has witnessed increasing cooperation between universities, research institutes, and herbal product manufacturers to explore the therapeutic properties of astragalus membranaceus extract. Studies are focusing on validating its immunomodulatory and anti-inflammatory effects, contributing to the body of scientific evidence supporting its usage. This collaboration is leading to more standardized extraction methods and quality benchmarks. It also supports innovation in health supplements and wellness formulations. As a result, research-backed credibility is helping position astragalus extract as a reliable and safe component in both medical and consumer wellness segments.
• Regulatory Advancements for Herbal Standardization: Thailand’s regulatory bodies have taken steps to formalize quality standards for herbal ingredients, including astragalus extract. This includes clearer guidelines for processing, labeling, and safety evaluation. These efforts are part of a broader national strategy to enhance the competitiveness of Thai herbal products in both domestic and international markets. Regulatory clarity is improving consumer confidence and encouraging investment in the herbal industry. It also helps streamline market entry for businesses while ensuring that products containing astragalus extract meet consistent therapeutic and safety profiles.
• Enhanced Integration of Herbal Therapies in Public Health Services: Thailand’s public health infrastructure is increasingly incorporating herbal therapies, particularly within primary healthcare centers and traditional medicine clinics. Astragalus extract is being included in immune support and general vitality protocols under licensed practitioners. This integration is helping normalize its usage as part of official treatment pathways. Patients are becoming more familiar with herbal options, and public trust in traditional medicine is deepening. The recognition of astragalus in government-backed settings signals a long-term commitment to its application, supporting demand and sustainable growth.
• Growth of Domestic Herbal Cultivation and Supply Chain Improvements: Efforts to strengthen domestic cultivation of medicinal herbs, including astragalus, have led to improvements in sourcing and traceability. Farmers are being trained in sustainable agricultural practices and post-harvest handling to preserve bioactive compounds. These initiatives are creating a more stable and transparent supply chain. Improved cultivation standards support quality assurance, reduce dependence on imports, and offer economic benefits to local communities. As supply chain resilience increases, producers can maintain consistency in formulation while reducing costs, ultimately supporting greater market expansion.
• Rise in Health-Conscious Retail and Boutique Herbal Stores: The Thai market is seeing the emergence of health-focused retail formats, including boutique herbal stores and natural wellness outlets. These retailers often feature astragalus extract as part of curated offerings aimed at boosting immunity and energy. Consumer education is a strong component, with staff offering personalized advice. This development has enhanced the visibility of astragalus among wellness-focused consumers and positioned it as a daily health staple. The shift toward experiential and knowledge-driven retail environments is increasing engagement and broadening the extract’s consumer base.

Recent developments in Thailand’s Astragalus membranaceus extract market demonstrate a holistic movement toward legitimizing and scaling herbal wellness solutions. Advances in research, regulation, cultivation, healthcare integration, and consumer retail are driving sustained growth. These shifts are building a more structured and resilient ecosystem for astragalus extract, encouraging wider acceptance and usage. As traditional medicine aligns with modern expectations of safety and effectiveness, Thailand is shaping a vibrant future for herbal therapeutics rooted in both cultural heritage and scientific progress.

Strategic Growth Opportunities for Astragalus Membranaceus Extract Market in Thailand

The Astragalus membranaceus extract market in Thailand is evolving with increasing interest in natural health solutions and traditional medicine. Rising consumer demand for immunity-boosting, energy-enhancing, and anti-inflammatory products is creating new opportunities across diverse applications. Supported by governmental efforts to promote herbal medicine and a growing wellness sector, astragalus extract is finding relevance in dietary supplements, pharmaceuticals, cosmetics, functional foods, and veterinary care. These applications offer strategic avenues for industry players to expand their reach, enhance product value, and drive long-term market sustainability.

• Dietary Supplements and Immunity Boosters: Thailand‘s increasing focus on preventive health has amplified demand for dietary supplements featuring plant-based ingredients. Astragalus membranaceus extract, known for its adaptogenic and immune-strengthening properties, fits well into this narrative. Supplement brands are leveraging its traditional uses and scientific validation to position it as a natural defense aid. The extract‘s appeal lies in its multifunctional role—supporting vitality, energy, and stress resistance. This growth opportunity enables producers to tap into a rapidly growing segment where consumers actively seek daily wellness support, encouraging consistent use and higher product turnover in the health supplement category.
• Herbal Pharmaceutical Integration: There is a strategic opportunity for astragalus extract to be incorporated into standardized herbal pharmaceutical products, particularly for immune modulation, chronic fatigue, and adjunct therapy. Thailand’s national policy supporting the integration of herbal medicine in formal healthcare systems reinforces this direction. Collaborations between pharmaceutical manufacturers and traditional medicine practitioners are enhancing the extract’s acceptance in medical-grade formulations. This application not only boosts its credibility but also enables market differentiation through therapeutic positioning. Growth in this area supports wider institutional adoption and creates a platform for prescription-backed herbal remedies within clinical environments.
• Functional Food and Beverage Innovation: Thailand’s vibrant functional food sector offers a compelling route for astragalus extract incorporation into beverages, teas, and fortified snacks. Consumers are actively seeking food formats that provide health benefits beyond basic nutrition. The extract’s mild flavor and versatile compatibility make it suitable for integration without compromising taste. Functional food producers are exploring novel recipes that align with immune support and energy enhancement themes. This opportunity aligns with the broader clean-label and natural wellness trend, enabling innovation while capturing the attention of younger, health-conscious demographics through convenient and enjoyable formats.
• Natural Skincare and Cosmetic Applications: The cosmetics industry in Thailand is seeing a steady shift toward natural ingredients with proven anti-aging, moisturizing, and revitalizing properties. Astragalus membranaceus extract is emerging as a sought-after botanical in skin serums, masks, and anti-fatigue creams. Its bioactive compounds support collagen synthesis, skin regeneration, and protection against environmental stressors. As Thai consumers prioritize gentle, plant-based skincare, brands have the opportunity to formulate products that deliver visible benefits backed by traditional herbal wisdom. This application helps differentiate cosmetic lines while tapping into the growing market for ethical, herbal-based beauty solutions.
• Animal Health and Veterinary Use: Thailand’s agricultural sector presents growth opportunities for astragalus extract in veterinary supplements and animal wellness products. The extract’s immune-enhancing and adaptogenic properties are being explored for improving livestock health and resilience. Farmers and veterinary professionals are becoming more open to natural additives that reduce the need for synthetic treatments. This application supports sustainable farming practices and aligns with increasing consumer preference for chemical-free animal products. It opens new commercial pathways for herbal formulations in feed additives and pet care, creating a diverse revenue stream for producers and broadening astragalus extract’s utility.

The expansion of astragalus membranaceus extract into multiple application areas is reshaping Thailand’s herbal product landscape. Its versatility across health, food, skincare, and veterinary sectors positions it as a strategic ingredient with wide-ranging value. As consumer interest grows and regulations favor herbal integration, these opportunities are strengthening the market’s foundation. This multidimensional growth is enabling innovation, enhancing credibility, and creating lasting demand, paving the way for astragalus extract to become a cornerstone in Thailand’s modern natural health movement.

Astragalus Membranaceus Extract Market in Thailand Driver and Challenges

The Astragalus membranaceus extract market in Thailand is shaped by a range of technological, economic, and regulatory factors that both drive and challenge its growth. As consumers shift toward herbal remedies and wellness products, demand is rising. However, this expanding interest must be balanced with quality assurance, supply stability, and regulatory compliance. While innovation and health awareness fuel opportunities, structural limitations such as inconsistent raw material sourcing and unclear policies can restrict momentum. Understanding these drivers and challenges is essential for stakeholders to navigate the market effectively and develop sustainable strategies.

The factors responsible for driving the Astragalus membranaceus extract market in Thailand include:
• Growing Interest in Traditional and Herbal Medicine: Thailand has a deep-rooted cultural connection with herbal medicine, and astragalus membranaceus aligns well with this tradition. Increasing trust in traditional remedies is encouraging both local and foreign consumers to seek plant-based solutions for health support. The extract is recognized for enhancing immunity, reducing stress, and improving vitality. As the government promotes integration of traditional medicine into healthcare systems, this driver strengthens the market foundation. It supports expanded usage, domestic innovation, and rising demand across health-focused consumer groups, thereby stimulating sustainable industry development.
• Rising Health and Wellness Awareness: Consumers in Thailand are becoming more proactive about personal health management, focusing on prevention and long-term wellness. Astragalus extract appeals to individuals interested in natural immunity boosters and energy enhancers. The global wellness trend is also reflected locally through dietary supplements, functional foods, and holistic therapies. With lifestyle-related health concerns on the rise, there is increasing consumer inclination toward adaptogenic herbs. This driver motivates product development, marketing campaigns, and supply chain investments that prioritize wellness outcomes through natural solutions like astragalus membranaceus extract.
• Supportive Government Policy on Herbal Development: Thailand has established strategic plans to promote its herbal economy, encouraging cultivation, processing, and research of traditional medicinal plants. This policy focus enhances local manufacturing capacity and standardization of herbal ingredients. Astragalus extract benefits from this ecosystem by receiving increased visibility, investment, and technical validation. Government backing creates a favorable regulatory framework and incentivizes innovation. By positioning herbal medicine as a national health asset, Thailand strengthens its domestic capabilities and international competitiveness, making this policy support a major growth enabler for the market.
• Technological Advancements in Extraction and Processing: Technological progress in extraction methods is improving the quality and potency of astragalus membranaceus extracts. Enhanced processing ensures better bioavailability, standardization, and safety profiles, meeting rising consumer and regulatory expectations. Thai manufacturers are adopting advanced equipment for solvent-free and high-yield extraction, supporting cleaner labels and improved health efficacy. These innovations increase trust in herbal formulations and open opportunities in high-end applications like pharmaceuticals and cosmeceuticals. As technology enhances consistency and purity, this driver plays a key role in boosting product credibility and market acceptance.
• Expansion of Functional Food and Nutraceutical Industries: Thailand’s growing functional food and nutraceutical sectors offer a robust platform for astragalus extract. The extract’s compatibility with teas, beverages, snacks, and capsules enables its integration into a wide array of consumer products. The demand for food with added health benefits is increasing, particularly among urban populations seeking preventive solutions. This industry expansion creates new distribution channels and drives collaborative product innovation. With multifunctional ingredients gaining popularity, astragalus extract enjoys greater flexibility in positioning, fueling increased commercial adoption and product diversification.

Challenges in the Astragalus membranaceus extract market in Thailand are:
• Lack of Standardization and Quality Control: One of the most pressing challenges is inconsistency in extract quality due to variations in raw material sourcing and processing. Without uniform quality standards, consumer confidence may suffer, and regulatory barriers could increase. Thai manufacturers must invest in testing, certification, and traceability systems to ensure batch consistency. Low-quality products can hinder market growth and international export potential. Addressing this challenge requires coordinated efforts from producers, regulators, and industry associations to develop robust quality assurance frameworks that enhance market credibility.
• Limited Consumer Awareness Outside Niche Markets: Despite its medicinal potential, astragalus extract remains relatively unknown among mainstream Thai consumers compared to more popular herbal remedies. Lack of awareness limits market penetration, particularly among younger demographics who may be unfamiliar with traditional herbs. Brands must invest in consumer education and evidence-based marketing to bridge this knowledge gap. Until awareness improves, the market may remain confined to niche or health-conscious segments, slowing widespread adoption and limiting the scalability of commercial opportunities in broader product categories.
• Regulatory Ambiguity and Compliance Complexity: Thailand’s regulatory framework for herbal products is still evolving, and astragalus extract often faces unclear classification between food, supplement, and pharmaceutical categories. This ambiguity creates challenges in labeling, approval, and marketing claims. Manufacturers may encounter delays or additional compliance costs when introducing products. Uncertainty around permissible uses and required documentation can deter investment and restrict innovation. Clearer guidelines and streamlined processes are needed to support consistent industry growth while ensuring consumer safety and product efficacy.

The Astragalus membranaceus extract market in Thailand is advancing through rising health awareness, traditional medicine integration, and industry support. However, it faces limitations such as quality inconsistency, consumer unfamiliarity, and regulatory complexity. The balance between these drivers and challenges will shape the future of the market. If stakeholders prioritize education, standardization, and regulatory alignment, the market has the potential to thrive. Continued investment in technology and strategic applications will further strengthen the extract’s position in Thailand’s evolving wellness and healthcare landscape.

List of Astragalus Membranaceus Extract Market in Thailand Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, astragalus membranaceus extract companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the astragalus membranaceus extract companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5

Astragalus Membranaceus Extract Market in Thailand by Segment

The study includes a forecast for the Astragalus membranaceus extract market in Thailand by type and application.

Astragalus Membranaceus Extract Market in Thailand by Type [Analysis by Value from 2019 to 2031]:

• Astragalus Polysaccharide
• Astragaloside IV

Astragalus Membranaceus Extract Market in Thailand by Application [Analysis by Value from 2019 to 2031]:

• Healthy Food
• Pharmaceutical Industry
• Feed Additives
• Others

Features of the Astragalus Membranaceus Extract Market in Thailand

Market Size Estimates: Astragalus membranaceus extract in Thailand market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Astragalus membranaceus extract in Thailand market size by type and application in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different type and application for the astragalus membranaceus extract in Thailand.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the astragalus membranaceus extract in Thailand.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

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FAQ

Q1. What are the major drivers influencing the growth of the Astragalus membranaceus extract market in Thailand?
Answer: The major drivers for this market are the increasing consumer awareness about traditional Chinese medicine and herbal supplements, the rising adoption of astragalus membranaceus extract for its potential health benefits, and the expansion of the nutraceutical and dietary supplements industry.
Q2. What are the major segments for Astragalus membranaceus extract market in Thailand?
Answer: The future of the Astragalus membranaceus extract market in Thailand looks promising with opportunities in the healthy food, pharmaceutical industry, and feed additive markets.
Q3. Which Astragalus membranaceus extract market segment in Thailand will be the largest in future?
Answer: Lucintel forecasts that astragalus polysaccharide is expected to witness higher growth over the forecast period.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 10 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the Astragalus membranaceus extract market in Thailand by type (astragalus polysaccharide and astragaloside IV), and application (healthy food, pharmaceutical industry, feed additives, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Astragalus Membranaceus Extract Market in Thailand, Astragalus Membranaceus Extract Market in Thailand Size, Astragalus Membranaceus Extract Market in Thailand Growth, Astragalus Membranaceus Extract Market in Thailand Analysis, Astragalus Membranaceus Extract Market in Thailand Report, Astragalus Membranaceus Extract Market in Thailand Share, Astragalus Membranaceus Extract Market in Thailand Trends, Astragalus Membranaceus Extract Market in Thailand Forecast, Astragalus Membranaceus Extract Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.