Astragalus Membranaceus Extract Market in India

Astragalus Membranaceus Extract in India Trends and Forecast

The future of the Astragalus membranaceus extract market in India looks promising with opportunities in the healthy food, pharmaceutical industry, and feed additive markets. The global Astragalus membranaceus extract market is expected to grow with a CAGR of 6.4% from 2025 to 2031. The Astragalus membranaceus extract market in India is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the increasing consumer awareness about traditional Chinese medicine and herbal supplements, the rising adoption of astragalus membranaceus extract for its potential health benefits, and the expansion of the nutraceutical and dietary supplements industry.

• Lucintel forecasts that, within the type category, astragalus polysaccharide is expected to witness higher growth over the forecast period.
• Within the application category, healthy food is expected to witness the highest growth.

Emerging Trends in the Astragalus Membranaceus Extract Market in India

India is witnessing a growing interest in traditional and plant-based health solutions, which is propelling the demand for astragalus membranaceus extract. Though traditionally rooted in Chinese medicine, astragalus is gaining recognition in India due to its immune-boosting, anti-inflammatory, and adaptogenic properties. The evolving wellness landscape, increasing consumer awareness, and rising demand for functional and preventive health solutions are influencing market dynamics. Coupled with innovations in formulation and sustainability, several emerging trends are shaping the future of astragalus extract usage and adoption in India’s expanding nutraceutical, pharmaceutical, and functional food sectors.

• Integration into Ayurvedic and Herbal Formulations: Indian wellness companies are integrating astragalus membranaceus extract into Ayurvedic and polyherbal formulations to enhance their immune-boosting and adaptogenic profiles. While not traditionally part of Ayurveda, astragalus is being blended with indigenous herbs like ashwagandha and tulsi to create synergistic health products. This hybrid approach allows brands to expand their portfolio while tapping into growing interest in holistic remedies. It reflects the convergence of global botanical traditions and provides consumers with expanded options in herbal healthcare.
• Growth of Preventive and Functional Nutrition Products: Astragalus extract is increasingly being used in preventive health and functional nutrition products in India. As urban consumers prioritize long-term immunity, energy balance, and stress resilience, brands are introducing fortified foods, beverages, and supplement blends containing astragalus. This trend aligns with a broader shift toward preventive wellness, where consumers proactively manage their health rather than respond to illness. By incorporating astragalus into everyday nutrition, companies are meeting demand for convenient, daily-use functional solutions that support holistic wellbeing.
• Expansion of E-commerce and Direct-to-Consumer Channels; The rapid rise of e-commerce and direct-to-consumer (D2C) platforms in India is accelerating the availability and visibility of astragalus-based products. Online wellness marketplaces, Ayurvedic D2C brands, and health-tech startups are showcasing astragalus in immunity kits, adaptogenic blends, and personalized wellness regimens. This digital accessibility expands reach beyond metropolitan cities to tier-two and tier-three regions. The ability to educate consumers and deliver personalized solutions online is a crucial factor driving the trial and adoption of astragalus among health-conscious Indian buyers.
• Increased Focus on Scientific Validation and Clinical Research: There is a growing emphasis among Indian supplement manufacturers and research institutions on validating the therapeutic benefits of astragalus through local clinical studies. While traditional knowledge offers some credibility, scientific evidence enhances trust among medical professionals, regulators, and discerning consumers. Companies are collaborating with academic institutions to examine safety, efficacy, and the mechanism of action. This focus on validation helps secure regulatory approvals and supports stronger health claims, building long-term legitimacy and differentiation in a competitive wellness market.
• Sustainable and Ethical Sourcing Initiatives: As environmental consciousness grows among Indian consumers, brands are adopting sustainable and ethical sourcing practices for herbal ingredients like astragalus. Companies are focusing on traceability, wildcrafted harvesting, and eco-friendly packaging to align with consumer expectations around sustainability. Ethical sourcing narratives are also becoming a core part of brand identity, helping build trust and transparency. These initiatives support biodiversity conservation and ensure long-term supply chain stability while appealing to environmentally aware, health-conscious consumers in India’s wellness space.

The Astragalus membranaceus extract market in India is evolving rapidly through trends that blend traditional knowledge with modern wellness demands. Integration into herbal systems, expansion through digital platforms, focus on preventive nutrition, scientific research, and sustainable sourcing are reshaping the market. These developments are enhancing consumer access, trust, and product diversity. As brands adapt to these shifts, astragalus extract is poised to become a key component of India’s growing natural health and functional wellness ecosystem, unlocking new opportunities across industries.

Recent Developments in the Astragalus Membranaceus Extract Market in India

The Astragalus membranaceus extract market in India is undergoing a notable transformation driven by growing interest in natural immunity boosters, adaptogenic herbs, and holistic wellness solutions. Indian consumers and manufacturers alike are embracing astragalus for its therapeutic potential, particularly in stress management and immune support. Recent developments include advancements in herbal integration, regulatory support, research collaborations, and expanding applications across food, health, and personal care sectors. These shifts are laying the foundation for a more robust and diversified market for astragalus extract in India.

• Integration with Ayurvedic and Herbal Wellness Systems: Indian nutraceutical and herbal brands are increasingly incorporating astragalus extract into Ayurvedic-inspired formulations. Though astragalus is not native to India’s traditional medicine systems, it is being combined with well-established herbs such as ashwagandha and giloy to develop multifunctional wellness products. This trend reflects a growing openness among Indian consumers toward cross-cultural botanical blends that promise holistic benefits. The integration is helping bridge Eastern medicinal systems, offering a more comprehensive approach to immunity, vitality, and stress reduction. It is also enabling product innovation tailored for the Indian wellness market.
• Strengthening Regulatory Support for Botanical Ingredients: The Indian government has been progressively enhancing regulatory clarity around botanical and herbal supplements, including astragalus extract. Agencies are developing clearer standards for ingredient sourcing, labeling, and permissible claims, creating a more structured framework for manufacturers. This regulatory maturation is encouraging more companies to explore astragalus as a functional ingredient with defined quality parameters. Clearer policies reduce ambiguity and compliance risks, thereby improving investor and consumer confidence. The improved regulatory environment is vital for mainstreaming astragalus in India‘s growing nutraceutical and dietary supplement space.
• Collaborations Between Industry and Research Institutions: Indian manufacturers are collaborating with research institutions to explore the clinical efficacy, safety, and pharmacological profile of Astragalus membranaceus. These partnerships aim to generate India-specific data that support health claims related to immunity enhancement, anti-inflammatory benefits, and stress adaptation. By anchoring marketing claims in scientific research, brands gain greater credibility and a competitive advantage. These research-driven developments also align with global standards, helping Indian products gain access to international markets. This focus on evidence-based innovation strengthens the long-term growth potential of astragalus in India.
• Expanding Application in Functional Foods and Beverages: Astragalus extract is being explored beyond capsules and tablets, finding its way into functional teas, fortified drinks, and wellness snacks. This diversification aligns with Indian consumer preferences for convenient and consumable health solutions. The herb’s slightly sweet, earthy flavor profile also lends itself to tea blends and immunity brews. With preventive health becoming a lifestyle priority, brands are introducing astragalus in daily-use formats. This shift increases its accessibility and broadens its appeal across age groups and consumer segments in urban India.
• Rising Demand for Adaptogenic Ingredients in Mental Wellness: With increased awareness around mental health and stress-related disorders in India, adaptogenic herbs like astragalus are gaining traction in mood support and cognitive wellness products. Indian consumers are seeking natural ways to manage anxiety, fatigue, and burnout. Astragalus is being positioned alongside other adaptogens to promote emotional balance and resilience. Its inclusion in nootropic supplements and mind-body wellness formulations is growing, driven by a broader wellness movement. This development supports the expansion of astragalus into emotional and mental health categories beyond immune support.

Recent developments in India’s Astragalus membranaceus extract market are unlocking new growth paths through regulatory support, scientific validation, application diversification, and integration with local herbal systems. These changes are reshaping consumer perceptions and enabling manufacturers to innovate beyond traditional formats. As astragalus gains acceptance for both physical and mental wellness, it is becoming an increasingly versatile player in India’s holistic health ecosystem. The market is transitioning from niche interest to mainstream adoption, driven by a blend of tradition, science, and evolving consumer needs.

Strategic Growth Opportunities for Astragalus Membranaceus Extract Market in India

India’s growing preference for natural, plant-based, and preventive health solutions has opened up new avenues for the Astragalus membranaceus extract market. Known for its adaptogenic, anti-inflammatory, and immune-boosting properties, astragalus is gaining traction across various health-related applications. As awareness increases and product innovation accelerates, opportunities are emerging in areas like nutraceuticals, functional foods, skincare, pharmaceuticals, and mental wellness. These applications allow brands to align with evolving consumer needs and regulatory clarity, offering strong potential for market expansion in India’s wellness landscape.

• Immune-Boosting Nutraceuticals: Astragalus membranaceus is being widely adopted in India’s growing nutraceutical sector, particularly in formulations focused on immune system support. As consumers prioritize preventive care over curative approaches, astragalus is becoming a preferred herbal ingredient for daily supplements. It is often combined with ashwagandha, giloy, and tulsi to enhance immunity and overall vitality. This trend reflects increasing interest in integrative health practices. Nutraceutical companies are capitalizing on this by developing capsules, tablets, and powders that deliver consistent dosage and benefits, making astragalus a core component in immunity-based health regimes across age groups.
• Functional Food and Beverage Formulations: The incorporation of astragalus extract into functional food and beverage products is opening up significant growth potential in India. Brands are developing fortified teas, ready-to-drink health beverages, and energy snacks that feature astragalus for its adaptogenic and rejuvenating effects. This aligns with the consumer movement toward daily wellness through diet rather than supplementation alone. The demand for clean-label, plant-based ingredients further supports this application. As consumers seek convenient ways to maintain immunity and reduce fatigue, astragalus-based functional products are gaining popularity in both urban and semi-urban markets.
• Herbal and Natural Skincare Products: Astragalus extract is increasingly used in natural skincare and cosmetic products in India due to its antioxidant and anti-aging benefits. Its ability to promote skin elasticity and combat inflammation makes it a sought-after botanical for creams, masks, and serums. The Indian personal care market is witnessing a shift toward plant-derived, chemical-free products, especially among younger consumers. By integrating astragalus into herbal skincare, brands can appeal to the growing segment that values holistic and safe skin solutions. This application provides an opportunity for both mass and premium personal care brands to differentiate.
• Mental Wellness and Stress Management Supplements: With stress and anxiety on the rise among urban Indian populations, the demand for natural adaptogens like astragalus is increasing in mental wellness supplements. Known for helping regulate cortisol and enhance resilience to emotional fatigue, astragalus is being formulated into mood-balancing and cognitive support products. These are offered in the form of capsules, wellness teas, or herbal blends. This growth opportunity taps into India’s emerging mental wellness market, especially as consumers turn to natural alternatives over synthetic anxiolytics. Positioning astragalus for emotional wellbeing expands its reach beyond traditional immunity support.
• Supportive Role in Herbal and Integrative Medicine: Astragalus extract is being explored as a complementary ingredient in integrative medical practices, particularly in herbal therapies for chronic disease management. Indian practitioners are increasingly incorporating botanicals into supportive care for conditions like diabetes, fatigue, and inflammation. Astragalus is being considered in both Ayurvedic and allopathic-adjacent settings for its potential to strengthen overall vitality and immune function. This application enhances its relevance among healthcare professionals and boosts credibility through therapeutic value. As integrative care becomes more mainstream in India, astragalus finds new opportunities in preventive and supportive treatment protocols.

Strategic growth opportunities for astragalus membranaceus extract in India span across immunity-boosting supplements, functional nutrition, natural skincare, mental wellness, and integrative medicine. These applications are driven by shifting consumer preferences, holistic health trends, and increasing openness to plant-based therapies. By aligning with these expanding segments, brands and manufacturers can build a strong presence in both retail and therapeutic markets. Together, these opportunities are positioning astragalus as a versatile, high-value botanical within India’s evolving natural health ecosystem.

Astragalus Membranaceus Extract Market in India Driver and Challenges

The Astragalus membranaceus extract market in India is influenced by a combination of technological advancements, economic trends, and evolving regulatory frameworks. As interest in natural remedies and preventive healthcare increases, astragalus extract is gaining recognition for its adaptogenic and immune-supportive properties. However, market development is not without its challenges. While several growth drivers are propelling demand across health and wellness sectors, key hurdles related to awareness, sourcing, and regulation persist. A balanced analysis of both drivers and challenges is essential to understand how this market is shaping within the broader context of India’s herbal and nutraceutical industries.

The factors responsible for driving the Astragalus membranaceus extract market in India include:
• Rising Consumer Awareness of Natural Health Products: Indian consumers are becoming more proactive in maintaining their health through natural and plant-based solutions. Astragalus membranaceus is gaining popularity due to its immune-enhancing, anti-inflammatory, and stress-reducing properties. Increased awareness about preventive wellness and holistic living is driving demand for herbal extracts in general. As health-conscious individuals seek alternatives to synthetic drugs, astragalus extract is emerging as a trusted option. This consumer shift is creating opportunities for new product development and market penetration across dietary supplements, functional food, and traditional wellness formulations.
• Growth of the Nutraceutical and Functional Food Industry: India’s nutraceutical and functional food sectors are growing rapidly, supported by changing lifestyles, rising disposable income, and the growing burden of chronic illnesses. Astragalus extract is being introduced into immune boosters, energy supplements, and functional teas to cater to these emerging health demands. This industrial growth offers a strong platform for astragalus-based innovation. As companies expand product portfolios to include natural ingredients, astragalus becomes a valuable component due to its broad health benefits. This trend is enabling astragalus to transition from niche applications to mainstream health and wellness products.
• Increasing Adoption of Adaptogens for Mental and Physical Resilience: Adaptogenic herbs are becoming popular in India for their role in combating stress and improving stamina. Astragalus membranaceus is recognized as a powerful adaptogen that can support mental clarity, reduce fatigue, and balance the body’s response to stress. The rising demand for mental wellness and energy management products among urban populations is fueling the inclusion of astragalus in herbal blends and personalized supplements. This trend enhances the extract’s relevance and contributes to its expanding role in both physical and emotional wellbeing markets across India.
• Supportive Government Initiatives for Herbal and AYUSH Products: The Indian government is actively promoting the use of herbal and AYUSH-based products through policy support, funding for research, and quality standardization programs. These efforts are creating a favorable environment for the inclusion of botanicals like astragalus in regulated health and wellness systems. Initiatives encouraging domestic herbal cultivation and manufacturing also reduce dependency on imports and promote self-reliance. The combination of regulatory encouragement and institutional support allows companies to invest confidently in product development and market expansion using astragalus extract.
• Technological Advancements in Extraction and Formulation: New technologies in extraction and formulation are improving the consistency, potency, and safety of astragalus extract. Techniques such as solvent-free extraction and standardization of active compounds allow for better control over quality. These improvements enable companies to meet regulatory requirements while enhancing consumer trust. Advanced formulations such as time-release capsules and bioavailable blends also increase the appeal and effectiveness of astragalus-based products. This technological progress supports scale, innovation, and long-term competitiveness in the Indian herbal supplement market.

Challenges in the Astragalus membranaceus extract market in India are:
• Limited Local Awareness and Traditional Usage: Despite its global popularity, astragalus membranaceus is relatively unfamiliar to the average Indian consumer, as it is not a traditional part of Ayurveda. This lack of awareness limits its inclusion in household remedies and makes consumer education necessary. Brands must invest in marketing to explain the benefits, uses, and origins of astragalus. This challenge affects early-stage adoption and slows mass-market traction. Without strong awareness, it becomes difficult for astragalus-based products to compete with well-established local herbs such as tulsi or ashwagandha.
• Dependence on Imported Raw Materials: Astragalus is not natively cultivated in India, which creates reliance on imports for raw material supply. This dependency raises concerns about quality, cost fluctuations, and supply chain stability. It also makes it harder for manufacturers to guarantee traceability and sustainability, both of which are critical in the herbal health market. Over-reliance on imported roots can create vulnerability to international market disruptions, which in turn affect pricing and production planning for Indian brands using astragalus extract.
• Regulatory Complexity and Labeling Restrictions: Although the regulatory environment is evolving, there remains uncertainty about how astragalus extract should be classified and marketed in India. Regulatory bodies have strict guidelines on permissible health claims and ingredient disclosures. This can make it difficult for manufacturers to communicate the full range of benefits offered by astragalus. Navigating these complexities requires legal expertise, additional testing, and documentation, all of which increase time and cost for product development. These regulatory challenges can slow innovation and deter small companies from entering the market.

The Astragalus membranaceus extract market in India is growing, driven by rising health awareness, support for natural products, and advancements in formulation technology. However, the market still faces barriers in the form of low local familiarity, raw material dependency, and regulatory challenges. Together, these drivers and obstacles shape a market that holds strong potential but requires strategic planning and education to unlock. Companies that address these gaps while leveraging supportive trends will be well-positioned to lead the growth of astragalus-based health solutions in India.

List of Astragalus Membranaceus Extract Market in India Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, astragalus membranaceus extract companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the astragalus membranaceus extract companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5

Astragalus Membranaceus Extract Market in India by Segment

The study includes a forecast for the Astragalus membranaceus extract market in India by type and application.

Astragalus Membranaceus Extract Market in India by Type [Analysis by Value from 2019 to 2031]:

• Astragalus Polysaccharide
• Astragaloside IV

Astragalus Membranaceus Extract Market in India by Application [Analysis by Value from 2019 to 2031]:

• Healthy Food
• Pharmaceutical Industry
• Feed Additives
• Others

Features of the Astragalus Membranaceus Extract Market in India

Market Size Estimates: Astragalus membranaceus extract in India market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Astragalus membranaceus extract in India market size by type and application in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different type and application for the astragalus membranaceus extract in India.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the astragalus membranaceus extract in India.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

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FAQ

Q1. What are the major drivers influencing the growth of the Astragalus membranaceus extract market in India?
Answer: The major drivers for this market are the increasing consumer awareness about traditional Chinese medicine and herbal supplements, the rising adoption of astragalus membranaceus extract for its potential health benefits, and the expansion of the nutraceutical and dietary supplements industry.
Q2. What are the major segments for Astragalus membranaceus extract market in India?
Answer: The future of the Astragalus membranaceus extract market in India looks promising with opportunities in the healthy food, pharmaceutical industry, and feed additive markets.
Q3. Which Astragalus membranaceus extract market segment in India will be the largest in future?
Answer: Lucintel forecasts that astragalus polysaccharide is expected to witness higher growth over the forecast period.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 10 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the Astragalus membranaceus extract market in India by type (astragalus polysaccharide and astragaloside IV), and application (healthy food, pharmaceutical industry, feed additives, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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