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The global air freshener market experienced good growth over the last five years and is expected to continue its growth momentum to reach approximately US $10.2 billion in 2017 with a CAGR of 4% over next five years.

As per the study, some of the challenges of the industry include economic recession and constrained resources, along with others. The global air freshener industry is primarily driven by the purchasing power of consumers, their disposable income, and rising population. Product developments and innovations with availability of different product categories and decorative features attract customers. The rapidly growing industry is projected to register a faster growth encouraged by innovative products such as spray, automatic fresheners, and air freshener candles.


A total of 45 figures / charts and 12 tables are provided in this report to help in your business decisions. Sample figures with some insights are shown below. To learn the scope of, benefits, companies researched and other details of the air freshener market report, download the report brochure.

Air Freshener Market TrendsAir Freshener Market ForecastAir Freshener Market Cost Structure
The global air freshener market witnessed solid growth due to changing demographic trends in various regions of the world. Europe represents the largest regional market for the global air freshener market. The industry is consolidated with leading players that compete fiercely with one another to hold their place in the market. After recovering from recessionary period, the industry is now in a growing phase with rising per capita income, changing standards of living, and increasing consumers’ spending power.

Lucintel’s research indicates that the global air freshener market witnessed grew during the last five years as product innovations, increased propensity for luxury products, and rising affluence were the driving forces for the industry demand. The industry is highly influenced by increasing demand in Asia Pacific and Rest of the World regions due to improving, well-appointed lifestyles and demographic factors with rising population in developing countries.

Some of the features of this market report are:

•    Air freshener market size estimates in terms of (US $) value by regions and segments
•    Global air freshener market analysis annual  trend (2006-2011) and forecast (2012-2017)
•    Porter’s Five Force analysis
•    New product launch and merger and acquisition activity in global air freshener market analysis
•    Quarterly demand trend (Q1 2010-Q4 2011) and forecast analysis (Q1 2012-Q4 2013) for global air freshener  industry analysis
•    Gross and net profit trends in the global air freshener market analysis
•    Cost structure trend in the global as well as regional air freshener analysis
•    More than 45 valuable figures/charts and 12 tables are provided in this report
 
 
Table of Contents

 1. Executive Summary 
 2. Industry Definition and Scope 
 3. Industry Overview 
 4. Global Macroeconomic Overview 
 5. Industry Trends 
 6. Industry Forecasts 

 7. Emerging Trends  

List of Figures
 
Chapter 3. Industry Overview
Figure 3.1: External forces shaping global air freshener industry
 
Chapter 4. Global Macroeconomic Overview
Figure 4.1: Global GDP growth rate trend
Figure 4.2: Global inflation rate trend
Figure 4.3: Global population growth rate trend
Figure 4.4: Global unemployment rate trend
Figure 4.5: Regional GDP growth rate trend
Figure 4.6: Regional inflation rate trend
Figure 4.7: Regional population growth rate trend
Figure 4.8: Regional unemployment rate trend
 
Chapter 5. Industry Trends
Figure 5.1: Global air freshener industry annual trend 2006-11 (US $B)
Figure 5.2: Global air freshener industry regional trend 2006-11 (US $B)
Figure 5.3: Global air freshener industry regional trend 2006-11 (%)
Figure 5.6: Global air freshener industry quarterly trend 2010-11 (US $B)
Figure 5.7: Global air freshener industry profitability trend 2006-11
Figure 5.9: Global air freshener industry revenue per employee trend 2006-11
Figure 5.10: Cost structure of global air freshener industry 2006-11
Figure 5.11: Cost structure in North American air freshener industry 2006-11
Figure 5.12: Cost structure in European air freshener industry 2006-11
Figure 5.13: Cost structure in Asia Pacific air freshener industry 2006-11
Figure 5.14: Top 5 companies Vs. air freshener industry gross profit & net profit analysis 2011
Figure 5.15: Cash on hand for global air freshener industry 2006-11 (US $B)
Figure 5.16: Cash on hand for global air freshener industry 2006-11 (%)
Figure 5.17: Asset for global air freshener industry 2007-12 (US $B)
Figure 5.18: Assets for global air freshener industry 2006-11 (%)
Figure 5.19: Debt for global air freshener industry 2006-11 (US $B)
Figure 5.20: Debt for global air freshener industry 2006-11 (%)
Figure 5.21: Industry shares of top players in global air freshener industry in 2006
Figure 5.22: Industry shares of top players in global air freshener industry in 2011
Figure 5.23: Global air freshener industry 2006 market share analysis
Figure 5.24: Global air freshener industry 2011 market share analysis
 
Chapter 6. Industry Forecasts
Figure 6.1: Global air freshener industry annual forecast 2012-17 (US $B)
Figure 6.2: Global air freshener industry quarterly forecast 2012-13 (US $B)
Figure 6.3: Global GDP growth rate forecast
Figure 6.4: Global inflation rate forecast
Figure 6.5: Global population growth rate forecast
Figure 6.6: Global unemployment rate forecast
Figure 6.7: Regional GDP growth rate forecast
Figure 6.8: Regional inflation rate forecast
Figure 6.9: Regional population growth rate forecast
Figure 6.10: Regional unemployment rate forecast
Figure 6.11: Global air freshener industry regional forecast 2012-17 (US $B)
Figure 6.12: Global air freshener industry regional forecast 2012-17 (%)
 
Chapter 7. Emerging Trends
Figure 7.1: Global air freshener industry opportunity by region
 
List of Tables
 
Chapter 3. Industry Overview
Table 3.1: Industry parameters of global air freshener industry
Table 3.2: Relative industry attractiveness by region
 
Chapter 5. Industry Trends
Table 5.1: Regional revenue growth rate
Table 5.2: Segment revenue growth rate
Table 5.3: Percentage change in cost structure
Table 5.4: Percentage change in cash on hand
Table 5.5: Percentage change in total asset  
Table 5.6: Percentage change in total debt
Table 5.7: Key companies by revenue growth
Table 5.8: Key companies by revenue decline
 
Chapter 6. Industry Forecasts
Table 6.1: Global air freshener regional forecast growth rate
 
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More than 45 valuable figures/charts and 12 tables are provided in this report
Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process. 
 

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