Market Report · July 13, 2026
Trends, opportunity and forecast in AI robot toy for kid market to 2030 by type (mobile and immobile), application (online sales and offline sales), and region (North America, Europe, Asia Pacific, and the Rest of the World)
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• Lucintel forecasts that mobile is expected to witness higher growth over the forecast period.
• Within this market, online sale is expected to witness the higher growth.
• APAC is expected to witness the highest growth over the forecast period.

• United States: Mattel launched AI-powered robot toys focused on STEM education, aligning with government initiatives promoting digital literacy and educational innovation.
• China: Xiaomi introduced a new line of AI robot toys designed for interactive learning, supported by government policies encouraging tech-driven educational tools.
• Japan: Sony developed AI robot companions for children, targeting both entertainment and educational value, with government backing for innovation in robotics and AI.
• United Kingdom: LEGO partnered with educational institutions to create AI-integrated robot kits, supported by government funding to enhance STEM education through interactive learning tools. A more than 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below.

• Mobile
• Immobile
• Online Sales
• Offline Sales
• North America
• Europe
• Asia Pacific
• The Rest of the World
• WowWee
• ROYBI
• Elenco Electronics
• Wonder Workshop
• Miko 3
• SunFounder
• Top Race,
• Aibo
• Living AI
• Unitree
• Mattel: Mattel has launched AI-powered robot toys under its Fisher-Price brand, focusing on STEM education. These toys are designed to engage children in interactive learning experiences, teaching coding and problem-solving skills through play. Mattel’s initiative aligns with educational trends emphasizing early exposure to technology and STEM concepts.
• Lego: Lego has partnered with educational institutions to develop AI-integrated robot kits, such as the Lego Mindstorms series. These kits allow children to build and program their own robots, fostering creativity and technical skills. Supported by government funding, Lego aims to enhance STEM education and inspire the next generation of engineers and programmers.
• Sony: Sony introduced AI robot companions for children, like the Aibo robot dog. These robots combine entertainment with educational value, offering interactive features that respond to children’s commands and behaviors. Sony’s initiative targets the growing market for educational and interactive toys, leveraging advanced AI technology to create engaging play experiences.
• Xiaomi: Xiaomi launched a new line of AI robot toys, focusing on interactive learning and smart play. These toys are equipped with voice recognition and adaptive learning capabilities, providing personalized educational content. Supported by government policies encouraging tech-driven educational tools, Xiaomi aims to capture a significant share of the growing AI toy market.
• Anki: Anki developed Cozmo, an AI-powered robot toy designed to teach children coding and robotics through interactive play. Cozmo’s AI capabilities enable it to recognize faces, navigate its environment, and perform various tasks, offering a hands-on learning experience. Anki’s initiative aims to make STEM education fun and accessible, promoting interest in technology from an early age.
• WowWee
• ROYBI
• Elenco Electronics
• Wonder Workshop
• Miko 3
• SunFounder
• Top Race,
• Aibo
• Living AI
• Unitree Q5. Which AI robot toy for kid market segment will be the largest in future? Answer: Lucintel forecasts that mobile is expected to witness higher growth over the forecast period. Q6. In AI robot toy for kid market, which region is expected to be the largest in next 5 years? Answer: APAC is expected to witness the highest growth over the forecast period. Q7. Do we receive customization in this report? Answer: Yes, Lucintel provides 10% customization without any additional cost.
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