Advanced Video Coding in Thailand Trends and Forecast
The future of the advanced video coding market in Thailand looks promising with opportunities in video streaming, broadcasting, video conferencing, and surveillance applications. The global advanced video coding market is expected to reach an estimated $4.8 billion by 2031 with a CAGR of 4.3% from 2025 to 2031. The advanced video coding market in Thailand is also forecasted to witness strong growth over the forecast period. The major drivers for this market are the significant demand for high-quality video content, the rising popularity of online video streaming, and the expanding 4K and 8K video markets.
• Lucintel forecasts that, within the type category, H.264/MPEG-4 AVC is expected to witness the highest growth over the forecast period as it offers a good balance of compression efficiency and video-quality computer systems.
• Within the application category, video streaming is expected to witness the highest growth over the forecast period due to the growing need for AVC to provide high-quality video compression and guarantee seamless streaming and playback on YouTube, Netflix, and Amazon Prime.
Emerging Trends in the Advanced Video Coding Market in Thailand
The advanced video coding market in Thailand is influenced by several technological, economic, and social factors. With increasing demand for high-quality video content across mobile and internet platforms, along with the expansion of streaming services, Thailand is experiencing rapid growth in video consumption. The emergence of 5G networks, the popularity of OTT platforms, and advancements in immersive technologies are driving innovation in video coding technologies. These trends are reshaping the video coding landscape, prompting businesses to adopt more efficient solutions for delivering high-quality video content.
• Growth of Mobile Video Consumption: Mobile video consumption in Thailand is expanding rapidly due to increased smartphone usage and higher internet speeds. With consumers watching more video content on mobile devices, there is a growing demand for efficient video coding technologies that reduce data consumption while ensuring high-quality video. This trend is driving the adoption of advanced video codecs like HEVC and AV1, which offer superior compression efficiency. Mobile video platforms will continue to push for innovations that deliver better experiences with reduced bandwidth usage, enhancing the overall market for video coding solutions.
• Rising Popularity of OTT Platforms: The rise of Over-the-Top (OTT) streaming platforms such as Netflix, iFlix, and LINE TV in Thailand has led to an increased need for video coding technologies capable of delivering high-quality content with minimal buffering. Advanced codecs are crucial to enabling smooth streaming experiences, especially with the growing demand for 4K and 8K video. As more users embrace OTT services, content providers must rely on video coding solutions that support diverse devices and network conditions while maintaining high-quality video playback.
• Adoption of 5G Networks: The deployment of 5G networks in Thailand is a key driver of change in the video coding market. 5G offers ultra-fast speeds and low latency, making it ideal for delivering high-resolution video content on mobile devices and other platforms. Video coding technologies need to evolve to support these high-bandwidth applications while maintaining efficient data usage. This shift is pushing the market toward more efficient and adaptive video coding standards like HEVC and AV1, enabling seamless delivery of immersive video content such as virtual reality (VR) and augmented reality (AR).
• Increased Demand for Video Surveillance Solutions: As the adoption of smart city technologies grows in Thailand, there is a rising demand for video surveillance solutions that require efficient video compression. Advanced video coding technologies play a crucial role in optimizing data transmission and storage for surveillance systems. These systems generate large amounts of video data, which must be compressed without compromising on quality. As cities like Bangkok continue to invest in smart infrastructure, video coding technologies will be essential in handling vast amounts of surveillance data efficiently, creating new market opportunities.
• Focus on Video Security and Encryption: With increasing concerns about data privacy and security, particularly following the introduction of regulations such as GDPR in the EU, there is a growing emphasis on video encryption and secure coding solutions in Thailand. Businesses are seeking video coding technologies that comply with regulatory standards while ensuring the privacy and protection of sensitive content. This trend is particularly relevant for sectors such as banking, healthcare, and government, where secure video streaming and storage are critical. Companies that can offer secure video coding solutions will have a competitive advantage in this market.
The emerging trends in the advanced video coding market in Thailand, including mobile video consumption, OTT growth, 5G adoption, smart city developments, and the focus on video security, are reshaping the landscape. These trends drive demand for more efficient, high-quality video coding technologies that optimize data usage and comply with regulatory standards. The market is evolving rapidly as content providers, mobile operators, and technology companies look to deliver seamless video experiences across a wide range of platforms and applications.
Recent Developments in the Advanced Video Coding Market in Thailand
The advanced video coding market in Thailand is undergoing significant developments due to technological advancements and changing consumer behaviors. The rise in mobile video consumption, the widespread adoption of OTT services, and the roll-out of 5G networks are key factors influencing the video coding landscape. Additionally, there is a growing demand for video solutions in smart cities and surveillance applications. These developments are shaping the future of video coding technologies in the country and creating new opportunities for businesses to innovate and cater to emerging market needs.
• Development of 5G Networks: Thailand’s 5G network rollout has introduced new possibilities for video coding, as the ultra-fast speeds and low latency provided by 5G networks are ideal for delivering high-resolution video content on mobile and fixed devices. Video coding technologies must evolve to take full advantage of these networks, ensuring efficient data usage while delivering high-quality content. 5G will enable the delivery of immersive experiences such as VR and AR, which require advanced video coding solutions to handle large data streams efficiently, creating a significant opportunity for the market.
• Growth of OTT Streaming Services: OTT platforms like Netflix, Disney+, and local players such as iFlix and LINE TV are gaining traction in Thailand. These platforms require highly efficient video coding solutions to deliver HD and 4K content without compromising user experience. As video consumption increases, the demand for codecs that reduce buffering and optimize bandwidth will continue to grow. The shift toward mobile-first and on-demand streaming services is also driving the adoption of advanced video coding technologies that enable high-quality video streaming across a variety of devices.
• Smart City Initiatives and Surveillance Demand: Thailand’s ongoing development of smart cities, particularly in urban centers like Bangkok, has led to increased demand for video surveillance systems. These systems require video coding solutions that can efficiently compress large volumes of data without sacrificing image quality. The growing importance of security and urban management in these smart cities is a key driver of the demand for advanced video coding technologies. Efficient compression methods are essential to reducing storage and transmission costs while maintaining the effectiveness of surveillance systems.
• Advancements in Video Compression Standards: The introduction and adoption of newer video compression standards, such as AV1, are transforming the video coding landscape in Thailand. AV1 offers significant improvements over older standards like VP9 and HEVC in terms of compression efficiency, which is particularly beneficial for streaming platforms that aim to reduce bandwidth usage. As the demand for 4K and 8K video content increases, the adoption of these newer standards will accelerate, providing Thai businesses with opportunities to innovate and meet consumer demand for high-quality video experiences.
• Regulatory and Security Concerns: With rising concerns over data privacy and security, especially in sectors such as healthcare, finance, and government, there is a growing demand for video coding solutions that incorporate encryption and adhere to regulatory standards. Thailand’s adherence to global data protection standards and local regulations drives the need for secure video streaming and storage. Video coding companies offering solutions that integrate security features, such as encryption and compliance with privacy regulations, will gain a competitive advantage in this evolving market.
Recent developments in Thailand’s advanced video coding market, including the growth of OTT platforms, the adoption of 5G, and the rise of smart city initiatives, are driving innovation in video coding technologies. The demand for high-quality, efficient, and secure video solutions is increasing, leading to new opportunities for companies to develop cutting-edge technologies. These trends are reshaping the video coding market in Thailand and setting the stage for further growth and transformation in the coming years.
Strategic Growth Opportunities for Advanced Video Coding Market in Thailand
The advanced video coding market in Thailand presents numerous growth opportunities driven by technological advancements, changing consumer behaviors, and increasing demand for high-quality video content. With the proliferation of mobile video consumption, OTT platforms, 5G networks, smart city developments, and the need for video security solutions, several key application areas present growth opportunities. Companies that focus on these opportunities will be well-positioned to capitalize on the expanding video coding market in Thailand.
• Mobile Video Streaming: The continued growth of mobile video consumption in Thailand presents a significant opportunity for advanced video coding technologies. As mobile internet speeds improve and more consumers watch videos on smartphones, there is a rising demand for video codecs that can reduce data usage while maintaining high-quality video. Mobile video platforms require efficient compression solutions to deliver seamless viewing experiences, creating a strong market demand for advanced video coding technologies that optimize video quality and reduce bandwidth consumption.
• OTT Streaming Services: The expanding OTT market in Thailand is driving the demand for video coding technologies capable of delivering high-quality content with minimal buffering. As more consumers turn to streaming platforms like Netflix, iFlix, and Disney+, these services require efficient video codecs that can deliver 4K, 8K, and HDR content with minimal latency. OTT service providers are looking for innovative video coding solutions that ensure a high-quality user experience, making this a major growth opportunity for video coding providers in Thailand.
• Smart City and Surveillance Systems: Thailand’s push toward developing smart cities has increased the demand for video surveillance systems. These systems generate large volumes of video data that must be efficiently compressed and transmitted. Advanced video coding technologies are crucial for optimizing the transmission and storage of video footage from security cameras and IoT devices. As smart cities like Bangkok continue to expand, the demand for video coding solutions that can efficiently manage and compress surveillance data will increase, creating significant market opportunities.
• 5G-Enabled Video Applications: The rollout of 5G networks in Thailand presents opportunities for video coding providers to develop solutions optimized for high-bandwidth applications. With 5G offering ultra-fast speeds and low latency, it enables the delivery of high-resolution video content, including VR and AR, across mobile and fixed devices. Video coding technologies that can efficiently handle these high-demand applications will be critical in the 5G ecosystem. Companies that focus on creating video codecs optimized for 5G will be well-positioned to capitalize on the opportunities in this market.
• Secure Video Streaming and Data Encryption: As concerns over data security and privacy continue to grow, there is an increasing demand for video coding technologies that include built-in encryption and comply with regulatory standards. Sectors such as banking, healthcare, and government in Thailand require secure video streaming and storage solutions that protect sensitive information. Companies that can offer video coding solutions with robust security features will benefit from the rising demand for secure video services, creating growth opportunities in the Thai market.
Strategic growth opportunities in mobile video streaming, OTT platforms, smart cities, 5G applications, and secure video solutions are driving innovation in Thailand’s advanced video coding market. As demand for high-quality, secure, and efficient video delivery continues to rise, businesses that capitalize on these opportunities will be well-positioned for success. These trends are reshaping the market and fostering a competitive environment where video coding companies must continuously innovate to meet evolving consumer needs and technological advancements.
Advanced Video Coding Market in Thailand Driver and Challenges
The advanced video coding market in Thailand is shaped by several drivers and challenges that stem from technological, economic, and regulatory factors. On the one hand, technological advancements such as 5G, the widespread adoption of mobile video, and the growth of OTT platforms are driving the demand for more efficient video coding solutions. On the other hand, challenges such as high infrastructure costs, data privacy concerns, and regulatory restrictions present obstacles for businesses aiming to capture growth in this rapidly evolving sector. These factors must be addressed to ensure sustainable development in Thailand’s advanced video coding market.
The factors responsible for driving the advanced video coding market in Thailand include:
• Increasing Mobile Video Consumption: Mobile video consumption is rapidly increasing in Thailand due to the widespread use of smartphones and the availability of faster mobile networks. With more people accessing video content through mobile devices, there is a rising demand for video coding technologies that optimize bandwidth while maintaining high quality. As mobile video consumption continues to grow, efficient video compression methods will be essential to meet the needs of consumers, leading to increased adoption of advanced video coding solutions in Thailand.
• Expansion of OTT Platforms: The expansion of Over-the-Top (OTT) streaming services like Netflix, iFlix, and LINE TV has created a significant demand for advanced video coding technologies. As these platforms grow in popularity, they require efficient video compression to deliver high-quality content across multiple devices without overburdening users’ internet connections. This trend is leading to the adoption of newer video codecs such as HEVC and AV1, which offer improved compression efficiency, ensuring a better streaming experience for Thai consumers.
• Deployment of 5G Networks: The rollout of 5G networks in Thailand is a game-changer for video coding technologies. 5G offers ultra-fast speeds and ultra-low latency, which are ideal for delivering high-resolution video content, including 4K and 8K, and immersive video experiences such as virtual reality (VR) and augmented reality (AR). Video coding technologies must evolve to take full advantage of 5G’s capabilities, enabling seamless delivery of large video files and enhancing video quality, thus driving demand for advanced coding solutions that are optimized for 5G networks.
• Smart City Development: Thailand’s growing focus on smart cities, particularly in urban centers like Bangkok, is driving the demand for video surveillance systems. These systems require video coding technologies that can compress large amounts of data without compromising on quality. The use of video surveillance in smart cities for security, traffic monitoring, and urban management has created a demand for high-efficiency video coding solutions. This trend is expected to continue as cities implement more advanced technologies that rely on real-time video feeds, boosting the market for video coding in Thailand.
• Shift to High-Definition Video Content: There is a growing demand for high-definition video content in Thailand, particularly 4K and 8K video. As consumer preferences shift toward higher quality video for entertainment, gaming, and content creation, the need for video codecs capable of handling larger file sizes while maintaining superior quality becomes more pronounced. Advanced video coding technologies, such as AV1, are playing a crucial role in meeting this demand by offering higher compression rates and better quality, thus driving their adoption across various sectors.
Challenges in the advanced video coding market in Thailand include:
• High Infrastructure and Deployment Costs: One of the major challenges faced by the advanced video coding market in Thailand is the high cost associated with upgrading infrastructure to support advanced coding standards. Many content providers and service operators must invest heavily in new hardware, software, and network upgrades to implement the latest video codecs. These costs can be a significant barrier to smaller companies or new market entrants, limiting their ability to adopt cutting-edge video coding technologies and slowing the overall growth of the market.
• Data Privacy and Security Concerns: As the demand for video content increases, so does the concern over data privacy and security. Advanced video coding solutions often involve the handling and processing of large amounts of sensitive data, especially in sectors like healthcare, finance, and government. In Thailand, regulatory requirements for data protection and privacy are becoming more stringent, and businesses must ensure that their video coding technologies comply with these regulations. Failure to meet data security standards can result in legal consequences, damaging a company’s reputation and market position.
• Regulatory and Standardization Challenges: The absence of a unified global standard for video coding has created a fragmented market where different technologies may not be compatible across platforms and devices. In Thailand, regulatory bodies and content providers face challenges in aligning their video coding strategies with evolving international standards. This lack of standardization can slow the adoption of advanced video coding solutions and increase costs for businesses, as they must often invest in multiple coding technologies to ensure compatibility across various systems and networks.
The major drivers and challenges impacting the advanced video coding market in Thailand include a combination of technological, economic, and regulatory factors. On the positive side, trends like increasing mobile video consumption, the expansion of OTT platforms, and the rollout of 5G networks are creating significant demand for advanced video coding solutions. However, challenges such as high infrastructure costs, data privacy concerns, and regulatory hurdles present obstacles that businesses must address to unlock the full potential of the market. These drivers and challenges will shape the future of video coding in Thailand and determine the pace of market growth.
List of Advanced Video Coding Market in Thailand Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, advanced video coding companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the advanced video coding companies profiled in this report include:
• Company 1
• Company 2
• Company 3
• Company 4
• Company 5
• Company 6
• Company 7
• Company 8
• Company 9
• Company 10
Advanced Video Coding Market in Thailand by Segment
The study includes a forecast for the advanced video coding market in Thailand by type and application.
Advanced Video Coding Market in Thailand by Type [Analysis by Value from 2019 to 2031]:
• H.264/MPEG-4 AVC
• H.265/HEVC
• VP9
• AV1
• Others
Advanced Video Coding Market in Thailand by Application [Analysis by Value from 2019 to 2031]:
• Video Streaming
• Broadcasting
• Video Conferencing
• Surveillance
• Others
Features of the Advanced Video Coding Market in Thailand
Market Size Estimates: Advanced video coding in Thailand market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends and forecasts by various segments.
Segmentation Analysis: Advanced video coding in Thailand market size by type and application in terms of value ($B).
Growth Opportunities: Analysis of growth opportunities in different type and application for the advanced video coding in Thailand.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the advanced video coding in Thailand.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
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FAQ
Q.1 What are the major drivers influencing the growth of the advanced video coding market?
Answer: The major drivers for this market are significant demand for high-quality video content, rising popularity of online video streaming, and expanding 4K and 8K video markets.
Q2. What are the major segments for advanced video coding market in Thailand?
Answer: The future of the advanced video coding market in Thailand looks promising with opportunities in the video streaming, broadcasting, video conferencing, and surveillance applications.
Q3. Which advanced video coding market segment in Thailand will be the largest in future?
Answer: Lucintel forecasts that H.264/MPEG-4 AVC is expected to witness the highest growth over the forecast period as it offers a good balance of compression efficiency and video quality computer systems.
Q4. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 10 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the advanced video coding market in Thailand by type (H.264/MPEG-4 AVC, H.265/HEVC, VP9, AV1, and others), and application (video streaming, broadcasting, video conferencing, surveillance, and others)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.4. What are the business risks and competitive threats in this market?
Q.5. What are the emerging trends in this market and the reasons behind them?
Q.6. What are some of the changing demands of customers in the market?
Q.7. What are the new developments in the market? Which companies are leading these developments?
Q.8. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.9. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.10. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?