Global Marine Industry | Marine Market | Boat Industry

Based on Lucintel research, at the end of calendar year 2007, the total size of the global boat industry reached an estimated $25 billion. The Europe and Asia Pacific region will provide the future growth for the boat market as sales will be bolstered by continued economic growth in these regions. In the boating industry, there is ongoing shift in product mix toward larger and expensive boats. Given the size of the market and its prospects for further expansion, the recreational boating industry represents a highly attractive opportunity for OEMs, material suppliers, engine suppliers and part suppliers. Broadly, the marine market can be divided into following categories as shown in Fig. 1.

Marine Industry

Critical to success in the marine industry is knowledge of market trends, product mix shifts, customer needs and effective market strategies. Our continuous networking with customers, suppliers and competitors creates complete visibility across the whole value chain of the marine industry and thus helping our customers make confident business decisions.

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