Company: A Fortune 500 materials science company
Issue: How much will companies pay for specific improved
product performance characteristics? What will each level of the supply chain pay?
A Fortune 100 materials supplier wanted to identify and characterize un-met needs
of marine,
wind energy and
sporting goods industry. They wanted to direct research
toward solutions with the highest value and market impact.
Lucintel's Solution: In-depth interviews, Needs Assessment,
Strategy Development
Lucintel conducted over 50 in-depth interviews among material suppliers, fabricators
and OEMs for various composite applications in above market segments
to identify their most pressing improvement needs. Opportunities were analyzed and
screened by:
- Market and application
- Type of need (mechanical, thermal, environmental, aesthetic, speed, $ savings)
- Buyer % improvement hurdle
- Tangible impact of attribute
- Price to performance sensitivity
Results: Saved Time & Money. Gained Focus.
- The client was able to prioritize the three top
composite markets and applications.
- The company… Optimized their R&D spend
- Addressed needed improvements with their materials and technology
- Formulated an overall market entry strategy for the composites
industry
- Created an approach for the individual markets and applications.
…resulting in years of time and millions of $ savings, allowing
the company to confidently focus on executing a well developed plan.
Product Innovation
