Company: A Fortune 500 Materials Science Company
Issue: How much will companies pay for specific improved
product performance characteristics? What will each level of the supply chain pay?
A Fortune 100 materials supplier wanted to identify and characterize unmet needs
of the marine,
wind energy and
sporting goods industries. They wanted to direct research
toward solutions with the highest value and market impact.
Lucintel's Solution: In-depth Interviews, Needs Assessment,
Strategy Development
Lucintel conducted more than 50 in-depth interviews among material suppliers, fabricators
and OEMs for various composite applications in the three market segments
to identify their most pressing improvement needs. Opportunities were analyzed and
screened by:
- Market and application
- Type of need (mechanical, thermal, environmental, aesthetic, speed, cost savings)
- Buyer percentage improvement hurdle
- Tangible impact of attribute
- Price to performance sensitivity
Results: Saved time and money: gained focus.
- The client was able to prioritize the three top
composite markets and applications.
- The company… optimized its R&D spend
- Addressed needed improvements with its materials and technology
- Formulated an overall market entry strategy for the composites
industry
- Created an approach for the individual markets and applications.
…resulting in years of time and millions of cost savings, allowing
the company to confidently focus on executing a well developed plan.
Product Innovation
