Artificial intelligence in the global media & advertising market is expected to grow with a CAGR of 16.1% from 2023 to 2028

According to a market report by Lucintel, the future of artificial intelligence in the global media & advertising market looks promising with opportunities in gaming, fake story detection, plagiarism detection, personalization, production planning & management, sales & marketing, talent identification, content capture, and sports automatic production applications. Artificial intelligence in the global media & advertising market is expected to reach an estimated $9.5 billion by 2028 with a CAGR of 16.1% from 2023 to 2028. The major drivers for this market are increasing trend of digitalization, growing popularity of OTT platforms, and rise in adoption of customer-centric marketing strategies.   

Hardware/equipment and services are the major segments of artificial intelligence in media & advertising market by solution. Lucintel forecasts that services will remain the larger solution segment over the forecast period due to growing demand for computer-generated graphics and visual effects in commercial advertisements and ongoing technological advancements in AI-based technologies.
Within this market, sales & marketing will remain the largest application segment due to the increasing adoption of AI for trading or marketing aspects, such as designing, advertising, and promotions, in the media and entertainment fields.

North America is expected to remain the largest region due to increasing investments by companies in research & development for developing AI-based virtual production software solutions and growing demand for voice & speech recognition using AI in this region.
Amazon Web Services, Gravity Media, GrayMeta, IBM, LMG, Matchroom Sport, Synthesia, Veritone, Pixellot, and PlaySight Interactive are the major suppliers of artificial intelligence in the global media & advertising market.

Lucintel, a leading global strategic consulting and market research firm, has analyzed growth opportunities for artificial intelligence in the global media & advertising market by solution, application, and region. Lucintel has compiled a comprehensive research report titled “Growth Opportunities for Artificial Intelligence in Global Media & Advertising Market 2023-2028: Trends, Forecast, and Opportunity Analysis.” The Lucintel report serves as a catalyst for growth strategy, as it provides comprehensive data and analysis on trends, key drivers, and directions. The study includes trends and forecast for artificial intelligence in the global media & advertising market by solution, application, and region, as follows:
 

This more than 150-page research report will enable you to make confident business decisions in this globally competitive marketplace. For a detailed table of contents, contact Lucintel at +1-972-636-5056 or email us at helpdesk@lucintel.com.
 

Lucintel, the premier global management consulting and market research firm, creates winning strategies for growth. Lucintel offers market assessments, competitive analysis, opportunity analysis, growth consulting, M&A, and due diligence services to executives and key decision-makers in a variety of industries. For further information, visit www.lucintel.com.
 

Q.1. What are some of the most promising, high-growth opportunities for artificial intelligence in the global media & advertising market by solution (hardware/equipment and services), application (gaming, fake story detection, plagiarism detection, personalization, production planning & management, sales & marketing, talent identification, content capture, and sports automatic production [video production, broadcasting & live streaming, and analytics]), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity did occur in the last five years and how did they impact the industry?