Market Report · May 16, 2026
Report Feature
Out-of-Home Advertising Trends and Forecast
The future of the global out-of-home advertising market looks promising with opportunities in the billboards , malls transit displays, street furniture, and place based markets. The global out-of-home advertising market is expected to grow with a CAGR of 13.0% from 2024 to 2030. The major drivers for this market are growing metropolis areas and increased urbanization, programmatic advertising integration in out-of-home, as well as, rising demand for better measurement and analytics tools.
A more than 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below.
Out-of-Home Advertising by Segment
The study includes a forecast for the global out-of-home advertising by type, platform, and region.Out-of-Home Advertising Market by Type [Shipment Analysis by Value from 2018 to 2030]:
• Billboards
• Malls Transit Displays
• Street Furniture
• Place Based
Out-of-Home Advertising Market by Platform [Shipment Analysis by Value from 2018 to 2030]:
• Static
• Digital
Out-of-Home Advertising Market by Region [Shipment Analysis by Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
List of Out-of-Home Advertising Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies out-of-home advertising companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the out-of-home advertising companies profiled in this report include-• Global Media & Entertainment
• Stroer
• JCDecaux
• Clear Channel Outdoor
• Asiaray Media
• OUTFRONT Media
• Focus Media
• oOh!media
• Daktronics
• Intersection
Out-of-Home Advertising Market Insights
Lucintel forecasts that static will remain the larger segment over the forecast period due to efficient and cost-effective means for brands to convey their message to consumers. Within this market, billboards will remain the largest segment due to its cost effectiveness. North America is expected to witness highest growth over the forecast period due to increase in programmatic purchasing and the use of data for targeted advertising.Features of the Global Out-of-Home Advertising Market
Market Size Estimates: Out-of-home advertising market size estimation in terms of value ($B). Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions. Segmentation Analysis: Out-of-home advertising market size by type, platform, and region in terms of value ($B). Regional Analysis: Out-of-home advertising market breakdown by North America, Europe, Asia Pacific, and Rest of the World. Growth Opportunities: Analysis of growth opportunities in different type, platform, and regions for the out-of-home advertising market. Strategic Analysis: This includes M&A, new product development, and competitive landscape of the out-of-home advertising market. Analysis of competitive intensity of the industry based on Porter’s Five Forces model.FAQ
Q1. What is the growth forecast for out-of-home advertising market? Answer: The global out-of-home advertising market is expected to grow with a CAGR of 13.0% from 2024 to 2030. Q2. What are the major drivers influencing the growth of the out-of-home advertising market? Answer: The major drivers for this market are growing metropolis areas and increased urbanization, programmatic advertising integration in out-of-home, as well as, rising demand for better measurement and analytics tools. Q3. What are the major segments for out-of-home advertising market? Answer: The future of the global out-of-home advertising market looks promising with opportunities in the billboards , malls transit displays, street furniture, and place based markets. Q4. Who are the key out-of-home advertising market companies? Answer: Some of the key out-of-home advertising companies are as follows:• Global Media & Entertainment
• Stroer
• JCDecaux
• Clear Channel Outdoor
• Asiaray Media
• OUTFRONT Media
• Focus Media
• oOh!media
• Daktronics
• Intersection Q5. Which out-of-home advertising market segment will be the largest in future? Answer: Lucintel forecasts that static will remain the larger segment over the forecast period due to efficient and cost-effective means for brands to convey their message to consumers. Q6. In out-of-home advertising market, which region is expected to be the largest in next 5 years? Answer: North America is expected to witness highest growth over the forecast period due to increase in programmatic purchasing and the use of data for targeted advertising. Q7. Do we receive customization in this report? Answer: Yes, Lucintel provides 10% customization without any additional cost.
Table of Contents
Methodology
Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
- In-depth interviews of the major players in this market
- Detailed secondary research from competitors’ financial statements and published data
- Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
- A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process.
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Key Questions
- • What are some of the most promising, high-growth opportunities for the out-of-home advertising market by type (billboards, malls transit displays, street furniture, and place based), platform (static and digital), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
- • Which segments will grow at a faster pace and why?
- • Which region will grow at a faster pace and why?
- • What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
- • What are the business risks and competitive threats in this market?
- • What are the emerging trends in this market and the reasons behind them?
- • What are some of the changing demands of customers in the market?
- • What are the new developments in the market? Which companies are leading these developments?
- • Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
- • What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
- • What M&A activity has occurred in the last 5 years and what has its impact been on the industry? For any questions related to Out-of-Home Advertising Market, Out-of-Home Advertising Market Size, Out-of-Home Advertising Market Growth, Out-of-Home Advertising Market Analysis, Out-of-Home Advertising Market Report, Out-of-Home Advertising Market Share, Out-of-Home Advertising Market Trends, Out-of-Home Advertising Market Forecast, Out-of-Home Advertising Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.
