Covestro CFRTP Enters Consumer Appliances Industry with Haier’s Casarte

Haier has launched a state-of-the-art air conditioner under its Casarte brand, utilizing Covestro’s novel continuous fiber-reinforced thermoplastic (CFRTP) composites. These composites are used to house the air conditioning units, which are artistically designed in the form of two standalone cylinders, providing structure and the premium asethetic qualities known for the brand. “As an award-winning high-end consumer appliance brand owned by Haier Group, Casarte is known for its high quality design and materials,” says Xiongwei Li, Head of Marketing of Casarte, Haier Group. “In this context, it is only natural that an innovative material with premium qualities like CFRTP becomes the ideal choice for this premium air conditioner.” For identifying growth opportunities in Thermoplastic Composites in the Asian Consumer Goods Market, please visit. http://www.lucintel.com/thermoplastic-composites-asian-consumer-goods.aspx