Continental Structural Plastics Executes Awareness Campaign for Composites at NAIAS 2018

To help spread awareness of composites during the 2018 North American International Auto Show, Continental Structural Plastics, a leader in automotive composites, executed a three-pronged campaign that included a print ad in Automotive News, a radio ad on WJR in Detroit, and an exclusive Autoline interview with CSP CEO Steve Rooney. “We are trying to raise awareness not just of CSP, but the benefits of working with composites,” said Kim Zitny, corporate communications director at CSP. Those benefits, including reduced vehicle weight and tooling costs, have made CSP’s products attractive to major OEMs like GM, which has been at the forefront of automotive composite manufacturing for more than 60 years. In 2016, the company was acquired by Teijin – a world leading carbon fiber company that is working to develop the foundation of its automotive composite products business in North America. For identifying Growth Opportunities in the Global Composites Market, please visit http://www.lucintel.com/composites-industry-2017-2022.aspx