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The mobile augmented reality manufacture landscape is diverse and continually evolving. Major players in mobile augmented reality market have diversified product portfolios, strong geographical reach, and have made several strategic initiatives. The dynamics of the mobile augmented reality market extends beyond routine macro-economic elements of supply and demand. It is the relationship between buyer's needs and seller's capabilities as well as the macroeconomic forces at work that affect the market. It is how well and how efficiently the sellers meet the needs of the buyers that determine long-term success. 

Over the years, the level of demand for mobile augmented reality has increased due to increasing applications of augmented reality in new sectors such as tourism and e-commerce. Mobile augmented reality is used for a variety of end use industries, such as commercial, consumer, medical, industrial, and aerospace and defense and is forecast to grow at a CAGR of 65%. The major growth drivers for this market are high penetration of smartphones and tablets and increasing application of augmented reality in new sectors such as tourism and e-commerce.

Firms that produce mobile augmented reality are approaching market opportunities with starkly different strategies. Lucintel, a leading global management consulting and market research firm, has analyzed the global mobile augmented reality suppliers and has come up with a comprehensive research report, “Lucintel Leadership Quadrant and Strategic Positioning of Mobile Augmented Reality Suppliers”. Using its proprietary research methodology, Lucintel has developed a comparative analysis tool, the ‘Lucintel Leadership Quadrant,’ which identifies leaders, contenders, visionaries, and specialists in the mobile augmented reality market and rates each mobile augmented reality producer.

This report also offers a full competitive analysis from target markets to product mapping, from selling strategies to production capabilities. In this research study, seven companies such as Google, Infinity Augmented Reality, Microsoft, Samsung, Wikitude, Aurasma, and Atheer were analyzed and profiled because they are the top revenue producers for mobile augmented reality. The seven profiled manufacturers are grouped in the quadrant. The leadership quadrant analyzes the relative strength among these players. The leadership quadrant addresses the need in the market for manufacturer evaluation based on objective data and metrics.

A total of 60 figures / charts and 6 tables are provided in this 140-pages report to help in your business decisions.  Sample figures with some insights are shown below. To learn the scope of, benefits, companies researched and other details of this report, download the report brochure.

Mobile Leadership

Mobile Leadership

Mobile Leadership

Mobile Leadership
 
Collected from a series of primary vendor interviews and secondary sources, Lucintel provides its own scorecard for determining which of these companies is better aligned with future market opportunities and which has the ability to gain additional market share. Using its proprietary research methodology, Lucintel has developed a comparative analysis tool, the ‘Lucintel Leadership Quadrant,’ which identifies leaders and challengers in the mobile augmented reality market and rates each mobile augmented reality producer on two primary criteria as shown below:
  • Alignment with market opportunity
  • Ability to gain market share
 
In addition to the Lucintel Leadership Quadrant, this comprehensive research report also offers for consumers of mobile augmented reality as well as the investment community content-rich comparative analysis detailing which producers have the production capacity, service capabilities and vision to deliver fully on its promises.

Some of the features of this research study are as follows:

Leadership and competitive analysis:
  • Product mapping of leading players
  • Benchmarking of financial strength of leading players
  • Leadership quadrant / strategic positioning of players
    • Leaders
    • Contenders
    • Visionaries
    • Specialists
Market shares of leading players in various regions:
  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World
Profiles of leading players in terms of below parameters:
  • Product positioning
  • Market positioning
  • Financial strength
  • Revenue breakdown by market segments
  • Revenue breakdown by regions
  • Organizational capabilities
  • Innovation and market leadership
 
Designed for the industry professionals, financial services firms, and users of mobile augmented reality, this report titled “Lucintel Leadership Quadrant and Strategic Positioning of Mobile Augmented Reality Suppliers” is the industry’s comprehensive examination of the mobile augmented reality producers’ competitive landscape.

This unique report from Lucintel will provide you with valuable information, insights, and tools needed to identify new growth opportunities and operate your business successfully in this market. This report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business in this market. This report answers following key questions:
  • What are the market shares of suppliers in various end use segments such as in commercial, consumer, medical, industrial, and aerospace and defense market?
  • Who are the market leaders in various regions and what are their market shares?
  • Which companies are more aligned with market opportunities and which companies have ability to gain market share?
  • What are the key differentiators for major suppliers?
  • Which company has the widest product range and how the product mapping looks among various players?
  • Which companies will gain market share?
Table of Contents

 
1. Leadership Analysis
1.1: Market Description
1.2: Scoring Criteria
1.3: Leadership Quadrant Analysis
1.3.1: Leaders (Top Right)
1.3.2: Contenders (Bottom Right)
1.3.3: Visionaries (Top Left)
1.3.4: Specialists (Lower Left)
 
2. Competitive Benchmarking
2.1: Product Portfolio Analysis
2.2: Financial Strength
2.3: Market Share Analysis
2.3.1: Market Share in Various Segments
2.3.2: Market Share in Various Regions
 
3. Google Profile
3.1: Company Overview
3.1.1: Google Company Description and Business Segments
3.1.2: Google Company Statistics
3.2: Mobile Augmented Reality Business Overview
3.2.1: Mobile Augmented Reality Business Segment
3.2.2: Global Mobile Augmented Reality Operations
3.2.3: Key Differentiators and Strengths
3.3: Products and Product Positioning
3.3.1: Product Line Overview
3.3.2: Mobile Augmented Reality Product Mapping
3.3.3: Product Positioning in Market Segments
3.4: Markets and Market Positioning
3.4.1: Market Position in Global Mobile Augmented Reality Business
3.5: Revenue Breakdown by Market Segments
3.6: Revenue Breakdown by Regions
3.7: Production
3.7.1: Global Manufacturing Operations
3.8: Innovation and Market Leadership
3.9: Marketing, Sales, and Organizational Capabilities
3.9.1: Marketing and Sales
3.9.2: Management Commitment and Track Record
3.10: Financial Strength
 
4. Infinity Augmented Reality Profile
4.1: Company Overview
4.1.1: Infinity Augmented Reality Company Description and Business Segments
4.1.2: Infinity Augmented Reality Company Statistics
4.2: Mobile Augmented Reality Business Overview
4.2.1: Mobile Augmented Reality Business Segment
4.2.2: Global Operations in Mobile Augmented Reality  
4.2.3: Key Differentiators and Strengths
4.3: Products and Product Positioning
4.3.1: Product Line Overview
4.3.2: Mobile Augmented Reality Product Mapping
4.3.3: Product Positioning in Market Segments
4.4: Markets and Market Positioning
4.4.1: Market Position in Global Mobile Augmented Reality Business
4.5: Revenue Breakdown by Market Segments
4.6: Revenue Breakdown by Regions
4.7: Production
4.7.1: Global Manufacturing Operations
4.8: Innovation and Market Leadership
4.9: Marketing, Sales, and Organizational Capabilities
4.9.1: Marketing and Sales
4.9.2: Management Commitment and Track Record
4.10: Financial Strength
 
5. Microsoft Profile
5.1: Company Overview
5.1.1: Microsoft Company Description and Business Segments
5.1.2: Microsoft Company Statistics
5.2: Mobile Augmented Reality Business Overview
5.2.1: Mobile Augmented Reality Business Segment
5.2.2: Global Mobile Augmented Reality Operations
5.2.3: Key Differentiators and Strengths
5.3: Products and Product Positioning
5.3.1: Product Line Overview
5.3.2: Product Mapping
5.3.3: Product Positioning in Market Segments
5.4: Markets and Market Positioning
5.4.1: Market Position in Global Mobile Augmented Reality Business
5.5: Revenue Breakdown by Market Segments
5.6: Revenue Breakdown by Regions
5.7: Production
5.7.1: Global Manufacturing Operations
5.8: Innovation and Market Leadership
5.9: Marketing, Sales, and Organizational Capabilities
5.9.1: Marketing and Sales
5.9.2: Management Commitment and Track Record
5.10: Financial Strength
 
6. Samsung Profile
6.1: Company Overview
6.1.1: Samsung Company Description and Business Segments
6.1.2: Samsung Company Statistics
6.2: Mobile Augmented Reality Business Overview
6.2.1: Mobile Augmented Reality Business Segment
6.2.2: Global Mobile Augmented Reality Operations
6.2.3: Key Differentiators and Strengths
6.3: Products and Product Positioning
6.3.1: Product Line Overview
6.3.2: Mobile Augmented Reality Product Mapping
6.3.3: Product Positioning in Market Segments
6.4: Markets and Market Positioning
6.4.1: Market Position in Global Mobile Augmented Reality Business
6.5: Revenue Breakdown by Market Segments
6.6: Revenue Breakdown by Regions
6.7: Production
6.7.1: Global Manufacturing Operations
6.8: Innovation and Market Leadership
6.9: Marketing, Sales, and Organizational Capabilities
6.9.1: Marketing and Sales
6.9.2: Management Commitment and Track Record
6.10: Financial Strength
 
7. Wikitude Profile
7.1: Company Overview
7.1.1: Wikitude Company Description and Business Segments
7.1.2: Wikitude Company Statistics
7.2: Mobile Augmented Reality Business Overview
7.2.1: Mobile Augmented Reality Business Segment
7.2.2: Global Mobile Augmented Reality Operations
7.2.3: Key Differentiators and Strengths
7.3: Products and Product Positioning
7.3.1: Product Line Overview
7.3.2: Mobile Augmented Reality Product Mapping
7.3.3: Product Positioning in Market Segments
7.4: Markets and Market Positioning
7.4.1: Market Position in Global Mobile Augmented Reality Business
7.5: Revenue Breakdown by Market Segments
7.6: Revenue Breakdown by Regions
7.7: Production
7.7.1: Global Manufacturing Operations
7.8: Innovation and Market Leadership
7.9: Marketing, Sales, and Organizational Capabilities
7.9.1: Marketing and Sales
7.9.2: Management Commitment and Track Record
7.10: Financial Strength
 
8. Aurasma Profile
8.1: Company Overview
8.1.1: Aurasma Company Description and Business Segments
8.1.2: Aurasma Company Statistics
8.2: Mobile Augmented Reality Business Overview
8.2.1: Mobile Augmented Reality Business Segment
8.2.2: Global Mobile Augmented Reality Operations
8.2.3: Key Differentiators and Strengths
8.3: Products and Product Positioning
8.3.1: Product Line Overview
8.3.2: Mobile Augmented Reality Product Mapping
8.3.3: Product Positioning in Market Segments
8.4: Markets and Market Positioning
8.4.1: Market Position in Global Mobile Augmented Reality Business
8.5: Revenue Breakdown by Market Segments
8.6: Revenue Breakdown by Regions
8.7: Production
8.7.1: Global Manufacturing Operations
8.8: Innovation and Market Leadership
8.9: Marketing, Sales, and Organizational Capabilities
8.9.1: Marketing and Sales
8.9.2: Management Commitment and Track Record
8.10: Financial Strength
 
9. Atheer Profile
9.1: Company Overview
9.1.1: Atheer Company Description and Business Segments
9.1.2: Atheer Company Statistics
9.2: Mobile Augmented Reality Business Overview
9.2.1: Mobile Augmented Reality Business Segment
9.2.2: Global Mobile Augmented Reality Operations
9.2.3: Key Differentiators and Strengths
9.3: Products and Product Positioning
9.3.1: Product Line Overview
9.3.2: Mobile Augmented Reality Product Mapping
9.3.3: Product Positioning in Market Segments
9.4: Markets and Market Positioning
9.4.1: Market Position in Global Mobile Augmented Reality Business
9.5: Revenue Breakdown by Market Segments
9.6: Revenue Breakdown by Regions
9.7: Production
9.7.1: Global Manufacturing Operations
9.8: Innovation and Market Leadership
9.9: Marketing, Sales, and Organizational Capabilities
9.9.1: Marketing and Sales
9.9.2: Management Commitment and Track Record
9.10: Financial Strength

 
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A total of 60 figures / charts and 6 tables are provided in this 140-pages report
Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process. 
 

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