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The future of the augmented reality and virtual reality market looks promising with opportunities in the consumer, commercial, enterprise, healthcare, aerospace & defense, and automotive industries. The augmented reality and virtual reality market is expected to grow with a CAGR of 33% from 2019 to 2024. The major drivers for this market are increasing demand for AR devices in patient care management and medical training and education, growth in retail and e-commerce, and increasing interest of tech giants in the AR market.
 
A more than 150 pages report is developed to help in your business decisions. Sample figures with some insights are shown below. To learn the scope of, benefits, companies researched and other details of augmented reality and virtual reality market report download the report brochure.
 





 
The study includes the augmented reality and virtual reality market size and forecast for the augmented reality and virtual reality market through 2024, segmented by technology, device type, end use industry, and region as follows:
 
Augmented Reality Market by Technology ($M shipment analysis for 2013 - 2024):
  • Marker-Based Augmented Reality
  • Passive Marker
  • Active Marker
  • Markerless Augmented Reality
  • Model-Based Tracking
  • Image-Based Processing
Virtual Reality Market by Technology ($M shipment analysis for 2013 - 2024):
  • Nonimmersive
  • Semi- and Fully Immersive
Augmented Reality Market by Device Type ($M shipment analysis for 2013 - 2024):
  • Head-Mounted Display (HMD)
  • Head-Up Display (HUD)Handheld Device
Virtual Reality Market by Device Type ($M shipment analysis for 2013 - 2024):
  • Head-Mounted Display (HMD)
  • Gesture-Tracking Device
  • Projector and Display Wall
Augmented Reality Market by End Use Industry ($M shipment analysis for 2013-2024):
  • Consumer
  • Gaming
  • Sports and Entertainment
  • Commercial
  • Enterprise
  • Healthcare
  • Aerospace and Defense
  • Energy
  • Automotive
  • Others
By Region [$M shipment analysis for 2013 – 2024]:
  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • Germany
  • UK
  • Italy
  • Asia Pacific
  • China
  • Japan
  • India
  • Rest of the World
Some of the augmented reality and virtual reality companies profiled in this report include Google , Microsoft, Oculus VR (Facebook), Sony, Samsung Electronics, HTC, PTC, Wikitude GmbH, Magic Leap, Osterhout Design Group, and others.
 
Some of the features of this report:
  • Market size estimates: Augmented Reality and Virtual Reality market size estimation in terms of value ($M) shipment.
  • Trend and forecast analysis: Market trend (2013-2018) and forecast (2019-2024) by application, and end use industry.
  • Segmentation analysis: Market size by various segmentations such as by technology, device type, end use industry, and region.
  • Regional analysis: Augmented Reality and Virtual Reality market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
  • Growth opportunities: Analysis on growth opportunities in different applications and regions for Augmented Reality and Virtual Reality in the Augmented Reality and Virtual Reality market.
  • Strategic analysis: This includes M&A, new product development, and competitive landscape for, Augmented Reality and Virtual Reality in the Augmented Reality and Virtual Reality market.
  • Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
This report answers following 11 key questions:
 
Q.1 What are some of the most promising potential, high-growth opportunities for the augmented reality and virtual reality market by augmented reality technology (marker-based augmented reality and marker less augmented reality) virtual reality market, technology (non immersive and semi- and fully immersive), augmented reality and virtual reality market, augmented reality market by device type (head-mounted display (HMD), head-up display (HUD), handheld device), end use industry (consumer, commercial, enterprise, healthcare, aerospace and defense, and automotive), and region (North America, Europe, Asia Pacific (APAC), and Rest of the World )?
Q.2 which segments will grow at a faster pace and why?
Q.3 which regions will grow at a faster pace and why?
Q.4 what are the key factors affecting market dynamics? What are the drivers and challenges of the Augmented Reality and Virtual Reality market?
Q.5 What are the business risks and threats to the Augmented Reality and Virtual Reality market?
Q.6 what are emerging trends in this Augmented Reality and Virtual Reality market and the reasons behind them?
Q.7 what are some changing demands of customers in the Augmented Reality and Virtual Reality market?
Q.8 what are the new developments in the Augmented Reality and Virtual Reality market? Which companies are leading these developments?
Q.9 who are the major players in this Augmented Reality and Virtual Reality market? What strategic initiatives are being implemented by key players for business growth?
Q.10 what are some of the competitive products and processes in this Augmented Reality and Virtual Reality area and how big of a threat do they pose for loss of market share via material or product substitution?
Q.11 What M & A activities have taken place in the last 5 years in this, Augmented Reality and Virtual Reality market?
Table of Contents
 
1. Executive Summary
 
2. Market Trends and Forecast Analysis from 2013 to 2024
2.1: Introduction, Background, and Classification
2.2: Supply Chain
2.3: Industry Drivers and Challenges
 
3. Market Trends and Forecast Analysis from 2013 to 2024
3.1: Macroeconomic Trends and Forecast
3.2: Global Augmented Reality and Virtual Reality Market: Trends and Forecast
3.3: Global Augmented Reality and Virtual Reality Market by Technology
3.3.1: Augmented Reality Market by Technology
3.3.1.1: Marker-Based Augmented Reality
3.3.1.1.1: Passive Marker
3.3.1.1.2: Active Marker
3.3.1.2: Markerless Augmented Reality
3.3.1.2.1: Model-Based Tracking
3.3.1.2.2: Image-Based Processing
3.3.2: Virtual Reality Market by Technology
3.3.2.1: Nonimmersive
            3.3.2.2: Semi- and Fully Immersive
3.4: Global Augmented Reality and Virtual Reality Market by Device Type
3.4.1: Augmented Reality Market by Device Type
3.4.1.1: Head-Mounted Display (HMD)
3.4.1.2: Head-Up Display (HUD)
3.4.1.3: Handheld Device
3.4.2: Virtual Reality Market by Device Type
3.4.2.1: Head-Mounted Display (HMD)
3.4.2.2: Gesture-Tracking Device
3.4.2.3: Projector and Display Wall
3.5: Global Augmented Reality and Virtual Reality Market by End Use Industry
3.5.1: Augmented Reality Market, by End Use Industry
3.5.1.1: Consumer
3.5.1.1.1: Gaming
3.5.1.1.2: Sports and Entertainment
3.5.1.2: Commercial
3.5.1.3: Tourism and Sightseeing
3.5.1.4: E- Learning
3.5.1.5: Enterprise
3.5.1.6: Healthcare
3.5.1.7: Surgery
3.5.1.8: Aerospace and Defense
3.5.1.9: Energy
3.5.1.10: Automotive
3.5.1.11: Others
3.5.2: Virtual Reality Market by End Use Industry
3.5.2.1: Consumer
3.5.2.2: Commercial
3.5.2.3: Enterprise
3.5.2.4: Healthcare
 
4. Market Trends and Forecast Analysis by Region
4.1: Global Augmented Reality and Virtual Reality Market by Region
4.2: North American Augmented Reality and Virtual Reality Market
4.2.1: Market by End Use Industry: Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense, and Automotive Industries Tracking and Forecasting, and Inventory Management
4.2.2: Market by Device Type: Head-Mounted Display (HMD), Head-Up Display (HUD), Handheld Device, and Others
4.2.3: United States Augmented Reality and Virtual Reality Market
4.2.4: Canadian Augmented Reality and Virtual Reality Market
4.2.5: Mexican Augmented Reality and Virtual Reality Market
4.3: European Augmented Reality and Virtual Reality Market
4.3.1: Market by End Use Industry: Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense, and Automotive Industries Tracking and Forecasting, and Inventory Management
4.3.2: Market by Device Type: Head-Mounted Display (HMD), Head-Up Display (HUD), Handheld Device, and Others
4.3.3: German Augmented Reality and Virtual Reality Market
4.3.4: Italian Augmented Reality and Virtual Reality Market
4.3.5: The UK Augmented Reality and Virtual Reality Market
4.4: APAC Augmented Reality and Virtual Reality Market
4.4.1: Market by End Use Industry: Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense, and Automotive Industries Tracking and Forecasting, and Inventory Management
4.4.2: Market by Device Type: Head-Mounted Display (HMD), Head-Up Display (HUD), Handheld Device, and Others
4.4.3: Chinese Augmented Reality and Virtual Reality vMarket
4.4.4: Indian Augmented Reality and Virtual Reality Market
4.4.5: Japanese Augmented Reality and Virtual Reality Market
4.5: ROW Augmented Reality and Virtual Reality Market
4.5.1: Market by End Use Industry: Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense, and Automotive Industries Tracking and Forecasting, and Inventory Management
4.5.2: Market by Device Type: Head-Mounted Display (HMD), Head-Up Display (HUD), Handheld Device, and Others
 
5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Market Share Analysis
5.3: Operational Integration
5.4: Geographical Reach
5.5: Porter’s Five Forces Analysis
 
6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for Global Augmented Reality and Virtual Reality Market by Technology
6.1.2: Growth Opportunities for Global Augmented Reality and Virtual Reality Market by Device Type
6.1.3: Growth Opportunities for Global Augmented Reality and Virtual Reality Market by End Use Industry
6.1.4: Growth Opportunities for Global Augmented Reality and Virtual Reality Market by Region
6.2: Emerging Trends in Global Augmented Reality and Virtual Reality Market
6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion of Global Augmented Reality and Virtual Reality Market
6.3.3: Mergers, Acquisitions and Joint Ventures in the Global Market
6.3.4: Certification and Licensing
 
7. Company Profiles of Leading Players
7.1: Google
7.2: Microsoft
7.3: Oculus VR (Facebook)
7.4: Sony
7.5: Samsung Electronics
7.6: HTC
7.7: PTC
7.8: Wikitude GmbH
7.9: Magic Leap
7.10: Osterhout Design Group
.

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Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process. 
 

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